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E-commerce is evolving fast, with 2.71 billion shoppers and a market set to hit $6.49 trillion by 2029. From mobile commerce to AI-powered recommendations, explore the trends shaping online shopping in 2025.

70+ Online Shopping Statistics Revealed: Key Trends and Insights [2025]

Damaris Hinga

eCommerce

Leszek Dudkiewicz

Ever wondered how Shopify transformed from a small Canadian startup to an e-commerce powerhouse?&nbsp;With over 4 million active stores and annual revenues soaring past $5 billion, Shopify is reshaping the way we shop online.&nbsp;Whether you are a seasoned entrepreneur or a budding e-commerce enthusiast, understanding these Shopify statistics can offer valuable insights into its success and your business potential.Want to dive deeper? Keep reading our post on Shopify statistics, the latest trends and facts that define Shopify’s global dominance and how they can impact your e-commerce journey.{key-takeaways-45}{cta1-45}<h2>General Shopify statistics</h2><img src="https://honest-garden-2954e8e7e9.media.strapiapp.com/shopify_users_worldwide_0c19dd3046.png" alt="Shopify has over 4.12 million active stores worldwide" width="2656" height="1414">Shopify is one of the largest e-commerce platforms with over 4.12 million active stores worldwide.The platform’s merchants contributed $597 billion in global sales by the end of 2023.&nbsp;Shopify has a market share of 29% among e-commerce platforms in the US.&nbsp;What makes it more popular is its ease of use and mobile optimization. According to latest statistics, the mobile-first experiences dominate Shopify traffic and account for 71% of visits.Shopify’s payment gateway, Shopify payments, processed more than $100 billion in transactions in 2023.The platform’s ecosystem has created over 5 million jobs worldwide. Impressive, right?!<h2>Shopify revenue and growth</h2>Shopify has got very interesting numbers that we could discuss,<ul><li>Shopify’s total revenue reached $5.6 billion in 2023. And it is growing at the rate of 20% year-over-year.</li><li>The platform’s gross merchandise volume (GMV) hit $235 billion which is indeed an impressive transaction scale.</li><li>Shopify Plus, the enterprise-level plan, accounts for 25% of Shopify’s total revenue.</li><li>The platform is growing consistently with the subscription revenue alone contributing $1.7 billion.</li><li>Shopify’s global expansion strategy has boosted its revenue from international markets by 35% in 2023.</li><li>Recurring app charges from Shopify’s app ecosystem generate over $400 million annually.</li></ul><h2>Shopify’s impact on small businesses</h2><img src="https://honest-garden-2954e8e7e9.media.strapiapp.com/small_businesses_on_shopify_864280c683.png" alt="More than 80% of Shopify’s merchants are SMBs (small and medium-sized businesses)" width="2656" height="1334">There is no doubt that Shopify has highly benefited small businesses.More than 80% of Shopify’s merchants are small and medium-sized businesses (SMBs).Shopify’s tools and integrations have helped businesses grow their sales by an average of 30% annually.&nbsp;Entrepreneurs who use Shopify reported a 60% decrease in operational costs due to its built-in tools.&nbsp;Shopify’s POS system is used by over 1.3 million brick-and-mortar stores globally.&nbsp;Small businesses on Shopify also benefit from a 97% increase in cross-border sales with its localization features.<h2>Number of online stores running on Shopify worldwide as of January 2025, by product category</h2><ul><li>Apparel has 544,517 stores on shopify as of January 2025.</li><li>Next, comes Home &amp; Garden with 249,536 online stores on shopify.</li><li>Shopify is home for 205,097 stores of Beauty &amp; Fitness category across the world.</li><li>The Pets &amp; Animals category has a good number of stores too (43,400).</li></ul><img src="https://honest-garden-2954e8e7e9.media.strapiapp.com/online_store_shopify_d1a9106636.png" alt="Number of online stores running on Shopify worldwide" width="1328" height="1960"><h2>Shopify apps and features</h2><ol><li>Did you know that from marketing to logistics, over 50% of Shopify stores use apps to enhance their functionality.