Instagram hashtags continue to be a game-changer in 2025, but how effective are they in increasing engagement?&nbsp;Data shows that posts with at least one hashtag receive 12.6% more engagement than those without, while using 9-11 hashtags can increase reach by nearly 79.5%. Despite Instagram’s evolving algorithm, 60% of users still discover new accounts through hashtags, which make them a crucial tool for visibility.With over 95 million photos and videos uploaded daily, competition for engagement is fierce. The key to success lies in understanding the optimal number, placement, and type of hashtags that drive the most interactions.In this report, we break down the latest statistics, trends, and best practices to help you maximize your hashtag strategy on Instagram in 2025. Let’s dig in![key-takeaways-150][cta1-150]<h2>Optimal number of hashtags per post</h2>Instagram allows up to 30 hashtags per post, but the platform recommends using 3-5 hashtags for the best results. How many hashtags do you put on your posts?&nbsp;Posts with exactly 9 hashtags receive 28% more engagement compared to those with fewer or more.&nbsp;Only 17% of brands use more than 10 hashtags, despite data showing higher engagement.&nbsp;<h2>Hashtag engagement statistics</h2>Posts with at least one hashtag experience a 29% increase in interactions for accounts with under 1,000 followers.For business accounts, hashtags can boost reach by up to 50%.&nbsp;It is important to note that the most engaged-with posts tend to have between 9 and 11 hashtags.<h2>What is the ideal character length of hashtags?</h2>Hashtags between 21 and 24 characters perform 20% better than shorter ones.&nbsp;Short, generic hashtags like #love or #food are overly saturated, which makes it harder to rank in search results.<h2>Caption vs. comment placement for hashtags</h2>Did you know that placing hashtags in captions increases reach by 36% for accounts with fewer than 5,000 followers?While the larger accounts (100,000+ followers) see a 15.9% increase in reach when placing hashtags in the first comment instead of the caption.&nbsp;<h2>Popular branded hashtags and their usage</h2>Branded hashtags account for 70% of all hashtags used on Instagram.Nike's #JustDoIt has been used over 22 million times.Coca-Cola’s #ShareACoke campaign led to a 4.7% increase in sales during its initial launch.<h2>Most popular hashtags in 2025</h2>#love remains the most-used hashtag on Instagram, which appears in over 2.1 billion posts.#instagood and #fashion each have over 1 billion uses.Niche hashtags like #FitnessMotivation (120M posts) and #TechTrends (30M posts) continue to gain popularity.Below we have curated a table of the most popular Instagram hashtags in 2025 along with their total number of uses for you:<figure class="table"><table><thead><tr><th>Hashtag</th><th>Total Uses (2025)</th></tr></thead><tbody><tr><td>#love</td><td>2.1 billion+</td></tr><tr><td>#instagood</td><td>1.5 billion+</td></tr><tr><td>#fashion</td><td>1.2 billion+</td></tr><tr><td>#photooftheday</td><td>1 billion+</td></tr><tr><td>#beautiful</td><td>900 million+</td></tr><tr><td>#tbt</td><td>750 million+</td></tr><tr><td>#fitness</td><td>650 million+</td></tr><tr><td>#foodporn</td><td>500 million+</td></tr><tr><td>#TravelPhotography</td><td>200 million+</td></tr><tr><td>#FitnessMotivation</td><td>120 million+</td></tr><tr><td>#TechTrends</td><td>30 million+</td></tr></tbody></table></figure><h3>Do hashtags still matter in 2025?</h3>Absolutely! Data suggests that 60% of Instagram users still discover new accounts through hashtags.Instagram's algorithm now prioritizes content quality and user behavior over hashtag metadata.Curious about Instagram’s impact on online shopping? Our detailed guide on<a href="https://cropink.com/instagram-shopping-statistics"> Instagram Shopping Statistics</a> explores key trends and insights.&nbsp;[cta3-150]<h2>Wrapping up</h2>Hashtags continue to be a powerful tool for increasing reach, engagement, and brand visibility on Instagram in 2025. Though, simply adding hashtags is not enough—the key lies in strategic usage, relevance, and placement.By implementing the right mix of hashtags, optimizing their placement, and ensuring they align with your content, you can maximize your Instagram growth and engagement this year.<h2>FAQs</h2>[faq-150]<h2>Sources</h2><ol><li>Search Logistics. <a href="https://www.searchlogistics.com/learn/statistics/hashtags-statistics/" target="_blank" rel="noopener nofollow">Hashtag statistics you should know</a></li><li>Snappa.<a href="https://snappa.com/blog/instagram-hashtags/" target="_blank" rel="noopener nofollow"> Marketer’s Instagram Hashtag Guide</a></li><li>Later. <a href="https://later.com/instagram-scheduler/analytics/" target="_blank" rel="noopener nofollow">Top Instagram Analytics Tool to Grow Your Business</a></li><li>Social Insider. <a href="https://www.socialinsider.io/social-media-benchmarks/instagram#:~:text=Instagram%20registers%20a%2028%25%20YoY,0.55%25%20engagement%20rate%20per%20post." target="_blank" rel="noopener nofollow">Instagram Benchmarks 2025: Key Insights</a></li><li>Sprout Social.<a href="https://sproutsocial.com/insights/hashtag-analytics/" target="_blank" rel="noopener nofollow"> Your Complete Guide to Hashtag Analytics</a></li><li>Analyzify. <a href="https://analyzify.com/hub/best-times-to-post-on-instagram" target="_blank" rel="noopener nofollow">Guide To Best Times To Post On Instagram In 2025</a></li></ol>

Posts with hashtags see 12.6% more engagement, and using 9–11 can boost reach by 79.5%. Learn the best length, placement, and strategies to stand out in a feed of 95M daily uploads.

