Partnership Ads on Meta: How to Collaborate with Creators for Better Reach

Partnership ads on Meta (formerly Branded Content Ads) offer one of the most powerful ways for brands and creators to team up—and win. Whether you are a business owner trying to reach new audiences or a creator looking to monetize your content, partnership ads let you combine forces without sacrificing authenticity.

Here’s your complete guide to how partnership ads on Meta work in 2025, why they matter, and how to run them successfully.

What are partnership ads on Meta?

Partnership ads are a format that allows brands to promote posts from creators (or other partners) as paid ads. Instead of traditional influencer collaborations, where the creator posts and hopes for organic traction, brands can now amplify that content to a broader audience directly through Meta Ads Manager.

These ads appear as regular posts on Instagram or Facebook, but with a “Paid partnership with [Brand]” label at the top. They feel authentic but still give you the targeting, measurement, and control of paid ads.

Why use partnership ads?

More engagement than regular ads

Let’s face it, people scroll past brand ads, but they stop for people they trust. When your brand is co-signed by a real creator, you grab attention fast.

Metadata indicates that partnership ads often outperform brand-only creatives in terms of click-through rates and engagement. That’s because followers are already bought into the creator’s story.

Build instant credibility

We trust people more than logos. Partnering with a creator adds social proof. If they love your product enough to put their face on it, it must be worth checking out.

According to Creator Briefing, 54% of consumers prefer creator content over traditional ads.

Supercharged targeting

You’re not just boosting a post. If you run a full Meta campaign using that content, with custom targeting, lookalike audiences, and even retargeting options.

This means better reach, better relevance, and better ROI.

What can you promote with partnership ads?

You can run Partnership Ads in nearly any format:

•  Instagram Feed posts
• Reels
• Facebook Stories
• Meta Audience Network ads

These work great for:

• Unboxings
• Try-ons and tutorials
• Behind-the-scenes moments
• Product launches or limited drops
• Influencer-hosted giveaways

You can use creator content to retarget warm audiences with catalog ads. Want to know how? Explore Cropink.

How to set up partnership ads (step-by-step)

1. Get creator approval

Before anything goes live, the creator needs to tag your brand as a paid partner. They can do this directly on their post, or you can send them a formal permission request via Meta Ads Manager.

If they have already granted you full rights, you're golden; no approval is needed every time.

2. Access the content in Meta

Once the creator tags your brand, the post appears inside your Branded Content Library. From here, you treat it just like any other creative asset.

3. Build your ad campaign

Select your campaign objective: sales, engagement, traffic, whatever you need. Select your audience, budget, and placements, and proceed.

Bonus: You can even A/B test creator content vs. branded content to see what performs best.

4. Launch and optimize

Run the campaign and monitor performance. Look for metrics like cost-per-click (CPC), return on ad spend (ROAS), and engagement rates. You’ll quickly learn which creators bring results.

Best practices for running killer partnership ads

• Choose creators wisely. Don’t just look at follower count, look at engagement and audience alignment.
• Let creators speak in their own voice. Don’t script every word. Audiences know when it feels fake.
• Mix media formats. Reels, carousels, stories, experiments!
• Collaborate, don’t control. It’s a partnership, not a billboard.
• Plan content drops. Tease with organic content, then boost it with paid.

Want to scale your creator strategy? Use Cropink to launch catalog retargeting campaigns with influencer creatives built in. Get started here.

Why does this work so well in 2025

Let’s be real: audiences are smarter now. They spot ads from a mile away, and they scroll right past them.

But a recommendation from someone they follow? That’s gold. Pair it with Meta's powerful targeting engine and you're set up to win.

Even better: you don't need a huge budget. Micro-influencers are killing it in Partnership Ad formats. You just need the right match.

Final thoughts

Partnership Ads are one of the most effective ways to blend creator authenticity with Meta's high-performing ad tools. In a time when trust and attention are hard to earn, these ads give you a shortcut to both.

Whether you're a DTC brand scaling with Shopify or a startup looking for visibility, creator-led ads can unlock massive growth.

If you already run Meta campaigns, why not supercharge them with content that already connects?

Want to make your product ads even stronger with creator content? Try Cropink and watch your engagement soar.

FAQs

Source

1. Creator Briefing. 8-in-10 say creator content is more compelling than other ads