</li><li>And the Shopify App Store features more than 8,000 apps that offer solutions for inventory management, customer retention, and more.</li><li>Why does Shopify stand out? Shopify’s abandoned cart recovery feature that helps customers recover up to 30% of lost sales.</li><li>Merchants using Shopify’s email marketing tools see an average ROI of 4,200%.</li><li>The platform’s AI-driven features recommend products, increasing sales by 12% on average.&nbsp;</li></ol><h2>Shopify’s competitive edge- What does the data suggest?</h2>Shopify has the market share of 29% in total while its top competitor-WooCommerce has the market share of 18%.&nbsp;Note that Shopify has reached 175 countries across the world.The average order value on Shopify is $85, but the average order value for competitors was $60.&nbsp;Quite interesting, right? Below we have curated a table for your understanding:<figure class="table"><table><tbody><tr><td>Feature</td><td>Shopify</td><td>Competitor Platforms</td></tr><tr><td>Market Share</td><td>29%</td><td>18% (WooCommerce)</td></tr><tr><td>App Store Size</td><td>8,000+ apps</td><td>5,000 apps</td></tr><tr><td>Global Reach</td><td>175 countries</td><td>100+ countries</td></tr><tr><td>Mobile Traffic Share</td><td>71%</td><td>60%</td></tr><tr><td>Average Order Value</td><td>$85</td><td>$60</td></tr></tbody></table></figure><h2>Conclusion</h2>Shopify’s numbers speak for themselves—it’s a platform designed to empower businesses of all sizes. From robust tools to a thriving app ecosystem, Shopify has made it easier than ever to start, run, and scale online stores.&nbsp;With its global reach, innovative features, and strong support for SMBs, Shopify continues to shape the future of e-commerce. And with our statistics you are now ready to leverage its potential for your business.<h2>FAQs</h2><h3>How many stores use Shopify?</h3>Shopify powers over 4.12 million active stores worldwide, making it one of the leading e-commerce platforms.<h3>What is Shopify’s average order value?</h3>Shopify’s average order value is $85, higher than many competing platforms.<h3>How does Shopify support small businesses?</h3>Shopify offers tools, apps, and integrations that help SMBs lower operational costs and boost sales by up to 30% annually.<h3>What percentage of Shopify’s traffic is mobile?</h3>Mobile devices account for 71% of Shopify’s total traffic, reflecting the shift toward mobile-first shopping experiences.<h3>How much revenue does Shopify generate?</h3>Shopify’s annual revenue reached $5.6 billion in 2023, with continued growth across international markets.<h3>How does Shopify’s app ecosystem benefit merchants?</h3>Shopify’s App Store features over 8,000 apps, helping merchants enhance functionality, recover lost sales, and increase ROI.<h2>Sources</h2><ol><li>Statista. <a href="https://www.statista.com/study/124824/shopify/" target="_blank" rel="noopener nofollow">Shopify Usage Statistics and Market Share</a></li><li>Shopify. <a href="https://www.shopify.com/in/plus/commerce-trends" target="_blank" rel="noopener nofollow">Global Sales Trends 2023</a></li><li>Forbes.<a href="https://www.forbes.com/councils/forbestechcouncil/2021/01/22/how-shopify-is-shifting-the-e-commerce-landscape/#:~:text=Shopify%20is%20democratizing%20e%2Dcommerce.&amp;text=Unlike%20Amazon%2C%20which%20has%20a,services%20from%20billing%20to%20shipping." target="_blank" rel="noopener nofollow"> How Shopify is Shaping E-Commerce</a></li><li>HubSpot. <a href="https://blog.hubspot.com/marketing/ecommerce-trends" target="_blank" rel="noopener nofollow">E-Commerce Trends and Shopify’s Growth</a></li><li>Business Insider.<a href="https://www.businessinsider.com/five-must-know-retail-trends-in-mobile-and-social-marketing-2016-4-1" target="_blank" rel="noopener nofollow"> Mobile Shopping Insights</a></li><li>Harvard Business Review. <a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=59805" target="_blank" rel="noopener nofollow">Shopify’s Role in Supporting SMBs</a></li><li>Statista. <a href="https://www.statista.com/statistics/1394355/shopify-stores-by-category/#:~:text=As%20of%20January%202025%2C%20fashion,Shopify%2C%20with%20roughly%20249%2C000%20stores." target="_blank" rel="noopener nofollow">Shopify stores</a></li></ol>

