We get that a logo is not just a design; it's the visual representation of your brand’s identity.&nbsp;From influencing consumer perceptions to boosting brand recognition, logos hold incredible power.In fact, 75% of consumers can recognize a brand simply by its logo. And brands are ready to spend a good amount of money on creating a logo that stays in people's mind.As the business world becomes more competitive, knowing the logo stats might be a big help.Let’s dive in!<h2>Key takeaways</h2><ul><li>75% of consumers recognize a brand by its logo.</li><li>23% revenue increase is linked to consistent logo use across platforms.</li><li>60% of consumers avoid brands with outdated or unappealing logos.</li><li>80% of people say color plays a key role in brand recognition.</li><li>40% of small businesses use AI-powered logo design tools.</li></ul><h2>General logo statistics</h2>First impressions matter—an appealing logo can make a big difference. How so?!75% of consumers recognize a brand by its logo and believe that it is crucial for creating instant brand recognition and building trust.Consistent use of a logo can increase revenue by 23%.<img src="https://honest-garden-2954e8e7e9.media.strapiapp.com/impact_of_logos_76ad8f07d2.png" alt="Logos need to make an impact within 2 seconds." width="1400" height="855">60% of consumers avoid brands with unattractive logos.80% of people say color influences their perception of a brand.Logos need to make an impact within 2 seconds.<h2>Consumer logo preferences &amp; trends</h2>60% of consumers prefer logos that reflect inclusivity and diversity.45% of consumers expect a logo to communicate the brand’s story.Monochrome designs are still widely tested for versatility. And many brands begin their logo design process with black-and-white versions to ensure they work in all contexts.50% of small businesses redesign their logos within the first 5 years. As businesses evolve, so do their logos—reflecting new goals or target audiences.70% of Millennial and Gen Z consumers are more likely to purchase from brands with inclusive logos.<h2>Technology’s impact on logo design</h2>40% of small businesses use AI-powered logo design tools.The platforms like Canva, Wix, and Looka make it easier for businesses to create professional logos without breaking the bank.Social media drives 60% of first impressions for logos.AR and VR experiences have been shown to increase logo engagement by 20%.<h2>How much do businesses spend on logos?</h2><img src="https://honest-garden-2954e8e7e9.media.strapiapp.com/social_media_statistics_9cd1222a1c.png" alt="Small to mid-sized businesses usually spend $1,000–$10,000 on logos" width="1328" height="597">According to the latest statistics, freelance designers and platforms like Fiverr charge between $5 and $500, that's why they are popular among startups and small businesses.DIY logo design tools like Canva or Looka often cost $10–$50 per logo template.Small to mid-sized businesses usually spend $1,000–$10,000 for logos from professional branding agencies.Large corporations invest $50,000 to $1 million for comprehensive branding services, including logo design, strategy, and brand identity.<h3>Iconic logo costs</h3><ul><li>Nike paid only $35 for their original "swoosh" logo designed by a student in 1971.</li><li>Twitter spent just $15 to purchase their original bird icon but later invested significantly in redesigns.</li><li>Pepsi spent $1 million on its logo redesign in 2008. That's huge!</li><li>BP (British Petroleum) invested a staggering $211 million for a rebranding that included their logo.</li></ul><h2>Logo color statistics</h2>Studies show that color can enhance brand recognition by 80% and impact consumer behavior significantly.Blue:39% of Fortune 500 companies use blue in their logos. It conveys trust, reliability, and professionalism. Blue is widely used by industries like finance, technology, and healthcare.Black:25% of Fortune 500 logos incorporate black, symbolizing sophistication, luxury, and authority. It’s a top choice for fashion, luxury, and high-end tech brands.Red:16% of Fortune 500 companies use red to evoke passion, excitement, and energy. It’s often used in food, entertainment, and retail logos.Green:8% of logos use green, representing growth, health, and eco-friendliness. Green is popular among brands in the sustainability, energy, and health sectors.Yellow:5% of logos feature yellow, symbolizing optimism, happiness, and warmth. It’s a common choice for food and travel industries.<h3>Emotional impact of logo colors</h3>85% of consumers say color is the primary reason they buy a product.42% of consumers form their perception of a brand based solely on its logo color.Colors like red and yellow trigger appetite, which is why they are often used in fast-food branding (e.g., McDonald’s, KFC).Men prefer blue, green, and black in logos. While women favor purple, red, and blue.Brands like Google, eBay, and Microsoft use multicolored logos to convey diversity, creativity, and inclusiveness.<h3>Why do colors matter in logo design?</h3>Brands with consistent color palettes see a 33% increase in brand recognition.Bright colors attract younger audiences, while muted tones appeal to older demographics.<h2>Sustainability in logo design</h2>70% of younger consumers value eco-conscious logos with minimalist designs.Recyclable packaging and eco-friendly design choices are becoming more mainstream with 30% of brands now incorporating sustainable materials in their logo and branding.Brands with sustainability-focused logos report 15% higher customer loyalty. So, yes, it’s true that customers are more likely to support brands that align with their values.<h2>FAQs</h2><h3>How important is a logo for a brand?</h3>A logo is crucial for brand recognition, trust, and customer loyalty, as it’s the first visual point of contact with consumers.<h3>How much do businesses spend on logo design?</h3>Small businesses typically invest between $300–$1,000, depending on their needs and design complexity.<h3>What role does color play in logo design?</h3>Color enhances brand recognition by 80%, making it essential for conveying the right message and emotional appeal.<h3>How often should companies update their logos?</h3>Most companies update their logos every 5-10 years to stay relevant and fresh in a changing market.<h3>Why is AI used in logo design?</h3>AI tools help small businesses design logos more affordably and efficiently, streamlining the creative process.<h2>Conclusion</h2>Logos are not just visual elements—they are powerful tools that shape consumer perceptions and influence purchasing decisions. From color choices to design simplicity, understanding the key statistics behind logos can help your brand stand out and connect with customers.As technology evolves, so do the ways brands create and use logos. Staying ahead of these trends will ensure that your brand stays relevant and memorable.<h2>Sources</h2><ol><li>Statista. <a href="https://www.statista.com/statistics/1385469/frequency-which-brand-should-change-logo-visual-identity-according-adults-us/#:~:text=During%20an%20April%202023%20online,least%20once%20every%2010%20years." target="_blank" rel="noopener nofollow">Brands logo Insights</a></li><li>Forbes. <a href="https://www.forbes.com/councils/theyec/2018/11/30/the-importance-of-having-the-right-logo/" target="_blank" rel="noopener nofollow">The Importance Of Having The Right Logo</a></li><li>Business of Fashion. <a href="https://www.businessoffashion.com/articles/news-analysis/as-branding-evolves-whats-a-logo-worth/" target="_blank" rel="noopener nofollow">Consumer Preferences and Logos</a></li><li>TechCrunch. <a href="https://blog.emb.global/role-of-ai-in-logo-design/#:~:text=AI%20technology%20has%20revolutionized%20the,align%20perfectly%20with%20a%20business." target="_blank" rel="noopener nofollow">The Role of AI in Logo Design</a></li><li>Harvard Business Review. <a href="https://hbr.org/2019/09/a-study-of-597-logos-shows-which-kind-is-most-effective" target="_blank" rel="noopener nofollow">Logo Design Trends</a></li><li>Vogue Business. <a href="https://www.voguebusiness.com/sustainability" target="_blank" rel="noopener nofollow">Sustainability in Branding</a></li></ol> &nbsp;

