50+ Shopify Statistics That Will Change How You See E-Commerce [2025]

Ever wondered how Shopify transformed from a small Canadian startup to an e-commerce powerhouse? 

With over 4 million active stores and annual revenues soaring past $5 billion, Shopify is reshaping the way we shop online. 

Whether you are a seasoned entrepreneur or a budding e-commerce enthusiast, understanding these Shopify statistics can offer valuable insights into its success and your business potential.

Want to dive deeper? Keep reading our post on Shopify statistics, the latest trends and facts that define Shopify’s global dominance and how they can impact your e-commerce journey.

Key takeaways

• Shopify powers over 4.12 million online stores worldwide.
• Merchants on Shopify generated $597 billion in global sales by the end of 2023.
• The platform’s annual revenue reached $5.6 billion in 2023, a 20% increase from the previous year.
• Shopify supports over 175 countries, making it one of the most global e-commerce platforms.
• Mobile accounts for 71% of Shopify’s total traffic, reflecting the growing trend of mobile shopping.
• Over 50% of Shopify stores use apps to enhance functionality and user experience.
• Shopify’s average order value is $85, which is higher than many other e-commerce platforms.
• 70% of Shopify’s merchants are located in North America, showcasing its stronghold in the region. 

General shopify statistics

Shopify is one of the largest e-commerce platforms with over 4.12 million active stores worldwide.

The platform’s merchants contributed $597 billion in global sales by the end of 2023. 

Shopify has a market share of 29% among e-commerce platforms in the US. 

What makes it more popular is its ease of use and mobile optimization. According to latest statistics, the mobile-first experiences dominate Shopify traffic and account for 71% of visits.

Shopify’s payment gateway, Shopify payments, processed more than $100 billion in transactions in 2023.

The platform’s ecosystem has created over 5 million jobs worldwide. Impressive, right?!

Shopify revenue and growth

Shopify has got very interesting numbers that we could discuss,

• Shopify’s total revenue reached $5.6 billion in 2023. And it is growing at the rate of 20% year-over-year.
• The platform’s gross merchandise volume (GMV) hit $235 billion which is indeed an impressive transaction scale.
• Shopify Plus, the enterprise-level plan, accounts for 25% of Shopify’s total revenue.
• The platform is growing consistently with the subscription revenue alone contributing $1.7 billion.
• Shopify’s global expansion strategy has boosted its revenue from international markets by 35% in 2023.
• Recurring app charges from Shopify’s app ecosystem generate over $400 million annually.

Shopify’s impact on small businesses

There is no doubt that Shopify has highly benefited small businesses.

More than 80% of Shopify’s merchants are small and medium-sized businesses (SMBs).

Shopify’s tools and integrations have helped businesses grow their sales by an average of 30% annually. 

Entrepreneurs who use Shopify reported a 60% decrease in operational costs due to its built-in tools. 

Shopify’s POS system is used by over 1.3 million brick-and-mortar stores globally. 

Small businesses on Shopify also benefit from a 97% increase in cross-border sales with its localization features.

Number of online stores running on Shopify worldwide as of January 2025, by product category

• Apparel has 544,517 stores on shopify as of January 2025.
• Next, comes Home & Garden with 249,536 online stores on shopify.
• Shopify is home for 205,097 stores of Beauty & Fitness category across the world.
• The Pets & Animals category has a good number of stores too (43,400).

Shopify apps and features

1. Did you know that from marketing to logistics, over 50% of Shopify stores use apps to enhance their functionality.
2. And the Shopify App Store features more than 8,000 apps that offer solutions for inventory management, customer retention, and more.
3. Why does Shopify stand out? Shopify’s abandoned cart recovery feature that helps customers recover up to 30% of lost sales.
4. Merchants using Shopify’s email marketing tools see an average ROI of 4,200%.
5. The platform’s AI-driven features recommend products, increasing sales by 12% on average. 

Shopify’s competitive edge- What does the data suggest?

Shopify has the market share of 29% in total while its top competitor-WooCommerce has the market share of 18%. 

Note that Shopify has reached 175 countries across the world.

The average order value on Shopify is $85, but the average order value for competitors was $60. 

Quite interesting, right? Below we have curated a table for your understanding:

Conclusion

Shopify’s numbers speak for themselves—it’s a platform designed to empower businesses of all sizes. From robust tools to a thriving app ecosystem, Shopify has made it easier than ever to start, run, and scale online stores. 

With its global reach, innovative features, and strong support for SMBs, Shopify continues to shape the future of e-commerce. And with our statistics you are now ready to leverage its potential for your business.

FAQs

How many stores use Shopify?

Shopify powers over 4.12 million active stores worldwide, making it one of the leading e-commerce platforms.

What is Shopify’s average order value?

Shopify’s average order value is $85, higher than many competing platforms.

How does Shopify support small businesses?

Shopify offers tools, apps, and integrations that help SMBs lower operational costs and boost sales by up to 30% annually.

What percentage of Shopify’s traffic is mobile?

Mobile devices account for 71% of Shopify’s total traffic, reflecting the shift toward mobile-first shopping experiences.

How much revenue does Shopify generate?

Shopify’s annual revenue reached $5.6 billion in 2023, with continued growth across international markets.

How does Shopify’s app ecosystem benefit merchants?

Shopify’s App Store features over 8,000 apps, helping merchants enhance functionality, recover lost sales, and increase ROI.

Sources

1. Statista. Shopify Usage Statistics and Market Share
2. Shopify. Global Sales Trends 2023
3. Forbes. How Shopify is Shaping E-Commerce
4. HubSpot. E-Commerce Trends and Shopify’s Growth
5. Business Insider. Mobile Shopping Insights
6. Harvard Business Review. Shopify’s Role in Supporting SMBs
7. Statista. Shopify stores