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Shopify has grown from a small startup to a global e-commerce leader, powering over 4 million stores and generating billions in sales. Explore the latest Shopify statistics, trends, and insights that can shape your business strategy.

50+ Shopify Statistics That Will Change How You See E-Commerce [2025]

Manisha Saini

Think about the last time you bought something online. Chances are, you used your phone.&nbsp;Mobile commerce (or m-commerce) is taking over, making shopping easier, faster, and more personalized.With mobile shopping apps, one-click checkouts, and AI-powered recommendations.&nbsp;It’s no surprise that m-commerce sales are projected to hit $6.5 trillion by 2025.&nbsp;Whether you are a business owner, marketer, or curious shopper, these stats will help you understand where mobile commerce is heading.Let’s dive into the numbers!{key-takeaways-100}{cta1-100}<h2>Global mobile commerce growth statistics</h2><img src="https://honest-garden-2954e8e7e9.media.strapiapp.com/mobile_ecommerce_users_e835b0e8df.png" alt="75% of all e-commerce sales will come from mobile devices" width="1400" height="700">Mobile commerce is no longer the future—it’s the present.&nbsp;The shift from desktop to mobile shopping has accelerated in recent years, and the numbers prove it.Mobile commerce sales accounted for $4.2 trillion in 2023 and are projected to grow to $6.5 trillion by 2025.75% of all e-commerce sales will come from mobile devices by the end of 2025.The Asia-Pacific region leads the world in mobile commerce adoption, with China accounting for over 50% of global e-commerce sales.In North America, mobile shopping is growing at a rate of 17% year-over-year.<h2>Mobile commerce revenue by year (global)</h2>According to statistics, mobile commerce reached $5.3 trillion in 2024.It is projected that the numbers will reach $6.5 trillion in 2025.&nbsp;Here we have mentioned all the numbers in detail for you:<figure class="table"><table><thead><tr><th>Year</th><th>M-commerce revenue (USD)</th></tr></thead><tbody><tr><td>2020</td><td>$2.9 trillion</td></tr><tr><td>2021</td><td>$3.5 trillion</td></tr><tr><td>2022</td><td>$4.1 trillion</td></tr><tr><td>2023</td><td>$4.2 trillion</td></tr><tr><td>2024</td><td>$5.3 trillion</td></tr><tr><td>2025</td><td>$6.5 trillion (projected)</td></tr><tr><td>2026</td><td>$7.8 trillion (projected)</td></tr><tr><td>2027</td><td>$9.2 trillion (projected)</td></tr></tbody></table></figure><h2>Mobile retail commerce sales in the US from 2019 to 2027</h2>It is reported that in 2019 mobile retail e-commerce sales went up to $220.67 billion. And have increased year by year since then.In 2024, the sales were about $564.06 billion. And the number is estimated to grow up to $647.95 billion in 2025.<img src="https://honest-garden-2954e8e7e9.media.strapiapp.com/mobile_retail_commerce_659bfda1a8.png" alt="Mobile retail commerce sales in the US from 2019 to 2027" width="1328" height="1180"><h2>Consumer behavior &amp; shopping trends</h2>How are people shopping on mobile? Let’s look at some interesting trends:82% of smartphone users have made a mobile purchase in the last six months.73% of consumers have reported that they prefer shopping on a mobile app rather than a website.The average person spends 5.4 hours daily on their smartphone, and a large portion of this time is spent browsing shopping apps. How much time do you spend going through the wishlist?&nbsp;<img src="https://honest-garden-2954e8e7e9.media.strapiapp.com/mobile_push_notifications_429851b059.png" alt="Mobile push notifications increase conversions by 88%" width="1400" height="709">It is recorded that mobile push notifications increase conversions by 88% when used effectively.52% of consumers say they have abandoned a mobile purchase due to poor website design or slow loading speeds.<h2>Mobile payment &amp; digital wallets</h2><img src="https://honest-garden-2954e8e7e9.media.strapiapp.com/mobile_payment_stats_38420dca5d.png" alt="By 2026, 80% of smartphone users will use mobile payments" width="1400" height="709">Cash and even credit cards are slowly being replaced by mobile wallets and contactless payments.According to statistics, 60% of all digital transactions worldwide are made through mobile wallets like Apple Pay, Google Pay, and PayPal.By 2026, 80% of smartphone users will use mobile payments.Buy Now, Pay Later (BNPL) options have grown by 400% in the past three years making mobile shopping even more accessible.QR code payments account for 35% of in-store mobile transactions globally.<h2>Social commerce &amp; mobile shopping apps</h2>Without a doubt, social media and shopping apps have changed the way people buy products. Here is how,<ul><li>Facebook, Instagram, and TikTok drive over $1.2 trillion in mobile commerce sales.</li><li>70% of Gen Z shoppers use Instagram and TikTok to discover new products.</li><li>Live shopping events on social media generate 10X higher engagement than traditional ads.</li><li>80% of top e-commerce brands have dedicated mobile shopping apps.</li><li>Mobile ads or desktop ads- which drive more traffic?Mobile ads generate 50% more engagement than desktop ads.</li><li>Also, personalized mobile ads have a 2X higher conversion rate compared to generic ads.</li><li>In-app purchases contribute to 60% of digital ad revenue.</li></ul>{cta3-100}<h2>Conclusion</h2>Mobile commerce is redefining how we shop. From mobile wallets to social media-driven purchases, the industry is growing at an unprecedented rate.&nbsp;The key takeaway? Mobile-first strategies are no longer optional—they are essential. If you are in e-commerce, investing in mobile optimization, digital payments, and personalized experiences is the way forward.<h2>FAQs</h2>{faq-100}<h2>Sources</h2><ol><li>Statista. <a href="https://www.statista.com/statistics/1449284/retail-mobile-commerce-revenue-worldwide/" target="_blank" rel="noopener nofollow">Global: m-commerce revenue and share in e-commerce 2017-2028</a></li><li>Statista. <a href="https://www.statista.com/statistics/249855/mobile-retail-commerce-revenue-in-the-united-states/" target="_blank" rel="noopener nofollow">US mobile retail commerce sales 2019-2027</a></li><li>Oberlo. <a href="https://www.oberlo.com/statistics/mobile-commerce-sales#:~:text=The%20growth%20of%20mobile%20commerce,forecast%20from%202017%20to%202028." target="_blank" rel="noopener nofollow">Mobile Commerce Growth (2017–2028)</a></li><li>eMarketer. <a href="https://www.emarketer.com/insights/mobile-commerce-shopping-trends-stats/" target="_blank" rel="noopener nofollow">Guide to mobile commerce: Trends, data and its applications for retailers</a></li><li>eMarketer. <a href="https://www.emarketer.com/content/us-mcommerce-2023" target="_blank" rel="noopener nofollow">US Mcommerce 2023</a></li><li>Statista. <a href="https://www.statista.com/statistics/568684/e-commerce-website-visit-and-orders-by-device/" target="_blank" rel="noopener nofollow">Global online retail website visits and orders 2024, by device</a></li><li>eMarketer. <a href="https://www.emarketer.com/content/3-challenges-with-mobile-commerce-how-retailers-respond" target="_blank" rel="noopener nofollow">3 challenges with mcommerce and how retailers can respond</a></li></ol>

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Mobile commerce is booming—set to hit $6.5T by 2025 and make up 75% of all e-commerce sales. Discover why 73% of shoppers prefer apps, mobile conversions are up 30%, and the average user spends $2,500 a year.

50+ Mobile Commerce Statistics That Show the Future of Shopping [2025]

Social commerce is reshaping how we shop—set to become a $1 trillion market by 2028. Discover which platforms are leading the charge and how tools like Cropink can help you sell directly inside social apps.