logo-statistics-thumbnail.png

A logo is more than just a symbol—it shapes brand recognition, influences consumer trust, and even drives revenue. Explore key logo statistics, trends, and design insights to help your brand stand out.

40+ Logo Statistics That Every Business Should Know [2025]

Manisha Saini

Design

Leszek Dudkiewicz

Visual content is king, and Canva is the crown jewel of design tools.&nbsp;With over 170 million users globally and more than 10 billion designs created to date, Canva isn’t just a tool; it’s a movement.&nbsp;It’s used in 190 countries, has penetrated multiple industries, and continues to be the go-to platform for professional and amateur designers alike.In this article, we delve into the most compelling Canva statistics for 2025—highlighting user growth, platform trends, and its impact on businesses and creators.Ready to see why Canva remains a powerhouse in the design world? Let’s dive in.<h2>Key takeaways</h2><ul><li>Canva operates in 97.4% of the world's nations, with 190 countries on its map.</li><li>Over 170 million users globally, with 16 million opting for paid subscriptions.</li><li>Canva holds a significant 12.47% market share in the graphics software industry.</li><li>85% of Fortune 500 companies, including Starbucks and Zoom, use Canva.</li><li>A significant 31% of Canva users fall between 25-34 years of age.</li><li>Education accounts for 15% of Canva's customer base, followed by 7% for non-profits.</li><li>Canva’s annual revenue exceeded $2 billion in 2023, with a valuation of $49 billion.</li></ul><h2>General Canva statistics</h2>Let us introduce Canva to you-&nbsp;Canva was founded in 2013 by Cliff Obrecht, Melanie Perkins, and Cameron Adams in Sydney.&nbsp;The platform is now widely popular and is spread across more than 190 countries.Do you use Canva?&nbsp;You most probably do- because there are more than 170 million Canva users across the globe.Canva.com has recorded more than 681 million monthly visits.<h2>How many people use Canva? Canva user demographics</h2>Out of 170 million Canva users, 16 million users have taken a paid subscription to the platform.&nbsp;Canva users have rapidly increased since its launch. In 2019, there were 30 million Canva users.&nbsp;The biggest leap in Canva’s popularity was seen in 2024 when the number of Canva users increased from 135 million in 2023 to 170 million in 2024.Here is the list for your reference:<figure class="table"><table><tbody><tr><td>Year</td><td>Number Of Canva users</td></tr><tr><td>2024</td><td>170 million</td></tr><tr><td>2023</td><td>135 million</td></tr><tr><td>2022</td><td>110 million</td></tr><tr><td>2021</td><td>60 million</td></tr><tr><td>2020</td><td>40 million&nbsp;</td></tr><tr><td>2019</td><td>30 million</td></tr></tbody></table><figcaption>Source: <a href="https://canvatemplates.com/" rel="noopener nofollow">Canva Templates</a></figcaption></figure>It is interesting to note that 60.17% of Canva users are females and 39.83% of users are males.The percentage of female Canva users will surge from 55% in 2022 to 60% in 2023.An average Canva user is aged between 25 to 34 (31%).The Canva users decrease with increment in age like people above 45 years of age are only 26%.&nbsp;<h2>Canva growth &amp; popularity statistics</h2>Canva is used in 190 countries, that is 97.4% of nations around the world use Canva.Americans account for a 14.38% share of Canva.Next comes Brazil with an 11.92% share of the Canva application.<figure class="table"><table><tbody><tr><td>Country</td><td>Share of Canva</td></tr><tr><td>US</td><td>14.38%</td></tr><tr><td>Brazil</td><td>11.92%</td></tr><tr><td>Indonesia</td><td>5.98%</td></tr><tr><td>Mexico</td><td>5.57%</td></tr><tr><td>India</td><td>5.26%</td></tr><tr><td>Others</td><td>56.96%</td></tr></tbody></table><figcaption>Source: <a href="https://www.similarweb.com/website/canva.com/" rel="noopener nofollow">Similar Web</a></figcaption></figure>According to a study, Canva is used by more than 83K companies.After Adobe Photoshop and Adobe InDesign, Canva holds a market share of 12.47% in graphics.71.15% of the traffic received by Canva comes directly from the site Canva.com, while the rest is attracted by social media platforms.Out of all the traffic Canva receives from social media, most of the visitors come from YouTube (33.63%).<h2>Which industries use Canva the most?&nbsp;</h2>Canva’s 15% of customers are from the Education industry.The second one is the non-profit organizations, which have 7% of the Canva customers.&nbsp;Studies suggest that the major reason behind attracting more customers from Education and Non-Profit organizations is that Canva has affordable, separate plans.<figure class="table"><table><tbody><tr><td>Industry</td><td>Canva Customers</td></tr><tr><td>Higher Education</td><td>15%</td></tr><tr><td>Non-profit Organizations</td><td>7%</td></tr><tr><td>Marketing &amp; Advertisement</td><td>6%</td></tr><tr><td>Information Technology</td><td>5%</td></tr><tr><td>Education Management</td><td>4.5%</td></tr><tr><td>Computer Software</td><td>4%</td></tr><tr><td>Retail</td><td>3%</td></tr><tr><td>Internet</td><td>3%</td></tr><tr><td>Real Estate</td><td>3%</td></tr><tr><td>Others</td><td>51.5%</td></tr></tbody></table><figcaption>Source: <a href="https://enlyft.com/tech/products/canva" rel="noopener nofollow">Enlyft</a></figcaption></figure>It is to be noted here that 85% of the Fortune 500 companies use Canva including L’Oréal, Salesforce, Zoom, Starbucks, and FedEx.<h2>Canva revenue and net worth statistics</h2>Let’s talk numbers.&nbsp;Canva roars worldwide as its total annual revenue has exceeded $2 billion with a growth of 35% every year.Below we have enlisted revenue generated by Canva over the past year:<figure class="table"><table><tbody><tr><td>Year</td><td>Revenue generated by Canva</td></tr><tr><td>2023</td><td>$2 billion</td></tr><tr><td>2021</td><td>$1 billion</td></tr><tr><td>2020</td><td>$500 million</td></tr><tr><td>2019</td><td>$105 million</td></tr><tr><td>2018</td><td>$84 million</td></tr><tr><td>2017</td><td>$60 million</td></tr></tbody></table><figcaption>Source: <a href="https://getlatka.com/companies/canva" rel="noopener nofollow">Latka</a></figcaption></figure>According to the latest statistics, its valuation has crossed over $49 billion.As of Q1 of 2024, Canva has raised a total funding of $400 million.<h2>Wrapping up</h2>Canva has undoubtedly set the gold standard in visual design tools. Its growth trajectory, wide user base, and adoption across industries underscore its importance in modern marketing and design strategies. With its affordable pricing, intuitive interface, and constant innovation, Canva is here to stay.<h2>FAQs</h2><h3>What makes Canva so popular among users?</h3>Canva’s appeal lies in its simplicity. It offers drag-and-drop functionality, a vast library of templates, and affordable pricing, making it accessible to both professionals and novices.<h3>Is Canva widely used in professional industries?</h3>Absolutely! Canva is used by over 83,000 companies worldwide, including 85% of Fortune 500 companies.<h3>How does Canva’s pricing compare to competitors?</h3>Canva offers a free version with plenty of features and paid plans starting at $12.99/month, making it competitive and cost-effective compared to alternatives like Adobe.<h3>Does Canva support team collaboration?</h3>Yes, Canva offers features for team collaboration, including shared folders, team templates, and real-time editing.<h3>How does Canva fare in terms of accessibility?</h3>Canva operates in 190 countries and is available in multiple languages, making it one of the most accessible design tools globally.<h3>What industries benefit the most from Canva?</h3>Canva is particularly popular in education (15%), non-profits (7%), and marketing (6%). Its versatile tools cater to diverse industry needs.<h3>Is Canva suitable for advanced graphic design?</h3>While Canva is beginner-friendly, it also offers advanced features like video editing, branding kits, and integrations with tools like Slack and Dropbox.<h2>Sources</h2><ol><li>Canva. <a href="https://www.canva.com/about/" rel="noopener nofollow">About page</a></li><li>Canva Templates.<a href="https://canvatemplates.com/" rel="noopener nofollow"> Home</a></li><li>Similar Web. <a href="https://www.similarweb.com/website/canva.com/" rel="noopener nofollow">canva .com Website Analysis for December 2024</a></li><li>6sense. <a href="https://6sense.com/tech/presentation/canva-market-share" rel="noopener nofollow">Market Share of Canva</a></li><li>GetLatka. <a href="https://getlatka.com/companies/canva" rel="noopener nofollow">How Canva hit $2.7B revenue and 150M customers in 2024</a></li><li>Dealroom. <a href="https://app.dealroom.co/companies/canva" rel="noopener nofollow">Canva company information and funding</a></li><li>Datanyze. <a href="https://www.datanyze.com/market-share/graphics--462" rel="noopener nofollow">Graphics Software Market Share</a></li></ol>

Canva continues to dominate the design world, with over 170 million users and a $49 billion valuation. From its massive user growth to industry adoption, explore the key stats shaping Canva’s impact in 2025.

