Facebook Ad Sizes and Specs [2025 Update]

Facebook Ad Sizes and Specs can make or break your campaign performance—get them wrong, and you’re wasting budget on broken creatives.

That’s a costly mistake, especially now: Facebook ad reach grew by 93.3 million users (+4.3%) between January 2024 and January 2025.

This 2025 guide gives you every spec, size, and format you need to design ads that actually work—across all placements.

Facebook image ad sizes

Every image ad on Facebook has its own rules. Knowing the right size is step one — but understanding why it matters and when to use each format? That’s where smart marketers stand out.

Here’s a full breakdown of placements that support static image ads — with specs, insights, and strategy tips for each one.

Facebook feed

If you’re running just one placement, start here. It’s the most visible, most versatile, and where your best-performing image should go.

This is prime scrolling territory. To win attention here, your image needs to feel native and stand out at the same time. That’s not easy — but when done right, it delivers massive ROI.

Design Recommendations

• Ratio: 1:1 to 4:5 — go 4:5 for more screen space on mobile
• Resolution:
  • 1:1 → 1440 x 1440 px
  • 4:5 → 1440 x 1800 px
• File Type: JPG or PNG

Text Recommendations

• Primary Text: 50–150 characters — get to the point fast
• Headline: 27 characters — make it punchy, lead with benefit

Technical Requirements

• Max File Size: 30MB
• Min Width: 600 px
• Min Height:
  • 1:1 → 600 px
  • 4:5 → 750 px
• Aspect Ratio Tolerance: 3%

Don’t use horizontal formats — vertical (4:5) performs better in mobile feeds. Use lifestyle imagery that blends in, but headline text that cuts through the noise.

Here’s an example of designing a Facebook image ad inside Cropink’s editor—fully customizable and spec-ready:

Facebook video feeds ads

Don’t be fooled by the name — you don’t need a video to make this placement work.

Video Feeds are filled with motion, so a static image ad can disrupt the scroll — in a good way. Just make sure your creative has bold visuals that compete with video content.

Design Recommendations

• Ratio: 1:1 to 4:5
• Resolution: Same as Feed — up to 1440 x 1800 px
• File Type: JPG or PNG

Text Recommendations

• Primary Text: 50–150 characters
• Headline: 27 characters

Technical Requirements

• Max File Size: 30MB
• Min Width: 600 px
• Min Height:
  • 1:1 → 600 px
  • 4:5 → 750 px
• Aspect Ratio Tolerance: 3%

Use bright colors, product-in-use shots, or even screenshots. You want to interrupt the video flow without feeling like an ad.

Facebook in-stream video (Thumbnail image)

This is where your image gets dropped into someone’s video-watching experience — keep it crisp, bold, and clutter-free.

It’s not the place for small text or detailed layouts. You’ve got a tiny space and a few seconds. Use them well.

Design Recommendations

• Ratio: 1.91:1 to 1:1
• Resolution: At least 1080 x 1080 px
• File Type: JPG or PNG

Text Recommendations

• Primary Text: 125 characters
• Headline: 40 characters
• Description: 30 characters

Technical Requirements

• Max File Size: 30MB
• Min Dimensions: 600 x 600 px
• Aspect Ratio Tolerance: 3%

Use bold product shots or a high-contrast brand image. Skip text on image — it’ll be unreadable.

Facebook marketplace

You’re advertising inside a shopping environment. People are ready to buy — don’t over complicate it.

Use clear, simple product images and let the item speak for itself. No fancy edits needed.

Design Recommendations

• Ratio: 1:1
• Resolution: At least 1080 x 1080 px
• File Type: JPG or PNG

Text Recommendations

• Primary Text: 125 characters
• Headline: 40 characters
• Description: 30 characters

Technical Requirements

• Max File Size: 30MB

Treat it like a product listing, not a brand campaign. Feature the item, price, or a unique benefit clearly.

Facebook stories

Stories are immersive, vertical, and fast — your ad needs to match the native vibe.

Don’t reuse Feed images here. Design vertical-first and use Stories-specific elements like emojis or motion-style graphics.

