How Many Shopify Stores Are There? [2025] Global Data & Trends

Shopify dominates eCommerce, now worth over $100B.

But with thousands of new stores launching monthly, standing out is tougher than ever.

If you don’t know how many Shopify stores are there in 2025, you’re flying blind in a saturated market.

This article breaks down the latest store count, growth trends, and what they mean for your marketing strategy.

How many Shopify stores are there in 2025?

As of March 21, 2025, there are 2,513,618 live Shopify stores. This is the verified count of currently operating storefronts.

In comparison, Shopify had 4,628,418 live stores in February 2024, showing a 45.7% year-over-year decrease.

That’s a drop of over 2.1 million stores, likely driven by store shutdowns, inactivity cleanup, or updated tracking methods.

In total, 7,246,165 Shopify stores have been created since launch, including inactive, closed, or test stores.

There are also 1,566,099 domains that currently redirect to live Shopify stores, showing how many merchants use multiple domains for SEO or brand targeting.

Active Shopify stores and platform footprint

While live stores are just over 2.5 million, Shopify reports 4.82 million active stores globally in 2025.

That broader figure reflects stores with usage or engagement, not just visibility.

In total, Shopify powers 9.09 million websites, but only 53% are live. That means nearly half of all Shopify-powered sites are dormant.

Among the top eCommerce websites, Shopify holds 3.59% of the top 1 million, 3.28% of the top 100K, and 3.6% of the top 10K.

That translates to 35,892 Shopify stores in the top 1M, 3,284 in the top 100K, and 360 in the top 10K.

How many Shopify Plus stores are there in 2025?

There are 52,757 live Shopify Plus stores in 2025, out of 68,280 total using the platform.

Of those, 12,701 are in the top 1M, 913 in the top 100K, and 78 in the top 10K eCommerce sites globally.

So, how many Shopify stores are there in 2025?

• 2.5M live
• 4.82M active
• 7.2M+ created all-time
• 9.09M websites powered by Shopify

For marketers, that gap signals a saturated but churn-heavy space—where targeting the right stores matters more than ever.

Shopify store growth over time

Shopify store growth has been consistent and resilient since 2019, with over 1.7 million new stores added in the last five years. 

Even with slower growth in 2024, the platform bounced back in early 2025 with a strong 3.9% quarterly increase and a 5% year-over-year gain. 

For marketers, the upward trend is proof of continued adoption—and continued competition.

Shopify stores by region in 2025

As of 2025, Shopify merchants are present in 175 countries worldwide.

But regional distribution is not equal—some areas dominate while others lag behind.

North America remains the core market

In 2024, North America had 2,830,854 Shopify stores, making it the platform’s largest region by far.

As of December 2023, 54% of all Shopify merchants globally were still based in North America.

Europe, Middle East, and Africa come second

The EMEA region accounts for 27% of Shopify merchants as of the latest available data.

In 2024, Europe alone hosted 664,810 Shopify stores, with strong representation across multiple subregions.

Africa, though smaller in volume, had 25,866 Shopify stores, with Sub-Saharan Africa contributing 23,001.

Asia Pacific is building momentum

Shopify’s presence in the Asia Pacific region—including South, East, and Western Asia—is growing.

This region now holds 14% of the platform’s global merchant base.

In 2024, Asia accounted for over 142,000 Shopify stores, led by South Asia (71,744) and East Asia (53,423).

Latin America has slower adoption

Latin America, including Mexico, South, and Central America, represents just 5% of global Shopify merchants.

In 2024, South America had 156,451 stores, while Central America accounted for only 1,911.

The bottom line for regional reach

Shopify is present everywhere, but adoption is uneven across regions.

North America leads by a wide margin, while EMEA and Asia Pacific show steady growth potential.

Shopify stores by country in 2025

Shopify’s global footprint remains widespread in 2025, but store distribution by country has shifted compared to 2024.

The United States continues to lead with 983,610 stores in 2025, a sharp decline from 2,722,779 in 2024. That’s a drop of nearly 1.74 million stores in a year.

The United Kingdom had 205,526 stores in 2024 and now has 193,396 in 2025, showing a slight decrease but maintaining its position as the second-largest market.

Australia fell from 149,729 stores in 2024 to 120,481 in 2025, while Canada dropped from 108,075 to 133,347—a surprising increase that may reflect improved tracking or new store launches.

India grew from 58,394 stores in 2024 to 90,239 in 2025, showing strong expansion in the APAC region.

In France, the number of stores increased from 63,317 to 87,150, and Germany shifted from 118,506 to 85,228. 

The German drop contrasts with France’s rise, indicating different market dynamics.

The Netherlands climbed from 47,895 to 55,462, and Italy saw moderate growth from 43,865 to 48,104.

Brazil experienced a significant drop, from 135,528 stores in 2024 to 45,743 in 2025—a loss of over 89,000 stores.

These shifts reflect both changes in active store definitions and broader platform cleanup trends. But the geographic hierarchy of Shopify’s user base has stayed largely the same.

Shopify stores by country: 2024 vs 2025

Leading categories for Shopify stores in 2025

Shopify powers millions of stores across nearly every product category—but some verticals stand out in scale and growth.

The table below compares store counts from June 2023 to March 2025. 

All top Shopify store categories grew between 2023 and 2025. Apparel remains the most crowded vertical, but beauty, food, and health saw the largest gains by volume.

Shopify stores by number of products offered

Shopify merchants often focus on lean catalogs. The table below shows how many products are sold by active stores, as of 2023.

The majority of Shopify stores sell fewer than 25 products. This reinforces Shopify’s role as a platform for focused, niche eCommerce businesses.

What Shopify store growth means for marketers

Shopify’s growth looks impressive on the surface—but marketers need to dig deeper.

Millions of stores have launched, but churn is high. In just one year, the platform lost over 2.1 million live stores.

That’s not just cleanup—it’s a reality check. Most stores fail, fast. If you’re targeting Shopify merchants, focus on active, stable, and scaling businesses.

Volume ≠ value. With 4.82 million active stores in 2025, your real audience is smaller than the hype suggests.

Forget vanity metrics. Use store category, country, and activity level to qualify leads—because targeting the wrong merchants burns time and budget.

Shopify is growing, but the market is brutal. Smart marketers filter noise, follow the data, and aim at proven store operators—not just anyone with a Shopify logo in their footer.

Frequently Asked Questions (FAQs)

Looking for quick answers? Here’s what you need to know about Shopify store volume, activity, and success in 2025.

Final Thoughts

Knowing how many Shopify stores are there in 2025 isn’t just a stat—it’s a strategic advantage. The platform is massive, fast-moving, and full of opportunity if you know where to look.

• India and France are two of the fastest-growing Shopify markets—don’t sleep on them.
• Beauty, health, and food categories are gaining ground fast, not just apparel anymore.
• Over 600,000 stores sell fewer than 10 products—proving niche is the new normal.

Running ads to Shopify merchants? Cropink helps you reach the right ones—active, relevant, and ready to buy. Smarter targeting, better ROI, no wasted budget.

Sources

1. Exploding Topics. How Many Shopify Stores Are There? (2024)
2. Store Leads. The State of Shopify in 2025
3. Demand Sage. Shopify Statistics 2025 – Users & Active Stores (Worldwide)
4. BacklinkO. Shopify Revenue and Merchant Statistics