50+ Canva Statistics [2025]: The Untold Story of Visual Marketing's Evolution

Do you know what Figma is?&nbsp;It is a cloud-based collaborative interface design software used to create designs from scratch. This unified platform provides tools for both the complete illustration and prototype.&nbsp;And with a whopping 40.65% market share, Figma is leading the pack.&nbsp;And who’s using it the most? -the Americans!If you’re curious about why Figma is so popular and how it’s transforming design workflows, this collection of stats is here to paint the full picture. Learn about its features and popularity here with us!<h2>Key takeaways</h2><ul><li>Figma holds a 40.65% market share in the design software industry, outperforming competitors like Adobe XD and InVision.</li><li>Over 38% of Figma users are based in the U.S., followed by 7% in India.</li><li>Small businesses dominate Figma’s user base, with 44% of users coming from companies with fewer than 50 employees.</li><li>The Information Technology sector leads the pack, with over 12,800 companies using Figma.</li><li>Figma’s revenue skyrocketed from $4 million in 2018 to $700 million by June 2024.</li><li>Its standout features, like real-time collaboration and an easy-to-use free version, are game-changers for designers.</li><li>Figma’s popularity grew by 35% annually, proving its dominance in the design industry.</li></ul><h2>General Figma statistics</h2>What the Figma fuzz is all about? Figma was valued at $12.50 billion in 2024.And it is reported that it is growing at the rate of 35% every year.Statistics suggest Figma is continuously taking market share from Adobe XD, InVission, and Sketch. The current market share of Figma is 40.65%.It is interesting to note that Figma grew less than 20% in 2018 to almost 60% in 2020.<h2>Figma industry statistics</h2>While looking at the top industries that use Figma, we found that Information Technology and Services is at the first with 19% of customers. It has 12, 842 companies using Figma.The next one is the Computer Software industry with 10, 097 companies utilizing Figma.These industries are way ahead of the rest of the major industries with Marketing and Advertising coming at the third position with 4,221 companies.Here is the detailed list for the companies using Figma by industry:<figure class="table"><table><tbody><tr><td>Industry</td><td>Number of Companies Using Figma</td></tr><tr><td>Information Technology and Services</td><td>12,842</td></tr><tr><td>Computer Software</td><td>10,097</td></tr><tr><td>Marketing and Advertising</td><td>4,221</td></tr><tr><td>Internet</td><td>4,212</td></tr><tr><td>Financial Services</td><td>3,164</td></tr><tr><td>Design</td><td>1,732</td></tr><tr><td>Retail</td><td>1,381</td></tr><tr><td>Higher Education</td><td>1,112</td></tr><tr><td>Health, Wellness, and Fitness</td><td>988</td></tr><tr><td>Education Management</td><td>976</td></tr></tbody></table><figcaption>Source: <a href="https://enlyft.com/tech/products/figma" rel="noopener nofollow">enlyft</a></figcaption></figure><h2>Who's using Figma? Top demographics revealed</h2>Companies with less than 50 employees use Figma the most (44%).And the middle sized companies with 100 to less than a thousand employees account for 42% of Figma users.Only 13% of the larger companies use Figma.&nbsp;Which countries utilize Figma the most? Let’s get into numbers in detail:<figure class="table"><table><tbody><tr><td>Country</td><td>Number of companies using Figma</td></tr><tr><td>US</td><td>25,746</td></tr><tr><td>India</td><td>4,452</td></tr><tr><td>UK</td><td>4,382</td></tr><tr><td>France</td><td>2,940</td></tr><tr><td>Canada</td><td>2,773</td></tr><tr><td>Brazil</td><td>2,661</td></tr><tr><td>Germany</td><td>2,486</td></tr><tr><td>Australia</td><td>1,585</td></tr><tr><td>Spain</td><td>1,120</td></tr><tr><td>Netherlands</td><td>1,033</td></tr></tbody></table><figcaption>Source: <a href="https://enlyft.com/tech/products/figma" rel="noopener nofollow">enlyft</a></figcaption></figure><ul><li>America has 38% of the total Figma customers, ranking #1.</li><li>India ranks second with 7% of them using Figma.</li><li>It is closely followed by the UK with 4,382 companies using Figma.&nbsp;</li></ul><h2>Top competitors and alternatives of Figma</h2>The top #3 competitors of Figma are Adobe Premiere pro CC, Adobe XD, and the InVision.The market share of Adobe Premiere Pro CC is 20.47% with 13,838 customers spread across 10 countries. While Figma has 27,478 customers in those 10 countries.Adobe XD has 13.54% of market share and 9,151 customers.Here’s a list of top competitors of Figma with their domain and market share for you reference:<figure class="table"><table><tbody><tr><td>Technology</td><td>Domains</td><td>Market Share (Est.)