8 Best eCommerce Marketing Tools to Double Your Sales in 2025

Being in eCommerce in 2025 means competing against millions of other stores. In fact, if you walk into any coffee shop, you'll hear someone talking about their ‘side hustle’ or ‘online business.’ Everyone's selling something online these days.

However, even with all that competition, you don't need to outspend Amazon to win. 

All you need is a good mix of eCommerce marketing tools to automate or at least simplify some of your marketing.

Today, we're introducing you to your eCommerce marketing starter pack. 

eCommerce marketing tools at a glance

1. Cropink for ad automation

Creating catalog ads at scale is one of those jobs that sounds simple until you actually try to do it.

You start with a product feed full of SKUs, then realize you need to create hundreds of ads that are not only visually appealing but also accurate, on-brand, and ready to go live across different channels. 

Doing that manually, especially if your catalog is always changing, is exhausting.

Cropink can help you skip that manual process.

Using Cropink, you can upload your product data, either as a file or via a feed URL, and Cropink starts generating catalog ads automatically. 

If you want something quick, you can use one of the free, fully customizable templates. If you have a designer on the team, there's a Figma plugin that gives you full creative control.

You can add reviews, highlight discounts, call out features, and apply customized backgrounds to your catalog ads and style to match your brand.

The best part is, once it's set up, the system updates itself. If your feed changes, your ads reflect those changes automatically.

Key features

• Sync your catalog via Shopify, Meta, or XML
• Use a brand kit to keep every ad visually consistent
• Automatically update creatives when your product feed changes
• Highlight pricing, reviews, and other dynamic data using flexible rules
• Customize layouts with your own fonts, backgrounds, and visual styles
• Share templates and assets across teams
• Schedule campaigns in advance so you're not scrambling last minute

Pricing

• Free plan for your first 100 products
• Paid plans start at $39/month for 500 products

2. Feedink to simplify catalog management

If you’ve ever tried submitting your catalog to Google, Meta, TikTok, or Criteo, you already know how picky each platform can be. Now, if you were to honor these standards manually, you'd take forever to get it right.

Fortunately, Feedink is one of the most reliable product feed management platforms available today.

This tool takes your product file, whether that’s XML, CSV, or via an API, and turns it into a structured, channel-ready feed.

You can then submit your catalog to hundreds of destinations, including shopping engines, affiliate networks, marketplaces, and price comparison sites.

You don't have to be the most technical person to make changes to Feedink. The platform uses an easy, rule-based system that lets you tweak your product data without touching your source file. If a product is missing a description, has the wrong image, or needs a price adjustment, you can fix it right from the dashboard.

If something goes wrong, Feedink checks for major errors like large product drops and blocks those updates to protect your campaigns.

Should you invest in such a tool?

100%. Research shows that advertisers with optimized data feeds get 34% more clicks on their shopping ads.

Key features

• Import product data via XML, CSV, API, or automatic crawling
• Modify and optimize data using over 100 types of rules
• Built-in protection against feed errors and large product drops
• Real-time preview before you push changes live
• Google Analytics integration for campaign performance insights
• Email alerts for major updates or problems
• Historical logs and downloadable data exports
• Supports Google, Meta, TikTok, Criteo, Snapchat, and 100s of other channels and markets

Pricing

• Free plan available
• Paid plans start at $99/month

3. Omnisend for AI-powered email marketing

Omnisend gives you everything you need to automate welcome emails, abandoned cart recovery, and post-purchase follow-ups.

This AI-powered tool comes with a ready-to-use library of email templates and automation workflows. You can create campaigns using a simple drag-and-drop builder and personalize them with customer data you already have.

You also get unlimited segments that update in real time. In short, you can group your audience by shopping behavior, email engagement, or campaign history, and always send the right message at the right time.

Omnisend isn’t limited to email either. It also supports SMS, web push notifications, Facebook, and Google retargeting sync.

Best of all, it connects easily with most eCommerce platforms, including Shopify, WooCommerce, Wix, Shoplazza, and WordPress.