25+ Instagram Hashtags Statistics to Boost Your Reach in [2025]

Manisha Saini

Instagram

Leszek Dudkiewicz

In 2012, humans spent an average of 90 minutes per day on social media.&nbsp;Fast forward to 2024, and that number has increased to 143 minutes per day. But how much of these 143 minutes go to Instagram specifically?We took a closer look, and here are all the time spent on Instagram statistics we uncovered.&nbsp;[key-takeaways-144][cta1-144]<h2>Time spent on Instagram vs. other platforms&nbsp;</h2>Instagram is now a social media giant with <a href="https://cropink.com/instagram-statistics">2 billion monthly active users</a> as of 2024. This places it #3rd among the two other most used platforms: Facebook (3+ billion) and YouTube (2.5+ billion).Here's what we find when we look at how much time the average person spends on Instagram compared to other <a href="https://cropink.com/most-popular-social-media-platforms">social platforms</a>.<figure class="table"><table><thead><tr><th>Platform</th><th>Average time spent per day (minutes)</th></tr></thead><tbody><tr><td>TikTok</td><td>53.8</td></tr><tr><td>YouTube</td><td>48.7</td></tr><tr><td>Twitter</td><td>34.1</td></tr><tr><td>Instagram</td><td>33.1</td></tr><tr><td>Snapchat</td><td>30</td></tr><tr><td>Facebook</td><td>30.9</td></tr><tr><td>Reddit</td><td>24.1</td></tr></tbody></table><figcaption>Source: <a href="https://www.emarketer.com/chart/263759/average-time-spent-per-day-by-us-adult-users-on-select-social-media-platforms-2023-minutes" target="_blank" rel="noopener nofollow">eMarketer</a></figcaption></figure>While Instagram controls a significant chunk of our screen time (33.1 minutes daily), TikTok and YouTube claim even more attention.<h2>Time spent on Instagram by generation</h2>Gen Z users spend nearly twice as much time on Instagram as Gen X. This makes sense when you consider how integrated social media has become in the daily lives of Gen Z and millennials.<figure class="table"><table><thead><tr><th>Generation</th><th>Age Group</th><th>Minutes Spent on Instagram (Per Day, 2024)</th></tr></thead><tbody><tr><td>Gen Z</td><td>18-24</td><td>53</td></tr><tr><td>Millennials</td><td>25-34</td><td>37</td></tr><tr><td>Gen X</td><td>35-44</td><td>28</td></tr><tr><td>Late Gen X / Early Boomers</td><td>45-54</td><td>27</td></tr><tr><td>Boomers I</td><td>55-64</td><td>26</td></tr><tr><td>Boomers II</td><td>65+</td><td>20</td></tr></tbody></table><figcaption>Source: <a href="https://www.emarketer.com/content/social-time-spent-by-generation-2024" target="_blank" rel="noopener nofollow">eMarketer</a></figcaption></figure><h2>Time spent on Instagram by country</h2>In 2022, users worldwide spent around 12 hours per month on the Instagram mobile app, a 7% increase from the previous year.However, usage varies significantly at the country level.&nbsp;For instance, Turkish internet users spend over 21 hours monthly on Instagram. Argentinians come 2nd as they spend more than 17 hours on the platform. South Korea has the lowest usage among the tracked countries at 6.06 hours.Monthly time spent on Instagram (in hours) per user<figure class="table"><table><thead><tr><th>Country</th><th>2020</th><th>2021</th><th>2022</th></tr></thead><tbody><tr><td>Worldwide</td><td>10.3</td><td>11.2</td><td>12</td></tr><tr><td>Turkey</td><td>19.7</td><td>20.2</td><td>21.24</td></tr><tr><td>Argentina</td><td>16.6</td><td>17.3</td><td>17.36</td></tr><tr><td>Indonesia</td><td>15.24</td><td>16</td><td>17</td></tr><tr><td>Brazil</td><td>14</td><td>15.4</td><td>15.6</td></tr><tr><td>India</td><td>9.8</td><td>13</td><td>14.54</td></tr><tr><td>Singapore</td><td>9.3</td><td>9.9</td><td>10.9</td></tr><tr><td>Russia</td><td>9.36</td><td>9.8</td><td>9.4</td></tr><tr><td>Canada</td><td>9.3</td><td>9.4</td><td>9.3</td></tr><tr><td>France</td><td>8.36</td><td>8.5</td><td>8.6</td></tr><tr><td>Germany</td><td>7.6</td><td>8.3</td><td>8.3</td></tr><tr><td>Australia</td><td>8.36</td><td>8.3</td><td>8.1</td></tr><tr><td>UK</td><td>7.42</td><td>7.9</td><td>7.8</td></tr><tr><td>USA</td><td>7.42</td><td>7.7</td><td>7.7</td></tr><tr><td>Mexico</td><td>6.54</td><td>6.7</td><td>6.7</td></tr><tr><td>South Korea</td><td>4.8</td><td>5.8</td><td>6.06</td></tr></tbody></table><figcaption>Source: <a href="https://www.statista.com/statistics/1294879/time-spent-instagram-app-selected-countries/" target="_blank" rel="noopener nofollow">Statista</a></figcaption></figure><h2>What are people doing on Instagram?</h2>Half of all time spent on Instagram goes to watching Reels.&nbsp;This short-form video content has become the platform's most engaging feature, with users watching a combined 17.6 million hours of Reels daily.Stories remain popular, too, since 500 million Instagram users [6] access this feature daily.Instagram users want to be entertained first and sold to second.&nbsp;Half of Instagram users want to see funny content, and 46% like creative posts. Your strategy, therefore, should prioritize personality over pure promotion.Interestingly, ‘helpful/how-to’ content ranks last on the type of posts Instagram users like. This doesn't mean product education doesn't work. It just needs to be wrapped in something more engaging.&nbsp;Preferred types of content on Instagram<figure class="table"><table><thead><tr><th>Content type</th><th>Percentage of Respondents</th></tr></thead><tbody><tr><td>Funny</td><td>50%</td></tr><tr><td>Creative</td><td>46%</td></tr><tr><td>Informative</td><td>41%</td></tr><tr><td>Relaxing</td><td>37%</td></tr><tr><td>Inspirational</td><td>36%</td></tr><tr><td>Engaging</td><td>36%</td></tr><tr><td>Trendy</td><td>35%</td></tr><tr><td>Exciting</td><td>34%</td></tr><tr><td>Relevant</td><td>33%</td></tr><tr><td>Helpful/How-To</td><td>28%</td></tr></tbody></table><figcaption>Source: <a href="https://www.statista.com/statistics/1310997/instagram-most-liked-type-of-content-worldwide/" target="_blank" rel="noopener nofollow">Statista</a></figcaption></figure><h2>Is this increase in Instagram screen time making people more informed or distracted?