Instagram videos now drive over 60% of user engagement, with Reels reshared 3.5 billion times daily. Explore the latest stats, trends, and insights on why video content delivers the best ROI and audience growth.

Written by Benard Kiplangat , Data-Driven Content Marketer

Instagram’s 2 billion monthly users are more than just scrolling—they’re shopping, engaging, and interacting with brands. From Reels to shoppable posts, explore the latest trends, stats, and strategies to boost your marketing in 2025.

Written by Manisha Saini , Data-Driven Marketing Expert

Instagram Live is booming—10x more engagement than regular posts and 100M+ daily viewers! Discover why 82% prefer live video and how brands boost engagement by 70% using it. Dive into the trends shaping real-time content in 2025.

Written by Manisha Saini , Data-Driven Marketing Expert

Reels reach 726.8M users, get 1.36× more reach than carousels, and dominate 35% of screen time—yet only 20.7% of creators post them. Tap into the 2025 stats and stay ahead.

Written by Ansherina Opena , Digital Marketing Expert

Is Instagram still worth it for marketing? Discover the latest Instagram statistics and see why businesses can’t afford to ignore this powerful platform.

Written by Damaris Hinga , Digital Marketing Specialist

Find the latest time spent on Instagram statistics, broken down by generation and country. Find out what users are really doing on the app.

Written by Damaris Hinga , Digital Marketing Specialist

Posts with hashtags see 12.6% more engagement, and using 9–11 can boost reach by 79.5%. Learn the best length, placement, and strategies to stand out in a feed of 95M daily uploads.

Written by Manisha Saini , Data-Driven Marketing Expert

Instagram Shopping is more than a trend—it’s a powerful sales tool. With 46.8 million U.S. shoppers and 130 million monthly product tag taps, businesses can turn casual browsing into real sales.

Written by Manisha Saini , Data-Driven Marketing Expert