30+ Google Ads Statistics That Will Change How You Advertise in 2025

With more customers turning to social media and AI chatbots for answers, many businesses are asking: Are Google Ads still worth it in 2025?

Do customers trust search ads, and are companies really seeing returns on their Google Ads investment?

We've dug through the latest research to find out. 

Let's analyze the latest Google Ads statistics to see what they tell us about performance, costs, and return on investment in 2025.

Google Ads market dominance and revenue statistics for 2025

As of December 2024, Google owned 89.73% of the global search engine market. Bing and Yandex managed just 4% and 2.5% respectively.

We see the same Google dominance across major regions such as Europe(90.62%) and North America(88.1%).

How much does Google make from ads?

In 2022, Google earned 224.5billion from advertising alone. This made up 77.8% of their total revenue. According to Google Ads Statistics, the company’s advertising revenue has increased fivefold compared to a decade ago. 

How big is Google in the digital ad world?

Google gets nearly 40 cents of every dollar spent on digital advertising(39%). This is a massive share of the digital advertising revenue, way ahead of Facebook's 18 cents and Amazon's 7 cents per dollar. 

The Google Display Network places ads on over 2 million websites and reaches 90% of internet users worldwide.

Google Ads performance metrics 2025

CTR is increasing, but the cost of acquiring conversion and leads is becoming more expensive

Last year, Google Ads recorded a click-through rate (CTR) of 6.42%. This was 6.11% higher compared to 2023.

Let’s break this down by industry.

Arts & entertainment ads have the highest CTR at 13%. On the other end, legal services struggle to get clicks, with only about 5% of viewers clicking through. 

What does it cost to get a click on Google Ads?

The cost of getting someone to click your ad increased in 2024 to average $4.66 per click, 44 cents more than last year. 

Which industries pay the most?

When you look across industries, legal services face the steepest costs, with attorneys paying nearly $9 per click. In contrast, arts & entertainment advertisers get a much better deal, paying just $1.72 per click. 

Cost per lead of Google Ads is on the rise

The average conversion rate for Google Ads is 6.96%, a slight dip from last year’s 7.04%. Automotive(repair, service & parts) has the highest conversion rate at 12.96%, while the furniture sector has the lowest conversion rate, averaging 2.53%.

Meanwhile, the average cost per lead (CPL) has increased to $66.69, up by $13.17 from $53.52 in 2023. 

Legal leads cost $144 per click, while furniture stores pay $119. On the other hand, auto shops and restaurants can get leads for just $28 and $30, respectively.

Google Ads industry spending patterns

If you’re wondering how much businesses spend on advertising, we have the latest Google Ads statistics to paint the picture for you. 

WebFX surveyed 350 marketers, and here’s what they found about the cost of Google Ads:

• Just under half of businesses (44%) keep their monthly Google Ads budget between $100 and $10,000.
• Most businesses (56%) are paying between $0.51 and $1.00 per thousand impressions.
• More than a third (37%) pay between $0.11 and $0.50 per click on Search Network.

The same WebFX study found that, out of 17,998 US-based search advertising campaigns, 80-85% of the ad spend was allocated to Google Ads.

Performance statistics for Google shopping ads 

Are Google shopping ads worth the investment?
The latest Google Ads statistics say it’s an investment worth making. 

By 2018, shopping ads on Google accounted for 85.3% of all clicks on Google shopping campaign ads. Furthermore, one-third of all clicks on the SERP go to Google shopping ads. 

What does the performance of Google shopping ads look like?

According to the latest Wordstream data:

• The average CTR for Google shopping ads is 0.86%
• The average CPC for Google shopping ads is $0.66
• The average conversion rate for Google shopping ads is 1.91%

Because of their low CPC, investing even just $10 in Google shopping ads can deliver impressive results. That said, businesses invest $770.41 per month on average across all industries.

Google Ads faces growing scrutiny

Digital advertising is facing significant trust challenges in 2025. 

According to a recent global survey, 54% of advertising professionals report a trust deficit. Among those with over a decade of experience, 63% express declining trust in Google Ads. 

