97+ Conversion Rate Optimization Statistics [With Trends & Insights for 2025]
Boost your conversions in 2025! Explore the latest CRO stats and trends to fine-tune your strategy, attract more customers, and drive higher sales with data-backed insights.
Converting website or store visitors into customers is still critically overlooked by many businesses. For every $92 spent on customer acquisition, only $1 is spent on converting them. More so, 68% of businesses lack conversion rate optimization strategies.
Conversion rate optimization (CRO) is the process of increasing the number of users who take the desired action on your website, whether purchasing something or signing up for your newsletter.
Today, we’ll dive into 97+ CRO statistics, trends, and insights to help you refine your customer acquisition and conversion strategy for the best ROI.
So, let's dive in!
Key takeaways
- The average conversion rate is around 2–3% across all industries and verticals.
- Mobile eCommerce market size in 2025 is estimated to be worth over $1.54 trillion and expected to reach $2.12 trillion by 2030.
- Mobile devices account for 79% of all landing page visits.
- Mobile has the lowest conversion rates (2.3%) compared to tablets (3.1%) and desktops (2.8%).
- Companies with 10–15 landing pages saw a 55% increase in conversions, those with 21–40 saw nearly a 300% increase, and those with 40+ experienced over a 500% boost in conversions.
- Multiple offers reduce conversions by up to 266%.
- 77% of businesses run A/B testing to improve conversions.
- Landing pages without a navigation menu increased conversion rates by 336%.
- AI-driven personalized recommendations account for a 15–20% increase in conversion rates.
- Voice-based search now accounts for 20% of all searches on mobile devices.
- Including videos on landing pages improves conversions by 86%.
Conversion rate benchmarks: What is a good conversion rate?
Are you trying to maximize every cent of your PPC ad spend or know when and if your strategy is doing fine and when it is not?
Benchmark the following CRO stats to find your sweet spot:
What is the average conversion rate across all industries?
The average conversion rate across all industries is 2.9%, with the professional services industry leading at 4.6%.
The average conversion rate for B2B tech is 2.3%, 2.7% for the B2B services industry, and 2.1% for B2C.
How do conversion rates differ across industries?
Industries selling high-value products and services, like B2B eCommerce (1.8%) and real estate (2.4%), tend to fall below the average.
What is the average conversion rate for Google Ads?
In a Wordstream analysis of Google Ads accounts with a combined annual ad spend of over $3 billion, the median conversion rate was 2.35%.
Over 25% of the accounts had less than 1% conversion rates, and the top 10% had over 11.45%.
If you have about 2x the average conversion rates (at least over 5%), you’re outperforming the top 75% of the advertisers in this study.
Some industries revealed huge disparities with the general average, so it’s crucial to benchmark your specific industry. For example, the conversion rate for eCommerce was just 1.84%, while the finance sector hit over 5%.
💡Check out our detailed PPC statistics to understand how conversion rates on Google Ads compare with other top PPC channels.
What is the average conversion rate for different channels/sources?
| Channel | Avg. Conversion Rate |
|---|---|
| Direct traffic | 3.3% |
| Paid search | 3.2% |
| Referral traffic | 2.9% |
| Organic search | 2.7% |
| Email campaigns | 2.6% |
| Social media | 1.6% |
According to Convertica, the highest converting channel is direct traffic, with an average of 3.3% average conversion rate.
Paid search came second with 3.2%, and referral traffic rounded up the top three with an average rate of 2.9%.
Conversion rates for other channels include organic search (2.7%), email campaigns (2.6%), and social media (1.6%). While social media has the lowest conversion rates, check out the most interesting social media business statistics and trends for effective social presence.
What is the most effective conversion channel for eCommerce businesses?
According to Unbounce, email outshines all other channels with an eye-popping median conversion rate of 28.6%.
For paid search, Google reigns supreme with a median conversion rate of 5.7%. To put it in perspective, Bing had a median of just 3.7%.