Design Recommendations

• Ratio: 9:16
• Resolution: 1440 x 2560 px
• Safe Zones:
  • Top 14% (≈250 px)
  • Bottom 20% (≈340 px)
• File Type: JPG or PNG

Text Recommendations

• Primary Text: 125 characters
• Headline: 40 characters

Technical Requirements

• Max File Size: 30MB
• Min Width: 500 px
• Aspect Ratio Tolerance: 1%

Keep key visuals and text away from top/bottom edges — buttons and CTAs will cover them. Think TikTok-style creative here.

Ads on Facebook reels (Overlay)

These show up like stickers on top of Reels. Subtle? Yes. Powerful? Absolutely.

It’s not about shouting here. Go for clarity, brand recognition, and a clean message.

Design Recommendations

• Ratio: 1.91:1 to 1:1
• Resolution: At least 1080 x 1080 px
• File Type: JPG or PNG

Text Recommendations

• Primary Text: 72 characters
• Headline: 10 characters

Technical Requirements

• Max File Size: 30MB
• Min Width/Height: 600 px
• Safe Zones:
  • Top 14%
  • Bottom 35%
  • 6% on sides
• Aspect Ratio Tolerance: 3%

Think of this like a display banner — one image, one message, clean and centered.

Facebook search results

If someone is actively searching, you want to be the one they click. That means relevance and clarity matter more than creativity.

This isn’t about interrupting — it’s about being the best option.

Design Recommendations

• Ratio: 1.91:1 to 1:1
• Resolution: At least 1080 x 1080 px
• File Type: JPG or PNG

Text Recommendations

• Primary Text: 125 characters
• Headline: 40 characters
• Description: 30 characters

Technical Requirements

• Max File Size: 30MB
• Min Dimensions: 600 x 600 px
• Aspect Ratio Tolerance: 3%

Use product-focused imagery and keep it grounded — no fluff. This is where intent meets action.

Facebook business explore

Your ad appears alongside business content people are already browsing. Treat this like a soft pitch, not a hard sell.

This placement is about relevance. Design to blend in and intrigue — not interrupt.

Design Recommendations

• Ratio: 1.91:1 to 1:1
• Resolution: At least 1080 x 1080 px
• File Type: JPG or PNG

Text Recommendations

• Primary Text: 125 characters
• Headline: 27 characters
• Description: 27 characters

Technical Requirements

• Max File Size: 30MB
• Min Dimensions: 600 x 600 px
• Aspect Ratio Tolerance: 3%

Prioritize branding consistency and creative that reflects your niche (beauty, fitness, fashion, etc.).

Facebook reels (Full-screen image)

This is a full vertical takeover — not an overlay. It’s immersive, high-impact, and 100% mobile-first.

Don’t cut corners. Design specifically for vertical, and avoid cropping issues by using safe zones.

Design Recommendations

• Ratio: 9:16
• Resolution: 1440 x 2560 px
• File Type: JPG or PNG
• Safe Zones:
  • Top 14%
  • Bottom 35%
  • Sides 6%

Text Recommendations

• Primary Text: 40 characters
• Headline: 55 characters

Technical Requirements

• Max File Size: 30MB
• Min Dimensions: 600 x 600 px
• Aspect Ratio Tolerance: 3%

Do not recycle square or landscape creatives here. Design vertically from the start — or you’ll pay for it in engagement loss.

Facebook right column (Desktop only)

Old but not dead — this one still works for desktop-heavy audiences or retargeting.

Think of it like a billboard — simple, brand-forward, and bold.

Design Recommendations

• Ratio: 1:1
• Resolution: At least 1080 x 1080 px
• File Type: JPG or PNG

Text Recommendations

• Headline: 40 characters

Technical Requirements

• Min Width: 254 px
• Min Height: 133 px

Use this as a supplemental placement — not your hero. Perfect for running a static image in a retargeting set.

Facebook video ad specs

If you’re running video on Facebook, the specs matter — a lot.

Wrong sizing, wrong length, or wrong format? Your ad gets cropped, ignored, or skipped. 

Facebook feed

Classic, flexible, and still one of the most valuable video placements on Facebook.

Feed video ads appear in the main scroll next to posts from friends, Pages, and groups. Your video should feel native but stand out fast.

