Business on Facebook Statistics [2025]: Trends That Matter

Struggling to get results on Facebook? You’re not alone. With over 3 billion monthly users and 2 billion daily users, the platform is more crowded than ever.

Organic reach is shrinking, competition is fierce, and engagement isn’t what it used to be. Businesses that don’t adapt risk getting left behind.

The good news? We’ve got the latest business on Facebook statistics to help you stay ahead. 

How many businesses use facebook in 2025

Facebook remains a global leader for businesses. In 2024, 91% of organizations worldwide have a presence on Facebook.

For marketers, it's still a top choice—89% of global marketers actively use it, and 53% plan to increase their investment in the platform.

In the United States, 51.48% of the population (about 193.5 million people) have a Facebook account.

With such a massive audience, Facebook is a must-have for U.S. businesses looking to reach consumers.

Businesses aren’t just present on Facebook—they’re spending big.

In 2024, Facebook ad revenue hit $164.5 billion, up from $134 billion in 2023.

Despite competition, brands continue to invest heavily in Facebook advertising to reach its 3.065 billion monthly active users worldwide.

Who uses facebook for business?

• B2B and B2C brands: Twenty-two percent of B2B marketers say Facebook offers the best ROI, and 29% of all marketers agree it’s the strongest social media platform for return on investment.
• Retailers and e-commerce brands: Forty percent of Facebook users actively shop on Facebook Marketplace.
• Service-based businesses: Facebook is the #1 platform for customer care among Millennials, Gen X, and Baby Boomers.

Knowing who is on Facebook helps businesses target the right audience.

• Worldwide, Gen X is the largest Facebook audience.
• In the U.S., moms spend 2.3x more time on Facebook than TikTok.
• The gender distribution is 56.8% male and 43.2% female.

Facebook organic reach and engagement trends

Facebook organic reach continues to decline, making engagement harder to achieve. The average engagement rate is just 0.063%, one of the lowest among social platforms.

Yet, 44% of Facebook users interact with brand content daily. The key? Posting the right content at the right time.

Brands struggle with visibility. The median Facebook engagement rate is only 0.015% across industries.

Frequent posting doesn’t help much. Influencers post ~4 times a week and still see higher engagement than brands posting 6+ times.

Not all posts are equal. Photo albums get the highest engagement at just below 0.15%, followed by videos (0.12%) and status posts (0.11%).

Link posts perform the worst, with an average engagement rate of only 0.04%.

Timing matters. Weekdays from 9 AM to 1 PM see the highest engagement, with Wednesdays at 9 AM and 3 PM being peak times.

Avoid weekends—Saturday and Sunday have the lowest engagement, especially after 8 PM or before 5 AM.

Despite lower reach, engagement is still valuable. 63% of users rely on Facebook for news, and 60% use it for product discovery.

Facebook is also a top platform for customer interactions, making it critical for brands focused on direct engagement.

Facebook advertising statistics and performance benchmarks

Facebook ads are still a major force in digital marketing, with 10 million active advertisers on the platform.

Despite growing competition, 93% of marketers use Facebook ads regularly, proving that the platform remains essential for businesses.

How well do facebook ads perform?

Facebook ad performance varies by industry, but the numbers show strong results.

• Conversion rate: 9.21% across all industries.
• Click-through rate (CTR): 2.53% for lead-gen ads, but only 0.90% across all ads.
• CTR for traffic ads: 1.57% on average, but industries like real estate, restaurants, and travel exceed 2%.
• Cost per click (CPC): $1.72 on average, but traffic campaign ads cost just $0.77 per click.
• Cost per action (CPA): $18.68 across industries.
• CPC for lead-gen ads: $1.88, with costs much higher for certain industries ($8+ for attorneys, $4+ for dentists and physicians).

Are facebook ads worth it?

Marketers say yes. 40% of businesses consider Facebook their most profitable ad platform.

