12 Best Shopify Alternatives for E-commerce in 2025

Shopify might be the go-to e-commerce solution, but it’s not the only game in town. 

Whether you're a first-time store owner looking to cut costs or a growing brand needing more control, there are powerful Shopify alternatives in 2025 that offer better customization, flexible pricing, and features tailored to your goals.

From all-in-one platforms to specialized tools, we have rounded up 12 top Shopify competitors. If you are building a simple storefront or scaling globally, this guide will help you find the right fit.

Shopify alternatives comparison table

1. WooCommerce

WooCommerce is a flexible, open-source e-commerce plugin for WordPress. It's free to install and highly customizable—ideal if you already have a WordPress site or want more control over design and functionality.

Key features:

• Unlimited product listings
• Broad plugin and theme support
• Strong SEO capabilities

Best for: WordPress users who want full control

2. BigCommerce

BigCommerce is a robust, SaaS-based e-commerce platform with powerful features built in—no need to rely on plugins for basics like SEO or product variations.

Key features:

• No transaction fees
• Omnichannel selling
• Customizable checkout

Best for: Scaling businesses that want built-in tools

3. Wix eCommerce

Wix offers a drag-and-drop website builder with an integrated e-commerce module. It’s simple to use and great for beginners who want visual freedom.

Key features:

• Designer-made templates
• App marketplace
• Automated tax and shipping options

Best for: Creative entrepreneurs and beginners

4. Squarespace

Squarespace is ideal for portfolio-driven brands that want a minimalist aesthetic and simple shopping experience. It’s especially good for selling services or limited product lines.

Key features:

• Stunning design templates
• Inventory and order tracking
• Integrated blogging and email tools

Best for: Visual brands like photographers and designers

5. Ecwid

Ecwid integrates seamlessly into existing websites, blogs, or social media pages—perfect if you don’t want to rebuild everything from scratch.

Key features:

• Multi-platform sync (Facebook, Instagram)
• Free forever plan
• Auto language detection

Best for: Sellers who want to add a store to an existing site

6. Shift4Shop

Shift4Shop offers a free, full-featured plan if you use its payment processor. It’s ideal for cost-sensitive businesses looking to maximize value.

Key features:

• No monthly fees with Shift4 payments
• Built-in SEO tools
• Advanced user permissions

Best for: US sellers looking for a free plan with payment processing

7. PrestaShop

PrestaShop is a free, open-source e-commerce platform with extensive plugin support and developer flexibility.

Key features:

• 5,000+ modules and themes
• Multi-language and multi-store support

Best for: Tech-savvy sellers who want open-source freedom

8. Zyro

Zyro is a lightweight, AI-powered e-commerce builder ideal for side businesses and first-time sellers.

Key features:

• AI tools for product descriptions and branding
• Beautiful templates
• Multi-channel selling

Best for: Solopreneurs and side hustlers

9. Sellfy

Sellfy is tailored for creators who want to sell digital downloads, subscriptions, or even physical items—all without technical hassle.

Key features:

• Built-in marketing tools
• Unlimited product storage
• Instant product delivery

Best for: Digital product sellers (eBooks, videos, printables)

10. Square Online

Built by Square (the POS system), this platform is a solid choice for brick-and-mortar shops adding online sales. It syncs inventory across locations.

Key features:

• Integrated POS
• Instagram and Facebook are selling
• Free plan with basic tools

Best for: Retail stores going online

11. Magento (Adobe Commerce)

Magento is the go-to platform for high-volume, global e-commerce businesses. It’s powerful but requires serious dev resources.

Key features:

• Headless commerce capabilities
• Complex product catalog management
• B2B features

Best for: Enterprises and developers

12. OpenCart

OpenCart is a self-hosted, open-source platform with a strong user base and community support.

Key features:

• Multi-language and multi-currency
• Access to 13,000+ extensions

Best for: Budget sellers with dev experience

Tips for choosing the right Shopify alternative

1. Total cost of ownership: Don’t just compare monthly fees—factor in hosting, transaction charges, themes, and third-party app costs.
2. User-friendliness: If you are new to e-commerce, platforms like Wix and Zyro offer intuitive drag-and-drop builders that make setup a breeze.
3. Type of products you sell: Sellfy is ideal for digital products, while Square Online excels for physical goods and retail locations.
4. Level of customization: Need total design and backend control? WooCommerce, Magento, and PrestaShop are powerful e-commerce platforms, but they require technical skills.
5. Scalability & growth: Planning to grow fast? Opt for platforms like BigCommerce or OpenCart that can handle increasing product volumes and sales complexity.

Summary & recommendations

Here’s a quick guide based on where you are:

Starting out on a budget? Try Ecwid, Square Online, or Shift4Shop.

Already using WordPress? WooCommerce is the obvious choice.

Creative product business? Use Squarespace or Wix for a stunning storefront.

Digital goods seller? Sellfy was built for you.

Scaling fast or selling across multiple channels? Go with BigCommerce or Magento.

Shopify is great—but it’s not one-size-fits-all. With the right platform, you’ll not only save money but also unlock features that actually serve your business goals.