The 6 Social Commerce Platforms Top Brands Swear By

Shopify dominates eCommerce, now worth over $100B.But with thousands of new stores launching monthly, standing out is tougher than ever.If you don’t know how many Shopify stores are there in 2025, you’re flying blind in a saturated market.This article breaks down the latest store count, growth trends, and what they mean for your marketing strategy.{key-takeaways-164}{cta1-164}<h2>How many Shopify stores are there in 2025?</h2>As of March 21, 2025, there are 2,513,618 live Shopify stores. This is the verified count of currently operating storefronts.In comparison, Shopify had 4,628,418 live stores in February 2024, showing a 45.7% year-over-year decrease.That’s a drop of over 2.1 million stores, likely driven by store shutdowns, inactivity cleanup, or updated tracking methods.In total, 7,246,165 Shopify stores have been created since launch, including inactive, closed, or test stores.There are also 1,566,099 domains that currently redirect to live Shopify stores, showing how many merchants use multiple domains for SEO or brand targeting.<h3>Active Shopify stores and platform footprint</h3>While live stores are just over 2.5 million, Shopify reports 4.82 million active stores globally in 2025.That broader figure reflects stores with usage or engagement, not just visibility.In total, Shopify powers 9.09 million websites, but only 53% are live. That means nearly half of all Shopify-powered sites are dormant.Among the top eCommerce websites, Shopify holds 3.59% of the top 1 million, 3.28% of the top 100K, and 3.6% of the top 10K.That translates to 35,892 Shopify stores in the top 1M, 3,284 in the top 100K, and 360 in the top 10K.<h3>How many Shopify Plus stores are there in 2025?</h3>There are 52,757 live Shopify Plus stores in 2025, out of 68,280 total using the platform.Of those, 12,701 are in the top 1M, 913 in the top 100K, and 78 in the top 10K eCommerce sites globally.So, how many Shopify stores are there in 2025?<ul><li>2.5M live</li><li>4.82M active</li><li>7.2M+ created all-time</li><li>9.09M websites powered by Shopify</li></ul>For marketers, that gap signals a saturated but churn-heavy space—where targeting the right stores matters more than ever.<h2>Shopify store growth over time</h2>Shopify store growth has been consistent and resilient since 2019, with over 1.7 million new stores added in the last five years.&nbsp;Even with slower growth in 2024, the platform bounced back in early 2025 with a strong 3.9% quarterly increase and a 5% year-over-year gain.&nbsp;For marketers, the upward trend is proof of continued adoption—and continued competition.<h2>Shopify stores by region in 2025</h2>As of 2025, Shopify merchants are present in 175 countries worldwide.But regional distribution is not equal—some areas dominate while others lag behind.<h3>North America remains the core market</h3>In 2024, North America had 2,830,854 Shopify stores, making it the platform’s largest region by far.As of December 2023, 54% of all Shopify merchants globally were still based in North America.<h3>Europe, Middle East, and Africa come second</h3>The EMEA region accounts for 27% of Shopify merchants as of the latest available data.In 2024, Europe alone hosted 664,810 Shopify stores, with strong representation across multiple subregions.Africa, though smaller in volume, had 25,866 Shopify stores, with Sub-Saharan Africa contributing 23,001.<h3>Asia Pacific is building momentum</h3>Shopify’s presence in the Asia Pacific region—including South, East, and Western Asia—is growing.This region now holds 14% of the platform’s global merchant base.In 2024, Asia accounted for over 142,000 Shopify stores, led by South Asia (71,744) and East Asia (53,423).<h3>Latin America has slower adoption</h3>Latin America, including Mexico, South, and Central America, represents just 5% of global Shopify merchants.In 2024, South America had 156,451 stores, while Central America accounted for only 1,911.<h3>The bottom line for regional reach</h3>Shopify is present everywhere, but adoption is uneven across regions.North America leads by a wide margin, while EMEA and Asia Pacific show steady growth potential.<h2>Shopify stores by country in 2025</h2>Shopify’s global footprint remains widespread in 2025, but store distribution by country has shifted compared to 2024.The United States continues to lead with 983,610 stores in 2025, a sharp decline from 2,722,779 in 2024. That’s a drop of nearly 1.74 million stores in a year.The United Kingdom had 205,526 stores in 2024 and now has 193,396 in 2025, showing a slight decrease but maintaining its position as the second-largest market.Australia fell from 149,729 stores in 2024 to 120,481 in 2025, while Canada dropped from 108,075 to 133,347—a surprising increase that may reflect improved tracking or new store launches.India grew from 58,394 stores in 2024 to 90,239 in 2025, showing strong expansion in the APAC region.In France, the number of stores increased from 63,317 to 87,150, and Germany shifted from 118,506 to 85,228.&nbsp;The German drop contrasts with France’s rise, indicating different market dynamics.The Netherlands climbed from 47,895 to 55,462, and Italy saw moderate growth from 43,865 to 48,104.Brazil experienced a significant drop, from 135,528 stores in 2024 to 45,743 in 2025—a loss of over 89,000 stores.These shifts reflect both changes in active store definitions and broader platform cleanup trends. But the geographic hierarchy of Shopify’s user base has stayed largely the same.