Twenty-nine percent of global marketers say Facebook delivers the best ROI among social platforms, while 22% of B2B marketers say the same.

How many people see facebook ads?

Facebook ads reach 62.2% of the U.S. population aged 13+.

The average Facebook user clicks on 12 ads per month, showing consistent engagement with paid content.

In 2024, Facebook’s ad revenue hit $164.5 billion, up from $134 billion in 2023.

By 2025, Facebook's worldwide ad revenue is projected to reach $116.53 billion, making it the second-largest digital ad company behind Alphabet (Google).

The average Facebook Page posts 7.9 times per week.

For better engagement, the optimal number of posts per week is 10, with a 1.61% engagement rate.

Video ads continue to dominate. Vertical video ads with speech or voiceover convert 3% higher per dollar spent than those without.

Facebook video and reels engagement statistics 

Video is the king of Facebook content. 40% of all time spent on the platform is dedicated to watching videos.

Reels are exploding—3.5 billion Reels are reshared every day across Facebook and Instagram. If you’re not using them, you’re missing out.

Facebook is a video-first platform now. 17.4% of all posts include video, and they have the second-highest engagement rate after Reels.

Users love watching—half of all time spent on Facebook goes to video content.

And ads? They’re everywhere. Over 2 billion people watch Facebook video ads every month.

Reels drive the most engagement. Reels have a 0.23% engagement rate, higher than videos (0.17%), photos (0.08%), and text posts (0.07%).

Facebook’s algorithm pushes Reels harder, so if you want reach, this is the format to use.

What type of videos work best?

Go vertical and turn the sound on! Vertical video ads with audio get 12% more conversions than other formats.

Even better, vertical video ads with speech and sound convert 29% higher than any other ad type on Facebook.

Are facebook videos worth it?

The numbers say yes. Facebook videos get a 0.06% average engagement rate—lower than TikTok but still effective.

And marketers agree—71% say Facebook is a great platform for video marketing.

Stories and other video formats

Stories aren’t dead—500 million people use Facebook Stories daily, with 1 billion Stories shared across Meta apps every day.

Businesses are paying attention—4+ million brands run Story ads every month.

Why video matters for businesses

If you’re spending on video ads, you’re not alone. 87% of all social video ad spending in the U.S. goes to Facebook.

Short-form video is the future, and Facebook is still one of the best places to make it work.

Facebook shopping and e-commerce statistics 

Facebook isn’t just for socializing—it’s a shopping powerhouse. Over 64 million consumers are expected to shop on Facebook in 2025.

With $94 billion in social commerce revenue projected for Facebook and Instagram combined, the platform remains a major player in online shopping.

Facebook is a go-to for product discovery and research. 62% of U.S. shoppers have used Facebook to shop online.

Stories play a big role:

• After seeing a product in a Facebook Story, 58% of users visit the brand's website.
• Following the viewing of a product in a Story, 50% click through to a purchase page.
• Another 50% use Stories to discover new products.
• After seeing a product in a Story, 31% visit a physical store.

Is facebook the best for social commerce?

Many shoppers prefer Facebook for their online shopping needs. 

According to reports, 27% of global online shoppers identify Facebook as their preferred platform for shopping, and 23% believe that Facebook offers the best social commerce experience.

Marketplace is booming:

• Shoppers are active on Facebook Marketplace, with up to 1 billion purchasing each month.
• Marketplace is browsed by 1.2 billion monthly active users.
• There are 250 million sellers using Facebook Marketplace worldwide.
• Forty percent of Facebook users engage in shopping on Marketplace.
• Facebook Marketplace is used by 33% of global social media users.
• To just browse the Marketplace, 16% of Facebook users log in.
• Ten percent of Amazon sellers also have a presence on Facebook Marketplace.

Facebook messenger for business growth

Facebook Messenger isn’t just for chatting—it’s a powerful tool for businesses.

With 979 million monthly users, brands have a massive opportunity to connect with customers directly.

Forty million businesses actively use Facebook Messenger each month.