</td></tr><tr><td>Adobe Premiere Pro CC</td><td>13,838</td><td>20.47%</td></tr><tr><td>Adobe XD</td><td>9,151</td><td>13.54%</td></tr><tr><td>InVision</td><td>5,140</td><td>7.60%</td></tr><tr><td>LinkNow Media</td><td>2,354</td><td>3.48%</td></tr><tr><td>Adobe Fireworks</td><td>1,528</td><td>2.26%</td></tr><tr><td>AutoDesk Fusion 360</td><td>1,084</td><td>1.60%</td></tr><tr><td>Mural</td><td>1,048</td><td>1.55%</td></tr><tr><td>Axure RP</td><td>819</td><td>1.21%</td></tr><tr><td>Avocode</td><td>589</td><td>0.87%</td></tr><tr><td>Atomic</td><td>567</td><td>0.84%</td></tr><tr><td>Mockingbird</td><td>469</td><td>0.69%</td></tr><tr><td>Beautiful.AI</td><td>414</td><td>0.61%</td></tr><tr><td>Zeroheight</td><td>396</td><td>0.59%</td></tr><tr><td>UXPin</td><td>378</td><td>0.56%</td></tr><tr><td>Brand AI</td><td>346</td><td>0.51%</td></tr><tr><td>Adobe Photoshop Lightroom CC</td><td>237</td><td>0.35%</td></tr><tr><td>Justinmind</td><td>218</td><td>0.32%</td></tr><tr><td>SimScale</td><td>205</td><td>0.30%</td></tr><tr><td>Adobe Dimension CC</td><td>174</td><td>0.26%</td></tr><tr><td>Adobe Discover</td><td>169</td><td>0.25%</td></tr></tbody></table><figcaption>Source: <a href="https://6sense.com/tech/collaborative-design-and-prototyping/figma-market-share" rel="nofollow noopener">6sense</a></figcaption></figure><h2>Figma Revenue and Growth Statistics</h2>According to data, Figma made revenue of $700 million as of June 2024.It saw a significant growth from $425 million in 2022 to $615 million in 2023.Below we have enlisted revenue growth rate of Figma since it’s starting in 2018:<figure class="table"><table><tbody><tr><td>Year</td><td>Revenue</td></tr><tr><td>2018</td><td>$4M</td></tr><tr><td>2019</td><td>$25M</td></tr><tr><td>2020</td><td>$75M</td></tr><tr><td>2021</td><td>$210M</td></tr><tr><td>2022</td><td>$425M</td></tr><tr><td>2023</td><td>$615M</td></tr><tr><td>June 2024</td><td>$700M</td></tr></tbody></table><figcaption>Source: <a href="https://sacra.com/c/figma/" rel="noopener nofollow">Sacra</a></figcaption></figure><h2>Key features driving Figma’s popularity</h2>Keep reading if you are wondering, why do designers love Figma? What makes it stand out?Users reviewed that Figma has replaced their file-based, siloed and static experience with real-time, collaborative, whiteboard-like experience.According to study, Figma’s free version equipped with a short implementation cycle has played a big role in attracting customers.&nbsp;Also the variety it provides with connecting product managers, brand designers, engineers and UX writers.<h2>Conclusion</h2>Figma isn’t just another design tool—it’s a platform that redefines how teams collaborate and create. Its meteoric rise in revenue and user adoption highlights its unmatched value in the design world. With features that streamline workflows and a user base that spans industries and geographies, Figma continues to set the standard for modern design. Whether you’re part of a startup or a Fortune 500 company, it’s clear that Figma is here to stay.<h2>FAQs</h2><h3>What makes Figma different from other design tools?</h3>Figma stands out for its real-time collaboration, cloud-based platform, and accessibility. Unlike traditional software, it allows teams to work simultaneously on the same file without version control headaches. Its free version also attracts a wide range of users, from freelancers to large enterprises.<h3>Which industries use Figma the most?</h3>The Information Technology and Services industry leads the way, followed by Computer Software and Marketing and Advertising. These sectors rely on Figma for creating prototypes, designs, and seamless team collaboration.<h3>How does Figma generate revenue?</h3>Figma primarily earns revenue through its subscription-based pricing model, offering paid plans for teams and enterprises. Its growth has been impressive, reaching $700 million in revenue by June 2024.<h3>Is Figma suitable for beginners?</h3>Yes, Figma is user-friendly and offers an intuitive interface, making it ideal for beginners. The free version provides all the basic tools needed to get started with design and prototyping.<h3>How has Figma impacted remote work?</h3>Figma’s cloud-based collaboration tools make it a perfect fit for remote teams. It allows designers, product managers, and developers to collaborate in real time, regardless of location, fostering productivity and efficiency.<h3>Who are Figma’s main competitors?</h3>Figma’s top competitors include Adobe XD, InVision, and Sketch. However, Figma’s unique features, such as real-time editing and ease of use, give it a significant edge in the market.<h3>How does Figma support collaboration?</h3>Figma enables real-time editing, commenting, and sharing, making it easy for teams to work together on designs. Its ability to connect product managers, designers, and developers creates a truly collaborative environment.<h3>Can large enterprises benefit from Figma?</h3>Absolutely! While Figma is popular among smaller companies, large enterprises like Microsoft and Google also use it extensively, thanks to its scalable features and robust performance.<h2>Sources</h2><ol><li>Enlyft. <a href="https://enlyft.com/tech/products/figma" rel="noopener nofollow">Companies using Figma</a></li><li>Sacra. <a href="https://sacra.com/c/figma/" rel="noopener nofollow">Figma</a></li><li>6sense. <a href="https://6sense.com/tech/collaborative-design-and-prototyping/figma-market-share" rel="noopener nofollow">Figma market share</a></li><li>6sense. <a href="https://6sense.com/tech/collaborative-design-and-prototyping/figma-vs-adobepremiereprocc" rel="noopener nofollow">Figma Vs Adobe Premiere Pro CC : In-Depth Comparison</a></li><li>6sense. <a href="https://6sense.com/tech/collaborative-design-and-prototyping/figma-vs-adobexd#free-plan-signup" rel="noopener nofollow">Figma Vs Adobe XD : In-Depth Comparison</a></li></ol>

