Marketing
This guide explains what makes a ‘good’ ROAS, how to calculate it, and the best strategies to increase your ad performance. Plus, we'll show you how your ROAS stacks up with industry benchmarks.
Your slogan matters more than you think—50% of people rely on it to understand a brand’s purpose, while only 7% prioritize the logo. See 70 inspiring slogan examples that build loyalty, drive sales, and make brands unforgettable.
Discover the latest mobile marketing statistics, including user behavior, ad spend, and conversion rates. Stay ahead with key insights into mobile trends.
Gen Z is reshaping marketing with their digital-first mindset, demand for authenticity, and growing $12 trillion spending power. From short-form videos to immersive tech and micro-influencers, brands must adapt fast to stay relevant.
Affiliate marketing is a booming industry, set to hit $17 billion in 2025. With 16% of e-commerce sales driven by affiliates and top niches earning high commissions, it’s a major revenue stream. Explore trends, earnings, and challenges.
You only see half the picture if you're tracking clicks alone and not revenue. This article breaks down how to measure digital marketing ROI properly so you can connect your spend to actual business results.
Nearly 60% of social media users in the U.S. have bought a product after seeing an influencer use it. With Gen Z trusting influencers more than brands, businesses are doubling down on influencer marketing.
Branding is more than just a logo—it’s the key to trust, loyalty, and growth. With stats revealing how emotions, personalization, and social media shape brand success, see why a strong brand is essential in 2025.
Black Friday is a highly competitive shopping event where brands fight for customer attention. From personalized deals to creative marketing campaigns, the article explores strategies that go beyond simple discounts, helping businesses stand out and maximize sales.
Black Friday isn’t just about shopping chaos—it’s a huge opportunity for businesses to boost sales and build customer loyalty. This guide covers smart marketing strategies, from email campaigns to social media tactics, helping brands maximize profits while staying ahead of the competition.
In 2025, 5.42B people are on social—and the brands winning their attention aren’t posting more, they’re posting smarter. Discover the 10 trends driving 450% CTR boosts, 90% ad completions in mobile games, and why short-form video is eating the internet.
Discover the top marketing trends shaping 2025—AI adoption hits 88%, video marketing delivers strong ROI, and influencer campaigns surge on TikTok. With global spend at $481B, the future of marketing is here.
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