</h2>Those 12 hours per month spent on Instagram is definitely good news for businesses. However, the question for marketers is whether they're reaching people who are actually paying attention.While most users believe social media has improved their access to information (57%) and communication (57%), far fewer think it's actually making their lives better overall (just 31%).What users say about social media's impact:<figure class="table"><table><thead><tr><th>Impact of Social Media</th><th>Increased</th><th>No Impact</th><th>Decreased</th></tr></thead><tbody><tr><td>Access to information</td><td>57%</td><td>36%</td><td>7%</td></tr><tr><td>Ease of communication</td><td>57%</td><td>37%</td><td>6%</td></tr><tr><td>Freedom of expression</td><td>50%</td><td>37%</td><td>13%</td></tr><tr><td>Your overall quality of life</td><td>31%</td><td>55%</td><td>14%</td></tr></tbody></table><figcaption>Source: <a href="https://www.statista.com/statistics/1015131/impact-of-social-media-on-daily-life-worldwide/" target="_blank" rel="noopener nofollow">Statista</a></figcaption></figure>Your audience is information-hungry but increasingly skeptical about how they spend their time.&nbsp;Your content needs to deliver value (entertaining first, but also genuinely helpful) to justify taking up precious minutes in those daily 33-minute sessions.<h2>Based on these time spent on Instagram statistics, is advertising worth it?</h2>Given what we now know about time spent on Instagram, we can confidently say it’s still worth it.<ul><li>Instagram ads can potentially reach 1.64 billion users</li><li>This represents 20.3% of the global population</li><li>Ad reach has grown 18.1% year-over-year (+251 million users)</li><li>Quarterly reach increased by 2.5% (+40 million users)</li></ul>Instagram is still a high-value advertising channel, especially when targeting content to Reels, which wins the majority of user attention.<h2>FAQs</h2><h3>Is Instagram usage increasing?</h3>Yes, Instagram usage is increasing. Globally, time spent on the app grew from 10.3 hours per month in 2020 to 12 hours in 2022, a 7% year-over-year increase.<h3>In which country is Instagram used most?</h3>Turkey has the highest Instagram usage, with users spending over 21 hours monthly on the platform, followed by Argentina at 17.36 hours.<h3>How many hours do people spend on Instagram a day?</h3>Users worldwide spend approximately 12 hours per month on Instagram, with significant variations by country and generation (Gen Z spends 53 minutes daily while Boomers spend just 20 minutes).<h3>How to find the average watch time on Instagram?</h3>To find average watch time on <a href="https://cropink.com/instagram-reels-statistics">Instagram Reels</a>, go to your profile's Reels tab, click on the reel you want to analyze and select "View insights" to see detailed metrics.<h3>What is the average time spent on social media globally?</h3>The average time spent on social media globally is 143 minutes (2 hours and 23 minutes) per day in 2024, up from 90 minutes in 2012.[cta3-144]<h2>Wrapping up</h2>As these time spent on Instagram statistics show, the platform continues to win over a significant portion of our digital attention.&nbsp;Consistently creating engaging content remains necessary for standing out in those 33.1 daily minutes users spend scrolling.&nbsp;Tools like Cropink can simplify your content creation process by automating catalog ads and dynamic templates. In turn, it becomes easier to keep up with trends.&nbsp;Find out how you can <a href="https://cropink.com/">get started with Cropink for free</a>.<h2>Sources</h2><ol><li>Statista.<a href="https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/" target="_blank" rel="noopener nofollow"> Daily social media usage worldwide</a></li><li>eMarketer.<a href="https://www.emarketer.com/chart/263759/average-time-spent-per-day-by-us-adult-users-on-select-social-media-platforms-2023-minutes" target="_blank" rel="noopener nofollow"> Average time spent per day by US adult users on select social media platforms (2023)</a></li><li>eMarketer.<a href="https://www.emarketer.com/content/social-time-spent-by-generation-2024" target="_blank" rel="noopener nofollow"> Social time spent by generation (2024)</a></li><li>Statista.<a href="https://www.statista.com/statistics/1294879/time-spent-instagram-app-selected-countries/" target="_blank" rel="noopener nofollow"> Time spent on Instagram app by selected countries</a></li><li>Cropink.<a href="https://cropink.com/instagram-statistics" target="_blank" rel="noopener nofollow"> Instagram statistics</a></li><li>Twicsy.<a href="https://twicsy.com/blog/instagram-stories-statistics" target="_blank" rel="noopener nofollow"> Instagram Stories statistics</a></li><li>Statista.<a href="https://www.statista.com/statistics/1310997/instagram-most-liked-type-of-content-worldwide/" target="_blank" rel="noopener nofollow"> Instagram’s most liked type of content worldwide</a></li><li>Statista.<a href="https://www.statista.com/statistics/1015131/impact-of-social-media-on-daily-life-worldwide/" target="_blank" rel="noopener nofollow"> Impact of social media on daily life worldwide</a></li><li>DataReportal.<a href="https://datareportal.com/reports/digital-2023-october-global-statshot" target="_blank" rel="noopener nofollow"> Digital 2023 October Global Statshot</a></li></ol>

