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E-commerce is evolving fast, with 2.71 billion shoppers and a market set to hit $6.49 trillion by 2029. From mobile commerce to AI-powered recommendations, explore the trends shaping online shopping in 2025.

70+ Online Shopping Statistics Revealed: Key Trends and Insights [2025]

Damaris Hinga

eCommerce

Leszek Dudkiewicz

Think about the last time you bought something online. Chances are, you used your phone.&nbsp;Mobile commerce (or m-commerce) is taking over, making shopping easier, faster, and more personalized.With mobile shopping apps, one-click checkouts, and AI-powered recommendations.&nbsp;It’s no surprise that m-commerce sales are projected to hit $6.5 trillion by 2025.&nbsp;Whether you are a business owner, marketer, or curious shopper, these stats will help you understand where mobile commerce is heading.Let’s dive into the numbers!<h2>Key takeaways</h2><ul><li>Mobile commerce is expected to make up 75% of all e-commerce sales by 2025.</li><li>Global m-commerce revenue is projected to hit $6.5 trillion by 2025.</li><li>73% of online shoppers prefer mobile apps over websites for shopping.</li><li>Mobile wallets like Apple Pay and Google Pay drive 60% of digital transactions worldwide.</li><li>82% of smartphone users have made a purchase on their mobile device in the past six months.</li><li>Mobile conversion rates have increased by 30% in the last two years.</li><li>The average mobile shopper spends $2,500 annually on purchases.</li></ul><h2>Global mobile commerce growth statistics</h2>Mobile commerce is no longer the future—it’s the present.&nbsp;The shift from desktop to mobile shopping has accelerated in recent years, and the numbers prove it.Mobile commerce sales accounted for $4.2 trillion in 2023 and are projected to grow to $6.5 trillion by 2025.75% of all e-commerce sales will come from mobile devices by the end of 2025.The Asia-Pacific region leads the world in mobile commerce adoption, with China accounting for over 50% of global e-commerce sales.In North America, mobile shopping is growing at a rate of 17% year-over-year.<h2>Mobile commerce revenue by year (global)</h2>According to statistics, mobile commerce reached $5.3 trillion in 2024.It is projected that the numbers will reach $6.5 trillion in 2025.&nbsp;Here we have mentioned all the numbers in detail for you:<figure class="table"><table><thead><tr><th>Year</th><th>M-commerce revenue (USD)</th></tr></thead><tbody><tr><td>2020</td><td>$2.9 trillion</td></tr><tr><td>2021</td><td>$3.5 trillion</td></tr><tr><td>2022</td><td>$4.1 trillion</td></tr><tr><td>2023</td><td>$4.2 trillion</td></tr><tr><td>2024</td><td>$5.3 trillion</td></tr><tr><td>2025</td><td>$6.5 trillion (projected)</td></tr><tr><td>2026</td><td>$7.8 trillion (projected)</td></tr><tr><td>2027</td><td>$9.2 trillion (projected)</td></tr></tbody></table></figure><h2>Mobile retail commerce sales in the US from 2019 to 2027</h2>It is reported that in 2019 mobile retail e-commerce sales went up to $220.67 billion. And have increased year by year since then.In 2024, the sales were about $564.06 billion. And the number is estimated to grow up to $647.95 billion in 2025.<h2>Consumer behavior &amp; shopping trends</h2>How are people shopping on mobile? Let’s look at some interesting trends:82% of smartphone users have made a mobile purchase in the last six months.73% of consumers have reported that they prefer shopping on a mobile app rather than a website.The average person spends 5.4 hours daily on their smartphone, and a large portion of this time is spent browsing shopping apps. How much time do you spend going through the wishlist?&nbsp;It is recorded that mobile push notifications increase conversions by 88% when used effectively.52% of consumers say they have abandoned a mobile purchase due to poor website design or slow loading speeds.<h2>Mobile payment &amp; digital wallets</h2>Cash and even credit cards are slowly being replaced by mobile wallets and contactless payments.According to statistics, 60% of all digital transactions worldwide are made through mobile wallets like Apple Pay, Google Pay, and PayPal.By 2026, 80% of smartphone users will use mobile payments.Buy Now, Pay Later (BNPL) options have grown by 400% in the past three years making mobile shopping even more accessible.QR code payments account for 35% of in-store mobile transactions globally.<h2>Social commerce &amp; mobile shopping apps</h2>Without a doubt, social media and shopping apps have changed the way people buy products. Here is how,<ul><li>Facebook, Instagram, and TikTok drive over $1.2 trillion in mobile commerce sales.