Decathlon’s Remarketing Makeover: +27% CTR, Lower CPC, and +63% ROAS
Scope:
Decathlon is one of the world’s largest sporting goods retailers, offering a wide range of products for professionals and enthusiasts across multiple disciplines.
Known for innovation and accessibility, the brand continuously seeks ways to make performance marketing more effective and customer-focused.
The challenge ahead
Remarketing was a key driver of online sales, but Decathlon faced some limitations in Meta Ads:
- Limited product presentation – standard ads displayed only one product photo, reducing engagement.
- Truncated product names – long product titles were cut off in Ads Manager, making ads less informative.
- Basic discount communication – price reductions weren’t visually emphasized, making it harder to trigger purchase motivation.
The Cropink approach
Decathlon implemented a tailored Cropink template for remarketing campaigns, addressing these challenges:
- Richer visuals – each ad showcased up to three product photos instead of just one.
- Full product names – product titles were fully displayed on the creative, ensuring clarity for shoppers.
- Clear discount messaging – strikethrough pricing was applied automatically for discounted items, making promotions instantly visible.
Campaign visuals crafted by Cropink
All ad designs were created dynamically and automatically for the entire product catalog, based on real product data.
This meant every campaign asset stayed fully on-brand and visually consistent, while always reflecting the latest prices, promotions, and product details — with no manual effort required.
Below are examples of Decathlon’s catalog ads powered by Cropink.
Why these creatives work
Brand & Trust
- Consistent brand identity – the Decathlon logo is placed prominently on every creative, ensuring instant recognition and trust.
- High-quality lifestyle imagery – models in action (e.g., sailing jacket, sports bra set) add aspirational context, showing how the product looks in real life.
Sales & Relevance
- Compelling discount visibility – bold price tags with strikethroughs and highlighted savings (e.g., “–50 zł”) make promotions stand out and drive urgency.
- Category-specific relevance – labels like “Cycling deals” personalize campaigns to shopper interests, making the offer feel targeted.
Creative Execution & Scalability
- Multiple product perspectives – showcasing products (shoes, jackets, sportswear) from different angles helps customers better understand details, fit, and quality.
- Clean, minimalist layout – neutral backgrounds and uncluttered design keep the focus on the product.
- Scalable format – the same template adapts seamlessly across product categories (footwear, cycling, outdoor gear, apparel), ensuring both efficiency and brand consistency.
What changed with Cropink
- With Cropink, Decathlon achieved significant improvements while spending 2.5× less budget compared to standard remarketing campaigns.
- +26.9% CTR – more engaging creatives captured user attention.
- –8.6% CPC – lower costs per click improved efficiency.
- Higher ROAS – remarketing campaigns delivered significantly higher returns.