Find the latest time spent on Instagram statistics, broken down by generation and country. Find out what users are really doing on the app.

30+ Time Spent on Instagram Statistics for [2025]

Damaris Hinga

instagram-statistics-thumbnail.png

Is Instagram still worth it for marketing? Discover the latest Instagram statistics and see why businesses can’t afford to ignore this powerful platform.

30+ Instagram Statistics You Need to Know for Marketing Success [2025]

Carousels aren’t cutting it. Single-photo posts? Even worse.Instagram Reels get 1.36x more reach than carousels and 2.25x more reach than photos. If you're still relying on static posts, you're losing visibility—fast.Instagram’s algorithm favors short-form video, and Reels are leading the charge. Brands that adapt will grow. Those that don’t? They’ll fade into the feed.This Instagram Reels statistics 2025 update breaks down the latest trends, engagement insights, and how to stay ahead.Let’s get into it.[key-takeaways-138][cta1-138]<h2>Instagram Reels growth trends</h2>Instagram Reels is taking over. Over 726.8 million people can be reached with Reels ads, making up 55.1% of Instagram’s ad audience.People love watching Reels. Fifty percent of Instagram users spend their time on the app watching them. That adds up to 17.6 million hours of Reels watched daily.The numbers are massive. Reels are played over 140 billion times a day across Instagram and Facebook. Plus, half of all Instagram users engage with at least one Reel every week.Instagram itself is growing rapidly. The platform has 2 billion monthly active users, making it one of the most popular social networks worldwide.Reels now dominate the feed. 38.5% of all Instagram posts are Reels, making them more popular than carousels.<h3>Where are the biggest Reels audiences?</h3>Instagram Reels isn’t just growing—it’s exploding in certain countries. Here’s a look at the largest Instagram Reels markets worldwide:<figure class="table"><table><tbody><tr><td>Country</td><td>Instagram Reel Users</td></tr><tr><td>India</td><td>385.35 million</td></tr><tr><td>United States</td><td>166.15 million</td></tr><tr><td>Brazil</td><td>135.05 million</td></tr><tr><td>Indonesia</td><td>99.4 million</td></tr><tr><td>Turkey</td><td>58.45 million</td></tr><tr><td>Japan</td><td>55.5 million</td></tr><tr><td>Mexico</td><td>46.7 million</td></tr><tr><td>Germany</td><td>32.85 million</td></tr><tr><td>United Kingdom</td><td>31.9 million</td></tr><tr><td>Italy</td><td>28.45 million</td></tr></tbody></table></figure>Yet, not all creators are taking advantage. Only 20.7% of Instagram creators post Reels monthly. That means less competition and more chances to stand out.Even in the U.S., Instagram is a top video platform. It is the third most-used app for short-form videos, ranking behind TikTok (40%) and YouTube Shorts (23%).Instagram’s user base keeps expanding. The app was downloaded 547 million times in 2024, proving its continued global growth.Reels aren’t just growing—they’re shaping Instagram’s future. If you’re not using them yet, now is the time to start.<h2>Instagram Reels engagement statistics 2025 update</h2>Instagram Reels dominate reach, but carousels drive more engagement. Carousels get 12% more engagement than Reels and 2.14 times more than single-image posts.Even with Instagram’s push for video, only 20.7% of creators post Reels each month, leaving a huge opportunity for brands to stand out.<h3>Reels engagement by industry</h3>Reels don’t perform the same across all industries. Publishing and media lead with a 0.0252% engagement rate, while health and wellness have the lowest at 0.0053%.<figure class="table"><table><tbody><tr><td>Industry</td><td>Avg. Views</td><td>Engagement Rate</td></tr><tr><td>Publishing &amp; Media</td><td>227K</td><td>0.0252%</td></tr><tr><td>Beauty</td><td>116.9K</td><td>0.0130%</td></tr><tr><td>Home</td><td>111.7K</td><td>0.0124%</td></tr><tr><td>Luxury &amp; Fashion</td><td>94.7K</td><td>0.0105%</td></tr><tr><td>Retail</td><td>82K</td><td>0.0091%</td></tr><tr><td>Travel</td><td>75.6K</td><td>0.0084%</td></tr><tr><td>Children &amp; Baby</td><td>67.2K</td><td>0.0075%</td></tr><tr><td>CPG, Food &amp; Beverage</td><td>54.9K</td><td>0.0061%</td></tr><tr><td>Health &amp; Wellness</td><td>47.3K</td><td>0.0053%</td></tr></tbody></table></figure><h3>How Reels engagement has changed over time</h3>Reels engagement has shifted since launch. Carousels had higher reach until mid-2022, when Instagram started treating all videos as Reels.Despite Instagram pushing Reels, user behavior still favors certain post types. Reels now see 36% more reach than carousels and 125% more than single-photo posts, but engagement lags behind.<h3>Reels engagement by post type</h3>Not all Reels interactions are equal. Reels get 243 likes per post, compared to 198 for standard posts, but fewer comments (8 vs. 10). However, Reels are saved more often (27 vs. 11), making them more shareable.<figure class="table"><table><tbody><tr><td>Interaction Type</td><td>Reels</td><td>Standard Posts</td></tr><tr><td>Likes</td><td>243</td><td>198</td></tr><tr><td>Comments</td><td>8</td><td>10</td></tr><tr><td>Saves</td><td>27</td><td>11</td></tr></tbody></table></figure>If reach is the goal, Reels are essential. But if you want higher engagement, carousels are still the best option. The best strategy? Use both to maximize visibility and interactions.<h2>Instagram Reels algorithm statistics</h2>Instagram’s algorithm decides how far your Reels go. The more engaging your content, the more Instagram pushes it to new audiences through the Reels tab, Explore page, and hashtags.Not all content gets the same reach. Educational and trend-based Reels often perform better than promotional ones because they keep users watching longer.Here’s how Instagram ranks Reels:<ul><li>Watch time matters. If people rewatch your Reel, Instagram sees it as engaging and recommends it to more users.</li><li>Saves and shares boost visibility. Instagram favors Reels that people want to revisit or send to others.</li><li>More engagement = more reach. Likes, comments, and shares signal that your Reel is worth promoting.</li><li>Follows increase distribution. If people follow you after watching a Reel, Instagram assumes your content is valuable.</li></ul><h3>Follower count vs. reach</h3>Bigger accounts don’t always get better reach. Even accounts with 50k-45M followers have seen a major drop in reached followers—from 95,600 in 2022 to just 23,913 in 2024.<figure class="table"><table><tbody><tr><td>Followers</td><td>Reached in 2022</td><td>Reached in 2023</td><td>Reached in 2024</td></tr><tr><td>50k-45M</td><td>95,600</td><td>47,851</td><td>23,913</td></tr><tr><td>10k-50k</td><td>16,800</td><td>6,243</td><td>2,321</td></tr><tr><td>2k-10k</td><td>3,400</td><td>1,726</td><td>876</td></tr><tr><td>500-2k</td><td>1,600</td><td>753</td><td>354</td></tr><tr><td>Up to 500</td><td>1,200</td><td>288</td><td>69</td></tr></tbody></table></figure>This shows Instagram now favors engagement over follower size—so even smaller accounts can go viral with the right content.