How MediaMarkt Achieved 9x ROAS with Cropink
Scope:
MediaMarkt is one of Europe’s largest consumer electronics retailers, offering a wide range of products from smartphones and laptops to home appliances and entertainment systems.
With both a strong offline and online presence, the brand is constantly looking for innovative ways to maximize the efficiency of its advertising campaigns.
The challenge ahead
MediaMarkt wanted to strengthen its e-commerce results by making paid campaigns a more reliable driver of sales.
While traffic was not a problem, the efficiency of ad spend and the ability to generate measurable business outcomes were the key priorities.
At the same time, it was crucial that all ads remained visually consistent with the brand’s identity. Colors, fonts, and overall look had to match MediaMarkt’s presence in other media channels to ensure a seamless brand experience.
The Cropink approach
MediaMarkt’s campaigns were powered by Enriched Catalog Ads and Dynamic Product Ads generated through Cropink.
The platform ensured that all creative elements aligned with MediaMarkt’s brand guidelines — from typography and color palette to layout consistency — while dynamically adapting to product data.
Instead of focusing on vanity metrics such as CTR, the strategy was built around business KPIs — primarily ROAS and conversion performance.
Campaign visuals crafted by Cropink
All ad designs were created dynamically and automatically for the entire product catalog, based on real product data.
This meant every campaign asset stayed fully on-brand and visually consistent, while always reflecting the latest prices, promotions, and product details — with no manual effort required.
Below are examples of MediaMarkt’s catalog ads powered by Cropink.
Why these creatives work
Brand Recognition
- Consistent brand identity – MediaMarkt’s strong red palette, bold typography, and clear logo placement make ads instantly recognizable.
- Lifestyle integration – images of people (e.g., gift-giving, holiday excitement) add emotional context, making the brand more relatable and aspirational.
Value Messaging
- Compelling price and discount display – large black-and-white discount labels (“–24%”), combined with bold red price tags, create immediate clarity and urgency.
- Clear promotional mechanics – additional messages such as “5% off selected products” provide extra incentives and encourage larger baskets.
- Seasonal and event-driven messaging – campaigns tailored to occasions (Black Friday, Christmas gifts, Apple Days) connect with customer expectations and strengthen relevance.
Creative Adaptability
- Flexible creative structure – the same product can be shown in multiple variants: standalone, paired with lifestyle images, or embedded in campaign slogans, demonstrating scalability across different promotions.
- Refined product presentation – while the product photo remains central, complementary design elements (icons, slogans, lifestyle shots) add context without distracting from the offer.
What changed with Cropink
- +9× ROAS compared to previous campaign benchmarks.
- +3× higher Conversion Rate, proving that the traffic was far more qualified.
- +4× higher Average Order Value (AOV), showing Cropink’s role in driving not just more, but more valuable purchases.
- CTR dropped by ~30%, but in practice this meant fewer irrelevant clicks and significantly better traffic quality — fully aligned with the business goals.