<h3>Shopify stores by country: 2024 vs 2025</h3><figure class="table"><table><thead><tr><th>Country</th><th>2024 Stores</th><th>2025 Stores</th><th>Change</th></tr></thead><tbody><tr><td>United States</td><td>2,722,779</td><td>983,610</td><td>▼ -1,739,169</td></tr><tr><td>United Kingdom</td><td>205,526</td><td>193,396</td><td>▼ -12,130</td></tr><tr><td>Canada</td><td>108,075</td><td>133,347</td><td>▲ +25,272</td></tr><tr><td>Australia</td><td>149,729</td><td>120,481</td><td>▼ -29,248</td></tr><tr><td>India</td><td>58,394</td><td>90,239</td><td>▲ +31,845</td></tr><tr><td>France</td><td>63,317</td><td>87,150</td><td>▲ +23,833</td></tr><tr><td>Germany</td><td>118,506</td><td>85,228</td><td>▼ -33,278</td></tr><tr><td>Netherlands</td><td>47,895</td><td>55,462</td><td>▲ +7,567</td></tr><tr><td>Italy</td><td>43,865</td><td>48,104</td><td>▲ +4,239</td></tr><tr><td>Brazil</td><td>135,528</td><td>45,743</td><td>▼ -89,785</td></tr></tbody></table></figure><h2>Leading categories for Shopify stores in 2025</h2>Shopify powers millions of stores across nearly every product category—but some verticals stand out in scale and growth.The table below compares store counts from June 2023&nbsp;to March 2025.&nbsp;<figure class="table"><table><thead><tr><th>Category</th><th>Stores (2023)</th><th>Stores (2025)</th><th>Change</th></tr></thead><tbody><tr><td>Apparel</td><td>520,321</td><td>537,883</td><td>▲ +17,562</td></tr><tr><td>Home &amp; Garden</td><td>221,381</td><td>232,148</td><td>▲ +10,767</td></tr><tr><td>Beauty &amp; Fitness</td><td>186,706</td><td>207,549</td><td>▲ +20,843</td></tr><tr><td>Food &amp; Drink</td><td>116,008</td><td>129,921</td><td>▲ +13,913</td></tr><tr><td>People &amp; Society</td><td>68,801</td><td>77,840</td><td>▲ +9,039</td></tr><tr><td>Health</td><td>61,983</td><td>74,524</td><td>▲ +12,541</td></tr><tr><td>Sports</td><td>62,669</td><td>73,675</td><td>▲ +11,006</td></tr><tr><td>Arts &amp; Entertainment</td><td>61,283</td><td>71,994</td><td>▲ +10,711</td></tr><tr><td>Toys &amp; Hobbies</td><td>53,082</td><td>63,666</td><td>▲ +10,584</td></tr><tr><td>Autos &amp; Vehicles</td><td>36,090</td><td>44,168</td><td>▲ +8,078</td></tr><tr><td>Pets &amp; Animals</td><td>40,609</td><td>44,042</td><td>▲ +3,433</td></tr><tr><td>Business &amp; Industrial</td><td>31,767</td><td>38,943</td><td>▲ +7,176</td></tr><tr><td>Consumer Electronics</td><td>34,804</td><td>38,935</td><td>▲ +4,131</td></tr><tr><td>Gifts &amp; Special Events</td><td>35,526</td><td>38,220</td><td>▲ +2,694</td></tr><tr><td>Computers</td><td>28,878</td><td>32,703</td><td>▲ +3,825</td></tr><tr><td>Games</td><td>14,449</td><td>18,433</td><td>▲ +3,984</td></tr><tr><td>Books &amp; Literature</td><td>12,154</td><td>15,279</td><td>▲ +3,125</td></tr><tr><td>Jobs &amp; Education</td><td>10,642</td><td>12,718</td><td>▲ +2,076</td></tr><tr><td>Travel</td><td>8,878</td><td>11,905</td><td>▲ +3,027</td></tr></tbody></table></figure>All top Shopify store categories grew between 2023 and 2025. Apparel remains the most crowded vertical, but beauty, food, and health saw the largest gains by volume.<h3>Shopify stores by number of products offered</h3>Shopify merchants often focus on lean catalogs. The table below shows how many products are sold by active stores, as of 2023.<figure class="table"><table><thead><tr><th>Product Range</th><th>Number of Stores</th></tr></thead><tbody><tr><td>1 to 9 products</td><td>621,899</td></tr><tr><td>10 to 24 products</td><td>376,418</td></tr><tr><td>25 to 49 products</td><td>290,320</td></tr><tr><td>50 to 99 products</td><td>257,076</td></tr><tr><td>100 to 249 products</td><td>247,903</td></tr><tr><td>250 to 999 products</td><td>197,157</td></tr><tr><td>1,000 to 4,999 products</td><td>71,052</td></tr><tr><td>5,000 to 9,999 products</td><td>10,673</td></tr><tr><td>10,000 to 24,999 products</td><td>6,149</td></tr><tr><td>250,000+ products</td><td>3,564</td></tr></tbody></table></figure>The majority of Shopify stores sell fewer than 25 products. This reinforces Shopify’s role as a platform for focused, niche eCommerce businesses.<h2>What Shopify store growth means for marketers</h2>Shopify’s growth looks impressive on the surface—but marketers need to dig deeper.Millions of stores have launched, but churn is high. In just one year, the platform lost over 2.1 million live stores.That’s not just cleanup—it’s a reality check. Most stores fail, fast. If you’re targeting Shopify merchants, focus on active, stable, and scaling businesses.Volume ≠ value. With 4.82 million active stores in 2025, your real audience is smaller than the hype suggests.Forget vanity metrics. Use store category, country, and activity level to qualify leads—because targeting the wrong merchants burns time and budget.Shopify is growing, but the market is brutal. Smart marketers filter noise, follow the data, and aim at proven store operators—not just anyone with a Shopify logo in their footer.<h2>Frequently Asked Questions (FAQs)</h2>Looking for quick answers? Here’s what you need to know about Shopify store volume, activity, and success in 2025.{faq-164}{cta3-164}<h2>Final Thoughts</h2>Knowing how many Shopify stores are there in 2025 isn’t just a stat—it’s a strategic advantage. The platform is massive, fast-moving, and full of opportunity if you know where to look.<ul><li>India and France are two of the fastest-growing Shopify markets—don’t sleep on them.</li><li>Beauty, health, and food categories are gaining ground fast, not just apparel anymore.</li><li>Over 600,000 stores sell fewer than 10 products—proving niche is the new normal.</li></ul>Running ads to Shopify merchants? Cropink helps you reach the right ones—active, relevant, and ready to buy. Smarter targeting, better ROI, no wasted budget.<h2>Sources</h2><ol><li>Exploding Topics. <a href="https://explodingtopics.com/blog/number-of-shopify-stores" target="_blank" rel="noopener nofollow">How Many Shopify Stores Are There? (2024)</a></li><li>Store Leads. <a href="https://storeleads.app/reports/shopify" target="_blank" rel="noopener nofollow">The State of Shopify in 2025</a></li><li>Demand Sage. <a href="https://www.demandsage.com/shopify-statistics/" target="_blank" rel="noopener nofollow">Shopify Statistics 2025 – Users &amp; Active Stores (Worldwide)</a></li><li>BacklinkO. <a href="https://backlinko.com/shopify-stores#shopify-merchants-by-region" target="_blank" rel="noopener nofollow">Shopify Revenue and Merchant Statistics</a></li></ol>