Mobile optimization statistics
It’s undeniable that optimizing for mobile conversions is a growing opportunity for marketers to drive more demos, free trial signups, gated resource downloads, and webinar signups.
The Mobile eCommerce market size in 2025 is estimated to be worth over $1.54 trillion and expected to reach $2.12 trillion by 2030.
Here are other mobile CRO statistics:
What is the current scale of mobile usage?
Based on over 69 billion visits from one billion shoppers, 77% of retail site visits came from smartphones and generated 68% of the orders within the last quarter of 2024.
Additionally, eCommerce sales from mobile devices reached $1.7 trillion in 2023, which was over half of all eCommerce retail sales.
In the SaaS industry, mobile devices account for 79% of all landing page visits.
How do businesses optimize their sites for mobile devices?
| Method of Optimization | Share of Respondents |
|---|---|
| Responsive design (client–side) | 46% |
| Mobile-specific development platform | 41% |
| Building in HTML5 | 33% |
| Adaptive design (server-side) | 22% |
| Other | 2% |
| None of the above | 9% |
How do mobile devices perform compared with other devices?
Within an hour of a mobile search, 55% of purchase-related conversions occur. 72% of tablet users make purchases on their devices weekly, and over half (52%) say they prefer their tablet for shopping rather than their PC.
73% of mobile devices used for search triggered additional user action or conversion. These actions include researching (36%), visiting a retail site (25%), sharing information (18%), visiting a store (17%), and making a purchase (17%).
However, mobile had the lowest conversion rates (2.3%) compared to tablets (3.1%) and desktops (2.8%), showing that users prefer to make purchases on larger screens.
Bad mobile experiences account for 40% of consumers lost to competitors. Slow-loading mobile sites discourage 43% of consumers from future visits to the site.
💡 Discover 50+ other mobile commerce statistics to understand deeply the key stats, trends, and consumer insights shaping the future of mobile shopping.
Landing page CRO statistics
Landing page optimization is a crucial process for improving conversion rates. However, one in five companies lack a strategic approach to testing and optimizing their landing pages.
Why does CRO matter for landing pages?
If you can boost the conversion rate on your landing page from 1% to 2% with CRO—that’s a 100% increase in performance.
What is the average conversion rate for landing pages across all industries?
An analysis of over 44,000 landing pages that had over 464 million unique visitors and nearly 60 million conversions revealed that landing pages have an average conversion rate of 6.6% across all industries.
What are the average conversion rates by types of landing pages?
| Page Type | Conversion Rate |
|---|---|
| Product Landing Page | 2.9% |
| Service Landing Page | 2.7% |
| Application Landing Page | 3.1% |
| Location Landing Page | 1.1% |
| Industry Landing Page | 1.8% |
| Case Study | 3.5% |
| Problem & Solution / FAQ Page | 2.7% |
| Thought Leadership Article or Blog Post | 2.0% |
| Hub Page | 0.5% |
| White Paper | 4.6% |
Do mobile-first landing pages matter?
Landing pages for mobile devices received up to 7x more visitors than desktop devices. In the eCommerce industry, mobile devices receive up to 2.5x the rate of desktop users.
However, mobile traffic converts almost 18% less often. So, it is crucial to optimize your mobile landing pages to turn this traffic potential to customers.
Does the number of landing pages on your site increase conversion rates?
Increasing the number of landing pages on your site can significantly scale your lead generation results.
Businesses with 10–15 landing pages typically have a 55% increase in conversions compared to those with less than ten. Those with landing pages between 21 and 40 tend to increase conversions by almost 300%, and those having over 40 had 500% more conversions than those with fewer.
How effective are landing pages for conversions compared to others?
While the typical bounce rates for landing pages is high (70–90%), landing pages have a signup rate of 23%, more effective than popups (3%), sign-up boxes (1%), or Wheel of Fortunes (10%).
Users visiting landing pages from email often convert at an average rate of 19.3%, showing how critical landing pages are for effective email marketing campaigns.