Design Recommendations

• File Type: MP4, MOV, or GIF
• Ratio: 1:1 (desktop and mobile), 4:5 (mobile only)
• Resolution:
  • 1:1 → 1440 x 1440 px
  • 4:5 → 1440 x 1800 px
• Video Settings: H.264, square pixels, fixed frame rate, progressive scan, AAC audio at 128 kbps+
• Captions: Optional (recommended)
• Sound: Optional (recommended)

Text Recommendations

• Primary Text: 50–150 characters
• Headline: 27 characters

Technical Requirements

• Video Duration: 1 second to 241 minutes
• Max File Size: 4GB
• Min Dimensions: 120 x 120 px

Use a 4:5 aspect ratio for better mobile visibility. If using brand awareness objectives, your CTA, headline, and URL may not show on mobile.

This is a must-use for any video ad campaign. It’s versatile and high-impact.

Facebook in-stream video

Your ad plays inside long-form videos from trusted publishers or during Facebook Live.

Great for mid-roll storytelling. People are already watching — your job is to keep them from skipping.

Design Recommendations

• File Type: MP4, MOV, or GIF
• Ratio: 16:9 or 1:1
• Resolution: At least 1080 x 1080 px
• Captions: Optional (recommended)
• Sound: Optional (strongly recommended)

Text Recommendations

• Primary Text: 125 characters
• Headline: 40 characters

Technical Requirements

• Video Duration (Desktop): 5 to 15 seconds
• Video Duration (Mobile): 5 seconds to 10 minutes
• Max File Size: 4GB

Keep it under 15 seconds to avoid truncation. First 5 seconds matter most — if users skip, you lose the impression.

This placement works well for mid-funnel messaging or product highlights.

Facebook video feeds

This is where users go to binge video — your ad appears between organic video content.

Use motion, music, and native editing styles to blend in and still convert.

Design Recommendations

• File Type: MP4, MOV, or GIF
• Ratio: 4:5
• Resolution: At least 1080 x 1080 px
• Captions: Optional (recommended)
• Sound: Optional (recommended)

Text Recommendations

• Primary Text: 80 characters
• Headline: 25 characters
• Description: 25 characters

Technical Requirements

• Video Duration: 1 second to 241 minutes
• Max File Size: 4GB
• Min Dimensions: 120 x 120 px

Perfect for entertainment-style creatives or educational walk-throughs. This is a strong video-only placement in the Facebook ad guide 2025.

Facebook marketplace

People are browsing to shop — your video needs to show the product and value clearly.

Video ads here appear in a retail-focused environment, ideal for eCommerce brands.

Design Recommendations

• File Type: MP4, MOV, or GIF
• Ratio: 1:1
• Resolution: At least 1080 x 1080 px

Text Recommendations

• Headline: 25 characters

Technical Requirements

• Video Duration: 1 second to 241 minutes
• Max File Size: 4GB
• Min Dimensions: 120 x 120 px

Skip storytelling here. Show the product clearly and quickly. 

Facebook stories

Full-screen vertical video placement between organic Stories content. Great for immersive, mobile-first experiences — but keep it fast and clean.

Design Recommendations

• File Type: MP4, MOV, or GIF
• Ratio: 9:16
• Resolution: 1440 x 2560 px
• Safe Zones: Keep top 14% and bottom 20% clear
• Captions: Optional (recommended)
• Sound: Optional (recommended)

Text Recommendations

• Primary Text: 125 characters
• Headline: 40 characters

Technical Requirements

• Video Duration: 1 to 120 seconds
• Max File Size: 4GB
• Min Width: 250 px
• Aspect Ratio Tolerance: 1%

Use up to 3 cards automatically before users are asked to “Play Full”.

Facebook search results

Your ad shows during search activity — relevance and clarity win here. This is a good space for direct product messaging.

Design Recommendations

• File Type: MP4, MOV, or GIF
• Ratio: 1:1
• Resolution: At least 1080 x 1080 px
• Captions: Optional (recommended)
• Sound: Optional (recommended)

Text Recommendations

• Primary Text: 125 characters
• Headline: 40 characters
• Description: 30 characters

Technical Requirements

• Video Duration: 1 second to 241 minutes
• Max File Size: 4GB
• Min Dimensions: 120 x 120 px

Keep copy benefit-driven. Avoid fluff — this is a high-intent audience.

