50+ Canva Statistics [2025]: The Untold Story of Visual Marketing's Evolution
Canva continues to dominate the design world, with over 170 million users and a $49 billion valuation. From its massive user growth to industry adoption, explore the key stats shaping Canva’s impact in 2025.
Visual content is king, and Canva is the crown jewel of design tools.
With over 170 million users globally and more than 10 billion designs created to date, Canva isn’t just a tool; it’s a movement.
It’s used in 190 countries, has penetrated multiple industries, and continues to be the go-to platform for professional and amateur designers alike.
In this article, we delve into the most compelling Canva statistics for 2025—highlighting user growth, platform trends, and its impact on businesses and creators.
Ready to see why Canva remains a powerhouse in the design world? Let’s dive in.
Key takeaways
- Canva operates in 97.4% of the world's nations, with 190 countries on its map.
- Over 170 million users globally, with 16 million opting for paid subscriptions.
- Canva holds a significant 12.47% market share in the graphics software industry.
- 85% of Fortune 500 companies, including Starbucks and Zoom, use Canva.
- A significant 31% of Canva users fall between 25-34 years of age.
- Education accounts for 15% of Canva's customer base, followed by 7% for non-profits.
- Canva’s annual revenue exceeded $2 billion in 2023, with a valuation of $49 billion.
General Canva statistics
Let us introduce Canva to you-
Canva was founded in 2013 by Cliff Obrecht, Melanie Perkins, and Cameron Adams in Sydney.
The platform is now widely popular and is spread across more than 190 countries.
Do you use Canva?
You most probably do- because there are more than 170 million Canva users across the globe.
Canva.com has recorded more than 681 million monthly visits.
How many people use Canva? Canva user demographics
Out of 170 million Canva users, 16 million users have taken a paid subscription to the platform.
Canva users have rapidly increased since its launch. In 2019, there were 30 million Canva users.
The biggest leap in Canva’s popularity was seen in 2024 when the number of Canva users increased from 135 million in 2023 to 170 million in 2024.
Here is the list for your reference:
| Year | Number Of Canva users |
| 2024 | 170 million |
| 2023 | 135 million |
| 2022 | 110 million |
| 2021 | 60 million |
| 2020 | 40 million |
| 2019 | 30 million |
It is interesting to note that 60.17% of Canva users are females and 39.83% of users are males.
The percentage of female Canva users will surge from 55% in 2022 to 60% in 2023.
An average Canva user is aged between 25 to 34 (31%).
The Canva users decrease with increment in age like people above 45 years of age are only 26%.
Canva growth & popularity statistics
Canva is used in 190 countries, that is 97.4% of nations around the world use Canva.
Americans account for a 14.38% share of Canva.
Next comes Brazil with an 11.92% share of the Canva application.
| Country | Share of Canva |
| US | 14.38% |
| Brazil | 11.92% |
| Indonesia | 5.98% |
| Mexico | 5.57% |
| India | 5.26% |
| Others | 56.96% |
According to a study, Canva is used by more than 83K companies.
After Adobe Photoshop and Adobe InDesign, Canva holds a market share of 12.47% in graphics.
71.15% of the traffic received by Canva comes directly from the site Canva.com, while the rest is attracted by social media platforms.
Out of all the traffic Canva receives from social media, most of the visitors come from YouTube (33.63%).
Which industries use Canva the most?
Canva’s 15% of customers are from the Education industry.
The second one is the non-profit organizations, which have 7% of the Canva customers.
Studies suggest that the major reason behind attracting more customers from Education and Non-Profit organizations is that Canva has affordable, separate plans.
| Industry | Canva Customers |
| Higher Education | 15% |
| Non-profit Organizations | 7% |
| Marketing & Advertisement | 6% |
| Information Technology | 5% |
| Education Management | 4.5% |
| Computer Software | 4% |
| Retail | 3% |
| Internet | 3% |
| Real Estate | 3% |
| Others | 51.5% |
It is to be noted here that 85% of the Fortune 500 companies use Canva including L’Oréal, Salesforce, Zoom, Starbucks, and FedEx.
Canva revenue and net worth statistics
Let’s talk numbers.
Canva roars worldwide as its total annual revenue has exceeded $2 billion with a growth of 35% every year.
Below we have enlisted revenue generated by Canva over the past year:
| Year | Revenue generated by Canva |
| 2023 | $2 billion |
| 2021 | $1 billion |
| 2020 | $500 million |
| 2019 | $105 million |
| 2018 | $84 million |
| 2017 | $60 million |
According to the latest statistics, its valuation has crossed over $49 billion.
As of Q1 of 2024, Canva has raised a total funding of $400 million.
Wrapping up
Canva has undoubtedly set the gold standard in visual design tools. Its growth trajectory, wide user base, and adoption across industries underscore its importance in modern marketing and design strategies. With its affordable pricing, intuitive interface, and constant innovation, Canva is here to stay.
FAQs
What makes Canva so popular among users?
Canva’s appeal lies in its simplicity. It offers drag-and-drop functionality, a vast library of templates, and affordable pricing, making it accessible to both professionals and novices.
Is Canva widely used in professional industries?
Absolutely! Canva is used by over 83,000 companies worldwide, including 85% of Fortune 500 companies.
How does Canva’s pricing compare to competitors?
Canva offers a free version with plenty of features and paid plans starting at $12.99/month, making it competitive and cost-effective compared to alternatives like Adobe.
Does Canva support team collaboration?
Yes, Canva offers features for team collaboration, including shared folders, team templates, and real-time editing.
How does Canva fare in terms of accessibility?
Canva operates in 190 countries and is available in multiple languages, making it one of the most accessible design tools globally.
What industries benefit the most from Canva?
Canva is particularly popular in education (15%), non-profits (7%), and marketing (6%). Its versatile tools cater to diverse industry needs.
Is Canva suitable for advanced graphic design?
While Canva is beginner-friendly, it also offers advanced features like video editing, branding kits, and integrations with tools like Slack and Dropbox.
Sources
- Canva. About page
- Canva Templates. Home
- Similar Web. canva .com Website Analysis for December 2024
- 6sense. Market Share of Canva
- GetLatka. How Canva hit $2.7B revenue and 150M customers in 2024
- Dealroom. Canva company information and funding
- Datanyze. Graphics Software Market Share
Manisha is a Data-Driven Marketing Expert who turns numbers into narratives and ad clicks into conversions. With a passion for performance marketing and a sharp eye for analytics, she helps brands cut through the noise and maximize their impact in the digital space.
Leszek is the Digital Growth Manager at Feedink & Cropink, specializing in organic growth for eCommerce and SaaS companies. His background includes roles at Poland's largest accommodation portal and FT1000 companies, with his work featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, and TechRepublic.
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