Key features

• Pre-built email templates and automation workflows
• Drag-and-drop email builder
• Real-time audience segmentation
• Customizable, TCPA and GDPR-compliant forms
• Dynamic discount codes and product recommendations
• Sales dashboard with campaign and automation reports
• Omnichannel features, including SMS, web push, and retargeting sync

Pricing

• Free plan for up to 250 contacts
• Paid plans start at $11.20/month

4. ROI Hunter to find winning products

Roi Hunter shows you data-backed insights about which products are worth promoting. 

This product performance software connects your product catalog with data from your ad platforms, analytics tools, and custom sources. It then gives you one place to review how each SKU is performing across Meta, Google, and more.

You can see which products are driving conversions, which ones are dead stock, and which are draining budget without delivering sales. ROI Hunter groups them automatically into categories like bestsellers, underperformers, new arrivals, and fragmented stock. 

You can also make dynamic product ads using static images. 

However, if you want better creative control and more of a plug-and-play tool, consider these ROI Hunter alternatives. 

Key features

• Merge feed-level data with Google Analytics and campaign performance
• Product Performance Management (PPM) features
• Categorize products by real-time performance
• Build product-based ad creatives from static images

Pricing

• No free trial
• Pricing ranges from 1 to 5% of your ad spend

5. Google Analytics to review traffic sources and user behavior

You’ve launched your store, traffic is coming in, and orders are trickling through, but do you know exactly where your customers are coming from, and what they are doing before they buy or leave?

Google Analytics helps you figure that out.

It gives you a clear view of how people find your store, what pages they visit, how long they stay, and where they drop off. 

You can track performance across traffic sources like search, social, email, and referrals, and understand how each one contributes to your sales.

It also helps you measure key actions like product views, add-to-carts, and completed purchases. 

If you’re running ads, you can connect your account with Google Ads to measure return on ad spend (ROAS) and click-through rates (CTRs). 

Key features

• Track where your website traffic is coming from
• See which products or pages users visit most often
• Track how long visitors stay on your site
• Measure conversions like purchases, sign-ups, or button clicks
• View user behavior flow to understand how visitors move through your site
• Compare performance across different devices like mobile, tablet, and desktop
• Set up goals to track actions such as completed purchases or checkout initiations
• Segment your audience by location, device, or traffic source for more in-depth insights
• Integrate with Google Ads to measure campaign performance 

Pricing

• Free generous plan
• GA360 starts at around $50,000 per year for enterprise brands

6. Hotjar to understand user behavior

Google Analytics tells you what happened on your site, but Hotjar shows you why it happened.

Hotjar gives you visual feedback on how people are interacting with your site via session recordings and heatmaps. 

You can watch session recordings to see what they click, how far they scroll, and where they get stuck. If a user abandons their cart right after opening the shipping page, you’ll see it happen.

Heatmaps, on the other hand, help you understand what’s drawing attention and what’s being missed entirely. This data is handy when tweaking layouts, moving CTAs, or improving site usability.

Hotjar also lets you run surveys to ask users directly what's confusing them or what they need to complete their purchase. 

Key features

• Watch screen recordings of how users navigate your site
• Use heatmaps to see where people click and spend the most time
• Collect feedback directly from users through on-site surveys and suggestion boxes
• Analyze where users drop off in multi-step flows like checkout
• Trigger surveys based on user behavior, like exit intent or time spent
• Segment recordings by device, country, or behavior to spot patterns
• Integrate with tools like Google Analytics, HubSpot, and Slack
• Invite unlimited team members to collaborate and view insights

Pricing

• Free plan for up to 35 daily sessions
• Paid plans start at $39/month for 100 sessions

7. Shopify to host your eCommerce store

Our working theory was that you had already set up your eCommerce store and were looking for additional tools to make it better.

But if you haven't, Shopify is probably the most well-known and easiest platform to host your store on. 

Because it's super popular (2,513,618 live stores as of 2025), virtually any tool you want to use will probably integrate with Shopify.

