Instagram Ads
Instagram marketing continues to evolve with Reels driving 49% more engagement, Stories used by 500 million users daily, and shoppable posts influencing 30% of purchases. These Instagram marketing statistics reveal how brands attract attention, engagement, and sales.
Instagram video marketing continues to lead in 2026, with videos driving over 60% of user activity and Reels reshared 3.5 billion times daily. This guide covers 40+ Instagram video marketing statistics, trends, engagement data, and ROI insights.
Instagram has over 2 billion monthly users, 200 million active businesses, and influences purchase decisions for 61% of shoppers. This article breaks down 30+ Instagram statistics covering Reels, ads, influencers, and usage trends to help marketers increase reach, engagement, and conversions.
Instagram Live generates up to 10× more engagement than regular posts, with over 100 million users watching or interacting daily. This article breaks down Instagram Live usage, audience behavior, monetization, and why brands see up to 70% higher engagement using live video.
Instagram users spend an average of 33.1 minutes per day on the app, with Gen Z logging up to 53 minutes daily. This article breaks down time spent on Instagram by generation, country, and content type to show where attention really goes.
Posts with hashtags see 12.6% more engagement, and using 9–11 hashtags can increase reach by up to 79.5%. This article breaks down hashtag performance data, ideal hashtag count, placement, and length to help brands stand out among 95M daily posts.
Most Instagram ads are approved within 1–24 hours, and simple image ads can go live in as little as 15–30 minutes. This guide explains the ad review process, common approval delays, and proven steps to speed up Instagram ad approval.
Reels Ads deliver 22% higher engagement than standard video placements and generate over 2 billion daily views across Meta platforms. This guide breaks down how Reels Ads work, where they appear, and proven best practices to drive reach, clicks, and conversions.
Instagram ads perform best when built for vertical video, creator credibility, and in-app shopping. Reels capture over 50% of user attention, while shoppable and creator-led ads drive higher CTR and trust. This guide breaks down 27+ Instagram ad examples that convert and why they work.
Instagram Reels reach 726.8 million users, account for 35% of total screen time, and generate 1.36× more reach than carousels. This article breaks down key Reels statistics on growth, engagement, algorithm behavior, posting times, and performance tracking to help brands maximize visibility and results.
84% of social users are on Instagram, making it a top channel for eCommerce growth. This guide explains how Instagram Catalog Ads use product feeds and Meta Advantage+ automation to deliver personalized ads, improve ROAS, and convert scrollers into buyers at scale.
Instagram Shopping is reshaping social commerce, with 46.8 million U.S. shoppers, 130 million monthly product tag taps, and 54% of users buying after seeing products. These Instagram Shopping statistics explain how brands turn browsing into sales.
Instagram advertising lets you reach 2 billion monthly users through six ad formats. We’ll walk you through how Instagram ads work, the setup process for both boosted posts and Meta Ads Manager campaigns, and the costs you can expect.
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