50+ Advertising Statistics That Are Changing the Game [2025]
Global ad spending is skyrocketing, with digital ads set to hit $700 billion in 2025. Video ads, AI-driven campaigns, and social media are reshaping the industry. See what’s driving the future of advertising.
Advertising is moving fast—really fast.
Digital ad spending is set to hit $700 billion in 2025, video ads are outperforming other formats by 120%, and social media ads now account for nearly 40% of total digital ad spend.
With global ad spending expected to exceed $1 trillion, brands are pouring more money into digital, AI-driven, and highly targeted campaigns.
But what’s actually working? Where are advertisers investing the most? And what trends are set to dominate in 2025?
Let’s break down the numbers and see what’s shaping the future of advertising.
Key takeaways
- Global digital ad spending is projected to hit $700 billion in 2025.
- Video ads have the highest engagement rate, outperforming other formats by 120%.
- 68% of marketers say personalization improves ad performance.
- The average person sees over 6,000 ads daily.
- Social media ads now account for nearly 40% of total digital ad spend.
- Mobile advertising makes up 70% of total digital ad revenue.
- Programmatic advertising is responsible for 90% of all digital display ad purchases.
General advertising statistics
Advertising is an ever-expanding industry, with brands spending billions to capture consumer attention.
Global advertising spending is expected to reach $1 trillion by 2026.
50% of all ad spending is now digital, with traditional channels seeing a steady decline.
80% of consumers say they prefer ads tailored to their interests.
Influencer marketing is projected to be worth $24 billion by 2025.
Native advertising generates 53% more engagement than traditional banner ads.
Email marketing delivers an average ROI of $42 for every $1 spent.
73% of Gen Z consumers say they discover new brands through social media ads.
Global advertising spend
The global advertising landscape is witnessing unprecedented growth.
In 2024, advertising revenues are expected to exceed $1 trillion for the first time, with technology giants such as Google, Meta, ByteDance, Amazon, and Alibaba capturing more than half of the total.
The digital advertising industry is booming. It is projected to represent 73% of total revenue and over 65% of total global ad spend. Continued growth is seen in streaming and digital publications.
Global ad spend is projected to reach $1.1 trillion by the end of 2025.
Let’s look at the numbers from the last few years in detail:
| Year | Global Ad spend |
|---|---|
| 2020 | $601.84 billion |
| 2022 | $549.51 billion |
| 2023 | $601.84 billion |
| 2024 | $1.08 trillion |
| 2025 | $1.1 trillion (projected) |
- The global ad spend in 2020 was $601.84 billion.
- The ad spending came down to $549.51 billion in 2022 due to the pandemic.
- In 2023, $601.84 billion was spent on advertising statistics.
- In 2024, $1.08 trillion was spent on the advertising industry.
Total amount spent on advertising by region
Unsurprisingly, the US leads global ad spending, with over $300 billion expected in 2024.
| Region | Ad Spend (USD) | Growth rate |
|---|---|---|
| North America | $348 billion | 8.6% |
| Asia-Pacific | $272 billion | 2% |
| Europe | $165 billion | 5% |
| Latin America | $32.1 billion | 6.2% |
| Middle East & Africa | $12.6 billion | 4% |
Again last year, the Asia-Pacific ad spending is also increasing rapidly to $272 billion.
Europe follows closely, with advertisers projected to spend $165 billion in 2024.
Latin America’s ad market is growing, with spending expected to surpass $32.1 billion in 2024.
The Middle East & Africa are expanding, with ad spend projected to exceed $12.6 billion in 2024.
Canada contributes significantly, with over $30 billion in annual advertising investments.
India’s ad market is booming, expected to hit $15 billion by 2025.
China remains a powerhouse, with digital ad spend alone surpassing $180 billion annually.
Advertising spending platforms & categories
Businesses are advertising through various platforms and according to statistics:
- Social media ad spending is set to exceed $200 billion by 2025.
- Programmatic ad spending accounts for nearly 90% of digital display ads.
- Retail media advertising is projected to hit $130 billion by 2026.