</li><li>70% of Gen Z shoppers use Instagram and TikTok to discover new products.</li><li>Live shopping events on social media generate 10X higher engagement than traditional ads.</li><li>80% of top e-commerce brands have dedicated mobile shopping apps.</li><li>Mobile ads or desktop ads- which drive more traffic?Mobile ads generate 50% more engagement than desktop ads.</li><li>Also, personalized mobile ads have a 2X higher conversion rate compared to generic ads.</li><li>In-app purchases contribute to 60% of digital ad revenue.</li></ul><h2>Conclusion</h2>Mobile commerce is redefining how we shop. From mobile wallets to social media-driven purchases, the industry is growing at an unprecedented rate.&nbsp;The key takeaway? Mobile-first strategies are no longer optional—they are essential. If you are in e-commerce, investing in mobile optimization, digital payments, and personalized experiences is the way forward.<h2>FAQs</h2><h3>What percentage of e-commerce is mobile?</h3>By 2025, 75% of all e-commerce sales will come from mobile commerce.<h3>Which countries lead in mobile commerce?</h3>China leads the world in mobile commerce, followed by the United States, the UK, and India.<h3>What is the most popular mobile payment method?</h3>Apple Pay, Google Pay, and PayPal are the most widely used mobile payment options worldwide.<h3>How fast is mobile commerce growing?</h3>Mobile commerce is growing at an annual rate of 20% worldwide, outpacing traditional e-commerce.<h3>What drives mobile shopping trends?</h3>Convenience, fast checkouts, social commerce, and personalized recommendations play a major role in mobile shopping growth.<h3>How significant is mobile commerce in today's retail landscape?</h3>As of 2023, mobile commerce accounts for approximately 57% of all e-commerce sales worldwide, highlighting its dominant role in the online retail sector.&nbsp;<h3>What factors are driving the growth of mobile commerce?</h3>The surge in mobile commerce is driven by increased smartphone adoption, improved mobile internet connectivity, the convenience of mobile payment solutions, and the rise of shopping apps that enhance the user experience.<h3>Are mobile payment methods secure?</h3>Yes, reputable mobile payment methods employ advanced encryption and security protocols to protect user data. However, it's essential for users to follow best practices, such as using secure networks and enabling biometric authentication, to ensure safety.<h3>What challenges does mobile commerce face?</h3>Challenges include ensuring data security, providing a seamless user experience across various devices, managing mobile payment fraud, and addressing issues related to mobile connectivity in certain regions.<h3>How does mobile commerce impact consumer behavior?</h3>Mobile commerce offers consumers the convenience of shopping anytime and anywhere, leading to increased impulse purchases, higher engagement through personalized marketing, and a preference for quick and easy payment methods.<h2>Sources</h2><ol><li>Statista. <a href="https://www.statista.com/statistics/1449284/retail-mobile-commerce-revenue-worldwide/" target="_blank" rel="noopener nofollow">Global: m-commerce revenue and share in e-commerce 2017-2028</a></li><li>Statista. <a href="https://www.statista.com/statistics/249855/mobile-retail-commerce-revenue-in-the-united-states/" target="_blank" rel="noopener nofollow">US mobile retail commerce sales 2019-2027</a></li><li>Oberlo. <a href="https://www.oberlo.com/statistics/mobile-commerce-sales#:~:text=The%20growth%20of%20mobile%20commerce,forecast%20from%202017%20to%202028." target="_blank" rel="noopener nofollow">Mobile Commerce Growth (2017–2028)</a></li><li>eMarketer. <a href="https://www.emarketer.com/insights/mobile-commerce-shopping-trends-stats/" target="_blank" rel="noopener nofollow">Guide to mobile commerce: Trends, data and its applications for retailers</a></li><li>eMarketer. <a href="https://www.emarketer.com/content/us-mcommerce-2023" target="_blank" rel="noopener nofollow">US Mcommerce 2023</a></li><li>Statista. <a href="https://www.statista.com/statistics/568684/e-commerce-website-visit-and-orders-by-device/" target="_blank" rel="noopener nofollow">Global online retail website visits and orders 2024, by device</a></li><li>eMarketer. <a href="https://www.emarketer.com/content/3-challenges-with-mobile-commerce-how-retailers-respond" target="_blank" rel="noopener nofollow">3 challenges with mcommerce and how retailers can respond</a></li></ol>

Mobile commerce is booming, with sales expected to hit $6.5 trillion by 2025. From mobile wallets to AI-driven recommendations, shopping on smartphones is easier than ever. Explore key trends shaping the future of m-commerce.

