What do you want to know?
Your goal

Conversions can be sales, leads or sign-ups.

days
How you pay

Your performance
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%

Use numbers from your past campaigns. The defaults are examples, not benchmarks.

Calculated in your browser. Nothing is stored.

Daily budget
Cost per conversion
Effective CPC
Conversions per $100

Your ad funnel

How your budget turns into results at these rates.

How it's calculated
The funnelClicks = Impressions × CTR and Conversions = Clicks × Conversion rate.
Cost with CPM pricingImpressions ÷ 1,000 × CPM. To reach a goal, the calculator first works out how many impressions it needs.
Cost with CPC pricingClicks × CPC. To reach a goal, it works out how many clicks it needs.
Cost per conversionCost ÷ Conversions, which equals CPC ÷ Conversion rate.
Daily budgetTotal budget ÷ Campaign length.
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