Facebook business explore

Discovery-based ad placement next to business content from related industries. Use it for brand awareness and audience expansion.

Design Recommendations

• File Type: MP4, MOV, or GIF
• Ratio: 1:1 or 4:5
• Resolution: At least 1080 x 1080 px
• Captions: Optional (recommended)
• Sound: Optional (recommended)

Text Recommendations

• Primary Text: 125 characters
• Headline: 27 characters
• Description: 27 characters

Technical Requirements

• Video Duration: 1 second to 241 minutes
• Max File Size: 4GB
• Min Dimensions: 120 x 120 px

Facebook reels

Fast, vertical, full-screen video built for trending content and native engagement. This is where you go when you want to go viral or lean into creative storytelling.

Design Recommendations

• File Type: MP4, MOV, or GIF
• Ratio: 9:16
• Resolution: 1440 x 2560 px
• Safe Zones: Top 14%, bottom 35%, sides 6%
• Captions: Optional (recommended)
• Sound: Optional (strongly recommended)

Text Recommendations

• Primary Text: 40 characters
• Headline: 55 characters

Technical Requirements

• Video Duration: No maximum
• Max File Size: 4GB

Use trending sounds and motion. Avoid repurposed landscape video — it won’t work here.

Ads on Facebook reels (Post-loop ads)

Short video ads that show right after a Reel loops. You only have a few seconds to re-engage the viewer.

Design Recommendations

• File Type: MP4 or MOV
• Ratio: 9:16
• Resolution: At least 500 x 800 px
• Captions: Optional
• Sound: Optional (strongly recommended)

Text Recommendations

• Primary Text: 40 characters

Technical Requirements

• Video Duration: 4 to 15 seconds
• Max File Size: 4GB

Use fast-paced edits and bold visuals. Ideal for remarketing.

Facebook right column

Desktop-only video ad format — low attention, but low CPM too. Best used as part of a retargeting mix.

Design Recommendations

• File Type: MP4, MOV, or GIF
• Ratio: 1:1 or 4:5
• Resolution:
  • 1:1 → 1440 x 1440 px
  • 4:5 → 1440 x 1800 px
• Captions: Optional (recommended)
• Sound: Optional (recommended)

Text Recommendations

• Primary Text: 50–150 characters
• Headline: 27 characters

Technical Requirements

• Video Duration: 1 second to 241 minutes
• Max File Size: 4GB
• Min Dimensions: 120 x 120 px

Don’t rely on this alone. Pair with other facebook video ad placements for full-funnel coverage.

Facebook carousel ad specs

Carousel ads give you more space to sell, show, and tell.

Unlike single-image or video ads, Facebook carousel ads let you use up to 10 cards in one placement — each with its own image or video, headline, and link. 

That’s why this format is perfect for showcasing multiple products, telling a step-by-step story, or showing different features.

If you're building campaigns in 2025, knowing the exact facebook ad sizes and specs for carousels is non-negotiable.

Facebook feed

The most common carousel placement — great for any campaign type. It shows up right in the scroll alongside posts from friends, pages, and groups.

Design Recommendations

• Image File Type: JPG or PNG
• Video File Type: MP4, MOV, or GIF
• Ratio: 1:1 or 4:5
• Resolution: at least 1080 x 1080 pixels

Text Recommendations

• Primary Text: 80 characters
• Headline: 45 characters
• Description: 18 characters
• Landing Page URL: required

Technical Requirements

• Number of Carousel Cards: 2 to 10
• Image Max File Size: 30MB
• Video Max File Size: 4GB
• Video Duration: 1 second to 240 minutes
• Aspect Ratio Tolerance: 3%

This is the go-to placement. Use the first two cards to grab attention — most people don’t swipe past card 3 unless it’s good.

Here’s what a high-converting carousel ad can look like in action:

Facebook in-stream video

Carousel here appears during or after video content — good for brand stories or product series.