- Video advertising spending is expected to surpass $120 billion globally in 2025.
- Search advertising remains dominant all throughout, making up nearly 40% of digital ad budgets.
- Out-of-home (OOH) advertising is rebounding and you can expect $40 billion expected in 2025.
- TV ad spending continues to decline and has fallen below 20% of total ad spend.
- Mobile ad revenue makes up over 70% of total digital advertising.
- AI-driven ad spend is expected to grow by 25% year-over-year.
- Connected TV (CTV) ad spending is projected to hit $45 billion by 2026.
Advertising trends worldwide
Do you follow podcasts? Both Podcasters and podcast viewers are growing, and now we have podcasts for everything and anything, even advertising.
Podcast advertising is surpassing $4 billion in annual revenue and is continuously increasing.
Amazon Prime Video exceeded targets by securing over $1.8 billion in advertising commitments during its recent upfront event, significantly outperforming rival Netflix.
Bank of America analysts predict Amazon could achieve $3.5 billion to $4 billion in ad revenues by the end of 2025.
Short-form video ads dominate social media and platforms like TikTok, Instagram Reels, and YouTube Shorts are driving 70% higher engagement rates than traditional video ads.
The influencer marketing industry is expected to be worth $24 billion by the end of 2025, with micro-influencers playing a key role in engagement.
Heard of eco-conscious branding? It is interesting to note that more brands are shifting towards eco-conscious advertising.
65% of consumers reported that they prefer to buy from companies that promote sustainable values.
Conclusion
Advertising is more data-driven and targeted than ever. From the rise of video and influencer marketing to the dominance of mobile and programmatic ads, brands must adapt to stay relevant.
The key takeaway? Personalization, engagement, and innovation are driving the future of advertising. Brands that leverage these trends effectively will stand out in a crowded marketplace.
FAQs
What is the most effective form of advertising today?
Video advertising consistently delivers the highest engagement and conversion rates, particularly on social media platforms.
How much is spent on digital advertising worldwide?
Digital ad spending is set to exceed $700 billion in 2025, making up more than half of total ad spend. It is soon projected to represent 73% of total revenue, with continued growth seen in streaming and digital publications.
Which companies are leading in global ad revenue?
Technology giants such as Google, Meta, ByteDance, Amazon, and Alibaba are capturing more than half of the total global ad revenue.
What role does AI play in advertising?
AI helps personalize ads, analyze consumer behavior, and optimize ad performance in real time.
Is influencer marketing still effective?
Yes! Influencer marketing continues to grow, with businesses seeing an average ROI of $5.78 for every $1 spent.
What recent major mergers have occurred in the advertising industry?
Omnicom Group has announced plans to acquire Interpublic Group in an all-stock merger, forming the world's largest advertising agency.
Sources
- Statista. Global Digital Ad Spend Forecast
- HubSpot. Video Marketing Benchmarks
- Forbes. The Power of Personalized Ads
- Digital Silk. How Many Ads Do We See Daily?
- eMarketer. Social Media Ad Trends 2025
- Statista. Mobile Ad Revenue Insights
- Adweek. Programmatic Advertising Market Share
- Zenith Media. Global Advertising Expenditure Report
- Marketing Dive. Digital vs. Traditional Ad Spend
- Think with Google. Consumer Ad Preferences
- Influencer Marketing Hub. Industry Growth Projections
- Outbrain. Native Advertising Engagement Study
- Campaign Monitor. Email Marketing ROI
- Wyzowl. Video Marketing Statistics
- Deloitte. Digital Ad Industry Forecast
- Martech Today. AI’s Role in Advertising
Manisha is a Data-Driven Marketing Expert who turns numbers into narratives and ad clicks into conversions. With a passion for performance marketing and a sharp eye for analytics, she helps brands cut through the noise and maximize their impact in the digital space.
Leszek is the Digital Growth Manager at Feedink & Cropink, specializing in organic growth for eCommerce and SaaS companies. His background includes roles at Poland's largest accommodation portal and FT1000 companies, with his work featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, and TechRepublic.
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