Damaris Hinga
Digital Marketing SpecialistDamaris is a Digital Marketing Specialist at Cropink. She uses her hands-on experience with content marketing, Meta ads, and ad design to create guides that simplify ad campaign planning and optimization.
Through her writing, she breaks down complex digital marketing concepts into clear, actionable strategies that businesses can actually use.
When she's not breaking down digital marketing concepts, she's out hiking trails, writing fiction novellas, or getting lost in historical K-dramas.
My articles
Are Google Ads still delivering returns? Google controls 89.73% of the search market, with average CPCs at $4.66 and conversion rates near 7%. These Google Ads statistics break down costs, performance, and where budgets are shifting.
These marketing automation statistics break down real performance in 2026. Data shows a $5.44 ROI per $1 invested, 77% of marketers using AI for content, and 91% of decision makers increasing automation across teams.
Losing a customer now costs $29—triple what it did a decade ago. Discover the most important customer retention stats for 2026, including why 59% of consumers stay loyal for life—and why 32% leave after one bad experience.
Content marketing is still delivering results, but the game is changing. With AI adoption soaring, video dominating, and social platforms shifting, businesses are rethinking their strategies. Fresh data and insights reveal what’s working in 2026—and what’s not.
E-commerce is evolving fast, with 2.71 billion shoppers and a market set to hit $6.49 trillion by 2029. From mobile commerce to AI-powered recommendations, explore the trends shaping online shopping in 2026.
Running Facebook ads doesn’t have to be expensive or complicated. Learn how to define clear objectives, craft compelling visuals and copy, and target the right audience to maximize your ad performance without overspending.
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