Which signup form elements bring the most conversion?
According to a study by Omnisend, three fields on a signup form were the highest converting. The most popular form element combination is asking for an address and a name, which is the norm, followed by the birthday and then the country.
How does having multiple offers on a landing page affect conversion rates?
Multiple offers reduce conversions by up to 266%, according to MailChimp, as they distract or confuse the viewers.
How does removing navigation and links on landing pages affect conversion rates?
In a recent case study, a landing page without a navigation menu increased conversion rates by 336%, from 3.12% to 13.64%.
Removing links to the demo led to a 28% lift in conversion rates and a lift of 16% when free trial links were removed.
Which channels are the most effective for driving traffic to landing pages?
A staggering 51.5% consider social media their top landing page promotion strategy. Other top responses include email (43.6%), SEO (35.6%), internal links (28.7%), and CTAs & banner advertisements (20.8%).
Only 3% of marketing professionals had no promotion strategy.
Learn how to dynamic product ads on Facebook can help your business create personalized and highly-targeted ads that are easy to A/B test, optimize for mobile devices, and analyze their perfomance.
Conversion rate testing and optimization statistics
To identify areas for improvement, your conversion optimization efforts require testing to identify and implement winning strategies for your site.
How many businesses use A/B tests for conversion rate optimization?
Adoric estimates that 77% of businesses run A/B testing to improve conversions on their site.
Seventy-five percent of the top 500 online retailers use A/B testing platforms.
Two in three companies A/B tests their landing page for data-driven conversion rate optimization.
Do companies find A/B tests easier?
63% of companies using A/B tests say they find it ‘easy’ to conduct the A/B tests, and only 7% say it is ‘very difficult’.
Learn how to set up effective facebook ads with A/B tests on Facebook.
What is the ideal number of visitors required for the best A/B testing results?
For statistical significance, you require at least 25,000 visitors to get the best results for A/B tests. According to Convert, only 20% of A/B tests reach statistical significance, meaning that the tests ended too early or lacked enough data.
What is the impact of A/B testing on conversion rate optimization?
Nearly 80% of businesses see improved leads and sales from split tests. A/B tests can increase conversions by 12%, showing that testing and optimization are crucial for growth.
A/B tests helped Dell realize over 300% lift in conversion rates. After Analytics, A/B testing came second as the most popular tool for conversion rate optimization.
Bing saw a 25% lift in ad revenue after using A/B tests on landing pages. Bing also improved search revenue by 20–25% because of A/B testing.
Where do businesses use A/B tests?
Businesses report that they use A/B testing for websites (77%), landing pages (60%), email (59%), and paid search (58%).
For email conversion rate optimization, businesses used A/B tests on email subject lines (39%), content (37%), date and time (36%), and preheaders (23%).
CRO trends and insights for 2025
From AI-powered predictive insights to the effectiveness of video content on landing pages, CRO trends help businesses maximize every click, scroll, or interaction to convert website visitors into customers.
AI-driven personalization
AI-driven personalized recommendations account for a 15–20% increase in conversion rates, and AI can lower client acquisition costs by up to 50%.
Over half of eCommerce businesses have adopted AI technologies. 92% of SaaS applications now include AI-driven personalization.
The AI recommendation engine is expected to exceed $12 billion in valuation by the end of 2025. Personalized suggestions on Amazon, through its AI-powered personalization engine, drive 35% of the annual sales.
Voice search
Voice-based search accounts for 20% of all searches on mobile devices; thus, optimizing for voice search is now pivotal when lifting conversion rates. 72% of internet users prefer using voice over typing a query when searching for information online.
Voice search has become a daily routine for 72% of voice-enabled device owners, and over half of US consumers use voice search features daily.
Three out of four voice-enabled speaker owners use the voice search feature to find a local company every week, and 72% use it to find information about local businesses.
Video content
Over 90% of people want companies to create more video, and nearly 40% of marketers say video is the #1 element that drives the most conversions on their landing pages.