Design Recommendations

• Image File Type: JPG or PNG
• Ratio: 1:1
• Resolution: at least 1080 x 1080 pixels

Text Recommendations

• Primary Text: 125 characters
• Headline: 40 characters
• Description: 30 characters

Technical Requirements

• Number of Carousel Cards: 10
• Image Max File Size: 4GB
• Image Min Width: 600 pixels
• Image Min Height: 600 pixels
• Video Max File Size: 4GB
• Duration: up to 15 seconds
• Aspect Ratio Tolerance: 3% 

In-stream ads have viewer attention — use each card to build a sequence or highlight benefits quickly.

Facebook video feeds

This placement targets users browsing videos — make sure your cards feel native to that experience.

Design Recommendations

• Image File Type: JPG or PNG
• Video File Type: MP4, MOV, or GIF
• Ratio: 1:1 or 4:5
• Resolution: at least 1080 x 1080 pixels

Text Recommendations

• Primary Text: 80 characters
• Headline: 45 characters
• Description: 18 characters
• Landing Page URL: required

Technical Requirements

• Number of Carousel Cards: 2 to 10
• Image Max File Size: 30MB
• Video Max File Size: 4GB
• Video Duration: 1 second to 240 minutes
• Aspect Ratio Tolerance: 3% 

Short-form video works best. Use text overlays only if it’s readable in a fast scroll.

Facebook stories

Full-screen vertical cards that autoplay between organic Stories. No videos — image only.

Design Recommendations

• Image File Type: JPG or PNG
• Ratio: 1:1
• Resolution: at least 1080 x 1920 pixels
• Safe Zones: leave 14% (250 px) top and 20% (340 px) bottom clear

Text Recommendations

• Primary Text: 125 characters
• Headline: 40 characters
• Landing Page URL: required

Technical Requirements

• Number of Carousel Cards: 3 to 10
• Image Min Width: 500 pixels
• Image Max File Size: 30MB

Only 1–5 cards show automatically. Plan your narrative so people want to tap "See More."

Facebook marketplace

Reach buyers actively looking for products. Carousels work great here for variety and upsells.

Design Recommendations

• Image File Type: JPG or PNG
• Video File Type: MP4, MOV, or GIF
• Ratio: 1:1
• Resolution: at least 1080 x 1080 pixels

Text Recommendations

• Primary Text: 125 characters
• Headline: 40 characters
• Description: 20 characters
• Landing Page URL: required

Technical Requirements

• Number of Carousel Cards: 2 to 10
• Image Max File Size: 30MB
• Video Max File Size: 4GB
• Video Duration: 1 second to 240 minutes
• Aspect Ratio Tolerance: 3% 

Each card should feel like a product listing. Include price visuals or USPs directly in the image.

Facebook search results

Great for targeting users actively browsing and searching. Be clear, quick, and click-worthy.

Design Recommendations

• Image File Type: JPG or PNG
• Video File Type: MP4, MOV, or GIF
• Ratio: 1:1
• Resolution: at least 1080 x 1080 pixels

Text Recommendations

• Primary Text: 125 characters
• Headline: 40 characters
• Description: 20 characters
• Landing Page URL: required

Technical Requirements

• Number of Carousel Cards: 2 to 10
• Image Max File Size: 30MB
• Video Max File Size: 4GB
• Video Duration: 1 second to 240 minutes
• Aspect Ratio Tolerance: 3%

Use consistent branding across all cards. This audience is evaluating — make it easy to compare.

Facebook business explore

This placement is shown to users browsing business content by category. Good for lifestyle, beauty, fashion.

Design Recommendations

• Image File Type: JPG or PNG
• Video File Type: MP4, MOV, or GIF
• Ratio: 1:1
• Resolution: at least 1080 x 1080 pixels

Text Recommendations

• Primary Text: 125 characters
• Headline: 32 characters
• Description: 18 characters
• Landing Page URL: required

Technical Requirements

• Number of Carousel Cards: 2 to 10
• Image Max File Size: 30MB
• Video Max File Size: 4GB
• Video Duration: 1 second to 240 minutes
• Aspect Ratio Tolerance: 3% 

Match the style of the category you appear in. Make sure your visuals are thumb-stopping.

Facebook reels

Mobile-first, full-screen vertical carousel. Image only — no video support.

