50+ Key Reddit Statistics You Must Know in 2025
In 2025, Reddit draws 1.1B monthly users and 3.31B U.S. visits in January alone. With $1.3B in annual revenue, it's a global hub for niche communities, humor, and high-income users alike.
Imagine a bustling digital town square where over a billion people gather each month to share stories, seek advice, and dive into niche communities.
Welcome to Reddit, a platform that, as of 2025, boasts approximately 1.1 billion monthly active users, reflecting its ever-growing popularity.
In the US alone, Reddit attracted about 3.31 billion visits in January 2025, underscoring its significant presence in the digital realm. With an annual revenue of $1.3 billion in 2024, primarily from advertising, Reddit has solidified its position among the top social media platforms.
Let's delve deeper into the key statistics that define Reddit's landscape in 2025.
Key Reddit stats
- Reddit has reached approximately 1.1 billion monthly active users as of January 2025.
- In January 2025, the United States accounted for about 3.31 billion visits to Reddit.com.
- Reddit's annual revenue hit $1.3 billion in 2024, which is a substantial increase from the previous year.
- The platform's user base spans various age groups, with a notable presence among higher-income individuals.
- As of February 2025, r/funny is the most subscribed subreddit, which boasts approximately 66 million subscribers.
- Reddit's international user base continues to expand, which contributes to its status as one of the world's most visited websites.
General Reddit statistics
- Reddit has 1.1 billion monthly active users as of 2025.
- Daily active users (DAU) reached 97 million in October 2024.
- Reddit ranks as the 8th most visited website globally.
- Reddit.com received 2.2 billion visits in March 2024.
- The US contributes 48% of Reddit’s total web traffic.
- The platform is the 10th most visited website in the world.
- Over 50% of Reddit’s traffic comes from the US.
- Reddit users contribute over 500 million posts and 16 billion comments annually.
- Reddit’s search volume has increased by 20% year over year, making it one of the fastest-growing platforms.
How many Reddit users are there?
In 2025, Reddit had 850 million monthly active users and 91 million daily active users.
It is interesting to note that the number of daily active users increased by 51.6% from 2023.
Reddit is used by 22% of US adults, making it one of the top 10 most popular social platforms in the country.
Over 50% of Reddit’s user base comes from the US, followed by Canada, the UK, and Australia.
The platform witnessed a 35% increase in active communities from 2023 to 2025.
60% of new Reddit users join through recommendations from friends or social media.
Unlike popular opinion, Reddit has an engagement rate of 30% higher than Twitter and Facebook.
Reddit’s mobile app has been downloaded over 500 million times globally.
Reddit is a huge community with over 2.2 million subreddits. It has about 130,000 active communities.
Reddit user demographics
Over 70% of Reddit’s user base consists of millennials and Gen Z. Most probably, if you are reading this then you are one of those.
Reddit is the most preferred platform among tech-savvy users aged 18-34.
Users aged between 13 to 24 years are the fastest-growing demographic on Reddit, with a 25% increase in sign-ups in 2024 alone.
| Age Group | Percentage of Users |
|---|---|
| 13-17 years | 11.7% |
| 18-24 years | 23.4% |
| 25-34 years | 26.5% |
| 35-44 years | 18% |
| 45-54 years | 11.2% |
| 55+ years | 9.1% |
61% of Reddit users identify as male, while 39% identify as female.
The majority of Reddit users fall within the 18-34 age group, which makes it a platform predominantly used by young adults.
Female Reddit users have increased by 12% year-over-year, indicating broader demographic diversification.
If we look at the gender demographics, men contribute over 70% of all Reddit comments, while women contribute over 60% of upvotes.
Subreddits with a balanced gender ratio tend to have the highest engagement levels.
Reddit demographics based on income levels
- 26% of US adults who earn $75,000 or more annually are active on Reddit.
- 20% of US adults with an annual income between $50,000 and $75,000 use Reddit.
- Reddit is more popular among higher-income groups compared to lower-income users.
Reddit users by region
According to the latest statistics, over 50% of Reddit’s traffic comes from the US.
Canada contributes 8.2% of Reddit’s global user base.
The UK accounts for 7.1% of Reddit users.
Australia and Germany each contribute around 4% to Reddit’s total traffic.
Reddit’s fastest-growing regions include India, Brazil, and Indonesia, with user growth rates exceeding 30% annually.
Japan has the highest engagement time per user, with an average session lasting 12 minutes.
European users prefer political and business discussions, while Asian users are more engaged in gaming, anime, and technology subreddits.
Reddit's global expansion has led to increased translations and localization efforts that drive 25% more international sign-ups.
How much time do you spend on Reddit? Reddit engagement & traffic statistics
The latest data suggests that Reddit receives over 1.7 billion visits per month.
An average Reddit user spends 10 minutes and 23 seconds per session. Interestingly, the most active engagement times on Reddit are weekdays between 9 AM and 12 PM (EST).
The high user retention rates can be simply understood by Reddit’s bounce rate which is less than 30%.
60% of Reddit traffic comes from mobile devices, while 40% comes from desktop users.
Reddit hosts over 16 billion comments annually, with an average of 45 million comments per day.
The most commented post ever had over 2 million comments.
