What Facebook Statistics Reveal About Us in 2025 [You’ll Be Surprised]
Facebook remains the dominant social media platform with over 3.07 billion monthly active users. From video trends to ad performance and user demographics, these 50+ powerful stats reveal why Facebook is still thriving.
How many times a day do you scroll through Facebook?
Whether you’re catching up with friends, watching videos, or running ad campaigns, Facebook has become an integral part of our lives.
With over 3.07 billion monthly active users, Facebook isn’t just surviving—it’s thriving.
93% of social media marketers rely on Facebook Ads, and 69% of millennials still prefer Facebook over other platforms.
What’s driving this massive success?
In this article, we’ll explore over 50 game-changing Facebook statistics that highlight user behavior, video trends, ad performance, and much more.
Key takeaways
- Facebook connects over 3.07 billion monthly active users, making it the most popular social media platform worldwide.
- More than one-third of the world's population are daily active users.
- 69% of millennials still prefer Facebook over other platforms.
- 60% of time spent on Facebook is dedicated to watching videos and Reels.
- Facebook generated $34.15 billion in Q3 2024, and total annual ad revenue is expected to reach $127 billion by 2027.
- 56.8% of Facebook users are male, while 43.2% are female.
General Facebook statistics
Facebook continues to dominate the social media landscape with over 3.07 billion monthly active users worldwide.
In the United States, 69% of millennials prefer using Facebook.
On average, Facebook users generate at least 8 billion video views daily.
Despite the rise of other social media platforms, Facebook remains the most widely used globally as of 2024.
Interestingly, 93% of social media marketers utilize Facebook Ads.
The average engagement rate for Facebook posts is less than 1%.
Facebook usage statistics
Facebook has 3.065 billion monthly active users across the world.
Surprisingly, despite the surge in users on other apps like Instagram, Facebook's user base still increased from 2.96 billion active users by the end of 2024.
Over one-third of the world's population are daily active users (3.065 billion) on Facebook.
The top #3 most viewed Facebook pages are LADbible, UNILAD, and Lessons Learned in Life.
Have you followed any of these?
69% of millennials still favor Facebook over other social media platforms.
Facebook demographics statistics
- According to Statista, 56.8% of Facebook users are male and 43.2% are female.
- 76% of adult women use Facebook while only 59% of adult men are there on Facebook.
- Facebook application has the highest audience in India and its Facebook Ads share is 16.85%.
- Next in line is the US with 8.64% of Facebook ad revenue audience.
- People in the age group of 25 to 34 years make up the highest (31.1%) of Facebook users. And 1 in 4 Facebook users (24.2%) in the US are between the age group 25 and 34.
- 23% of Facebook users are people between the ages of 18 to 24 years.
- About 54% of the entire UK population are Facebook users.
Facebook video & reels statistics
Videos are the heart of Facebook! Did you know that 60% of the time people spend on Facebook is dedicated to watching videos? It’s no wonder videos and reels are dominating our feeds.
More than half of all shoppers (55%) say they have found ads on Reels helpful. So, it has become a goldmine for marketers.
The click-through rate (CTR) for reel ads is 35% higher than other video ads.
Plus, mobile-optimized video ads are cost-effective, with a 12.3% lower cost per conversion compared to standard Facebook ads.
Facebook Reels are shared 20% more often than other types of video content, and 68% of users say they’ve discovered new brands or products through Reels.
Facebook Messenger statistics
Facebook Messenger is one of the most popular messaging platforms, with a whopping 1.01 billion active users.
Who’s using Messenger the most in the US? Nearly half (44.1%) of its users are aged between 25 and 44, making it a go-to app for millennials and Gen Xers.
Did you know Messenger was downloaded 262.53 million times globally in 2023? That’s a clear sign of its growing popularity.
And here’s something surprising—91% of Americans recognize Facebook Messenger. Are you one of them?
Facebook revenue statistics
Here’s another interesting fact: Facebook generates an average revenue of $13.12 per user.
What’s the potential reach of Facebook Ads? A staggering 1.983 billion users every month!
Mobile-first video ads are a massive contributor, accounting for over half of Facebook’s total video ad revenue.
In Q3 2024, Facebook generated $34.15 billion in revenue, with a significant chunk coming from mobile ads.
It’s no surprise that 93% of social media marketers rely on Facebook Ads to drive their campaigns.
And the future looks even brighter—Facebook’s total ad revenue is projected to hit an impressive $127 billion annually by 2027.
Wrapping up
Facebook isn’t just a social media platform; it’s a marketing powerhouse, a video-sharing giant, and a community hub for billions. By leveraging these 50+ insights, you can stay ahead of the curve in 2025, whether you're a casual user or a marketing expert.
Dive into the stats, refine your strategies, and let Facebook’s powerful ecosystem work for you!
Get the full picture with more articles on Facebook statistics:
FAQs
Is Facebook still relevant in 2025?
Yes! With its massive user base, advanced advertising tools, and diverse content formats, Facebook remains the top choice for users and marketers alike.
Are Facebook Reels worth using for marketing?
Absolutely! Reels are shared 20% more often than other video content, and 55% of shoppers say they find Reels ads helpful for discovering products.
Why should I focus on video content on Facebook?
Videos dominate user attention on Facebook, accounting for 60% of time spent on the platform. They also deliver higher engagement and better ad performance than static posts.
What are Facebook’s most popular content types?
Videos, Reels, and visual content like photos perform best on Facebook, with Reels offering higher engagement and share rates.
Are Facebook Ads affordable for small businesses?
Yes! The average cost-per-click (CPC) is $0.42, making Facebook Ads accessible and budget-friendly for small businesses looking to scale.
Sources
- Statista. Distribution of Facebook users
- DataReportal. Digital 2024 April Global Statshot Report
- Statista. Distribution of Facebook users worldwide
- Pew Research Center. Social Media Fact Sheet
- Statista. Most popular social networks worldwide
- Statista. Leading messenger services
- Meta. Facebook Campaign Guidance
- Statista. Number of monthly active Facebook users worldwide as of 4th quarter 2023
- Sproutsocial. Daily active users
- Truelist. 69% of millennials using Facebook
- Statista. Average revenue per Facebook user worldwide
Manisha is a Data-Driven Marketing Expert who turns numbers into narratives and ad clicks into conversions. With a passion for performance marketing and a sharp eye for analytics, she helps brands cut through the noise and maximize their impact in the digital space.
Digital Growth Manager at Cropink
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