<h2>Best times to post Instagram Reels in 2025</h2>Timing matters. Posting when your audience is active helps your Reels get more views and engagement.<h3>When do Reels get the most views?</h3><ul><li>Midnight posts get the highest average views (25,000 per Reel).</li><li>6 PM is the most popular time among creators, with 119,000 Reels published.</li><li>10 PM – 7 AM on Saturdays is considered the best window for engagement.</li></ul><figure class="table"><table><tbody><tr><td>Posting Time</td><td>Average Views per Reel</td></tr><tr><td>Midnight</td><td>25,000</td></tr><tr><td>6 PM</td><td>119,000</td></tr></tbody></table></figure><h3>Why does timing matter?</h3><ul><li>The Instagram algorithm favors fresh content—posting at the right time increases visibility.</li><li>More active users = more engagement. The faster people interact with your Reel, the better it performs.</li><li>Not all audiences are the same. Use Instagram Insights to find when your followers are online.</li></ul>Test different times, track results, and adjust your schedule. Posting smart can boost your reach without extra effort.<h2>How long should Instagram Reels be&nbsp;</h2>Reel length impacts engagement. A Reel that’s too long risks losing viewers, while one that’s too short might not provide enough value.Instagram tracks how long people watch your Reel. High watch time with many unique views means your content is reaching a broad audience.&nbsp;If watch time is high but unique views are low, it means a smaller group is deeply engaged.<h3>Finding the right Reel length</h3><ul><li>Shorter isn’t always better. A 15-second viral clip with 5-second average watch time isn’t as strong as a 60-second tutorial with 50-second average watch time.</li><li>Low average watch time? Your content may not be meeting viewer expectations.</li></ul><h3>How to optimize Reel length</h3><ul><li>Hook viewers in the first few seconds to keep them watching.</li><li>Test different lengths and compare total watch time across your Reels.</li><li>Track your average watch time to see what keeps viewers engaged.</li></ul><h2>Instagram Reels hashtag and caption strategies&nbsp;</h2>Hashtags and captions help Instagram categorize your content and show it to the right audience. Using the right ones can improve reach, engagement, and visibility.Funny content is the most popular on Instagram Reels.&nbsp;Half of surveyed users prefer funny Reels, while 46% enjoy creative posts, 41% like informative content, 37% prefer relaxing videos, and 36% engage with inspirational content.Captions are just as important. Most Reels (80%) are watched with sound, but 20% of viewers watch in silence, making captions essential for accessibility and engagement.The best strategy is to combine relevant, trending hashtags with strong captions.&nbsp;Matching your hashtags and captions to your content type helps Instagram push your Reels to the right audience.<h2>How to track Instagram Reels performance&nbsp;</h2>Tracking your Reels performance helps you understand what works and what doesn’t.Instagram Insights provides key metrics to measure engagement, reach, and follower growth.<h3>Where to find Reels insights</h3>You need a business or creator account to access insights.&nbsp;<ol><li>From your profile, go to the Reels tab</li><li>Select a Reel, and;</li><li>Tap View Insights</li></ol><h3>Key Instagram Reels metrics</h3><ul><li>Views show how many times your Reel has been played or replayed. Watch time tracks the total time spent watching your Reel, including replays.</li><li>Accounts reached tells you how many unique users saw your Reel, even if they didn’t play it. Average watch time measures how long people typically watch before scrolling away.</li><li>Follows indicate how many users followed you after watching your Reel. Likes, comments, saves, and shares show overall engagement levels.</li></ul>Understanding these metrics helps you improve future content.&nbsp;High watch time and engagement mean Instagram is more likely to push your Reels to new audiences.Checking your insights regularly allows you to adjust your strategy and create content that keeps viewers watching and interacting.<h2>Frequently asked questions (FAQs)</h2>Here are quick answers to common questions about Instagram Reels analytics.<h3>Are there analytics for Instagram Reels?</h3>Yes, Instagram provides analytics for Reels through Instagram Insights, showing metrics like views, watch time, reach, and engagement.<h3>How successful are Instagram Reels?</h3>Instagram Reels are highly successful, with over 200 billion plays daily. Success depends on engagement, watch time, and audience reach.<h3>How to check Reel insights on Instagram?</h3>To check Reel insights on Instagram, you must have a business or creator account. Open a Reel, tap View Insights, and review metrics like views, likes, and watch time.<h2>Final thoughts&nbsp;</h2>Instagram Reels aren’t just a trend—they’re shaping the future of content on the platform. If you’re not optimizing for Reels, you’re falling behind.<ul><li>Reels now make up 35% of total Instagram screen time, and the numbers keep rising.</li><li>Watch time, saves, and shares decide whether your Reel gets pushed to more users—not just follower count.</li><li>Posting at the right time, using strong captions, and tracking insights can boost your reach.</li></ul>Want to maximize your Reels strategy? Cropink helps you create, optimize, and track high-performing ads that stand out. <a href="https://app.cropink.com/register?_gl=1*pzvqww*_gcl_au*MTE3NDI3NjMyNy4xNzM1MDA5ODQy">Start growing with smarter insights today!</a><h2>Sources</h2><ol><li>Buffer. <a href="https://buffer.com/resources/instagram-reach-engagement-analysis/" target="_blank" rel="noopener nofollow">Data Shows Instagram Reels are Best For Reach — But Not Engagement</a></li><li>Adam Connell. <a href="https://adamconnell.me/instagram-reels-statistics/" target="_blank" rel="noopener nofollow">32 Top Instagram Reels Statistics For 2025</a></li><li>Web FX. <a href="https://www.webfx.com/blog/social-media/instagram-statistics/" target="_blank" rel="noopener nofollow">100+ Instagram Statistics You Should Know in 2025</a></li><li>SendShort. <a href="https://sendshort.ai/statistics/instagram-reels/#3-instagram-reels-average-engagement-rate-by-type-of-industry" target="_blank" rel="noopener nofollow">Instagram Reels: Statistics &amp; User-Growth (2025)</a></li><li>Sproutsocial. <a href="https://sproutsocial.com/insights/instagram-reels-analytics/" target="_blank" rel="noopener nofollow">How to analyze Instagram Reels analytics to grow</a></li><li>Instagram. <a href="https://help.instagram.com/202865988324236/?helpref=related_articles" target="_blank" rel="noopener nofollow">View insights on your Instagram reels</a></li><li>Business of Apps. <a href="https://www.businessofapps.com/data/instagram-statistics/" target="_blank" rel="noopener nofollow">Instagram Revenue and Usage Statistics (2025)</a></li></ol>