Figma is taking the design world by storm, holding a 40.65% market share and revolutionizing workflows with real-time collaboration. From skyrocketing revenue to its dominance in tech and creative industries, see why designers and businesses are choosing Figma over the competition.

40+ Figma Statistics Designers Wish They Knew Before [2025]

When it comes to making an impact on the market, visual identity is important. This is where brand kits come in.These are used by everyone who touches the brand, from marketing and the design team to third party partners. They take brand elements from all corners, providing a truly comprehensive resource, so if you don't have one, it's time to start!Let's explore what a brand identity kit is, the brand elements it defines, and how you can effectively get started with your own!<h2>What Is a Brand Kit and How to Understand It?</h2>A brand kit refers to a resource that establishes and defines the rules of a company's branding. It details not just the brand's visual identity, but also the company's brand voice, writing style and how the various brand assets can be applied throughout any and all possible channels.Such a resource is an essential "brand bible" for anyone who influences the company's brand.<h2>Components of an Effective Brand Kit</h2>While brand kits can come in many varieties, there are a number of core, essential elements to consider.<h3>Logo</h3>A logo is one of the important visual elements of any company or product. Next to the name, it aids your target audience in recognizing your goods or services.Subsequently, a brand kit defines the primary logo, any secondary variations and overall logo usage, including:<ul><li>How the logo is formed and how it ties into the brand story</li><li>How the logo should be placed, including how much space is around it</li><li>Accepted logo variations, such as horizontal, vertical, long or short form.</li></ul>An alternative color version and a monochromatic version of the logo are typically included. Primary and secondary logos are needed because the logo itself could appear on clashing backgrounds.<h3>Color Palette</h3>Every recognizable brand has a strong color palette, including primary and secondary colors, but also tertiary colors. The color palette defines these to their exact shade - including assigned CMYK, RGB and other color codes - and what percentage they are to be used.A typical rule, for example, is the 60/30/10:<ul><li>Primary colors should be used in 60% of the space, as it's the most associated with the brand.</li><li>Secondary colors can take up to 30%, as they are chosen to compliment or contrast, but never overshadow, the primary color.</li><li>10% is reserved, at most, for tertiary colors, used as accents when needed.</li></ul>These colors are designed to envoke feelings from your intended audience, whilst other times they are intended to stand out from the crowd. Think about Coca-Cola's red, and compared to Pepsi's contrasting blue.<h3>Typography</h3>As part of your collective imagery, brand fonts matter just as much as colors. They can define how your company is perceived. Fonts can be formal, informal, playful, classic... there's a whole world to explore.<h2>Brand Kit Examples</h2>If you're looking for an effective brand kit example, we recommend reviewing the following brand kits available online.Netflix<img src="https://honest-garden-2954e8e7e9.media.strapiapp.com/cc54d7e2_46e4_4e06_b6a6_b56f8ef5ca42_a10236939c.jpeg" alt="cc54d7e2-46e4-4e06-b6a6-b56f8ef5ca42.jpeg" srcset="https://honest-garden-2954e8e7e9.media.strapiapp.com/thumbnail_cc54d7e2_46e4_4e06_b6a6_b56f8ef5ca42_a10236939c.jpeg 245w,https://honest-garden-2954e8e7e9.media.strapiapp.com/small_cc54d7e2_46e4_4e06_b6a6_b56f8ef5ca42_a10236939c.jpeg 500w,https://honest-garden-2954e8e7e9.media.strapiapp.com/medium_cc54d7e2_46e4_4e06_b6a6_b56f8ef5ca42_a10236939c.jpeg 750w,https://honest-garden-2954e8e7e9.media.strapiapp.com/large_cc54d7e2_46e4_4e06_b6a6_b56f8ef5ca42_a10236939c.jpeg 1000w," sizes="100vw" width="1000px">When it comes to a well known brand, Netflix is one of the best real life examples. Their branding site clearly defines their logo and wordmark, with clear guidance on which logo variations can and can't be used.&nbsp;HuluIn contrast, you can take a look at Hulu for a great example of an alternative, brand identity. From vibrant colors to a focus on clear presentation, their brand assets ensure a lasting impression.<img src="https://honest-garden-2954e8e7e9.media.strapiapp.com/8e841aad_bda2_4edd_8be5_8139db2a601f_44863e6713.webp" alt="8e841aad-bda2-4edd-8be5-8139db2a601f.webp" srcset="https://honest-garden-2954e8e7e9.media.strapiapp.com/thumbnail_8e841aad_bda2_4edd_8be5_8139db2a601f_44863e6713.webp 245w,https://honest-garden-2954e8e7e9.media.strapiapp.com/small_8e841aad_bda2_4edd_8be5_8139db2a601f_44863e6713.webp 500w,https://honest-garden-2954e8e7e9.media.strapiapp.com/medium_8e841aad_bda2_4edd_8be5_8139db2a601f_44863e6713.webp 750w,https://honest-garden-2954e8e7e9.media.strapiapp.com/large_8e841aad_bda2_4edd_8be5_8139db2a601f_44863e6713.webp 1000w," sizes="100vw" width="1000px">GoogleWhilst Google's visual elements may seem rather minimalistic, the company's brand kit goes into great detail on ensuring it's global brand recognition. Take a look at their brand guidelines to see how they define sub-brands, ensure consistency and choose their color palette.