100+ Social Media for Business Statistics [2025]

Social media has become the most powerful tool for over 96% of small business owners seeking to boost their brand visibility, connect with customers, and drive more sales. 

Over five billion people are now on social media, and each person spends an average of 2 hours and 13 minutes daily.

In this article, we have gone ahead and prepared an in-depth list of over 100 social media for business statistics. We will dive deep into the current state of social media marketing, usage, demographics, platform-specific insights, and more.

So, let’s get started!

Key takeaways

• Social media active users have reached over 5.07 billion.
• 96% of small businesses use social media in their marketing strategy.
• Users spend an average of 143 minutes daily on social media platforms daily.
• 83% of businesses consider brand visibility to be the leading benefit of social media.
• Social media ad spend from 2019 to 2024 increased by 140% in the US.
• Social media ad-annoyance is 74%.
• Facebook has the highest number of monthly active users at 3.07 billion.
• 97% of B2B marketers consider LinkedIn for their content marketing strategies.
• As of 2024, TikTok has the highest average daily time-spent on the app (53.8 minutes).
• 86% of marketers use Facebook for marketing purposes. 79% use Instagram, and 65% use LinkedIn.

Social media usage statistics

Of the 5.44 billion internet users, 5.07 billion are active social media users, representing a business’s potential to reach over 62.6% of the world’s total population.

The global social media penetration rate is 62.3%, with Northern Europe leading with 81.7% in regional penetration rates. 

In 2024, internet users spent an average of 143 minutes daily on social media platforms, down from 151 minutes in 2023 and a 60% increase since 2012. 

Social media users in Brazil spend the longest time on social network platforms. Compared with the US, Brazil users spend three hours and 49 minutes, while users in the US spend only two hours and 16 minutes.

For 83% of businesses, the #1 benefit of social media usage is brand visibility. 73% of marketers mentioned traffic expansion, and 65% said lead generation. But then, how can you leverage these benefits for your business? 

Check out our in-depth guide on creating effective social media campaigns.

While the average time spent and potential reach metrics are vital for every business, the nuances of different platform usage may not shed light on people’s content expectations when they open each social media app.

For example, while WhatsApp has the highest number of monthly sessions (922.6), the average duration for each session is just 1 minute and 6 seconds.

Compared to YouTube, the average monthly session is just 218.4 but having the highest average session duration of 7 minutes 37 seconds.

Below is a table of the session duration and monthly sessions per user for different social media apps:

Over two-thirds of social media users aged 16–24 cite that their motivation for using social media is connecting with friends and family, 59.8% say that it’s finding information, and 57.8% said watching videos and shows. 

Because the contrast between entertainment (57.8%) and socializing (60.0%) is slight and mutually inclusive, businesses should consider these motivations equally for an effective social media presence.

Social media marketing stats

The relevance and growth of marketing on social media vary according to every business’s focus. Overall, around 86% of marketers use Facebook for marketing purposes, 79% listed Instagram, and 65% mentioned LinkedIn.

Facebook is also a top priority for over 91% of business-to-consumer (B2C) businesses, and 86% of business-to-business (B2B) marketers prefer LinkedIn. LinkedIn’s goal to connect professionals and businesses in a corporate context aligns with many B2B business goals.

Generative AI is becoming an effective creative production tool for social media marketers. In a July 2024 survey, GenAI ranked as the second leading consumer trend, according to 55% of the respondents. 

Over 16% of Americans aged 35–44 years old found that AI-generated images on social media were extremely appealing.

Video marketing on social media is another trend that businesses are now adopting for effective social influence. Social video and TikTok rank among the top three leading consumer trends, with a share of 47% of respondents.

Advertising statistics on social media

Social media ad spending is expected to exceed 345 billion US dollars by 2029. In 2024, the global social media advertising spend was 234.14 billion US dollars, a 140% increase in the last five years.

48% of social media users have made a purchase after seeing an ad. Even so, the numbers are higher for millennials (53%) and women (56%). Dive deep into our Facebook advertising case studies to learn how businesses run successful ad campaigns on meta platforms. 

A user’s emotional response to an ad campaign has a far greater influence on whether a consumer will make a purchase or not. 31% of advertising campaigns that performed well had emotional content, and only 16% had rational content.

Social media ad-annoyance is 74%. Over 44% of social media users find the ads irrelevant to their needs and wants, and 63% say they see only a few things advertised over and over.

Seventy-eight percent of adults over 35 years think there are just too many ads on social media.

Diversity in the ads matter for over 56% of social media users. If you are an e-commerce business, using a tool like Cropink.com varies your catalog ad image designs automatically for product ad campaigns on Facebook or Instagram.

Social media statistics by platform

Every social media platform has unique business insights that are worth exploring. Here are social media for business statistics for the top five social media platforms:

Facebook statistics

Facebook is now the third most visited website in the world, after Google and YouTube. It has the highest daily active users (2.11 billion) and over 3.07 monthly active users.

Over 54% of Facebook users say that they follow and research brands and products on Facebook, and nearly two-thirds (59%) have reached out to a brand on Facebook.