Reels now make up 35% of total Instagram screen time. See what Instagram Reels statistics 2025 say about trends, views, and best posting times.

Instagram Reels Statistics [2025] Growth & Engagement Update

Ansherina Opena

Instagram Live is a game-changer.&nbsp;Did you know that 82% of people prefer live videos over regular posts? And brands that use Instagram Live see a 70% increase in engagement.&nbsp;Whether you are an influencer, business owner, or just a casual user, understanding Instagram Live’s impact can help you make the most of this powerful tool.&nbsp;Let’s dive into the latest numbers and trends![key-takeaways-139][cta1-139]<h2>General Instagram Live statistics</h2>It is interesting to note that Instagram Live has over 500 million active users engaging with live videos each month.An average Instagram Live session lasts 20 minutes, which is significantly longer than traditional Instagram Stories.63% of users say they are more likely to purchase a product after watching an Instagram Live demo.1 in 3 Instagram users prefers live content over pre-recorded videos.Brands using Instagram Live experience a 47% boost in customer trust and authenticity.<h2>Instagram Live usage and growth trends</h2>Live streaming on Instagram grew by 70% in 2023 which is one of its fastest-growing features.80% of users say they engage more with brands that use Instagram Live regularly.60% of Gen Z users prefer live content over static posts when interacting with brands.Instagram Live is now the third most-used live streaming platform, after YouTube Live and Facebook Live.More than 2 million brands host live sessions monthly, with topics ranging from tutorials to live shopping.<h2>Instagram Live for business and marketing</h2>If you wish to utilize Insta Live for your business, then you must know that according to 90% of marketers live video is their most effective social media tool for engagement.Businesses that use Instagram Live for promotions see a 52% increase in customer interaction.Live shopping events on Instagram generate $3 billion in annual revenue.72% of brands report higher customer retention rates when using Instagram Live for engagement.45% of consumers said that they prefer live interactions over chatbot customer service.<h2>User engagement and audience behavior</h2><ul><li>57% of Instagram Live viewers watch at least 75% of a live stream.</li><li>Live streams receive 6x more interactions than traditional Instagram videos.</li><li>80% of users say they feel more connected to a brand when watching their live sessions.</li><li>55% of Gen Z users engage with Instagram Live weekly.</li><li>30% of viewers actively comment or react during live sessions.</li></ul><h2>Instagram Live monetization and revenue</h2>Creators on Instagram Live can earn up to $5,000 per session through badges and gifts.Instagram Live badges have generated over $50 million in revenue for content creators.Sponsored live sessions contribute to 40% of influencer earnings on Instagram.Brands spend an average of $10,000 per campaign on Instagram Live influencer partnerships.25% of live stream viewers donate or purchase products during a live session<h2>Instagram Live vs. other social media live platforms</h2>Do you prefer Instagram or another social media platform? And how does Instagram Live stack up against other platforms like TikTok and YouTube Live? Let’s find out:<figure class="table"><table><thead><tr><th>Platform</th><th>Average Engagement Rate</th><th>Users Watching Daily</th><th>Revenue Potential</th></tr></thead><tbody><tr><td>Instagram Live</td><td>3.2%</td><td>100 million</td><td>High ($1B+ in badges)</td></tr><tr><td>TikTok Live</td><td>2.8%</td><td>85 million</td><td>High (Virtual Gifts)</td></tr><tr><td>YouTube Live</td><td>2.5%</td><td>70 million</td><td>Moderate (Ads &amp; Donations)</td></tr></tbody></table></figure><h2>Challenges and limitations of Instagram Live</h2><ol><li>35% of users report experiencing lag or technical issues during Instagram Live sessions.</li><li>Live video discovery remains a challenge, with 40% of users struggling to find relevant live streams.</li><li>60% of small businesses find it difficult to monetize Instagram Live effectively.</li><li>1 in 4 users hesitates to join live sessions due to privacy concerns.</li><li>Engagement rates drop by 25% when live sessions exceed 30 minutes.</li></ol><h2>Conclusion</h2>Instagram Live continues to be a game-changer for digital engagement, offering real-time interaction, brand authenticity, and monetization opportunities. With rapid growth and increasing user engagement, the future of live streaming on Instagram looks bright.&nbsp;As more brands and influencers tap into this feature, we can expect even greater innovation and impact in the years ahead.<h2>FAQs</h2><h3>How many people watch Instagram Live daily?</h3>Over 100 million users watch Instagram Live every day, making it one of the most popular live-streaming platforms.<h3>Does Instagram Live boost engagement?</h3>Yes! Live videos receive 3x more engagement than pre-recorded content, leading to better visibility and audience interaction.<h3>Can you make money from Instagram Live?</h3>Absolutely! Creators earn through Live Badges, brand deals, and shopping integrations, with top earners making over $5,000 per session.<h3>Which industries benefit the most from Instagram Live?</h3>E-commerce, fitness, beauty, coaching, and entertainment industries see the highest engagement and conversions through Instagram Live.<h3>What’s the best time to go live on Instagram?</h3>Studies show that evenings (6 PM - 9 PM) and weekends have the highest engagement rates for live sessions.<h3>How has Instagram Live changed in 2025?</h3>New features like AI-powered recommendations, multi-user collaborations, and enhanced monetization tools have significantly increased engagement and revenue potential.<h2>Sources</h2><ol><li>Instagram Insights. <a href="https://help.instagram.com/1533933820244654" target="_blank" rel="noopener nofollow">View Instagram insights</a></li><li>Statista. <a href="https://www.statista.com/topics/8906/live-streaming/" target="_blank" rel="noopener nofollow">Instagram Live Streaming Growth</a></li><li>Hootsuite. <a href="https://www.hootsuite.com/research/social-trends?srsltid=AfmBOorXX-aboUCLfAvHwrdOnKG3YCp2o_p_aVFHnqUz5ENyj9GfSrk9" target="_blank" rel="noopener nofollow">Social Media Engagement Trends</a></li><li>Influencer Marketing Hub. <a href="https://www.uscreen.tv/blog/how-to-monetize-instagram/#:~:text=Influencer%20Marketing%20Hub's%20research%20shows,%24100%20and%20%24500%20per%20post" target="_blank" rel="noopener nofollow">Instagram Live Monetization</a></li><li>Sprout Social. <a href="https://sproutsocial.com/insights/instagram-stats/" target="_blank" rel="noopener nofollow">Social Media Statistics 2025</a></li><li>Social Blade.<a href="https://socialblade.com/instagram/" target="_blank" rel="noopener nofollow"> Social Blade Instagram Stats</a></li></ol>

Curious about Instagram Live? Discover key statistics on its engagement, reach, and growth. See how live streaming is reshaping social media today.