Reddit’s search volume has grown by 20% year over year, which makes it one of the fastest-growing platforms.
What are most people looking for on Reddit?
Did you know that “Reddit best stocks” saw a 500% increase in search volume after the GameStop short squeeze?
Here are some more top Reddit searches for you:
- “Reddit AMA schedule” remains one of the top queries.
- “Reddit meme stocks” increased by 120% year-over-year.
- 10% of Google searches related to tech reviews include “Reddit” in the query.
- “Best movies Reddit” and “Best books Reddit” are among the most searched entertainment-related topics.
- “Reddit no ads” spiked after Reddit’s new ad policies in 2024.
- “Reddit vs Twitter” comparisons have increased by 50% in 2025, which highlights the changing user preferences.
- “Reddit job search” has become one of the top professional queries, with a 40% increase in job-related subreddits.
Reddit user device statistics
60% of Reddit users access the platform via mobile devices.
Reddit’s official app has over 500 million downloads on Android and iOS.
40% of Reddit’s traffic comes from desktop users.
The majority of Reddit’s revenue is generated from mobile ads, making up 70% of its total ad revenue.
Dark mode is used by 65% of mobile Reddit users.
Android users contribute to 55% of mobile traffic, while iOS users make up 45%.
Desktop users have higher engagement times, spending an average of 14 minutes per session.
Tablet users make up less than 5% of Reddit’s total user base.
Reddit revenue statistics
According to the latest statistics, Reddit made $1.3 billion, mostly from advertising.
Reddit’s valuation was $10 billion before its IPO in 2024. Post-IPO, its market cap stands at $7.8 billion.
Reddit ad revenue grew by 61.5% in 2024.
Most popular AMAs (Ask Me Anything)
We have listed the most popular AMAs below:
- Elon Musk’s AMA (2016). Over 2 million upvotes.
- Barack Obama’s AMA (2012). One of the most engaged political AMAs.
- Bill Gates’ AMAs. Recurring and highly popular, with millions of interactions.
- Keanu Reeves’ AMA (2023). One of the most upvoted AMAs ever.
- Reddit co-founder Alexis Ohanian’s AMA. Provided inside insights into Reddit’s early days.
- NASA’s Mars Rover AMA. A science-focused AMA that gained huge attention.
- Robin Williams’ AMA. A nostalgic and highly shared AMA.
Reasons for using Reddit
78% of users have admitted that they use Reddit for news and information gathering.
Meanwhile, 65% said they go to Reddit for entertainment and memes. What do you use Reddit for?
About half of the audience on Reddit for anonymous discussions (50%).
45% of Reddit users come here for AMAs and exclusive content.
40% of users agreed that they use Reddit for product and service recommendations.
While 30% choose Reddit for learning new skills and 25% for investment and financial discussions.
Reddit vs its top competitors
Reddit has 1.1 billion monthly users while other social media platforms like Facebook and Twitter have 3 billion and 450 million monthly users respectively.
Let’s take a closer look at the top players in the social media network competing Reddit:
| Platform | Monthly Active Users | Annual Revenue | Year Founded |
|---|---|---|---|
| 1.1 billion | $1.3 billion | 2005 | |
| 3 billion | $116 billion | 2004 | |
| 450 million | $4 billion | 2006 | |
| TikTok | 1.6 billion | $18 billion | 2016 |
Final thoughts
Reddit continues to thrive as a powerful social media platform that combines community-driven discussions, niche interests, and real-time engagement. With over 1.1 billion active users, a booming ad business, and high levels of engagement, Reddit has cemented its place in the digital landscape.
As the platform expands, its influence in advertising, content creation, and community engagement will only grow. Whether you are a casual user, a business, or an investor, keeping an eye on Reddit’s evolution in 2025 is essential.
FAQs
As of 2025, Reddit has approximately 1.1 billion monthly active users.
Reddit primarily earns revenue through advertising, premium memberships, and in-app purchases.
r/funny is the most subscribed subreddit, with 66 million subscribers.
The average user spends 10 minutes and 23 seconds per visit.
Yes, Reddit’s user base grew by 51.6% in the past year, making it one of the fastest-growing platforms.
Approximately 48% of Reddit’s total traffic comes from the US.
Sources
- MarketWatch. Reddit’s stock has soared 170% since the IPO. Here’s why the honeymoon may now be over
- Statista. Number of Spotify employees from 2011 to 2024
- GummySearch. Top Subreddit Lists
- Reddit. SEC Filings
- Sensor Tower. Reddit’s IPO Journey To Be Driven By Communities, Content, and Capital
- Adam Connell. https://adamconnell.me/reddit-statistics
- Statista. Leading countries for monthly traffic to Reddit. com in January 2025
- Statista. Reddit - statistics & facts
Manisha is a Data-Driven Marketing Expert who turns numbers into narratives and ad clicks into conversions. With a passion for performance marketing and a sharp eye for analytics, she helps brands cut through the noise and maximize their impact in the digital space.
Leszek is the Digital Growth Manager at Feedink & Cropink, specializing in organic growth for eCommerce and SaaS companies. His background includes roles at Poland's largest accommodation portal and FT1000 companies, with his work featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, and TechRepublic.
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