Damaris Hinga

Google Ads continue to dominate digital advertising in 2025, but are they still worth the investment? This analysis dives into the latest performance metrics, costs, and industry trends to reveal whether businesses are seeing real returns—or if it's time to rethink ad strategies.

Discover how marketing automation is reshaping 2025: 91% of decision-makers report rising automation demands, AI powers 77% of content creation, and companies earn $5.44 for every $1 spent. See what’s driving the $15.62B industry boom.

Losing a customer now costs $29—triple what it did a decade ago. Discover the most important customer retention stats for 2025, including why 59% of consumers stay loyal for life—and why 32% leave after one bad experience.

Content marketing is still delivering results, but the game is changing. With AI adoption soaring, video dominating, and social platforms shifting, businesses are rethinking their strategies. Fresh data and insights reveal what’s working in 2025—and what’s not.

E-commerce is evolving fast, with 2.71 billion shoppers and a market set to hit $6.49 trillion by 2029. From mobile commerce to AI-powered recommendations, explore the trends shaping online shopping in 2025.

Running Facebook ads doesn’t have to be expensive or complicated. Learn how to define clear objectives, craft compelling visuals and copy, and target the right audience to maximize your ad performance without overspending.