Last update: May 6, 2025·3 minutes read

What is a Good CTR for Facebook Ads in 2025?

Wondering if your Facebook Ads are hitting the mark? In 2025, a ‘good’ CTR ranges from 0.90% to 1.60%—just 9–16 clicks per 1,000 views. Learn why this small number reveals big truths about your ad’s relevance, cost, and reach.

Manisha Saini
Written by Manisha Saini , Data-Driven Marketing Expert
Leszek Dudkiewicz
Reviewed by Leszek Dudkiewicz , Digital Growth Manager
As seen on:
Table of Contents
    Share:

    CTR, or Click-Through Rate, is the percentage of users who saw your ad and actually clicked on it. It's calculated by dividing the number of clicks by the number of impressions, then multiplying by 100.

    Formula:

    CTR = (Clicks ÷ Impressions) × 100

    But don’t let the simplicity fool you, CTR is one of the most revealing metrics in your Facebook Ads performance dashboard. 

    A high CTR tells Facebook’s algorithm your ad is relevant, potentially lowering your costs and increasing reach. A low CTR? That’s your cue to tweak your creative or targeting.

    In short: CTR is more than a vanity metric—it’s a pulse check on your ad's relevance and effectiveness.

    Turn product images into catalog ads. Automatically!

    So, what’s a “Good” CTR for Facebook ads?

    Let’s answer the million-dollar question: What CTR should you actually aim for this year?

    As of 2025, the average Facebook Ads CTR across all industries is roughly 0.90% to 1.60%. That means out of 1,000 people who see your ad, only 9 to 16 may click it. While this may sound low, it’s a realistic benchmark in a highly competitive and scroll-heavy environment like Facebook

    Quite interesting, right? Find more Facebook Ads Statistics here.

    Here’s a quick breakdown by industry for context:

    IndustryAverage CTR (2025)
    Retail1.59%
    Legal1.40%
    Travel & Hospitality1.25%
    Finance & Insurance0.98%
    B2B0.78%
    Tech/Software1.12%
    Education0.95%

    Why CTR matters more than you think

    A good CTR doesn’t just signal audience engagement, it unlocks lower cost per click (CPC), better ad relevance scores, and broader reach. Facebook’s ad algorithm rewards high-performing ads with more impressions and better placements, often for less money.

    Translation? Better CTR = cheaper, more effective ads.

    Factors that can make or break your CTR

    Not getting the clicks you hoped for? Let’s diagnose the common culprits.

    Audience Targeting
    If you’re speaking to the wrong crowd, it doesn’t matter how catchy your ad is. Use custom audiences, lookalikes, and retargeting to tighten your aim.

    Ad Relevance
    Is your message clear and tailored to the viewer's intent? Facebook rates your ad quality, and poor relevance can sink your CTR.

    Creative Elements
    Your visuals matter—a lot. Bright, bold, scroll-stopping images or videos outperform bland designs. Combine it with a punchy headline and compelling CTA.

    Ad Timing & Placement
    Running ads at 3 AM to a sleepy audience? Not ideal! Test different time slots and placements (Feeds, Stories, Audience Network) to see what works.

    Want to excel at Facebook ads? Read our guide, it has all you need. 

    Create Catalog Ads with Your Product Data

    No cards. No trial. No hidden fees. It’s that simple.

    Final thoughts: Don’t just chase clicks, chase relevance

    Your Facebook Ads CTR is more than just a percentage—it’s a window into your audience's behavior. A high CTR means your ad is speaking the right language. A low one? It’s time to rework your targeting, copy, or creatives.

    In 2025, a “good” CTR is anything above the industry average, but “great” comes from knowing your audience, testing relentlessly, and constantly optimizing.

    Here’s your checklist for improving CTR:

    • Nail your targeting.
    • Use eye-catching, relevant creatives.
    • Write benefit-driven, click-worthy copy.
    • A/B test everything (and don’t get emotionally attached to any one ad).
    • Think mobile-first—always.

    CTR is only one part of the puzzle, but when optimized, it fuels every other piece of your campaign. Keep tweaking, testing, and improving—your ad performance (and ROI) will thank you.

    FAQs

    What is a “bad” CTR for Facebook Ads?

    A CTR below 0.5% is typically seen as underperforming. It could mean your ad isn't connecting with your audience, or you're targeting too broadly. It’s time to refresh your creative or tighten your targeting.

    Does a high CTR always mean a successful campaign?

    Not necessarily. A high CTR is great, but if those clicks don’t convert—whether it’s purchases, sign-ups, or downloads—it may just be vanity. Always look at CTR alongside cost-per-action (CPA), conversion rate, and return on ad spend (ROAS).

    Do video ads get better CTR than image ads?

    In many cases, yes. Video ads tend to grab more attention and tell a story better than static images. But performance also depends on your product, audience, and how compelling your content is.

    Should I optimize ads for clicks or conversions?

    It depends on your campaign goals. If your primary goal is awareness or traffic, optimize for clicks. But if you're selling a product or collecting leads, optimizing for conversions is more effective, even if CTR drops a bit.

    How often should I test new creatives to improve CTR?

    A/B test continuously. A good rule of thumb is to refresh or rotate creatives every 2–4 weeks, depending on ad fatigue, performance trends, and audience size.

    Manisha Saini
    Written by Manisha SainiData-Driven Marketing Expert

    Manisha is a Data-Driven Marketing Expert who turns numbers into narratives and ad clicks into conversions. With a passion for performance marketing and a sharp eye for analytics, she helps brands cut through the noise and maximize their impact in the digital space.

    Follow me:LinkedIn
    Leszek Dudkiewicz
    Reviewed by Leszek DudkiewiczDigital Growth Manager

    Leszek is the Digital Growth Manager at Feedink & Cropink, specializing in organic growth for eCommerce and SaaS companies. His background includes roles at Poland's largest accommodation portal and FT1000 companies, with his work featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, and TechRepublic.