Shopify powers over 2.5M live stores in 2025—but that's after a massive 45.7% drop from last year. This data-packed breakdown reveals where the market is shrinking, who's growing (hello India and France), and why most of Shopify's 7.2M stores don’t survive.

How Many Shopify Stores Are There? [2025] Global Data & Trends

Ansherina Opena

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Uncover the latest eCommerce statistics to boost sales and optimize your online store marketing. Find out how to tap into this $4.32 trillion market.

99+ Ecommerce Statistics to Help Boost Your Sales in [2025]

eCommerce fraud is exploding. Businesses lost $44.3 billion in 2024, and by 2029, that number is expected to skyrocket to $107 billion.Scammers are getting smarter—AI-driven fraud, chargebacks, and account takeovers are costing merchants more every year. If you sell online, you’re a target.But you don’t have to be a victim. We’ve gathered the latest eCommerce fraud statistics to keep you ahead of the game.&nbsp;Discover key trends, real numbers, and how to protect your business in 2025.{key-takeaways-156}{cta1-156}<h2>Global eCommerce fraud statistics 2025</h2>Global eCommerce fraud losses are projected to hit $48 billion in 2025, a 16% increase from the previous year.&nbsp;The rise of online shopping has created more opportunities for fraudsters, making digital transactions riskier than ever.North America remains the biggest fraud hotspot, accounting for 42% of global eCommerce fraud losses.&nbsp;The U.S. sees the highest fraudulent transaction volume, with merchants facing increasing threats from cybercriminals worldwide.<h3>Merchants are losing more than just revenue</h3>Fraud is more than a lost sale—it’s a financial drain. For every $100 in fraudulent orders, businesses lose $207 due to chargebacks, processing fees, and operational costs.On average, eCommerce businesses lose 2.9% of their total revenue to fraud annually.This is an improvement from 3.6% the previous year, but the risk remains high, especially for businesses with weaker fraud prevention systems.<h3>Chargebacks are becoming a billion-dollar problem</h3>Merchants are expected to pay over $100 billion in chargebacks in 2025.&nbsp;A staggering 61% of these disputes will come from friendly fraud, where customers falsely claim unauthorized transactions to get refunds.Chargebacks don’t just impact revenue—they increase operational costs. Businesses spend $35 in fraud management for every $100 in chargeback disputes.<h3>Consumers are at high risk</h3>It’s not just businesses taking the hit.&nbsp;43% of eCommerce consumers have fallen victim to payment fraud, losing money through stolen card details, phishing scams, and fake refund schemes.With cybercriminals continuously refining their tactics, fraud is becoming harder to detect, leaving millions of online shoppers exposed to financial loss.<h3>Merchants are struggling to keep up</h3>Preventing fraud is a major challenge.&nbsp;The average eCommerce company now uses five fraud detection tools to mitigate risks.Despite these efforts, fraud losses continue to rise, proving that current solutions are not enough.As threats escalate, 75% of eCommerce businesses plan to increase their fraud prevention budgets in 2025.&nbsp;Companies are actively seeking more advanced fraud detection methods to stay ahead of evolving fraud tactics.<h3>Luxury goods and collectibles are fraud hotspots</h3>Not all industries face fraud at the same rate. Fraudsters are targeting high-value, resalable items at alarming rates:<ul><li>Collectibles fraud: Up 106%</li><li>Luxury goods fraud: Up 104%</li><li>Leisure and outdoor product fraud: Up 42%</li></ul>Meanwhile, industries like business supplies (-48%), beauty (-39%), and alcohol/tobacco (-28%) have seen fraud rates decline.&nbsp;The shift suggests that criminals are focusing on products with high resale value and lower traceability.<h3>The U.S. and Europe are key fraud battlegrounds</h3>While eCommerce fraud is rising globally, North America leads with 42% of worldwide fraudulent transactions.&nbsp;The U.S. remains the biggest target, with fraud tactics becoming more sophisticated each year.Europe is also seeing significant fraud risks, particularly in Germany and France, where online merchants face rising fraudulent transaction rates.&nbsp;The complexity of cross-border eCommerce and new payment methods are making fraud detection even more difficult in these regions.<h3>Fraud is only going to get worse</h3>eCommerce fraud is surging, and businesses are losing billions. The problem isn’t just growing—it’s evolving, making traditional fraud prevention methods less effective.With losses climbing and fraud tactics becoming more advanced, 2025 is shaping up to be another high-risk year for online merchants and consumers alike.<h2>Types of eCommerce fraud</h2>Fraud is evolving—and merchants are paying the price.In 2022, friendly fraud (first-party misuse) accounted for the largest share of fraud losses among U.S. eCommerce merchants. Customers would make a purchase and later dispute the charge to get a refund—often after receiving the product.Synthetic identity fraud ranked second, where criminals created fake identities using stolen personal data. Fraudulent return requests followed, adding to merchants’ financial strain.By 2024, refund and policy abuse became the most common eCommerce fraud, impacting 48% of global merchants.&nbsp;Customers exploited lenient refund policies to keep products while still getting their money back.Friendly fraud remained a massive issue, affecting 45% of merchants worldwide.&nbsp;Unlike phishing or credit card fraud, these post-purchase scams happen after the transaction, making them harder to prevent.Now, let’s uncover more eCommerce fraud tactics hitting businesses hard.