46% of messages brands received on Facebook relate to customer support issues, showing that users expect businesses to provide support services to improve their experiences through the platform.

In a recent WordStream study, Facebook ads saw an average click-through rate of 2.50% for lead generation ads and 1.51% for traffic ads, with an average conversion rate of 8.25%.

The same study also found that the average cost per click on Facebook is $0.83 for traffic ads and $1.92 for lead gen ads. Benchmark on these nine best Facebook and Instagram carousel ad examples to improve your CPC, CTR, and conversion rates for your business. 

In 2019, American users aged 18+ spent about an hour (58 minutes) on Facebook daily. Fast forward half a decade later, and the average daily time spent on Facebook reduced to 30.9 minutes.

Facebook users between 55 and 64 years old spend an average of 45 minutes daily on Facebook. 

Teens aged 13 to 17 using Facebook dropped sharply in the last two years compared to the last ten years. Between 2014 and 2015, teens who reported using Facebook were 71%. In 2023, only 33% mentioned using Facebook.

Reels on Facebook now receive over 200 billion views daily. Additionally, reel ads with audio on Facebook see 35% higher click-through rates than other content.

Curious about more Facebook stats? Check out our recent Facebook statistics article to explore more interesting stats.

YouTube stats

As of January 2025, YouTube has over 2.70 billion active monthly users, making it the second most popular social media network worldwide.

Below is a table of countries with the highest number of YouTube users:

With over 476 million YouTube users, India is the leading country with the highest number of users, followed by the US with 238 million. Brazil rounds up the top three with over 147 million active users.

Watching YouTube is a daily routine for 62% of users based in the US. Eighty-three percent of consumers worldwide prefer watching video content on YouTube.

Advanced YouTube Algorithms account for 70% of the watch time.

Over 85% of US viewers say they use YouTube to learn. Additionally, over 500 million daily views on YouTube relate to learning content. Thus, businesses should produce educational videos on the platform to attract and retain customers who need to learn new topics and expand their knowledge.

Google reported that 40% of retail shoppers stated that they bought products they watched on YouTube. Over 90% of users reported to have discovered new products and brands on YouTube.

When shopping or browsing on YouTube, 87% of people believe that YouTube makes it faster for them to make purchasing decisions.

According to a recent Lemonlight survey, authenticity, AI-driver personalization, and clear messaging were the top three traits respondents listed as crucial for engaging video content. 

Instagram statistics

In October 2022, Instagram surpassed 2 billion monthly active users. Nearly a quarter of the world’s population uses Instagram monthly, accounting for 37% of active internet users.

Over half (53%) of social media users in the US revealed that they liked Instagram, and about 48% of Instagram users said they were likely to use the app again.

According to a recent aided brand recognition study, an impressive 93% of people in the US recognized the Instagram brand.

The share of social media users regularly accessing Instagram is 38.68%. Over 35% of the 5.68 billion mobile users worldwide have installed the Instagram app.

Instagram has over 169 million users in the US, becoming the second leading country with the highest number of users after India with 362 million users. Brazil follows closely with 134 million users.

55.4% of Instagram users in the US identify as female and 44.6% as male. Globally, 52.4% are male and 47.6% female.

The table below shows the share of the US Instagram users by age group:

Instagram users worldwide spend an average of 33.9 minutes daily on the app, while users in the US spend 33.1 minutes every day on Instagram.

Stories on Instagram have over 500 million daily active users, and brand stories have an 85.3% completion rate. 

58% of people who saw a product in stories became more interested in a brand or product. Half of those who saw a product or service on stories visited a website to purchase.

Over 4 million businesses on Instagram use stories ads every month. Stories ads shot on mobile performed 63% better than studio-shot ads.

Over half of Instagram users now spend 60% of their time watching videos. Instagram algorithms now skew to pushing over 50% of video content to non-followers, as meta tries to recoup the audience taken by short-video platforms like TikTok and YouTube shorts.

Find more data about Instagram videos on our detailed guide about video marketing statistics on Instagram.

LinkedIn statistics

Founded in 2003, LinkedIn is the oldest social media platform and the leading professional network compared to the others in this article. 

LinkedIn has over 1 billion members worldwide, with the US having the highest number of users (over 230 million). The second largest market for LinkedIn is India, with over 130 million members.

The majority of LinkedIn users are aged between 25-34 years old, accounting for 59.1%. About 57% of LinkedIn users identify as male, and 43% identify as female. 

LinkedIn has approximately 67.1 million company pages, 61 million senior-level influencers, and 40 million members qualifying as business decision-makers. 

Over 97% of B2B marketers consider LinkedIn for their content marketing strategies, and 91% use it to distribute their content. 

86% of B2B marketers realized massive success with LinkedIn, with up to 2x conversion rates, compared to other social channels. More so, LinkedIn audiences exposed to brand and acquisition messages are six times more likely to convert.

Businesses on LinkedIn saw a 33% increase in purchasing intent after exposing their brand or products through ads on LinkedIn. If you need insights on how to create effective digital ads on social media, check out our article on sales and promotions ideas.

