Last update: May 6, 2025·3 minutes read

What is a Good CTR for Facebook Ads in 2025?

Wondering if your Facebook Ads are hitting the mark? In 2025, a ‘good’ CTR ranges from 0.90% to 1.60%—just 9–16 clicks per 1,000 views. Learn why this small number reveals big truths about your ad’s relevance, cost, and reach.

Manisha Saini
Written by Manisha Saini , Data-Driven Marketing Expert
Leszek Dudkiewicz
Reviewed by Leszek Dudkiewicz , Digital Growth Manager
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    CTR, or Click-Through Rate, is the percentage of users who saw your ad and actually clicked on it. It's calculated by dividing the number of clicks by the number of impressions, then multiplying by 100.

    Formula:

    CTR = (Clicks ÷ Impressions) × 100

    But don’t let the simplicity fool you, CTR is one of the most revealing metrics in your Facebook Ads performance dashboard. 

    A high CTR tells Facebook’s algorithm your ad is relevant, potentially lowering your costs and increasing reach. A low CTR? That’s your cue to tweak your creative or targeting.

    In short: CTR is more than a vanity metric—it’s a pulse check on your ad's relevance and effectiveness.

    Turn product images into catalog ads. Automatically!

    So, what’s a “Good” CTR for Facebook ads?

    Let’s answer the million-dollar question: What CTR should you actually aim for this year?

    As of 2025, the average Facebook Ads CTR across all industries is roughly 0.90% to 1.60%. That means out of 1,000 people who see your ad, only 9 to 16 may click it. While this may sound low, it’s a realistic benchmark in a highly competitive and scroll-heavy environment like Facebook

    Quite interesting, right? Find more Facebook Ads Statistics here.

    Here’s a quick breakdown by industry for context:

    IndustryAverage CTR (2025)
    Retail1.59%
    Legal1.40%
    Travel & Hospitality1.25%
    Finance & Insurance0.98%
    B2B0.78%
    Tech/Software1.12%
    Education0.95%

    Why CTR matters more than you think

    A good CTR doesn’t just signal audience engagement, it unlocks lower cost per click (CPC), better ad relevance scores, and broader reach. Facebook’s ad algorithm rewards high-performing ads with more impressions and better placements, often for less money.

    Translation? Better CTR = cheaper, more effective ads.

    Factors that can make or break your CTR

    Not getting the clicks you hoped for? Let’s diagnose the common culprits.

    Audience Targeting
    If you’re speaking to the wrong crowd, it doesn’t matter how catchy your ad is. Use custom audiences, lookalikes, and retargeting to tighten your aim.

    Ad Relevance
    Is your message clear and tailored to the viewer's intent? Facebook rates your ad quality, and poor relevance can sink your CTR.

    Creative Elements
    Your visuals matter—a lot. Bright, bold, scroll-stopping images or videos outperform bland designs. Combine it with a punchy headline and compelling CTA.

    Ad Timing & Placement
    Running ads at 3 AM to a sleepy audience? Not ideal! Test different time slots and placements (Feeds, Stories, Audience Network) to see what works.

    Want to excel at Facebook ads? Read our guide, it has all you need. 

    Create Catalog Ads with Your Product Data

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    Final thoughts: Don’t just chase clicks, chase relevance

    Your Facebook Ads CTR is more than just a percentage—it’s a window into your audience's behavior. A high CTR means your ad is speaking the right language. A low one? It’s time to rework your targeting, copy, or creatives.

    In 2025, a “good” CTR is anything above the industry average, but “great” comes from knowing your audience, testing relentlessly, and constantly optimizing.

    Here’s your checklist for improving CTR:

    • Nail your targeting.
    • Use eye-catching, relevant creatives.
    • Write benefit-driven, click-worthy copy.
    • A/B test everything (and don’t get emotionally attached to any one ad).
    • Think mobile-first—always.

    CTR is only one part of the puzzle, but when optimized, it fuels every other piece of your campaign. Keep tweaking, testing, and improving—your ad performance (and ROI) will thank you.

    FAQs

    What is a “bad” CTR for Facebook Ads?

    A CTR below 0.5% is typically seen as underperforming. It could mean your ad isn't connecting with your audience, or you're targeting too broadly. It’s time to refresh your creative or tighten your targeting.

    Does a high CTR always mean a successful campaign?

    Not necessarily. A high CTR is great, but if those clicks don’t convert—whether it’s purchases, sign-ups, or downloads—it may just be vanity. Always look at CTR alongside cost-per-action (CPA), conversion rate, and return on ad spend (ROAS).

    Do video ads get better CTR than image ads?

    In many cases, yes. Video ads tend to grab more attention and tell a story better than static images. But performance also depends on your product, audience, and how compelling your content is.

    Should I optimize ads for clicks or conversions?

    It depends on your campaign goals. If your primary goal is awareness or traffic, optimize for clicks. But if you're selling a product or collecting leads, optimizing for conversions is more effective, even if CTR drops a bit.

    How often should I test new creatives to improve CTR?

    A/B test continuously. A good rule of thumb is to refresh or rotate creatives every 2–4 weeks, depending on ad fatigue, performance trends, and audience size.

    Manisha Saini
    Written by Manisha SainiData-Driven Marketing Expert

    Manisha is a Data-Driven Marketing Expert who turns numbers into narratives and ad clicks into conversions. With a passion for performance marketing and a sharp eye for analytics, she helps brands cut through the noise and maximize their impact in the digital space.

    Follow me:LinkedIn
    Leszek Dudkiewicz
    Reviewed by Leszek DudkiewiczDigital Growth Manager

    Leszek is the Digital Growth Manager at Feedink & Cropink, specializing in organic growth for eCommerce and SaaS companies. His background includes roles at Poland's largest accommodation portal and FT1000 companies, with his work featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, and TechRepublic.

    Follow me:LinkedIn
    What is Cropink?

    Cropink is an app that turns raw product feed into appealing Facebook ads enriched with product data. It helps to drive engaging campaigns without creative limitations and keeps everything in sync.

    Beautify your product catalog in minutes

    No credit card required

    What is Cropink?

    Cropink is an app that turns raw product feed into appealing Facebook ads enriched with product data. It helps to drive engaging campaigns without creative limitations and keeps everything in sync.

    Beautify your product catalog in minutes

    No credit card required

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