Design Recommendations

• Image File Type: JPG or PNG
• Ratio: 9:16
• Resolution: at least 1080 x 1080 pixels
• Safe Zones: leave 14% top, 35% bottom, and 6% sides clear

Text Recommendations

• Primary Text: 40 characters

Technical Requirements

• Number of Carousel Cards: 2 to 10
• Max File Size: 30MB
• Min Dimensions: 600 x 600 pixels
• Aspect Ratio Tolerance: 1% 

This is ideal for catalog-style ads. Keep each card visually clean and quick to understand.

Ads on Facebook reels (Overlay carousel)

Appears as an image carousel banner on top of Reels content.

Design Recommendations

• File Type: JPG or PNG
• Ratio: 1:1
• Resolution: at least 1080 x 1080 pixels
• Note: Avoid putting text on images — it won’t be readable

Text Recommendations

• Primary Text: 50 characters
• Headline: 10 characters

Technical Requirements

• Number of Carousel Cards: 10
• Max File Size: 30MB
• Min Dimensions: 600 x 600 pixels
• Aspect Ratio Tolerance: 3%

Use high-quality product images. Don’t rely on text — this format is too small for it to be effective.

Facebook right column

Desktop-only format. Only the first card appears here — don’t count on this for full visibility.

Design Recommendations

• Image File Type: JPG or PNG
• Video File Type: MP4, MOV, or GIF
• Ratio: 1:1
• Resolution: at least 1080 x 1080 pixels
• Note: Avoid text overlays — small space, easily cut off

Text Recommendations

• Headline: 40 characters
• Landing Page URL: required

Technical Requirements

• Number of Carousel Cards: 2 to 10
• Image Max File Size: 30MB
• Video Max File Size: 4GB
• Video Duration: 1 second to 240 minutes
• Aspect Ratio Tolerance: 3% 

Treat this as a bonus impression. Make the first card your strongest creative.

Facebook collection ad specs

Collection ads are built for one thing: driving purchases on mobile.

If you want your ad to feel like an instant storefront — not just a static promotion — this is the format to use. 

Unlike other Facebook ad types, collection ads combine a cover image or video with a scrollable product grid, and link to a full-screen Instant Experience. 

That gives users a fast, immersive way to browse, click, and convert.

Here’s a full breakdown of Facebook collection ad specs by placement, with exact formats and expert tips to help your campaigns convert better in 2025.

Facebook feed

This is the most common placement for collection ads — and a strong one to drive clicks from product discovery to purchase.

A cover image or video appears first, followed by 3 product tiles. Clicking opens a mobile-optimized Instant Experience.

Design Recommendations

• Image Type: JPG or PNG
• Video File Type: MP4, MOV, or GIF
• Ratio: 1:1
• Resolution: at least 1080 x 1080 pixels

Text Recommendations

• Primary Text: 125 characters
• Headline: 40 characters
• Landing Page URL: required

Technical Requirements

• Instant Experience: required
• Image Max File Size: 30MB
• Video Max File Size: 4GB 

This format works best with clean product imagery and minimal distractions. Keep your first tile strong — it drives most of the engagement.

Facebook video feeds

This is where users are already consuming video — a good place for collection ads with video covers.

Just like in Feed, your ad shows a cover image or video, followed by 3 product tiles, all linked to a full-screen Instant Experience.

Design Recommendations

• Image Type: JPG or PNG
• Video File Type: MP4, MOV, or GIF
• Ratio: 1:1
• Resolution: at least 1080 x 1080 pixels

Text Recommendations

• Primary Text: 125 characters
• Headline: 40 characters
• Landing Page URL: required

Technical Requirements

• Instant Experience: required
• Image Max File Size: 30MB
• Video Max File Size: 4GB

Use motion in the cover to stand out in a video-heavy scroll. Match your visuals to Reels or TikTok-style creative for better performance.

Facebook reels

This is a vertical, mobile-first placement — designed for shopping while people are watching Reels.

Collection ads here show a 9:16 cover image or video with 3–4 horizontal product tiles at the bottom.

