How to Turn Off Comments on Facebook Ads (Step-by-Step Guide)

Facebook Ads are a great way to reach targeted audiences, but not every comment they attract is helpful. Whether you're dealing with spam, trolls, or simply want more control over your brand messaging, turning off comments can be a smart move.

Here’s how to disable comments on Facebook ads in 2025, plus additional tips to protect your ad integrity and keep your campaigns performing at their best.

Why you might want to turn off comments

Before we get into the steps, below are some common reasons advertisers choose to turn off comments on Facebook ads:

• To reduce spam or offensive replies
• Avoid negative PR or competitor hijacking your thread
• Keep the focus on the call to action
• Prevent misleading questions or misinformation
• Streamline moderation efforts

The downside? Turning off comments might reduce social proof and engagement, so consider the trade-off before going fully silent.

Can you completely turn off comments on Facebook Ads?

Yes—but not directly from the Ads Manager.

Facebook doesn’t offer a built-in "disable comments" toggle when creating an ad. Instead, you need to restrict commenting using Facebook Page settings or Meta Business Suite, or rely on keyword filters and third-party tools to control the conversation.

Let’s go over your options.

Method 1: Use Meta Business Suite to hide comments

Meta Business Suite (previously Facebook Business Manager) allows you to manage comments at scale. 

Here is a step-by-step guide for you:

1. Log in to Meta Business Suite and select your Facebook Page.
2. Now, from the left menu, choose "Inbox" and then click "Comments & Messages."
3. Find your ad post. You can locate the specific ad or post you want to manage.
4. Click the three dots next to a comment. You can hide, delete, or ban users from commenting again.

While this doesn’t stop new comments entirely, it lets you moderate aggressively and in real time.

Method 2: Block specific keywords (auto-hide comments)

This method automatically hides any comment containing specific words, phrases, or emojis.

Below are the steps for you: 

1. Go to your Facebook Page → Settings → Privacy
2. Select “Page Moderation” or “Comment Moderation.”
3. Add the keywords you want to block. Think of spam words, competitor brand names, profanity, or even emojis like 🔥, 💰, 😡.
4. Save these changes. Facebook will auto-hide any comment containing these words.

Pro tip: You can block general interaction by adding common words like “the” or “and”, but use this sparingly to avoid looking suspicious.

Method 3: Turn off comments using Creator Studio

If your Facebook ad is a boosted post (not created from scratch in Ads Manager), you can control interactions through Creator Studio:

Follow the steps below to turn off Facebook comments:

1. First of all, go to Facebook Creator Studio.
2. Now navigate to your post. Click on the “Published” button to find your boosted ad.
3. Click the three dots, and “Turn off commenting.”

Done! This will stop all new comments from being posted.

Note: This only works for boosted posts, not dark ads (ads that don’t appear on your Page timeline).

Method 4: Use third-party moderation tools

If you're running large-scale campaigns, managing multiple ad sets, or working with a team, manual comment moderation can quickly become a time drain. That’s where third-party moderation tools like Agorapulse, Sprout Social, or NapoleonCat come in.

These platforms are built for high-volume social media management and come packed with powerful features that go way beyond what Meta’s native tools offer:

1. Automated moderation rules: Instantly hide or delete comments based on keywords, sentiment, or custom triggers (like emojis, hate speech, or spammy links).
2. Bulk actions across ad accounts: Hide or delete comments across multiple ads and campaigns at once, perfect for agencies or brands managing dozens of ads.
3. Team collaboration: Assign comments to team members, track responses, and create internal workflows to streamline who handles what.
4. Sentiment tracking: Flag potentially negative comments in real time, so your team can address complaints before they spiral into bigger issues.

While these tools often come with a subscription fee, the time saved, brand safety ensured. The efficiency gained can more than justify the cost, especially during high-traffic launches or sensitive campaigns.

Do’s and don’ts of managing Facebook ad comments

When you shouldn’t turn off comments

While turning off comments will protect your brand from spam or negativity, there are times when keeping them on can actually work in your favor. In fact, a well-managed comment section can enhance your campaign’s impact. 

Here’s when it makes sense to leave comments enabled:

To build social proof. Positive engagement—likes, replies, and real testimonials- can boost credibility and make your ad feel more trustworthy.

If your campaign is educational or narrative-driven, Ads that tell a story or aim to inform can benefit from conversation. Comments allow people to ask questions, share personal experiences, or dive deeper into the topic.

When running contests or giveaways, Many promotional campaigns rely on user interaction (e.g., “Tag a friend to enter!”). Turning off comments here would defeat the purpose.

If you have a moderation plan in place, do you have a team or a tool handling comment moderation? Great, keep the engagement going and stay in control of the narrative.

Instead of turning comments off entirely, consider filtering or limiting them. Use Meta’s keyword filters to block toxic terms and third-party tools to manage volume, so you can enjoy the benefits of interaction without the chaos.

Curious for more? You can find more about Facebook ads optimization here. 

Final thoughts

Yes, turning off comments on Facebook ads is a smart tactic when used strategically.

If your brand is getting spammed, facing negativity, or simply doesn’t want the distraction, hiding or restricting comments can keep your campaign clean and focused.

However, if your goal is to build community, trust, or virality, you should moderate rather than mute. Use the tools available—Meta Business Suite, keyword filtering, Creator Studio, or third-party apps—to find the right balance for your goals.

FAQs