30+ Instagram Live Statistics: How Live Streaming is Changing Engagement [2025]

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Instagram videos now drive over 60% of user engagement, with Reels reshared 3.5 billion times daily. Explore the latest stats, trends, and insights on why video content delivers the best ROI and audience growth.

40+ Instagram Video Marketing Statistics and Trends [2025]

Benard Kiplangat

Did you know Instagram has over 2 billion active users monthly?&nbsp;That’s more than 25% of the world’s population scrolling, tapping, and shopping every single month!500 million users engage with Instagram Stories daily, and 70% of them interact with brand content. Whether it’s about binge-watching reels or shopping via shoppable posts (which account for 30% of all purchases), Instagram is where your audience spends its time—and money.What does this mean for marketers?&nbsp;With video posts driving 49% more engagement and 1 million businesses leveraging Instagram ads with impressive success rates, the platform is a playground for creativity, conversions, and ROI.Let’s explore more with the latest data, trends, and tools to help you stay ahead in 2025.<h2>Key takeaways</h2><ul><li>Over 90% of Instagram users follow at least one business.</li><li>50% of Instagram users' time is spent watching reels that makes it a top-performing content format.</li><li>Video posts drive 49% more engagement than static images.</li><li>70% of Instagram users engage with Stories daily that offers brands an interactive way to connect.</li><li>Posts with 11 or more hashtags see up to 70% higher engagement.</li><li>Over 1 million businesses use Instagram ads, with an average engagement rate of 1.08%.</li><li>30% of Instagram purchases are made through shoppable posts.</li><li>99% of users access Instagram via mobile devices. So, mobile-optimized content is not optional, it is a necessity.]</li></ul><h2>General Instagram trends and growth statistics</h2>Are you on Instagram?&nbsp;There is a very high probability that you are!As of April 2024, Instagram has over 500 million daily active users. Talking about monthly users, it has over 2 billion monthly active users.After Facebook and YouTube, Instagram is the third most used social media application.We have listed the top platforms with the most users for your reference below:<img src="https://honest-garden-2954e8e7e9.media.strapiapp.com/top_social_media_platforms_8b1e5d1a70.png" alt="top-social-media-platforms.png" width="1328" height="1210">Also, it is the 5th most visited website globally, after Google, YouTube, Facebook, and Wikipedia.Another fact is that 82% of Instagram users also use Facebook.<h2>Instagram usage statistics</h2>The largest user base of Instagram is in India with over 385.35 million people having an active account.The next in line is the US with 166.15 million users.41.9% of the American population has 143.2 million active users.It is surprising that 90.11% of Instagram’s 1.68 billion active users who are reached with adverts on Instagram are not in the US.Here is the list of top Instagram users by their country:<figure class="table"><table><tbody><tr><td>Country</td><td>Users</td></tr><tr><td>India</td><td>385.35 million</td></tr><tr><td>USA</td><td>166.15 million</td></tr><tr><td>Brazil</td><td>135.05 million</td></tr><tr><td>Indonesia</td><td>99.4 million</td></tr><tr><td>Turkey</td><td>58.45 million</td></tr><tr><td>Japan</td><td>55.5 million</td></tr><tr><td>Mexico</td><td>46.7 million</td></tr><tr><td>Germany</td><td>32.85 million</td></tr><tr><td>UK</td><td>31.9 million</td></tr><tr><td>Italy</td><td>28.45 million</td></tr></tbody></table><figcaption>Source: <a href="https://datareportal.com/reports/digital-2024-july-global-statshot" rel="noopener nofollow">DataReportal</a></figcaption></figure>On average, users spend 33 minutes per day on Instagram. How much time do you spend on Instagram?With 99% of users accessing Instagram via mobile devices, it is now more important than ever to optimize the content for mobile devices.<h2>How much has Instagram grown in the past few years?</h2>From 2020 to 2021, Instagram saw a growth of 170 million users.&nbsp;70 million users grew on the platform from 2021 to 2022.The growth was constant with 70 million users from 2022 to 2023.&nbsp;There was a growth of 50 million users from 2023 to 2024.&nbsp;Comparatively, the growth from 2024 to 2025 has been a little less, with only 40 million users making Instagram accounts.&nbsp;<h2>How are Instagram tools used?</h2><img src="https://honest-garden-2954e8e7e9.media.strapiapp.com/instagram_stories_0fcd7dae5b.png" alt="70% of users engage with stories daily" width="2656" height="1144">What do you do on Instagram usually? Most people scroll through reels.&nbsp;Yes, reels dominate user activity with 50% of users spending most time on the platform scrolling.70% of users accepted that they engage daily with Stories, and 15% swipe up on links, driving website traffic.It is to be noted that Carousel posts see 1.5x more engagement than standard image posts. So, it is ideal for your multi-product showcases.The posts with 11+ hashtags can boost engagement by up to 70%.<h2>Companies spending on Instagram statistics</h2>Statistics suggest that 1 million businesses utilize Instagram ads globally.Instagram ads achieve an average engagement rate of 1.08%, clearly outperforming many other platforms.If you wish to ace the Instagram game- authenticity is the key! 79% of users said that they trust user-generated content over branded content.Shoppable posts account for 30% of purchases made on Instagram.<h2>Instagram demographics statistics</h2><img src="https://honest-garden-2954e8e7e9.media.strapiapp.com/instagram_demographics_98e4808e35.png" alt="Globally, 60% of users aged between 18 to 34 years. are the prime audience for brands" width="2656" height="1414">60% of users aged 18 to 34 make up the prime audience for many brands worldwide.Talking about the US audience, 75% of people aged between 18 and 24 are active Instagram users. Next are the 25-30 year olds with a percentage of 57%.53% of American Instagram users belong to urban areas.Looking at the global data, we found that 47.6% of Instagram users aged above 18 years of age are females and males account for 52.4%.In the US, 55.4% of Instagram users are females while 44.6% are males if we exclude people below 18.<h2>The most followed Instagram brands</h2>Who is the top player in this Insta game?According to the latest statistics, Nike has 305M+ followers on Instagram.It is closely followed by National Geographic with 283M+ followers. People love their stunning visuals and informative content.