<img src="https://honest-garden-2954e8e7e9.media.strapiapp.com/673f64e3_541f_40ef_b489_506fd0d96b3e_d501eee53e.jpeg" alt="673f64e3-541f-40ef-b489-506fd0d96b3e.jpeg" srcset="https://honest-garden-2954e8e7e9.media.strapiapp.com/thumbnail_673f64e3_541f_40ef_b489_506fd0d96b3e_d501eee53e.jpeg 245w,https://honest-garden-2954e8e7e9.media.strapiapp.com/small_673f64e3_541f_40ef_b489_506fd0d96b3e_d501eee53e.jpeg 500w,https://honest-garden-2954e8e7e9.media.strapiapp.com/medium_673f64e3_541f_40ef_b489_506fd0d96b3e_d501eee53e.jpeg 750w,https://honest-garden-2954e8e7e9.media.strapiapp.com/large_673f64e3_541f_40ef_b489_506fd0d96b3e_d501eee53e.jpeg 1000w," sizes="100vw" width="1000px">These brands take great effort to breakdown their visual assets and identities, which is why they're the best brand kit examples for this guide.<h2>The Importance of Brand Kits and Brand Identity</h2>A consistent brand image is important. When your audience sees your brand imagery, they should get a sense of your brand's personality and remember it. Overtime, this leads to greater recognition.Now imagine how many people are involved in a company's branding? From your marketing team to regional teams, graphic designers, third party collaborators and more, there are many different people involved. It's not one singular creative team, so the need for predefined branding kits is essential. If everyone who works on the brand sticks to the defined design elements and style guide, then the brand's identity will be ensured.<h2>How to Create Your Own Brand Kit</h2>Now you know what a branding kit is, let's take a look at the various design elements to go into ensuring consistent branding.<h3>Define Your Brand Story</h3>Every brand has a narrative: who you are, what you do, and why you do it. Your brand's story should be defined here, to ensure its consistency throughout further marketing efforts.Knowing this at the start will influence the next step. For example, knowing your brand mission can influence the emotions you want to evoke, and thus the colors and imagery that you want to ibuild your brand's identity around.<h3>Write a Brand Style Guide</h3>A style guide is a document that defines how your company communicates. Are they formal, or informal? Friendly, or distant? Are there any particular go-to words, or terminology to avoid? Implementing a brand style guide will go hand in hand with the visual elements, such as the typography and font choices.<h3>Develop Visual Elements</h3>Now you know the feelings you're going for, it's time to bring them to life. Every branding kit should include enough colors, assets and elements to enable striking ads, but not so diverse that you could create two different ads that have no visual connection.Common elements to include are:<ul><li>Logo: If you have a logo already, define it's usage for brand consistency here. You should also design the secondary logos and other variations here, too.</li><li>Color choices: Think about your primary, secondary and tertiary colors. Which colors best represent the feelings from your brand story?</li><li>Contrasting colors: Whether for clicking buttons on a website, or for drawing attention, strong contrast is essential in any branding.</li><li>Color variants: Your full-color logo looks great on a black and white background, but what about different colors? When in doubt, monochromatic versions can ensure all possibilities are covered.</li><li>Imagery: What kind of style represents your brand? Do you focus on abstract graphics, real life photographs or vibrant illustrations?</li><li>Typography: Not every brand needs their own custom fonts, but you should have a core set of fonts to use.</li></ul><h3>Compile and Distribute</h3>Once your brand guidelines and assets are finished, it's time to share your brand kit! Ideally, you should share your brand kit with marketers, advertisers and designers. Anyone who creates anything visible should use the brand kit and follow the guidelines.When in doubt, share! Brand kits are not a secret document, but a powerful resource to be used. There's a reason big companies like Netflix and Google publically share their brand guidelines.<h2>How to Use a Brand Kit in Product Ads?</h2>Of course, if you're advertising in multiple formats and across different channels, the manual approach is going to become increasingly inefficient. This is where Cropink can help!Our <a target="_blank" rel="noopener noreferrer" href="https://cropink.com/design-ads">ads design tool</a> is built to help you make a plethora of ads as quickly as possible. This is done thanks to our custom <a target="_blank" rel="noopener noreferrer" href="https://cropink.com/dynamic-templates">dynamic ad templates</a>, which can take the brand elements you give us, such as text, logos, images and brand colors, and then recreate the adverts on all the formats you need.<h2>Summary and Key Takeaways</h2>A company brand kit is a powerful resource for ensuring your brand's visual identity. It tells your marketing teams, designers and more what the brand strives to achieve and how to do it. With it, no marketing or advertising material goes off brand.What's more, by doing the hard work and preparing an effective brand kit upfront, you can save time further down the line. Not only will it help new designers get caught up straight away, they can also use it with dynamic ad tools to rapidly create powerful imagery that truly conveys the brand values and message.What Is a Brand Kit and How to Create It?When it comes to making an impact on the market, visual identity is important. This is where brand kits come in.These are used by everyone who touches the brand, from marketing and the design team to third party partners. They take brand elements from all corners, providing a truly comprehensive resource, so if you don't have one, it's time to start!Let's explore what a brand identity kit is, the brand elements it defines, and how you can effectively get started with your own!

