How a Leading Polish Fashion Brand Increased Brand Awareness by +6.8pp and Boosted CTR with Cropink

The challenge ahead

Before Cropink, our partner Meta Ads campaigns were held back by several limitations:

• Split objectives – Sales-driven catalog campaigns and creative brand campaigns were separated, forcing budget splits and lowering efficiency.
• Learning phase resets – Every new promotion or creative update restarted Meta’s learning phase. Short-term campaigns, like “Free Delivery Day,” couldn’t perform at their full potential.
• Limited optimization options – Meta’s automation restricted flexibility. A/B testing creatives required resetting ad sets, wasting valuable time and data.

The Cropink solution

When our partner introduced Cropink, catalog campaigns became a powerful tool for both performance and branding:

• One campaign, two goals – Cropink made it possible to add branding elements and promotional messages directly into catalog ads, combining awareness with sales in a single structure.
• No more resets – Creative updates inside Cropink didn’t trigger Meta’s learning phase, allowing even short promotions to drive measurable results.
• Smarter optimization – A/B tests at the creative level unlocked a new dimension of performance control without disrupting campaign learning.

Campaign visuals crafted by Cropink

All ad designs were created dynamically and automatically for the entire product catalog, based on real product data. This meant every campaign asset stayed fully on-brand and visually consistent, while always reflecting the latest prices, promotions, and product details — with no manual effort required.

Below are examples of catalog ads powered by Cropink.

Why these creatives work

Building Trust & Brand Recognition

• Consistent brand identity – the company refined color palette, elegant typography, and clear logo placement ensure every ad reflects the brand’s premium and stylish character.
• Lifestyle integration – visuals with people in aspirational settings (e.g., seasonal looks, gift-giving moments) add emotional depth, making the brand more relatable and desirable.
• Seasonal and event-driven messaging – campaigns tied to occasions (Black Friday, Christmas, wardrobe refresh) strengthen relevance and keep the brand top of mind.

Driving Sales & Conversions

• Compelling price and discount display – clear, elegant discount labels (e.g., “–24%”), combined with bold price presentation, highlight savings while keeping a premium feel.
• Clear promotional mechanics – additional offers (e.g., “5% off selected products”) provide extra incentives and encourage multi-product purchases.
• Flexible ad structure – products can be showcased in multiple formats: standalone hero images, styled lifestyle shots, or embedded in campaign themes, ensuring adaptability across sales campaigns.

What changed with Cropink

The impact was clear and measurable:

• +6.8pp increase in brand awareness (Facebook Brand Lift study).
• Lower CPC in prospecting campaigns.
• +2pp higher CTR in catalog campaigns with Cropink visual overlays compared to standard ones.