Benard Kiplangat
Data-Driven Content MarketerBenard is a data-driven content marketing expert passionate about helping growing SaaS companies scale through highly impactful content and data-driven insights.
He has written dozens of articles related to digital marketing, data visualization and analytics, ETL tools, and chat-based marketing.
At Cropink, he crafts compelling content and shares practical strategies to help eCommerce businesses accelerate their growth with Dynamic Product Ads on feed-based social platforms.
When he's not writing, Benard enjoys hiking and trekking through the breathtaking landscapes of the Great Rift Valley.
My articles
5.07B people use social media, spending 143 minutes daily. 96% of small businesses rely on it, while US ad spend has surged 140% since 2019. With 3.07B Facebook users and 53.8 mins daily on TikTok, these 100+ social media for business statistics reveal where growth happens.
Instagram video marketing continues to lead in 2026, with videos driving over 60% of user activity and Reels reshared 3.5 billion times daily. This guide covers 40+ Instagram video marketing statistics, trends, engagement data, and ROI insights.
SaaS statistics show how cloud software continues to dominate business operations. With 95% of companies using SaaS, a $250B market size, and AI adoption accelerating retention and automation, these insights reveal where pricing, growth, and integrations are heading next.
Confect and Feedr both offer catalog ad capabilities, but pricing, automation depth, and design flexibility vary significantly. Compare features, free plans, product limits, and creative tools to see which platform delivers stronger ROAS and better long-term value for your eCommerce campaigns.
Paid search drives 27.6% of new traffic, converts 50% better than organic, and delivers an average 2.55% conversion rate. 80% of businesses depend on PPC, with Google Ads generating up to $8 ROI per $1 spent. These 75+ stats break down spend, CPC, CTR, and real performance benchmarks.
Adflow starts at €199/month and Feedr at €16, but feature gaps matter. Compare pricing, product limits, automation, design control, and free plans to see which catalog ad tool drives stronger ROAS and creative flexibility for your eCommerce campaigns.
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