Consumers prefer messaging over other communication channels. Sixty-six percent of online adults say they’re more likely to buy from businesses they can reach through Messenger.

Messenger crushes email marketing when it comes to engagement.

• Messages on Facebook see an 88% open rate, compared to email’s typical 20-30%.
• Click-through rates hit 56%, far higher than email’s average of 2-5%.
• Marketing on Messenger can be 10 to 80 times more engaging than email.

Consumers love the convenience of direct messaging. Seventy-four percent of adults feel more connected to businesses they can message.

• Automation is also growing. Three hundred seventy-five thousand users interact with Messenger bots daily, making customer support and lead generation more efficient.
• Messenger ads are expanding. Marketers can now reach 105 million more users through Facebook Messenger ads.

With engagement shifting toward private conversations, Messenger ads help businesses stay visible and drive conversions.

Moms are a major audience. Mothers in the U.S. spend 2.3 times more time on Facebook and Messenger than on TikTok.

For brands targeting families and parents, Messenger is a key platform for engagement.

Future facebook marketing trends for businesses

Facebook is evolving. While it remains the most-used social network, younger audiences and new competition are pushing brands to adapt.

Social platforms are looking beyond ads for revenue. Facebook now offers ad-free subscriptions, with 40% of users aged 18-24 willing to pay, compared to only 5% of users aged 55-64.

This shift could change ad targeting strategies, as brands may need to rely more on organic engagement and influencer marketing to reach users who opt out of ads.

Younger consumers demand more personalized and entertaining content.

To stay relevant, Facebook must compete with TikTok’s fast-paced, video-driven content, making Reels and interactive formats a bigger focus for marketers.

Facebook is no longer the only powerhouse in digital marketing. Over 65% of industry experts planned to increase Instagram usage in 2023, showing a shift in focus.

Non-Meta platforms are also growing. YouTube is becoming a bigger part of marketing strategies, and while TikTok has seen explosive growth, marketers have been slower to fully adopt it.

Marketers will need to adapt to shifting user behaviors, embrace video, and explore new ad strategies.

While Facebook’s influence isn’t fading overnight, businesses that rely on it must stay ahead of trends to keep engagement high.

Frequently asked questions (FAQs)

Facebook marketing questions? We’ve got answers!

What percentage of businesses are on Facebook?

Ninety-one percent of organizations have a presence on Facebook, making it one of the most widely used platforms for businesses. 

This includes brands using Facebook for marketing, customer engagement, and sales.

Are 93% of businesses active on Facebook?

Yes, 93% of marketers actively use Facebook advertising to promote their businesses. 

With millions of advertisers, Facebook remains a top choice for digital marketing and paid promotions.

How effective is Facebook for business?

Facebook is highly effective, with 40% of brands calling it their most profitable ad platform. 

It also boasts a 9.21% average conversion rate, making it a strong channel for generating leads and sales.

Final thoughts

Facebook is still a top platform for businesses, but success depends on adapting to new trends. Brands that evolve with changing user behavior will thrive—those that don’t risk losing engagement.

• Organic reach is shrinking. Reels, video content, and Messenger are now must-haves for visibility.
• Advertising remains strong. With 93% of marketers using Facebook ads, it’s still one of the best platforms for conversions.
• E-commerce is growing fast. Millions of users shop through Facebook Marketplace and social commerce features.
• Personalization is the future. Younger users expect interactive, relevant content tailored to their interests.

Want to create high-performing Facebook ads without creative limitations? Cropink helps you design, manage, and optimize engaging campaigns—start for free today!

Sources

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2. Social Sheperd. 33 Essential Facebook Statistics You Need To Know In 2025
3. Web FX. 100+ Must-Know Facebook Statistics for Marketers in 2025
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6. Hootsuit. 2025 Facebook statistics every marketer needs [Original data]
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8. Statista. Facebook - statistics & facts
9. Statista. Facebook advertising and marketing - statistics & facts