LinkedIn recommends businesses apply the 60/40 rule when deciding between brand and demand investment. Demand marketing drives short-term growth, while brand marketing drives long-term growth.

87% of LinkedIn users aged between 18 and 34 years old use LinkedIn to hunt jobs, and around 72% of businesses use LinkedIn when hiring new talent.

Over 9,000 members apply for jobs every minute, and seven people get hired every minute on LinkedIn. 67% of recruiters found that new hires on LinkedIn are of higher quality. 

TikTok statistics

TikTok usage has quadrupled since 2021, and currently, it is at position four of the most-used social network, with over 1.582 billion active users. 

In March 2024, TikTok was the most downloaded app in the iOS app store. Downloads during this period reached 46 million across iOS and Android.

TikTok had the highest average daily time spent on the app at 53.8 minutes as of Q4 2023. To put it in perspective, YouTube users spend an average of 48.7 minutes, 34.1 on X, and 33.1 on Instagram.

55% of weekly active TikTok users in the US are between 18 and 34 years old, and only 14% are over 54.

Over two-thirds (64%) of weekly TikTok users agree that ads on TikTok help them decide what to buy, compared to 46% of what the general population thinks.

Over 58% of TikTok users consider coupons and special discounts to draw them to make purchases through the shop, and 45% listed the ability to support a small business.

Impulsive buyers on TikTok add up to 59% compared to just 46% of the general population. Also, 47% of TikTok users are more likely to trust influencer marketing than 27% of the general population.

Even so, only 31% have purchased something from the TikTok shop, yet 86% of users are aware of the platform's shopping feature. Additionally, only 19% of TikTok users view sellers on TikTok Shop as more trustworthy.

Want to dive deeper into more game-changing TikTok stats? Our recent TikTok statistics article covers more.

FAQs

What is the best social media platform for B2C businesses in 2025?

The best choice for over 90% of B2C businesses is Facebook because it has the highest monthly active users, lower CPC, and higher conversion rates.

Why is social media necessary for businesses?

Social media platforms provide great opportunities for businesses to expose their brand to new customers, connect with target audiences, and drive more sales.

How many businesses use social media in the US?

About 31.87 million businesses (over 96%) in the US use social media, based on the total number of businesses (33,185,550) reported by the US Small Business Administration report in 2023.

How can small businesses compete effectively with larger businesses in social media?

Small businesses can compete effectively with bigger brands on social media by focusing on niche audiences, engaging actively with their audiences, and leveraging paid advertising.

Conclusion

This article explored over 100 insightful social media for business statistics. From usage statistics to platform-specific data, we've uncovered valuable insights to inform your marketing strategy for 2025 and keep you updated.

If you are in the e-commerce industry, leveraging tools like Cropink.com can significantly improve your ROI in social media. Designing catalog ad images for Facebook and Instagram with Cropink is automated, giving you the best results in minutes while simplifying your ad campaign management.

Sources

1. NerdWallet. Small-Business Marketing Statistics and Trends
2. Statista. Socials used by global B2C & B2B marketers
3. Statista. Top global consumer trends for marketers
4. Datareportal. Digital 2024 April Global Statshot Report
5. Statista. Global daily social media usage
6. Surveymonkey. 74% of people are tired of social media ads—but they’re effective
7. University of Southern California. Thinking vs Feeling: Psychology of Advertising
8. Khoros. Social media customer service
9. Statista. Countries with most Instagram users 2024
10. Wikipedia. List of most-visited websites
11. Emarketer. Average Time Spent per Day by US Adult Users
12. Pew Research Center. Teens, Social Media and Technology
13. WordStream. Facebook Ads Benchmarks
14. Tubefilter. Meta's Reels are gaining on TikTok
15. LinkedIn. About Us
16. Finance Online. 111 LinkedIn Statistics You Should Know in 2024
17. LinkedIn. Brand to Demand
18. Appfigures. The Most Downloaded Apps in March
19. Marketing Dive. TikTok users continue to grow and evolve
20. Statista. U.S. YouTube usage frequency
21. Hootsuite. How the YouTube Algorithm Works in 2024
22. Think with Google. Learning-Related YouTube view statistics
23. Meta. Investor events Q4-2023 earnings call
24. Statista. Social media most used by marketers 2024
25. Think with Google. YouTube as a shopping discovery platform
26. Hubspot. 50 Video Marketing Statistics to Inform Your 2024 Strategy
27. Lemonlight. 67 Video Marketing Stats You Need to Know for 2025
28. Statista. U.S. Instagram users by gender 2024
29. Statista. Instagram brand profile U.S. 2023
30. Skedsocial. How to Use Instagram Stories in Your 2024 Marketing Strategy
31. Instagram. Mobile-shot stories ads have a 63% chance of outperforming studio-shot ads
32. Wikipedia. List of social platforms with at least 100 million active users
33. Backlinko. Instagram Statistics 2025: Key Demographic and User Numbers
34. Statista. YouTube users by country 2024
35. Statista. Countries with most LinkedIn users 2024