Instagram advertising lets you reach 2 billion monthly users through six ad formats. We’ll walk you through how Instagram ads work, the setup process for both boosted posts and Meta Ads Manager campaigns, and the costs you can expect.

Written by Damaris Hinga , Digital Marketing Specialist

Reels Ads are dominating 2026, driving 22% more engagement than standard video placements with 2+ billion views daily. Learn how these full-screen, scroll-stopping ads blend in like content but convert like crazy.

Written by Manisha Saini , Data-Driven Marketing Expert

Discover 27+ Instagram ad examples that convert in 2026. With Reels grabbing 50%+ of user attention, vertical videos dominating mobile, and creator-led shoppable ads boosting trust and CTR, see exactly what works—and how to apply it for higher ROI.

Written by Ansherina Opena , Digital Marketing Expert

84% of social users are on Instagram—are your products turning heads and converting? Discover how Instagram Catalog Ads use automation and Meta Advantage+ to turn your product feed into a sales machine.

Written by Ansherina Opena , Digital Marketing Expert

Wondering how long Instagram ad approval takes in 2026? Most ads get approved in 1–24 hours, with some as fast as 15–30 minutes! Learn what can delay approval and how to go live faster.

Written by Manisha Saini , Data-Driven Marketing Expert

Posts with hashtags see 12.6% more engagement, and using 9–11 can boost reach by 79.5%. Learn the best length, placement, and strategies to stand out in a feed of 95M daily uploads.

Written by Manisha Saini , Data-Driven Marketing Expert

Find the latest time spent on Instagram statistics, broken down by generation and country. Find out what users are really doing on the app.

Written by Damaris Hinga , Digital Marketing Specialist

Instagram Live is booming—10x more engagement than regular posts and 100M+ daily viewers! Discover why 82% prefer live video and how brands boost engagement by 70% using it. Dive into the trends shaping real-time content in 2026.

Written by Manisha Saini , Data-Driven Marketing Expert

Reels reach 726.8M users, get 1.36× more reach than carousels, and dominate 35% of screen time—yet only 20.7% of creators post them. Tap into the 2026 stats and stay ahead.

Written by Ansherina Opena , Digital Marketing Expert

Is Instagram still worth it for marketing? Discover the latest Instagram statistics and see why businesses can’t afford to ignore this powerful platform.

Written by Damaris Hinga , Digital Marketing Specialist

Instagram videos now drive over 60% of user engagement, with Reels reshared 3.5 billion times daily. Explore the latest stats, trends, and insights on why video content delivers the best ROI and audience growth.

Written by Benard Kiplangat , Data-Driven Content Marketer

Instagram’s 2 billion monthly users are more than just scrolling—they’re shopping, engaging, and interacting with brands. From Reels to shoppable posts, explore the latest trends, stats, and strategies to boost your marketing in 2026.

Written by Manisha Saini , Data-Driven Marketing Expert

Instagram Shopping is more than a trend—it’s a powerful sales tool. With 46.8 million U.S. shoppers and 130 million monthly product tag taps, businesses can turn casual browsing into real sales.

Written by Manisha Saini , Data-Driven Marketing Expert