50+ Mobile Commerce Statistics That Show the Future of Shopping [2025]

Manisha Saini

Ever wondered how Shopify transformed from a small Canadian startup to an e-commerce powerhouse?&nbsp;With over 4 million active stores and annual revenues soaring past $5 billion, Shopify is reshaping the way we shop online.&nbsp;Whether you are a seasoned entrepreneur or a budding e-commerce enthusiast, understanding these Shopify statistics can offer valuable insights into its success and your business potential.Want to dive deeper? Keep reading our post on Shopify statistics, the latest trends and facts that define Shopify’s global dominance and how they can impact your e-commerce journey.<h2>Key takeaways</h2><ul><li>Shopify powers over 4.12 million online stores worldwide.</li><li>Merchants on Shopify generated $597 billion in global sales by the end of 2023.</li><li>The platform’s annual revenue reached $5.6 billion in 2023, a 20% increase from the previous year.</li><li>Shopify supports over 175 countries, making it one of the most global e-commerce platforms.</li><li>Mobile accounts for 71% of Shopify’s total traffic, reflecting the growing trend of mobile shopping.</li><li>Over 50% of Shopify stores use apps to enhance functionality and user experience.</li><li>Shopify’s average order value is $85, which is higher than many other e-commerce platforms.</li><li>70% of Shopify’s merchants are located in North America, showcasing its stronghold in the region.&nbsp;</li></ul><h2>General shopify statistics</h2><img src="https://honest-garden-2954e8e7e9.media.strapiapp.com/shopify_users_worldwide_0c19dd3046.png" alt="Shopify has over 4.12 million active stores worldwide" width="2656" height="1414">Shopify is one of the largest e-commerce platforms with over 4.12 million active stores worldwide.The platform’s merchants contributed $597 billion in global sales by the end of 2023.&nbsp;Shopify has a market share of 29% among e-commerce platforms in the US.&nbsp;What makes it more popular is its ease of use and mobile optimization. According to latest statistics, the mobile-first experiences dominate Shopify traffic and account for 71% of visits.Shopify’s payment gateway, Shopify payments, processed more than $100 billion in transactions in 2023.The platform’s ecosystem has created over 5 million jobs worldwide. Impressive, right?!<h2>Shopify revenue and growth</h2>Shopify has got very interesting numbers that we could discuss,<ul><li>Shopify’s total revenue reached $5.6 billion in 2023. And it is growing at the rate of 20% year-over-year.</li><li>The platform’s gross merchandise volume (GMV) hit $235 billion which is indeed an impressive transaction scale.</li><li>Shopify Plus, the enterprise-level plan, accounts for 25% of Shopify’s total revenue.</li><li>The platform is growing consistently with the subscription revenue alone contributing $1.7 billion.</li><li>Shopify’s global expansion strategy has boosted its revenue from international markets by 35% in 2023.</li><li>Recurring app charges from Shopify’s app ecosystem generate over $400 million annually.</li></ul><h2>Shopify’s impact on small businesses</h2><img src="https://honest-garden-2954e8e7e9.media.strapiapp.com/small_businesses_on_shopify_864280c683.png" alt="More than 80% of Shopify’s merchants are SMBs (small and medium-sized businesses)" width="2656" height="1334">There is no doubt that Shopify has highly benefited small businesses.More than 80% of Shopify’s merchants are small and medium-sized businesses (SMBs).Shopify’s tools and integrations have helped businesses grow their sales by an average of 30% annually.&nbsp;Entrepreneurs who use Shopify reported a 60% decrease in operational costs due to its built-in tools.&nbsp;Shopify’s POS system is used by over 1.3 million brick-and-mortar stores globally.&nbsp;Small businesses on Shopify also benefit from a 97% increase in cross-border sales with its localization features.<h2>Number of online stores running on Shopify worldwide as of January 2025, by product category</h2><ul><li>Apparel has 544,517 stores on shopify as of January 2025.</li><li>Next, comes Home &amp; Garden with 249,536 online stores on shopify.</li><li>Shopify is home for 205,097 stores of Beauty &amp; Fitness category across the world.</li><li>The Pets &amp; Animals category has a good number of stores too (43,400).</li></ul><img src="https://honest-garden-2954e8e7e9.media.strapiapp.com/online_store_shopify_d1a9106636.png" alt="Number of online stores running on Shopify worldwide" width="1328" height="1960"><h2>Shopify apps and features</h2><ol><li>Did you know that from marketing to logistics, over 50% of Shopify stores use apps to enhance their functionality.