<ul><li>Phishing: 42% of merchants were hit by phishing scams in 2024. Fraudsters tricked customers into giving up passwords and payment details.</li><li>Identity theft: 36% of merchants faced identity theft in 2024. Criminals used stolen personal data for fraudulent purchases.</li><li>Account takeover: 32% of merchants reported account takeovers, where hackers accessed customer accounts to steal funds.</li><li>Credit card fraud: 38% of merchants experienced credit card fraud in 2024. Stolen card details were used for unauthorized transactions.</li><li>Chargeback fraud: Disputed transactions led to massive losses. Merchants faced extra fees and penalties, increasing financial strain.</li><li>Loyalty fraud: 31% of merchants saw scammers steal reward points and abuse loyalty programs.</li><li>Affiliate fraud: 25% of merchants were hit by fake referrals and manipulated commission programs.</li><li>Triangulation fraud: 26% of merchants reported criminals acting as middlemen, placing fraudulent orders with stolen cards.</li><li>Botnet fraud: 21% of merchants faced automated bot attacks, creating fake accounts and testing stolen card details.</li><li>Reshipping fraud: 22% of merchants were victims of reshipping scams, where stolen payment details were used to buy and reroute goods.</li><li>Money laundering: 17% of merchants saw fraudsters using online transactions to move illicit funds.</li></ul><h2>Cost of eCommerce fraud in 2025</h2>eCommerce fraud is getting more expensive every year. Global losses jumped from $17.5 billion in 2020 to $48 billion in 2023.&nbsp;The rapid increase shows that fraud tactics are evolving faster than businesses can stop them.Latin America loses 4.6% of total eCommerce revenue to fraud—the highest worldwide. Europe follows at 3.1%, APAC at 2.9%, and North America at 2.4%.&nbsp;Even though North America has the lowest percentage, its massive market size means billions in losses.Back in 2015, only 2.8% of global scams were related to online purchases. By 2023, that number exploded to 41.9%.&nbsp;The proportion of scam victims losing money keeps increasing.&nbsp;In 2015, 71.2% of online scam victims lost money. By 2023, that number hit 82.6%. Fraud tactics are becoming harder to detect, leaving more shoppers vulnerable.Younger consumers aren’t the only ones at risk.&nbsp;<figure class="table"><table><thead><tr><th>Age Group</th><th>Percentage of Victims Who Lost Money</th></tr></thead><tbody><tr><td>18-24</td><td>76.6%</td></tr><tr><td>25-34</td><td>76.5%</td></tr><tr><td>35-44</td><td>77.3%</td></tr><tr><td>45-54</td><td>75.4%</td></tr><tr><td>55-64</td><td>69.3%</td></tr><tr><td>65+</td><td>62.1%</td></tr></tbody></table></figure>Websites are the biggest fraud hotspot, responsible for 36.7% of online scams. Social media scams are growing, making up 20.3%, while email fraud accounts for 8% of cases.With fraud losses climbing and scams becoming more sophisticated, 2025 is shaping up to be another record-breaking year. If businesses don’t act fast, the cost of eCommerce fraud will keep rising.<h2>Ai and eCommerce fraud</h2>eCommerce fraud is surging, and AI is driving the rise. Global fraud losses are set to hit $107 billion by 2029, a 141% increase from $44.3 billion in 2024.Fraudsters now use AI-generated deepfakes to bypass security and trick verification systems. Traditional fraud detection tools are struggling to keep up.Fake AI-powered apps are also spreading fast. Over 50 fraudulent AI apps have been found stealing payment data through phishing attacks.Fraudsters are using AI to outsmart outdated security. Businesses that don’t adapt will see rising losses. AI isn’t just the future of fraud—it’s the future of fraud prevention, too.<h2>eCommerce fraud prevention market 2025</h2>With fraud losses hitting $48 billion in 2023 and rising, businesses are spending more to fight back.&nbsp;Seventy-five percent of eCommerce companies plan to increase their fraud prevention budgets in 2025, with 20% boosting spending by at least 20%.Only 5% of businesses expect to reduce their fraud prevention budgets, showing that most companies see fraud as a growing threat that requires stronger defenses.<h3>Fraud detection tools are a must-have</h3>The average eCommerce business now relies on five fraud detection tools to minimize risk. Among the most commonly used:<ul><li>Credit card verification services are used by 55% of eCommerce companies.</li><li>Identity verification helps confirm customers and is used by 50% of merchants.</li><li>Two-factor phone authentication adds an extra security layer for 44% of businesses.</li><li>3-D secure authentication is implemented by 39% to prevent unauthorized transactions.</li><li>Internal customer order history checks help 34% of merchants flag suspicious activity.</li></ul>Fraudsters are getting smarter, and merchants are using layered security measures to stay ahead.<h3>Manual fraud screening is declining</h3>While 19% of online orders are manually reviewed for fraud, the process is costly and inefficient. Only 3% of all orders turn out to be fraudulent, making manual checks time-consuming.As a result, 63% of eCommerce merchants plan to reduce or eliminate manual fraud screening, while only 21% will keep it as a core strategy.<h3>Two-factor authentication is the top fraud prevention tool</h3>When asked about the most effective fraud-fighting tools, 61% of merchants ranked two-factor authentication (2FA) as their top choice. Other commonly used tools include:<ul><li>Device ID solutions (53%)</li><li>Machine learning fraud detection (48%)</li><li>Rules-based fraud prevention (45%)</li><li>Behavioral biometrics (40%)</li></ul>AI-driven fraud detection and behavioral biometrics are gaining traction as fraud tactics become more sophisticated.