Designing Dynamic Product Ads on Facebook

A strong brand identity sets your business apart, and a brand kit ensures consistency across all channels. Learn what a brand kit includes, why it's essential, and how to create one that keeps your brand recognizable. Plus, see real examples from top brands!

What Is a Brand Kit? A Simple Guide to Building Your Brand Identity

Cropink Team

Facebook is so gargantuan it surpasses multiple countries when it comes to population - assuming “user” is comparable to “citizen”. According to <a href="https://variety.com/2024/digital/news/meta-q4-2023-earnings-record-revenue-monthly-users-1235894587/" target="_blank" rel="noopener noreferrer">data quoted by Variety</a>, there were 3.98 billion monthly users of all Meta services, including Facebook, Instagram, and Threads (a direct competition to TikTok/Twitter).&nbsp;It is not surprising that access to this data, with all users' preferences and the time they spent using these platforms, gives Meta a great way to sell their ad products. One of the newer products in the company’s offer is Meta Dynamic Product Ad.<h2>What Are Dynamic Product Ads on Facebook?</h2>Meta dynamic product ads are a tool that supports sellers and online stores in convincing users who didn’t complete their purchase to come back to their abandoned cart and finish the process. The ads are one of the most sophisticated yet simple-to-use online marketing tools available.Dynamic product ads provided by Meta are basically automated systems that enrich the content and improve the targeting in real-time when working on ads. By that, the ad product reduces the amount of work necessary to launch an effective campaign and achieve desired results.<h2>Designing Facebook Dynamic Product Ads</h2>The ads are basically premade templates the shop owner can use to be displayed to Meta products user. If the templates are used, there is no need to come up with dozens (if not hundreds) of creations and go for dynamic automation instead.Yet apart from their flexible nature, there are multiple other processes running in the background.<ul><li>Tracking user activity - the actions of a customer-to-be are monitored and tracked by the Meta pixel embedded in the company’s website.</li><li>Personalization - the data harvested by the system is used to create a tailored ad. The image depicts the product that was in the cart, and the copy is derived from the product description.</li><li>Delivery - the ads are displayed among a whole Meta network, which includes Facebook, Instagram, and Threads. The ads will not only show the unpurchased product but also come up with suggestions of complementary items to increase the cart value.</li><li>Targeting - last but not least, Meta owns a gargantuan database with users’ data, so spotting a perfect time and context to serve a particular ad is way easier for the company. This is yet another factor that contributes to the higher conversion rates and greater ROI of the dynamic ads.</li></ul><h3 style="text-align:justify;">Dynamic vs. Non-dynamic</h3>From the more technocratic and ground-level perspective, there are several feats of dynamic ads that distinguish them from static ones.In Dynamic Ads, Meta receives a set of images, descriptions, and texts to use at will, mixing them in various configurations. In non-dynamic ads, the system is fed with an Ad+text set and gains no permission to tinker with it. Basically, all is done manually and, for better or worse, all the effect is attributed to the ad specialist.<h3 style="text-align:justify;">Dynamic Creative Optimization</h3>The key aspect of Dynamic Creative Optimization is in showing different ads to different people, mixing the content for the sake of delivering the best composition to the individual that may produce the best chance of conversion. The ads are mixed from the elements the company delivers, be that an image, copy, or any other element provided.Also, the tool is actively applying minor and major adjustments to the assets the user provides:<ul><li>Slight improvements - the tool can automatically improve light levels or shading in the image.</li><li>Cropping - if the image is cropped in an unfitting way, the tool may adjust that automatically.</li><li>Changing the video speed - if it is beneficial for sales, the tool may decide to make the video faster or slower. This applies only to videos with no sound.</li><li>Automatically creating videos from images.</li><li>Adding songs to images or short videos - the songs and music are picked automatically, based on the mood detected in the images.</li><li>Background extension - if the image doesn’t fit the frame due to the improper format, the tool can automatically extend the background to make it fit better.</li></ul><h3 style="text-align:justify;">Advantage+ ads</h3>Apart from mixing the elements, the ads may be automatically optimized with the goal of app install sales. This approach focuses on minimizing the work the company employees need to do in order to see effects of the campaign.The ads can be enriched with additional markings that may encourage the users further. These include (but are not limited to) free shipping or special promotion. The ad format may also include external data to mark bestsellers or products that are nearly out of stock.On the other hand, though, the company has less control over the effects, making the system comparable to a black box that works, but none of the company employees exactly know why.<h2 style="text-align:justify;">Benefits of Dynamic Product Ads</h2>Dynamic product ads are a part of a new wave of automated ads companies can leverage for their benefit on multiple platforms, including Google, Amazon, and, of course, Meta. This type of ad comes with multiple advantages.<h3 style="text-align:justify;">Better Conversions</h3>The ad is super-targeted, leveraging also the dynamic aspect of ad creation, giving the user a perfect mix of narrow audience segments and tailored information. This results in way higher conversion rates and, consequently, higher ROI. According to <a href="https://www.hubspot.com/marketing-statistics" target="_blank" rel="noopener noreferrer">Hubspot-gathered data</a>, a personalized landing page can make ad campaigns up to 5% more effective. Consequently, better ads follow the same logic.