30+ Facebook Video Statistics You Need to Know [2025]

Using Facebook videos is essential for engagement, but how powerful are they? To understand this, one needs to know some of the most recent Facebook video statistics. 

Of course, with millions of different types of posts published on Facebook daily, it is rather challenging to decide what will make Facebook videos stand out in 2025. 

Did you know that videos shared on Facebook receive as many as 8 billion views per day? 

With 500 million daily viewers and 85% of videos watched without sound, compelling visuals and captions are vital.

This post will help you get an overview of the most impactful Facebook video statistics you should know to boost your engagement rates.

Key takeaways

• Facebook has a 135% higher reach for video posts compared to photos.
• 60% of the views that Facebook content gets come from mobile phones.
• 85% of views occur without sound on the app. This makes the captions more crucial than ever before.
• Facebook Live videos have 3x more engagement than pre-recorded ones.
• 46% of Facebook users watch videos in the feed.

Facebook video engagement stats

When it comes to engaging the audience, Facebook video is off the charts. In fact, video posts on Facebook have a 135% higher organic reach than photo posts. 

Using videos in your posts makes them 6.01% more effective in engagement. 

Captioned videos are 40% more likely to have viewers watch them for more extended periods than videos without captions. 

To calculate the likelihood of extended viewership with captions:

Retention (Captioned Video) = Retention (Non-Captioned Video) × 1.40

That said, 46% of Facebook users watch videos in the feed, so you should update often to keep up with trends and ensure your posts stay visible. 

Also, Facebook videos are shared 1, 200% more than any other content type. The better you make your video, the higher the outcome will be.

Facebook video growth statistics 

Facebook is the go-to option for marketers, do you know why?

Here's what recent data reveals about the impressive growth of Facebook videos:

• Facebook boasts 1.2 billion users watching videos monthly.
• Reels have grown tremendously, with over 200 billion daily plays across Facebook that forms a large short-form video market.
• Users spend 100 million hours watching videos on Facebook daily, which is literally about 11 thousand years of video consumption.
• According to users, 62% claim to be more likely to purchase a product after viewing a Facebook video.
• Video posts get 59% more engagement than any other post type. Moving images are really worth a thousand words.
• 84% of businesses use Facebook videos as a strategic advertising tool.
• Marketers implementing video ads for their companies have a 20% higher conversion rate than static advertising.
• Facebook's video ads account for more than 50% of its ad revenue.
• Audiences interact with live videos 6x more than pre-recorded ones.

Facebook video trends over time

How does Facebook video affect consumer behavior?

Facebook video has become a primary discovery platform, with 38% of consumers using it to find new products. 

Videos also establish trust—70% of the viewers are assured of a brand after watching the video. This trust usually results in action, where 33% of users purchase within 24 hours after watching the video advertisement.

Videos shorter than two minutes are 50% more effective in grabbing attention and driving clicks. 

Since 81.8% of Facebook users engage the site via mobile devices, these videos should be mobile-friendly.

Get the full picture with more articles on Facebook statistics:

• Facebook Statistics
• Facebook Ads Statistics

FAQs 

What is the Facebook video rate benchmark?

Facebook video rate benchmark measures completion rate retention. Average completion rates include:

• Videos less than 15 seconds - 100% completion
• Videos 15-30 seconds - 65% completion
• Videos 30-60 seconds - 44% completion

What age group uses Facebook the most?

Men aged 25 to 34 are the most significant Facebook users, making up 18.4%. The second largest audience is men between 18 and 24. Although these demographics represent young male users, it will be wise to diversify and target the counterpart users, who are women of the same age.

What percentage of internet traffic is video?

82.5% of internet traffic is video, up from 65% in 2023. 66% of video content consumers engage with short-form video the most. This rapid growth proves video’s role as the leading content format on the web due to its capacity to attract viewer attention in a short time. 

How many Facebook users watch videos daily?

Five hundred million Facebook users watch videos daily, amounting to 100 million video content. 98.5% of users use mobile, which is why there is a surge in numbers. This staggering number translates into approximately 5,787 videos viewed per second on Facebook. 

What percentage of Facebook videos are viewed with sound off?

85% of Facebook users watch videos with sounds off. To beat this, create content that can be understood through graphic and textual means. The use of clear images, expressive action, and concise use of captions can go a long way to improving engagement. 

What percentage of Facebook’s ad revenue comes from video ads?

Facebook ad revenue has grown 13.2% year over year to $100.1 billion and is expected to rise to $112.8 billion in 2026. Facebook video creators pocket 55% of the ad revenues generated by the videos, while Facebook pockets 45%. 

What percentage of businesses on Facebook use video in their marketing?

Both B2C and B2B are using video marketing, which has proved effective with audiences of all demographics. 66% of B2C use video marketing, while 71% of the latter do. Further, it highlights how different demographics can be attracted to engage with video content in ads and why it has been adopted across many platforms. 

Summary

Facebook videos are a game-changer for engagement, audience reach, and marketing success. The statistics highlight why videos dominate the platform, from 135% higher engagement rates for video posts compared to photos to the power of short, captioned videos. 

To enhance your video marketing efforts, consider leveraging our tools to optimize video creation and analytics. With Cropink, you can create high-performing Facebook videos that captivate audiences and drive measurable results.

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