<h3>Chargeback prevention is a major focus</h3>Chargebacks remain a major financial burden, so 9 in 10 eCommerce merchants now use compelling evidence to dispute fraudulent claims.With 72% of merchants aware of changes to credit card company chargeback rules, 89% believe these new policies will help them fight chargeback fraud more effectively.<h3>Merchants are fighting back against account takeovers</h3>Account takeover fraud is a growing issue, and 59% of eCommerce companies use CAPTCHAs to stop bots from breaching accounts. Other key defenses include:<ul><li>46% use bot detection tools</li><li>38% require two-factor authentication</li><li>26% implement behavioral biometrics</li></ul><h2>eCommerce fraud predictions 2026 and beyond</h2>As fraud tactics evolve, businesses must stay ahead of emerging threats. From AI-powered scams to biometric security, these predictions reveal what to expect in 2026 and beyond:<h3>AI-driven fraud will dominate</h3>Fraudsters are using AI to automate attacks at scale. Synthetic identity fraud surged 31% in 2024, while deepfake scams increased 28%. Expect AI-powered impersonation and identity fraud to grow even more.<h3>Synthetic identity fraud will be a major threat</h3>Criminals are using data breaches and AI tools to create fake identities for loans, accounts, and payment fraud. Verifying real users will be harder, putting pressure on businesses to improve security.<h3>Deepfakes will make authentication tougher</h3>AI-generated voices and videos are tricking businesses and banks. High-value transactions and account takeovers will become harder to detect, making real-time fraud prevention essential.<h3>Real-time fraud detection will be critical</h3>Fraud is moving too fast for manual checks. AI-powered fraud detection will be a must-have for businesses to analyze transactions in real time and stop fraud before it happens.<h3>Payment scams will evolve</h3>APP fraud and ACH fraud will rise as faster payments reduce detection time. Merchants and banks will need to monitor inbound transactions more aggressively to avoid heavy losses.<h3>Liability shifts will increase financial risk</h3>Regulations will push fraud liability onto businesses and banks. Companies that don’t invest in stronger security will be responsible for the losses.<h3>Biometric authentication will become standard</h3>Passwords are no longer enough. More businesses will turn to fingerprint scans, facial recognition, and behavioral biometrics for fraud prevention.<h3>Fraud is changing—businesses must keep up</h3>AI, deepfakes, and synthetic identities are reshaping fraud. Companies that fail to adapt with real-time AI security and biometrics will face rising losses in the years ahead.{cta3-156}<h2>Final thoughts&nbsp;</h2>eCommerce fraud is evolving fast, and businesses that don’t adapt risk major losses. AI-driven scams, chargeback fraud, and identity theft are becoming harder to detect.<ul><li>Global fraud losses will hit $107 billion by 2029, a 141% increase from 2024.</li><li>Refund abuse, synthetic identities, and account takeovers are rising fast.</li><li>Stronger fraud prevention strategies are now essential for businesses.</li></ul>Staying ahead starts with understanding eCommerce fraud statistics. Cropink helps brands create, optimize, and scale ads that drive results. <a href="https://app.cropink.com/register?_gl=1*1pwahiv*_gcl_au*MTE3NDI3NjMyNy4xNzM1MDA5ODQy">Start for free today!</a><h2>Sources</h2><ol><li>Juniper Research. <a href="https://www.juniperresearch.com/press/pressreleasesecommerce-fraud-to-exceed-107bn-in-2029/" target="_blank" rel="noopener nofollow">eCommerce Fraud to Exceed $107 Billion in 2029</a></li><li>Exploding Topics. <a href="https://explodingtopics.com/blog/ecommerce-fraud-stats" target="_blank" rel="noopener nofollow">23+ eCommerce Fraud Statistics (2024)</a></li><li>Mailmodo. <a href="https://www.mailmodo.com/guides/ecommerce-fraud-statistics/" target="_blank" rel="noopener nofollow">19 Surprising Ecommerce Fraud Statistics for 2025</a></li><li>Statista. <a href="https://www.statista.com/statistics/1297173/fraud-losses-online-merchants-us-type/#:~:text=Fraud%20types%20causing%20most%20losses,2022%2C%20by%20customer%20journey%20stage&amp;text=A%202022%20study%20found%20that,and%20later%20request%20a%20refund." target="_blank" rel="noopener nofollow">Types of fraud causing the most losses to e-commerce merchants in the United States in 2022, by customer journey stage</a></li><li>Statista. <a href="https://www.statista.com/statistics/1297428/leading-fraud-attacks-online-merchants-worldwide/" target="_blank" rel="noopener nofollow">Most common types of fraud experienced by online merchants worldwide in 2024</a></li><li>Stripe. <a href="https://stripe.com/resources/more/online-and-ecommerce-fraud-statistics#types-of-online-and-ecommerce-fraud" target="_blank" rel="noopener nofollow">Online and ecommerce fraud statistics that are predicting the future of fraud</a></li><li>Electro IQ. <a href="https://electroiq.com/stats/e-commerce-fraud-statistics/#E-commerce_Revenue_Loss_By_Region" target="_blank" rel="noopener nofollow">E-Commerce Fraud Statistics By Revenue, Merchants and Facts</a></li><li>Mitek. <a href="https://www.miteksystems.com/blog/2025-fraud-predictions-industry-innovators" target="_blank" rel="noopener nofollow">2025 Fraud predictions: Industry innovators share bold forecasts for the future of fraud and identity</a></li><li>NICE Actimize. <a href="https://www.niceactimize.com/Lists/infographics/fraud_2025_fraud_forecast_infographic.pdf" target="_blank" rel="noopener nofollow">2025 Fraud Forecast: NICE Actimize's Top 5 Global Fraud Predictions</a></li></ol>

eCommerce fraud is surging—global losses hit $44.3B in 2024 and could soar to $107B by 2029. Discover the latest fraud stats, rising threats like AI scams, and how to protect your online business in 2025.

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