</li><li>And the Shopify App Store features more than 8,000 apps that offer solutions for inventory management, customer retention, and more.</li><li>Why does Shopify stand out? Shopify’s abandoned cart recovery feature that helps customers recover up to 30% of lost sales.</li><li>Merchants using Shopify’s email marketing tools see an average ROI of 4,200%.</li><li>The platform’s AI-driven features recommend products, increasing sales by 12% on average.&nbsp;</li></ol><h2>Shopify’s competitive edge- What does the data suggest?</h2>Shopify has the market share of 29% in total while its top competitor-WooCommerce has the market share of 18%.&nbsp;Note that Shopify has reached 175 countries across the world.The average order value on Shopify is $85, but the average order value for competitors was $60.&nbsp;Quite interesting, right? Below we have curated a table for your understanding:<figure class="table"><table><tbody><tr><td>Feature</td><td>Shopify</td><td>Competitor Platforms</td></tr><tr><td>Market Share</td><td>29%</td><td>18% (WooCommerce)</td></tr><tr><td>App Store Size</td><td>8,000+ apps</td><td>5,000 apps</td></tr><tr><td>Global Reach</td><td>175 countries</td><td>100+ countries</td></tr><tr><td>Mobile Traffic Share</td><td>71%</td><td>60%</td></tr><tr><td>Average Order Value</td><td>$85</td><td>$60</td></tr></tbody></table></figure><h2>Conclusion</h2>Shopify’s numbers speak for themselves—it’s a platform designed to empower businesses of all sizes. From robust tools to a thriving app ecosystem, Shopify has made it easier than ever to start, run, and scale online stores.&nbsp;With its global reach, innovative features, and strong support for SMBs, Shopify continues to shape the future of e-commerce. And with our statistics you are now ready to leverage its potential for your business.<h2>FAQs</h2><h3>How many stores use Shopify?</h3>Shopify powers over 4.12 million active stores worldwide, making it one of the leading e-commerce platforms.<h3>What is Shopify’s average order value?</h3>Shopify’s average order value is $85, higher than many competing platforms.<h3>How does Shopify support small businesses?</h3>Shopify offers tools, apps, and integrations that help SMBs lower operational costs and boost sales by up to 30% annually.<h3>What percentage of Shopify’s traffic is mobile?</h3>Mobile devices account for 71% of Shopify’s total traffic, reflecting the shift toward mobile-first shopping experiences.<h3>How much revenue does Shopify generate?</h3>Shopify’s annual revenue reached $5.6 billion in 2023, with continued growth across international markets.<h3>How does Shopify’s app ecosystem benefit merchants?</h3>Shopify’s App Store features over 8,000 apps, helping merchants enhance functionality, recover lost sales, and increase ROI.<h2>Sources</h2><ol><li>Statista. <a href="https://www.statista.com/study/124824/shopify/" target="_blank" rel="noopener nofollow">Shopify Usage Statistics and Market Share</a></li><li>Shopify. <a href="https://www.shopify.com/in/plus/commerce-trends" target="_blank" rel="noopener nofollow">Global Sales Trends 2023</a></li><li>Forbes.<a href="https://www.forbes.com/councils/forbestechcouncil/2021/01/22/how-shopify-is-shifting-the-e-commerce-landscape/#:~:text=Shopify%20is%20democratizing%20e%2Dcommerce.&amp;text=Unlike%20Amazon%2C%20which%20has%20a,services%20from%20billing%20to%20shipping." target="_blank" rel="noopener nofollow"> How Shopify is Shaping E-Commerce</a></li><li>HubSpot. <a href="https://blog.hubspot.com/marketing/ecommerce-trends" target="_blank" rel="noopener nofollow">E-Commerce Trends and Shopify’s Growth</a></li><li>Business Insider.<a href="https://www.businessinsider.com/five-must-know-retail-trends-in-mobile-and-social-marketing-2016-4-1" target="_blank" rel="noopener nofollow"> Mobile Shopping Insights</a></li><li>Harvard Business Review. <a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=59805" target="_blank" rel="noopener nofollow">Shopify’s Role in Supporting SMBs</a></li><li>Statista. <a href="https://www.statista.com/statistics/1394355/shopify-stores-by-category/#:~:text=As%20of%20January%202025%2C%20fashion,Shopify%2C%20with%20roughly%20249%2C000%20stores." target="_blank" rel="noopener nofollow">Shopify stores</a></li></ol>

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Shopify has grown from a small startup to a global e-commerce leader, powering over 4 million stores and generating billions in sales. Explore the latest Shopify statistics, trends, and insights that can shape your business strategy.

eCommerce

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