Including videos on landing pages improves conversions by 86%. A whopping 30% of top landing pages embed relevant video content.
Popular video use cases for better conversion rates include explainers and testimonials. Testimonials on landing pages can lift your conversion rates by 34%.
FAQS
Why is conversion rate optimization (CRO) important?
Optimizing your business’s conversion rates allows you to receive more value from your existing traffic, thus reducing customer acquisition costs and increasing revenue.
What is a good conversion rate?
While it varies by industry, the average conversion rate is around 2–3%, according to CRO statistics. Thus, aiming for at least 5% is a reasonable goal for over 75% of businesses. High-performing websites often get 11.45% or higher in conversion rates.
How can I improve my conversion rate?
Top strategies for improving conversion rates according to conversion optimization statistics include optimizing landing pages, using A/B testing, improving site speed, and adding social proof.
What are common CRO mistakes?
Some common mistakes in conversion rate optimization include failing to optimize for mobile devices, ignoring trends, creating complicated user experiences, and neglecting data-driven decisions.
How do I optimize voice search for maximum conversions?
The best strategies to optimize your site for better voice search conversions include using conversational language, focusing on long, more specific keywords, creating content that answers questions directly, ensuring mobile-first design, and improving local SEO.
Wrapping up
There you have it! 67+ insightful CRO statistics and trends to help you understand everything about turning site visitors into customers.
Maximize your marketing ROI by applying these CRO stats, data-driven insights, and trends to improve customer acquisition, increase revenue, and boost user experiences.
If you’re considering improving conversion rates for your dynamic product ads, discover how Cropink.com can help you deliver enriched catalog ads that have been proven to hike conversion rates and bring the highest return on ad spend.
Sources
- Saleslion. How Much Do You Spend Aquiring Customers?
- Singlegrain. 75+ CRO Statistics That’ll Help You Increase Sales
- Convertica. Conversion Rate Optimization Statistics
- Wordstream. What Is a Good Conversion Rate? It's Higher Than You Think!
- Hubspot. 13 Types of Blog Headlines That'll Get You More Traffic [+ Examples]
- Unbounce. Average conversion rate by industry benchmark report
- Invesp. The State of A/B Testing [Infographic]
- Mordor Intelligence. Mobile Commerce Market - Size, Growth & Forecast, Trends
- Ecommerce Platforms. Essential Ecommerce Statistics To Strengthen Your Strategy
- Invesp. The Importance Of Mobile Website Optimization [Infographic
- Hubspot. Why You Need to Create More Landing Pages [Data + Tips]
- Unbounce. How A Single A/B Test Increased Conversion by 336% [Case Study]
- Hubspot. Should You Remove Navigation From Your Landing Pages?
- Hubspot. 16 Landing Page Statistics For Businesses
- 99Firms. 17 Crucial A/B Testing Statistics
- Invesp. The State of A/B Testing [Infographic]
- Convert. 42 Conversion Rate Optimization and A/B Testing Stats
- OptinMonster. 31 Must-Know Conversion Rate Optimization Statistics
- VWO. A/B Testing Case Study
- Mailmodo. 28 A/B Testing Statistics for Informed Decision-Making
- Cropink. 60+ SaaS Statistics and Trends [2025]
- Uxify. 20+ AI Tools for Ecommerce to Grow Your Business in 2025
- WebFX. 30+ Voice Search Statistics That Prove You Need Voice Search Optimization
- Hubspot. How Video Can Enhance Your Landing Page
Benard is a data-driven content marketing specialist with a deep understanding of digital marketing. At Cropink, he crafts compelling content and shares data-driven insights that, ultimately, help eCommerce businesses scale with Dynamic Product Ads.
Leszek is the Digital Growth Manager at Feedink & Cropink, specializing in organic growth for eCommerce and SaaS companies. His background includes roles at Poland's largest accommodation portal and FT1000 companies, with his work featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, and TechRepublic.
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