Facebook Ad Account Disabled Appeal: Step-by-Step Guide [2025]

Advertising on Facebook is great until you’re blindsided by the infamous ‘Facebook ad account disabled’ message.

It comes like a wrecking ball and can happen to anyone, even if you don’t think you violated any policies.

Fortunately, Meta has put in place a way for you to make a Facebook ad account disabled appeal.

It’s pretty easy, and we’ll walk you through the process in less than 5 minutes. 

Let’s start from the beginning.

What happens after you publish an ad?

It enters Facebook’s review process. Usually, the review happens automatically, but there may be instances when they do a manual review.

Either way, the review process determines whether your ad follows all their policies.

If all is good, your ad will be published.

However, if Facebook detects potential violations, the ad is flagged for manual review.

If they find you violated a policy, they will reject the ad. 

Sometimes, when Facebook finds you non-compliant, it will disable your entire ad account, not just the problematic ad.

Why does this happen?

Top reasons why Facebook might disable your ad account

Here are just a few of the reasons why Facebook disables ad accounts. [1]

1. You violated Facebook’s advertising policies

This is possibly the most infuriating one. Facebook is super strict, and it doesn’t help that their policies are a long list anyone can hardly remember. 

But we get why it’s necessary, so check whether you’ve gone against any of their advertising policies before making your appeal.

Your Facebook ad account will be disabled if your content contains any of these:

• Shocking or sensational content
• Excessively violent content
• Certain adult content
• Copyright infringement
• Profanity

If you’re misleading people in any way, it’s grounds for disabling your ad account. That includes promising products or quality you can’t deliver, using clickbait pricing, or writing misleading product descriptions.

2. You keep rejecting approved Facebook ads

Facebook might disable your account if you keep rejecting ads they’ve already approved.

This can happen when:

• You’re constantly hitting delete on approved ads before they ever see the light of day.
• You’re in edit mode overdrive. You get approvals, then make major changes that force Facebook to review your ads repeatedly. Facebook might interpret this as an attempt to bypass its review process.

3. You’re late on paying for ads that are already approved 

This one’s actually the easiest to fix. 

If Facebook has disabled your account due to payment issues, simply settling your outstanding balance will normally resolve the problem. 

Once you’ve paid what you owe, Facebook will resume any active or scheduled ads. 

Facebook will even try to make up for lost time by adjusting your campaigns to meet your original dates and budgets.

4. Unusual activity 

These 3 issues are especially prone to triggering the disabling of your ad account:

• Suspicious login attempts from unfamiliar locations or devices
• Your payment failed multiple times in a short timeframe
• Sudden and dramatic increases in ad spend
• Multiple ad accounts running the exact type of ads

5. Trying to evade enforcement

Facebook’s systems are specifically designed to catch people trying to dodge their rules, and they’re surprisingly good at it.

Here’s what they’re watching for:

• Creating new ad accounts after your original one gets restricted.
• Running the same or similar ads across multiple accounts after getting violations.
• Tag-teaming with friends or colleagues to spread your ads across different accounts to stay under the radar.

What to do when your Facebook ad account is disabled

First, an important note: Accounts that have been disabled for more than 180 days cannot be reinstated, so be sure to make your Facebook ad account disabled appeal immediately. 

Now, what do you do if your Facebook account is disabled?

1. Find out why

Did you violate their terms? If you’re not sure, we recommend you find out via this link: https://web.facebook.com/business-support-home

The linked resource will reveal if Facebook has any strikes against your account and give you more information about what triggered the suspension.

2. Gather evidence

If you can’t find any policy violations, collect information to start making your appeal. 

Whenever you’re not sure what went wrong, take a closer look at these common trouble spots:

• Ad creatives: Images, video, or text
• Targeting information
• Ad destination or landing page
• Special ad categories
• Advertiser permissions

How to submit a Facebook ad account disabled appeal

We recommend you have a copy of your ad exactly as it appears, the specific ad ID, and a clear explanation of why your ad account should not have been disabled.

Now, you can follow these steps to submit your appeal:

1. Go to your ads manager. Here’s a link to open it directly: https://adsmanager.facebook.com/
2. Choose the question mark sign on the bottom left to open the help tab.
3. That will open the Help tray, where you can choose ‘Contact support’ to message Facebook’s support team.
4. Start describing your issue in detail. Just keep it under 1000 characters. From there, just follow the prompts and guidelines that Facebook support offers you. 

Keep in mind that you can only request an advertising restriction review a limited number of times. Once an appeal is reviewed, the decision is final. So make your appeal count.

Here’s an example of a message you can send their support team if you believe you haven’t violated any of their policies:

Appeal for Disabled Facebook Ad Account

My ad account was recently disabled, and I believe this may have been a mistake. I always aim to follow Facebook’s advertising policies and would appreciate the opportunity to understand what went wrong.

Please review my account and let me know if I need to correct anything.

Thank you for your help.

According to Facebook, your appeal is more likely to go through when you:

• Mention any error messages you faced
• Include specific details and examples of what happened
• Outline the exact steps you took before your account was disabled
• Add relevant information like your account ID or ad ID to help support agents understand your situation better

Option 2

You could also try this alternative to recover a disabled Facebook ad account:

1. Visit: http://web.facebook.com/business-support-home/
2. Click ‘Account status overview’ in the left menu.
3. Select the restricted account.
4. In the ‘What you can do’ section, click ‘Request review.’
5. Complete the on-screen steps.

Reviews typically take 48 hours. You can follow up with support if you haven’t heard back after this timeframe.

How to prevent your Facebook ad account from being disabled

• Comply with Facebook advertising policies. Yes, the rules are no fun, but following them will keep Facebook from restricting your advertising capabilities.
• Keep your payments updated. Top up your ad wallet in time. And if you have issues with your bank, sort them out before submitting your ads for review.
• Keep your spending steady. Try not to increase ad spend significantly all at once. Instead, do it in small increments to avoid raising any red flags with Facebook.
• Make sure your landing pages follow the rules, too. Facebook doesn’t just check your ads. They also look at where those ads send people. Therefore, keep your landing pages compliant to avoid issues.

FAQs

Wrapping up

Meta disabling your Facebook ad account is one headache no marketer wants to deal with. But it’s a salvageable situation.

While Facebook’s policies may seem strict and sometimes mysterious, there’s usually a way back to a fully functional ad account.

The point is to act quickly, understand what went wrong, gather your evidence, and make a thoughtful appeal.

Staying on top of Facebook’s policies, maintaining consistent spending habits, and ensuring your ads and landing pages comply with the rules will help you avoid this headache altogether. 

And if you do find yourself with a disabled Facebook ad account, you now have the exact steps to get back in business.

Sources

1. Facebook Business. Why is My Facebook Ad Account Disabled?
2. Meta Transparency. Advertising Standards and Policies
3. Facebook Business. How to Appeal a Disabled Facebook Ad Account
4. Facebook Business. Understanding Facebook’s Ad Review Process