Design Recommendations

• Image Type: JPG or PNG
• Video File Type: MP4, MOV, or GIF
• Ratio: 9:16 to 1:1
• Resolution: at least 1080 x 1080 pixels
• Safe Zones: leave 14% top, 35% bottom, 6% sides clear of text or logos

Text Recommendations

• Primary Text: 72 characters
• Headline: 10 characters
• Landing Page URL: required

Technical Requirements

• Instant Experience: required
• Image Max File Size: 30MB
• Video Max File Size: 4GB
• Note: You must use Advantage+ catalog as your creative source

Keep visuals bold, vertical, and clean. This is a swipe-fast environment — make the first second count.

Facebook marketplace

You're reaching buyers actively browsing products — this is a natural spot for collection ads. Shows 1–2 swipeable product images and opens into an Instant Experience when clicked.

Design Recommendations

• File Type: JPG or PNG
• Ratio: 1:1
• Resolution: at least 1080 x 1080 pixels

Text Recommendations

• Headline: 25 characters

Technical Requirements

• Instant Experience: required
• Image Max File Size: 30MB 

Prioritize real product imagery. Each tile acts like a mini product listing — keep it clean and conversion-focused.

Facebook messenger feed ads

Messenger Stories ads are full-screen, mobile-only, and highly immersive — perfect for visual storytelling and product highlights.

They show up between users’ organic stories in the Messenger app, giving you clean vertical space with fewer distractions. 

If you want to build mobile-first creative that blends in and performs, this is a smart format to use.

Here’s your full breakdown of Facebook ad sizes and specs for Messenger Stories — across image, video, and carousel formats.

Messenger stories image ads

Best for static visuals, product showcases, or UGC-style creative with minimal copy.

Design Recommendations

• File Type: JPG or PNG
• Ratio: 9:16
• Resolution: at least 1080 x 1080 pixels
• Safe Zones: leave 14% (250 pixels) at the top and bottom free of text or logos to avoid UI overlap

Text Recommendations

• Primary Text: 125 characters
• Headline: 40 characters

Technical Requirements

• Maximum File Size: 30MB
• Minimum Width: 500 pixels
• Aspect Ratio Tolerance: 1%

Avoid cluttered designs. Use bold product shots and visual branding. Think native, not corporate.

Messenger Stories video ads

Use motion and sound to stop the scroll. Great for quick how-tos, promos, or story-driven ads.

Design Recommendations

• File Type: MP4, MOV, or GIF
• Ratio: 9:16
• Resolution: at least 1080 x 1080 pixels
• Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, stereo AAC audio at 128 kbps+
• Safe Zones: keep 14% (250 pixels) top and bottom clear
• Captions: optional, recommended
• Sound: optional, recommended

Text Recommendations

• Primary Text: 125 characters
• Headline: 40 characters

Technical Requirements

• Video Duration: 1 second to 2 minutes
• Maximum File Size: 4GB
• Minimum Width: 500 pixels
• Aspect Ratio Tolerance: 1% 

Messenger auto-plays short videos up to 15 seconds. Longer videos split into story cards — up to 3 play automatically. Keep intros tight.

Messenger stories carousel ads

Let users swipe through multiple cards — great for showcasing collections or features.

Design Recommendations

• Image File Type: JPG or PNG
• Video File Type: MP4, MOV, or GIF
• Ratio: 1:1 or 4:5
• Resolution: at least 1080 x 1080 pixels

Text Recommendations

• Primary Text: 80 characters
• Headline: 45 characters
• Description: 18 characters
• Landing Page URL: required

Technical Requirements

• Number of Cards: 2 to 10
• Image Maximum File Size: 30MB
• Video Maximum File Size: 4GB
• Video Duration: 1 second to 240 minutes
• Aspect Ratio Tolerance: 3%

First two cards do the heavy lifting — focus your message there. Stick with a consistent visual style across all cards.

FAQs

Got other questions? Here’s a quick rundown of the most common ones:

Final thoughts

Facebook Ad Sizes and Specs aren’t just technical stuff—they shape how your ads show up, how they look, and how well they perform. If you’ve made it this far, you’re set up with everything you need for.

Want an easier way to apply all these Facebook Ad Sizes and Specs? Cropink helps you create, manage, and scale perfectly-sized, high-performing ads—without the hassle. Start for free!

Sources

1. Facebook. Update to Meta Ads Manager objectives
2. DataReportal. Facebook Users, Stats, Data & Trends for 2025