<h3 style="text-align:justify;">Recovering Lost Sales</h3>A typical use case for a dynamic product ad is to recover abandoned carts. The system can harvest the information about the users who decided not to buy and encourage them to return and finish transactions throughout the whole Meta ecosystem.According to data published by <a href="https://www.tidio.com/blog/shopping-cart-abandonment-statistics/" target="_blank" rel="noopener noreferrer">Tidio</a>, up to 70% of all carts in e-commerce are abandoned, and recovering even a fraction of them can be a huge revenue booster.<h3 style="text-align:justify;">Cross-selling</h3>Apart from closing abandoned sales, dynamic product ads are perfect for cross-selling. Having the information about the items the user has bought (for example, running shoes), the shop can now offer complementary products (for example, a fitting shirt, or an electronic sport band).Cross-selling is not only profitable for companies - it is also a user experience-improving device. According to the data gathered by <a href="https://zipdo.co/statistics/cross-selling/" target="_blank" rel="noopener noreferrer">Zipdo</a>, up to 60% of all customers prefer bundle deals over picking single items.<h3 style="text-align:justify;">Efficient Ad Creation</h3>Last but not least - dynamic product ads are about quantity. The company may get a much better effect with far fewer resources used. And with more ad types and combinations, more A/B testing can be done, further improving ad effectiveness.<h2>Dynamic Product Ads Best Practices</h2>Dynamic product ads are a powerful tool to boost sales and reduce the costs of basically every e-commerce. On the other hand, it may be challenging to spot the perfect place for them in the marketing mix of the company.<ul><li>Start with retargeting - the ads are perfectly targeted, leveraging all the gargantuan amount of data Meta has about its users. With the time spent in Meta’s services and access to ad-creation abilities, retargeting is the perfect point where the Dynamic Ads can be used.</li><li>Select correct conversion events - dynamic ads are a powerful tool to boost conversions and increase the user flow. The key is to select the conversion event with the highest ROI - otherwise, the dynamic ad can be a money-burner that triggers the desired event, yet the desired event is not what the company earns on.</li><li>Invest in creations - dynamic product ads are a great way to boost income and conversions. The product also bears a promise that there will be multiple ad creations “for free”. It is only a part of the truth - the system mixes and tinkers with the content it got from the company and is basically unable to jump over the threshold set by the starting material.</li><li>Strategically exclude audiences - the e-commerce company benefits from accurate data about the actual buyers and audience. For example, if the company’s customers consist of iPhone users in 80%, excluding Android users from ads may be a good move - yet one the automated systems may not figure out quickly.</li><li>Enable ad placements - as a rule of thumb, enabling as many placements as possible is beneficial for the company. So going unrestricted regarding placement is a good idea unless data proves it wrong.</li></ul>Craving more Facebook ads insights? Check out these resources:<ul><li><a href="https://cropink.com/fb-carousel-ads-examples">Facebook Carousel Ad Examples</a></li><li><a href="https://cropink.com/fb-retargeting-ads">Facebook Retargeting Ads</a></li><li><a href="https://cropink.com/meta-ads-examples">Facebook Ads Case Studies</a></li><li><a href="https://cropink.com/how-to-create-fb-ads">How to Create Good Facebook Ads</a></li></ul><h2 style="text-align:justify;">Dynamic Product Ads on Facebook as a Part of Social Media Campaign</h2>Dynamic Product Ads on Facebook are a powerful asset for any social media campaign, enabling e-commerce businesses to create personalized and highly-targeted ads based on product feeds. These ads pull real-time data from a product catalog, displaying relevant items directly to users who have shown interest in the store's offerings but may not have completed their purchase. By integrating facebook dynamic product ads into a broader social media strategy, businesses can tap into the vast user base of Facebook, Instagram, and other Meta platforms, ensuring their ads are always shown to the most relevant audience.One of the key advantages of using these ads in social media campaigns is how effortlessly they pull data from a product feed. Whether your feed is set up through Meta’s Commerce Manager or linked directly from your website, the process of populating ads with up-to-date product listings is automatic. This means your business can optimize the inventory shown in ads based on product availability or stock levels, ensuring users are always seeing what's ready for purchase. Additionally, by using Facebook's retargeting capabilities, you can retarget users who have interacted with your products but didn’t complete the checkout process, maximizing the chances of recovering abandoned sales.Integrating facebook dynamic product ads within your campaign strategy also simplifies A/B testing, allowing you to compare different ad formats, optimize for mobile app usage, or analyze which product feeds perform best across various audience segments. By automating the product import and ad creation processes, you can focus on developing creative and effective ways to sell products and grow your brand's presence across Meta’s powerful ad ecosystem.

Meta Dynamic Product Ads help e-commerce businesses boost conversions by automatically retargeting users with personalized ads based on their browsing behavior. With real-time optimization, cross-selling, and automation, these ads increase sales while reducing manual effort.

Design

How Can Cropink Help?

Start with Cropink is easy and free