    Follow me:LinkedIn
    What is Cropink?

    Cropink is an app that turns raw product feed into appealing Facebook ads enriched with product data. It helps to drive engaging campaigns without creative limitations and keeps everything in sync.

    Beautify your product catalog in minutes

    No credit card required

    What is Cropink?

    Cropink is an app that turns raw product feed into appealing Facebook ads enriched with product data. It helps to drive engaging campaigns without creative limitations and keeps everything in sync.

    Beautify your product catalog in minutes

    No credit card required

    Related Articles

    Ads·Last update: May 27, 2025
    How to Design Social Media Ads That Convert [2025] Guide

    Most people judge your ad in just 5.94 seconds—and 50% say design shapes their view of your brand. Learn how to design social media ads that stop the scroll, boost conversions, and build trust in 2025—with tips on visuals, formats, and A/B testing.

    Ansherina Opena
    Written by Ansherina Opena , Digital Marketing Expert
    Ads·Last update: May 27, 2025
    Meta DPA 2025 Guide: How Dynamic Product Ads Drive Real ROI

    Most brands waste ad spend—but 3.35B people use Meta apps daily, and 60% discover new products there. Learn how Dynamic Product Ads (DPA) fix the relevance problem with real-time targeting, sharp visuals, and tools like Cropink to launch high-converting campaigns fast.

    Ansherina Opena
    Written by Ansherina Opena , Digital Marketing Expert
    Ads·Last update: May 22, 2025
    How to Create Profitable Facebook Catalog Ads [Tips + 2025 Updates]

    Facebook catalog ads use machine learning to show the right products to the right people across Facebook, Instagram, and Messenger. This guide breaks down how they work, how to set them up, and how enriched creatives can drive up to 3x more conversions.

    Damaris Hinga
    Written by Damaris Hinga , Digital Marketing Specialist
    Ads·Last update: May 22, 2025
    TikTok Dynamic Showcase Ads Guide for E-Commerce Brands

    Struggling to stand out on TikTok? With over 500,000 US sellers and 36% of social sales happening there, TikTok Dynamic Showcase Ads help you break through—using real-time product data, smart templates, and scroll-stopping creative. Learn how to launch personalized video ads at scale.

    Ansherina Opena
    Written by Ansherina Opena , Digital Marketing Expert
    Ads·Last update: May 22, 2025
    Creative Ads Design - Examples and Inspirations

    Creative advertising is all about fresh, engaging ideas that capture attention and drive results. From legendary campaigns like Apple’s “1984” to unconventional approaches like Red Bull Stratos, this article explores standout ads and the power of creativity in marketing.

    Cropink Team
    Written by Cropink Team , Content Writer
    Ads·Last update: May 21, 2025
    Pinterest Ads Formats in 2025: A Complete Guide for Marketers

    Pinterest is no longer just for inspiration—it’s a performance marketing powerhouse. Discover 7 ad formats, from AR Try On to shoppable Idea Ads, and learn how Pinterest drives high-intent traffic and sales in 2025.

    Manisha Saini
    Written by Manisha Saini , Data-Driven Marketing Expert
    Ads·Last update: May 21, 2025
    Best Jewelry Ads Examples: Creative Inspiration for 2025

    Explore top-performing jewelry ad examples from Facebook and Instagram. Discover creative strategies, dynamic product ads, and tools like Cropink to elevate your jewelry marketing.

    Manisha Saini
    Written by Manisha Saini , Data-Driven Marketing Expert
    Ads·Last update: May 21, 2025
    How to Write a Facebook Ad Headline That Gets Clicks [2025] Guide

    Struggling to get clicks on your Facebook ads? With over 3 billion users and $115B in ad revenue, standing out is tough. This guide reveals how to write Facebook ad headlines under 40 characters that spark curiosity, tap into emotions, and drive real results—plus why simple often beats clever.

    Ansherina Opena
    Written by Ansherina Opena , Digital Marketing Expert
    Ads·Last update: May 20, 2025
    Types of Digital Ads Every Marketer Should Know in 2025

    Master the 12 essential digital ad types for 2025—learn which formats drive conversions, recover lost leads, and match your goals to your audience’s behavior. Avoid wasted budget and boost ROI with smart ad choices.

    Manisha Saini
    Written by Manisha Saini , Data-Driven Marketing Expert
    Ads·Last update: May 20, 2025
    How to Use Facebook Ads Library to Spy on Competitors' Ads in 2025

    91% of marketers run Facebook ads, your competitors included. With the Facebook Ads Library, you can see exactly what ads they are running. This guide shows you how to reverse-engineer winning ad ideas using real data (for free) and build high-converting campaigns faster.

    Damaris Hinga
    Written by Damaris Hinga , Digital Marketing Specialist
    Ads·Last update: May 15, 2025
    How to Make an Ad That Converts with This 14 Step Expert Framework

    Struggling to make ads that actually convert? You’re not alone—global ad spend hit $792B in 2024, yet most campaigns fail. Discover a 14-step expert framework to fix that, boost ROI, and create high-performing ads with tools like Cropink.

    Ansherina Opena
    Written by Ansherina Opena , Digital Marketing Expert
    Ads·Last update: May 15, 2025
    100+ Call to Action Examples That Boost Clicks and Conversions

    Boost your conversions by up to 161% with powerful call-to-action examples. Discover 100+ proven CTAs that increase clicks, signups, and sales—plus insights like why “Create My Account” beats “Your Account” by 24%. Try what’s working today.

    Ansherina Opena
    Written by Ansherina Opena , Digital Marketing Expert

    Start with Cropink is easy and free

    No credit card required