Interestingly, businesses working with agencies have more confidence. In the same study, 41% reported increased trust in Google Ads compared to the overall average of 16%.

Google has ramped up Ad safety

In 2023, Google blocked 5.5 billion ads and suspended 12.7 million advertiser accounts. AI and machine learning were behind 90% of these actions. 

Future outlook on Google Ads based on recent Google Ads trends

The search advertising sector will grow significantly over the next few years. 

Here's a breakdown of this anticipated growth based on recent data:

• By 2029, the global search advertising market volume is set to reach $483.50 billion.
• With smartphones becoming our primary gateway to the internet, mobile devices will account for 66% of all search ad spending by 2029.
• By 2027, search advertising ad revenue is projected to hit $340.18 billion.

FAQs

What is the average CTR for Google Shopping?

The average CTR for Google shopping ads is 0.86%. This is relatively low compared to other types of Google Ads, like Search Ads, where CTRs can often be higher due to the more direct search intent.

What are good Google ad stats?

In 2025, the average performance benchmarks for Google Ads are a 6.42% CTR, a $4.66 CPC, a 6.96% conversion rate, and a CPL of $66.69.

What is the success rate of Google Ads?

The average conversion rate for Google Ads in 2025 is 6.96%. Therefore, nearly 7 out of every 100 clicks on your Google ad will result in a desired action, such as a purchase.

What is a good CTR on Google Ads?

The average CTR for Google Ads in 2024 was 6.42%. Depending on your industry, anything between 5% and 7% is a good benchmark. 

How do I rank high in Google Ads?

Focus on keyword relevance, ad quality, landing page experience, and bid strategy. Ensure your ads are highly relevant to search intent and optimize your landing pages for conversions.

How many clicks per day is good Google Ads?

Experts suggest targeting a minimum of 15 clicks per day for each ad group and 200-300 clicks per month on your keywords.

How long should you run Google Ads for?

For specific campaigns, running ads for a minimum of 30 days can provide more accurate data for optimization.

How much do Google Ads cost?

The average CPC for Google Ads is $4.66, but this can vary by industry and competition.

Are Google Ads better than Facebook ads?

It depends on your goals. Google Ads are ideal for capturing active search intent, while Facebook Ads are better for awareness and engagement.

How long do Google Ads take to be profitable?

Most Google Ads campaigns become profitable within 3 to 6 months, depending on your industry and goals.

How much should I pay someone to run my Google Ads?

Google Ads management services start at $300 for smaller businesses but can also cost thousands of dollars. Other agencies charge about 10% to 20% of the ad spend. 

Final thoughts

At the beginning of this article, we promised to examine the latest Google Ads statistics to help you make an informed decision about your ad strategy in 2025.

Here’s the bottom line: Google Ads are still worth it for businesses. 

While costs are rising, the results speak for themselves. 

The CTR for Google Ads has increased to 6.42%, with some industries like arts and entertainment seeing even higher CTRs at 13%. However, the CPC has gone up to $4.66, and the average CPL is now $66.69.

Overall, Google Ads still offer a powerful way to reach a broad audience and drive valuable conversions.

Sources

1. StatCounter. Search Engine Market Share Worldwide.
2. StatCounter. Search Engine Market Share in Europe.
3. StatCounter. Search Engine Market Share in North America.
4. Statista. Google’s Global Net Advertising Revenues.
5. Statista. Digital Ad Revenue Share of Major Companies Worldwide.
6. Google Ads. Reach Larger New Audiences.
7. WordStream. 2024 Google Ads Benchmarks.
8. WebFX. Cost of Advertising on Google Ads.
9. Smart Insights. The Rise of Google Shopping.
10. WordStream. Shopping Ads Benchmarks.
11. PPCsurvey.com. Global State of PPC 2024. PPC Survey.
12. Google. Google Ads Safety Report 2023.
13. Statista. Global Search Advertising Market Volume.
14. Statista. Search Advertising Market in the United States.