40+ Facebook Ads Statistics: Are You Wasting Money Without Knowing It? [2025]
With over 3 billion users, Facebook remains a marketing powerhouse, but how do you make ads that people actually stop and click on? These 40+ stats reveal key trends, from high-performing video formats to cost-effective CPCs, helping you optimize your 2025 campaigns.
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Ever scrolled past a Facebook ad and thought, “Wow, that’s exactly what I needed!”?
You’re not alone.
With over 3 billion users and ads popping up between videos, posts, and reels, Facebook is still a marketing powerhouse.
But how do you make your ads the ones people stop and click on?
That’s where these 40+ Facebook ads statistics come in.
From surprising engagement trends to tips on boosting your ROI, we’re here to spill the beans on everything you need to know to crush your 2025 campaigns.
Ready to dive in? Let’s go!
Key Facebook ads stats
- 3.065 billion monthly active users make Facebook a dominant force in digital marketing.
- Video ads outperform other formats, with a 35% higher click-through rate on reels.
- 69% of millennials still favor Facebook for engaging with content and brands.
- The average cost per click (CPC) for Facebook ads is just $0.42. So, it offers excellent ROI.
- Facebook ads have a potential reach of 1.983 billion users every month.
General Facebook Ads statistics
Contrary to popular opinion, Facebook is still the largest app in the world.
The average watch time on Facebook videos is 10 seconds.
And if the watch time for any video is higher than 10 seconds, then it is an achievement for the creators.
As of November 2023, the average engagement on Facebook fan pages worldwide was:
| Post types | Interaction rate with the post |
| Image/ Photo posts | 0.1% |
| Video Posts | 0.08% |
| Status Posts | 0.06% |
| Link Posts | 0.03% |
| Total (all types of posts) | 0.06% |
It is estimated that by the end of 2025, Meta (Facebook and Instagram) will reach 40.7% of total time spent on social media in the US.
Facebook usage statistics
Facebook has 3.065 billion monthly active users across the world.
Surprisingly, despite the surge in users on other apps like Instagram, Facebook's user base still increased from 2.96 billion active users by the end of 2024.
Over one-third of the world's population are daily active users (3.065 billion) on Facebook.
The top #3 most viewed Facebook pages are LADbible, UNILAD, and Lessons Learned in Life.
Have you followed any of these?
69% of millennials still favor Facebook over other social media platforms.
Facebook demographics statistics
- According to Statista, 56.8% of Facebook users are male and 43.2% are female.
- 76% of adult women use Facebook while only 59% of adult men are there on Facebook.
- Facebook application has the highest audience in India and its Facebook Ads share is 16.85%.
- Next in line is the US with 8.64% of Facebook ad revenue audience.
- People in the age group of 25 to 34 years make up the highest (31.1%) of Facebook users. And 1 in 4 Facebook users (24.2%) in the US are between the age group 25 and 34.
- 23% of Facebook users are people between the ages of 18 to 24 years.
- About 54% of the entire UK population are Facebook users.
Facebook video & reels statistics
60% of the time spent on Facebook is spent on watching videos.
Do you scroll reels? Most of us do!
The good news for marketers is that out of all the Shoppers, 55% found the ads helpful especially supporting the reels.
The CTR, Click Through Rate for reel ads is 35% higher than other video ads.
Also, it is found that mobile-optimized video ads have a 12.3% lower cost per conversion compared to Facebook Ads.
Facebook messenger statistics
Messenger comes across as one of the most used texting platforms long with 1.01 billion active users.
In the US, 44.1% of Facebook Messenger users in the US are aged between 25 to 44 years of age.
In 2023, Facebook Messenger had 262.53 million downloads worldwide.
91% of Americans confirmed that they are aware of Facebook Messenger.
How to get the most out of Facebook Ads?
Like the stories featured on Social platforms- Instagram and YouTube, Facebook Stories are also gaining large traction.
Also, note that the video content posted on Facebook has 10 times more potential to reach other video sites like Youtube.
The marketers have understood that the key to viral videos is maintaining 1:1 format across all items in the carousel.
Facebook Ad Revenue Statistics
- The average cost per click for the Facebook Ads is $0.42.
- Also, it is interesting to note that average revenue per Facebook user is $13.12.
- The potential reach of Facebook Ads is 1.983 billion users each month.
- Facebook’s mobile-first video ads account for more than half of its total video revenue.
- 93% of the Social Media marketers utilize Facebook Ads.
- Facebook total ad revenues are expected to reach $127 billion per year by 2027.
Get the full picture with more articles on Facebook statistics:
FAQs
What is the average cost of Facebook ads?
The average cost per click (CPC) for Facebook ads is around $0.42, making it an affordable option for advertisers.
Are Facebook ads still effective in 2025?
Absolutely! With a potential reach of 1.983 billion users per month and advanced targeting tools, Facebook ads remain a highly effective way to connect with your audience.
What type of content performs best in Facebook ads?
Video content, particularly reels, performs exceptionally well, with a 35% higher click-through rate compared to other ad formats.
Who uses Facebook the most?
People aged 25-34 are the largest demographic group on Facebook, followed closely by users aged 18-24.
How can I optimize my Facebook ads for better results?
Focus on mobile-friendly video ads, use engaging reel formats, and leverage detailed audience insights for precise targeting.
Conclusion
Facebook ads continue to be a powerhouse for businesses looking to connect with a massive audience. With billions of active users and advanced targeting capabilities, the platform provides endless opportunities to grow your brand.
From cost-effective CPCs to high-performing video formats, our stats highlight why Facebook ads remain a top choice for marketers. Use these insights to craft smarter, more impactful campaigns.
Sources
- Statista. Distribution of Facebook users
- DataReportal. Digital 2024 April Global Statshot Report
- Statista. Distribution of Facebook users worldwide
- Pew Research Center. Social Media Fact Sheet
- Statista. Most popular social networks worldwide
- Statista. Leading messenger services
- Meta. Facebook Campaign Guidance
- Statista. Number of monthly active Facebook users worldwide as of 4th quarter 2023
- Sproutsocial. Daily active users
- Truelist. 69% millennials using Facebook
- Statista. Average revenue per Facebook user worldwide
- Dialogtech. Facebook Statistics
- Hunchads. Facebook Ads Cost
- DataReportal. Digital 2023 Deep
- Glorify. A guide to facebook
- 99 firms. Facebook video stats
- Statista. Facebook page fan engagement
- Statista. Global Facebook advertising
- eMarketer. Time spent with social media
Manisha is a Data-Driven Marketing Expert who turns numbers into narratives and ad clicks into conversions. With a passion for performance marketing and a sharp eye for analytics, she helps brands cut through the noise and maximize their impact in the digital space.
Leszek is the Digital Growth Manager at Feedink & Cropink, specializing in organic growth for eCommerce and SaaS companies. His background includes roles at Poland's largest accommodation portal and FT1000 companies, with his work featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, and TechRepublic.
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