The best thing about Shopify is how it can accommodate a little craft online eCommerce store all the way up to a large store like Gymshark with $500M+ sales annually.

It comes with themes to help you design quickly, and even AI integrations to customize these themes. Shopify also provides a built-in checkout.

However, it's not the only platform to host your store. You can also use any one of these Shopify alternatives if you want to explore other options. 

However, if you're already on Shopify, you might want to check out some of the best Shopify stores for inspiration or learn how to get customers on Shopify with one of these Shopify advertising strategies.

Key features

• Build and customize an online store with drag-and-drop templates
• Create discount codes and automatic promotions to boost sales
• Track orders, inventory, and customer data in one centralized dashboard
• Set up email marketing campaigns directly from your Shopify dashboard
• Integrate with Facebook, Instagram, TikTok, and Google for multichannel selling
• Use built-in analytics to monitor traffic, sales trends, and customer behavior
• Collect and manage customer reviews and product ratings
• Access to thousands of apps to extend your marketing capabilities

Pricing

• $1/month for the first 3 months on select plans
• Paid plans start at $39/month. For a full breakdown, see our Shopify pricing guide

8. ReferralCandy to simplify referral marketing management

Some of your happiest customers would gladly refer their friends if you gave them a nudge. This is exactly what ReferralCandy helps you do.

You set the reward, such as a discount, store credit, cash, or something custom, and ReferralCandy takes care of the tracking, attribution, and delivery. 

ReferralCandy can plug into your Shopify store and connect with platforms like Meta, Google Analytics, and WordPress. You can embed referral links into customer accounts or trigger them after checkout with a simple widget.

The latest referral marketing statistics show that referred customers bring in 25% more profit and are 18% more loyal than regular ones. So this is one of those tools that can actually pay for itself.

ReferralCandy also offers fraud protection to block self-referrals and shady orders, which is one less thing to worry about.

Key features

• Reward customers with discounts, credit, or cash
• Track referrals in real time
• Auto-detect and block fraud or abuse
• Embed referral links or show post-purchase widgets
• Works with Shopify, Meta, WordPress, and Google Analytics

Pricing

• 14-day free trial
• $79/month plus 3.5% of referral sales

Tips to choose the best eCommerce marketing tools

Before adding anything to your stack, think about what you're actually trying to solve. Is it traffic? Conversions? Retention? After that, assess these #3 more things:

1. Consider your team size 

Some tools, such as ROI Hunter, are built for bigger teams with dedicated analysts. If you are a small team, such a tool will give you more work, not help you scale. In the event that you’re a small team or a one-man show, go for plug-and-play tools like Cropink, Omnisend, and Shopify since setting them up is quite simple.

2. Match tools to your current growth stage

If you’re building momentum through ads, go for catalog automation and product insights with tools like Cropink or ROI Hunter. For stores with high traffic but low conversions, Hotjar can show what’s going wrong on key pages.

3. Look for tools that work well with your store setup

Most tools in this guide integrate directly with Shopify, Google Analytics, or Meta. Choosing such tools that connect easily will save you hours of setup and avoid workflow disruptions.

Summary and recommendation

You don’t need all #8 eCommerce marketing tools to double your sales. What you need are a few tools that will help you get the basics right.

Start by setting up Google Analytics properly so you can measure what’s working. Then build on that foundation with Cropink and Feedink to run efficient product ads without doing everything manually.

Once that’s in place, use Omnisend to recover abandoned carts and send timely, automated follow-ups. As your store grows, you can layer in more advanced tools like ROI Hunter to dig more in-depth into product performance and budget allocation.

If you're still unsure where to begin, take a step back and ask yourself which tools will move the needle and which ones will only add complexity with no clear ROI.

FAQs

Sources

1. Number Analytics. 10 Statistics on Feed Optimization Impact in Advertising Today
2. Cropink. How Many Shopify Stores Are There? Global Data & Trends
3. Cropink. 40+ Referral Marketing Statistics Your Competitors Don't Know Yet