Cart Abandonment Statistics [2026 Update] – Why Shoppers Leave
Cart abandonment costs retailers $18 billion each year. Discover why 70% of carts get abandoned, why mobile shoppers drop off even more (85.2%), and how clear return policies can slash abandonment by 28%.
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Every marketer knows this moment: a user browses, selects, clicks “Add to Cart”—then disappears. Cart abandonment isn’t just a UX hiccup. It’s a revenue leak. And in 2026, it’s still one of the biggest challenges for e-commerce brands across the globe.
In this report, we break down the latest cart abandonment stats, uncover what’s driving shoppers to bail, and share data-backed ways brands are winning them back.
Key cart abandonment stats
- 70% of online shopping carts are abandoned on average.
- On mobile, abandonment is even higher—85.2%.
- 48% of shoppers drop off due to unexpected costs at checkout.
- Slow websites increase abandonment by 75%.
- The trust badges and clear return policies can reduce abandonment by up to 28%.
- Abandoned cart emails have a 41.8% open rate and a 10.7% conversion rate.
- Retailers lose roughly $18 billion annually to cart abandonment.
- 43% of users who abandon carts say they were "just browsing."
Why shoppers still abandon carts
Cart abandonment isn’t just about pricing, it’s about experience.
Here's what the latest data says about why shoppers click away:
1. Unexpected costs still top the list
Extra charges at checkout (like shipping, taxes, or handling fees) cause 48% of cart abandonments. People don’t like surprises, especially when it comes to price.
2. Mobile friction is real
With mobile shopping rising, clunky forms and slow pages remain major turnoffs. Mobile cart abandonment now hits 85.2%, according to 2025 trends.
3. No guest checkout? Big mistake
26% of users leave because sites force account creation. Shoppers want speed, not forms.
4. Payment hiccups
Lack of payment options (like digital wallets, BNPL, or local methods) causes frustration. 13% of shoppers abandon carts due to limited payment methods.
5. Site performance = Conversion performance
A 1-second delay in page load can reduce conversions by 7%. If your checkout drags, so do your numbers.
Cart abandonment by industry
In 2025, it's estimated that e-commerce retailers lose approximately $18 billion annually due to abandoned carts.
Here we have prepared a list of industries with their cart abandonment rates:
| Industry | Average Cart Abandonment Rate |
|---|---|
| Fashion & Apparel | 84.4% |
| Electronics | 71.8% |
| Travel & Hospitality | 87.1% |
| Retail | 68.1% |
| Automotive | 75.4% |
| Grocery & Essentials | 62.3% |
| Luxury & Jewelry | 81.4% |
| Pet Care & Veterinary | 56.1% |
The numbers vary by vertical, but one thing’s clear: no industry is immune.
How brands are reducing cart abandonment
- Offering upfront pricing
Retailers now display shipping and taxes earlier in the funnel. This small change alone reduces abandonment by 15%.
- Simplifying checkout flows
Sites that use one-page checkouts or express payment options (Apple Pay, Shop Pay) see higher conversion rates, up to 21% better than standard checkouts.
- Using cart recovery emails
Triggered cart abandonment emails are still effective. When timed right, they bring back 1 in 10 lost users.
- Leveraging exit-intent popups
Offering a discount or free shipping when users are about to exit has proven to significantly reduce bounce rates, especially on mobile devices.
- Personalizing reminders
Brands that tailor cart reminder emails with product photos, prices, and urgency messaging see 30–40% more clicks.
Tools that help fix cart abandonment
If you want to reduce cart abandonment, automation helps.
Below are a few tools many brands use:
- Klaviyo. For smart abandoned cart emails and SMS
- OptiMonk. For exit-intent popups and personalized offers
- Shopify Flow. For automating reminders and upsells
- Hotjar. To analyze checkout drop-offs via session replays
- Cropink. To run retargeting ads across Meta and Google for abandoned carts
Final thoughts
Cart abandonment isn’t going away, but it’s fixable. In 2025, brands that win are the ones that think beyond coupons and retargeting. They create checkout experiences that feel fast, safe, and frictionless.
If you're not optimizing your checkout flow or recovery strategy, you're leaving revenue on the table daily.
FAQs
Roughly 70%, though it can be much higher on mobile and in travel or luxury categories.
Unexpected extra costs at checkout, such as shipping or taxes.
About 41–43% is the average open rate, with 10–11% conversion.
Yes. When paired with email and SMS, they significantly increase the chance of recovery.
Manisha is a Data-Driven Marketing Expert who turns numbers into narratives and ad clicks into conversions. With a passion for performance marketing and a sharp eye for analytics, she helps brands cut through the noise and maximize their impact in the digital space.
Leszek is the Digital Growth Manager at Feedink & Cropink, specializing in organic growth for eCommerce and SaaS companies. His background includes roles at Poland's largest accommodation portal and FT1000 companies, with his work featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, and TechRepublic.
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