&nbsp;<h2>The top 10 most followed Instagram accounts</h2>Do you know an interesting fact?-There are 676.41 million followers of Instagram on Instagram.Here is a complete list for you:<ol><li>Instagram – 676.41 million followers</li><li>Cristiano Ronaldo – 638.55 million followers</li><li>Leo Messi – 504.5 million followers</li><li>Selena Gomez – 424.94 million followers</li><li>Kylie – 397.37 million followers</li><li>Dwayne Johnson – 395.96 million followers</li><li>Ariana Grande – 377.21 million followers</li><li>Kim Kardashian – 361.06 million followers</li><li>Beyoncé – 316.73 million followers</li><li>Khloé Kardashian – 307.28 million followers</li></ol>And the #2 is Cristiano Ronaldo with 638.55 million followers.Next is Leo Messi with 504.5 million followers.Other celebs like Selena Gomez and Kylie have also acquired top positions.<h2>FAQs</h2><h3>How many businesses use Instagram?</h3>Over 200 million businesses actively use Instagram to connect with audiences. With more than 90% of users following at least one business, the platform has become a crucial tool for brands looking to engage, build trust, and convert followers into loyal customers.<h3>What content performs best on Instagram?</h3>Videos, particularly Reels and Stories, dominate user engagement on Instagram. Reels alone account for 50% of user activity, while Stories offer a dynamic and interactive way to connect with followers. Carousel posts are also highly effective, generating 1.5x more engagement than static images.<h3>How effective are Instagram ads?</h3>Instagram ads achieve an average engagement rate of 1.08%. Hence is one of the most effective digital advertising options today.<h3>What’s the best time to post on Instagram in 2024?</h3>Posting during lunch hours (11 AM–1 PM) and evenings (7 PM–9 PM) on weekdays yields the highest engagement. Users are advised to go through Instagram insights for audience-specific trends.<h3>How does Instagram Shopping work?</h3>Instagram Shopping allows businesses to tag products directly in posts, Stories, and Reels. Users can view detailed product information, check prices, and make purchases seamlessly without leaving the app, making it a powerful tool for driving e-commerce sales.<h3>How can hashtags improve engagement?</h3>Hashtags are essential for visibility on Instagram. Using 11 or more hashtags in a post can boost engagement by up to 70%, helping your content reach new audiences and improve discoverability. Make sure your hashtags are relevant and specific to your niche for maximum impact.<h3>Is Instagram effective for B2B marketing?</h3>Yes, Instagram is an excellent platform for B2B marketing, especially in industries like tech and design. It allows businesses to showcase thought leadership, client success stories, and behind-the-scenes content, helping build credibility and foster professional relationships.<h2>Conclusion</h2>With 2 billion active users monthly, endless tools like Reels, Stories, and Shopping, and engagement-driving trends such as carousel posts and hashtags, Instagram offers unparalleled opportunities to connect with your audience.From understanding demographics to leveraging shoppable posts and user-generated content, every stat shared here is your roadmap to refining your marketing strategy..The future of Instagram marketing looks bright—now is the time to make your mark!<h2>Sources</h2><ol><li>Statista. <a href="https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/" rel="noopener nofollow">Biggest social media platforms</a></li><li>SemRush. <a href="https://www.semrush.com/website/top/" rel="noopener nofollow">Top visited websites in the world</a></li><li>SocialPilot.<a href="https://www.socialpilot.co/blog/instagram-statistics" rel="noopener nofollow"> Instagram marketing statistics</a></li><li>Backlinko.<a href="https://backlinko.com/instagram-stats" rel="noopener nofollow"> Instagram marketing stats</a></li><li>Hootsuite.<a href="https://blog.hootsuite.com/instagram-statistics/" rel="noopener nofollow"> Instagram statistics for marketers</a></li><li>Startup Bonsai. <a href="https://startupbonsai.com/instagram-statistics/" rel="noopener nofollow">Instagram marketing statistics</a></li><li>Cropink. <a href="https://www.cropink.com/resources" rel="noopener nofollow">Product and ad builder information</a></li><li>Oberlo. <a href="https://www.oberlo.com/blog/instagram-statistics" rel="noopener nofollow">Instagram Shopping trends</a></li><li>Data Reportal.<a href="https://datareportal.com/reports/digital-2024-july-global-statshot" rel="noopener nofollow"> Digital 2024 July Global Statshot Report</a></li><li>Statista.<a href="https://www.statista.com/statistics/248769/age-distribution-of-worldwide-instagram-users/" rel="noopener nofollow"> Instagram demographics and usage data</a></li><li>DataReportal. <a href="https://datareportal.com/reports/digital-2024-global-overview" rel="noopener nofollow">Global social media report 2024</a></li><li>SimilarWeb. <a href="https://www.similarweb.com/top-websites/instagram.com/" rel="noopener nofollow">Instagram user behavior analysis</a></li><li>Later.com. <a href="https://later.com/blog/instagram-carousel-posts/" rel="noopener nofollow">Carousel posts performance analysis</a></li><li>Sprout Social. <a href="https://sproutsocial.com/insights/instagram-statistics/" rel="noopener nofollow">User-generated content statistics</a></li><li>Buffer. <a href="https://buffer.com/library/best-time-to-post-on-instagram/" rel="noopener nofollow">Best times to post on Instagram</a></li><li>Forbes. <a href="https://www.forbes.com/sites/forbesagencycouncil/2024/01/15/using-instagram-for-b2b-marketing/" rel="noopener nofollow">B2B marketing strategies on Instagram</a></li><li>eMarketer. <a href="https://www.emarketer.com/insights/facebook-advertising-statistics/" rel="noopener nofollow">Guide to Meta. How it became an advertising titan</a></li></ol>

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Instagram’s 2 billion monthly users are more than just scrolling—they’re shopping, engaging, and interacting with brands. From Reels to shoppable posts, explore the latest trends, stats, and strategies to boost your marketing in 2025.

50+ Instagram Marketing Statistics: Is Your Brand Ready for These? [2025]

instagram-shopping-statistics.png

Instagram Shopping is more than a trend—it’s a powerful sales tool. With 46.8 million U.S. shoppers and 130 million monthly product tag taps, businesses can turn casual browsing into real sales. 

Instagram

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