7 Must-Have PPC Agency Tools for the Overwhelmed Agency Marketer

Handling PPC for one brand is tough enough. Doing it for 10 or more clients will be the fastest road to burnout and weak results if you don't have the right tech stack.

Between optimizing campaigns and generating client reports, you’ll likely find yourself spending more time managing tasks than making performance improvements. 

The solution is working with the proper PPC management software.

That’s why, in today’s guide, we cover #7 essential PPC agency tools to streamline multi-account management and help you deliver better results across all your client campaigns.

What are the best PPC tools for agencies in 2025?

1. Cropink – best for dynamic catalog ad creation

Cropink helps agencies create and manage dynamic catalog ads at scale across Meta, TikTok, and Snapchat. If you're running campaigns for eCommerce clients with large product catalogs, this tool will save you hours every week.

Rather than manually updating hundreds of product ads when prices or inventory change, Cropink does it automatically.

You can connect your client's product feed via Shopify, Meta, or XML, and the platform updates catalog ads in real time as the feed changes. There's no manual intervention needed.

Cropink comes with an integrated designer tool with hundreds of ready-made templates across multiple industries and seasonal campaigns. You can upload brand assets like logos, colors, and fonts to maintain consistency, then apply them across all templates.

For agencies managing multiple clients, you can organize work into separate teams and projects, assign role-based access to team members, and send preview links directly to clients for approval.

Cropink also has a campaign scheduler and rules engine, so you can set catalog ads to run automatically on specific dates without logging back in. If you need more in-depth customization, there's a Figma integration for more advanced design work.

Key features

• Built-in design tool that lets you easily create catalog ads at scale
• Hundreds of templates across multiple niches and campaign seasons
• Brand kit features that let you add multiple logos, colors, and fonts
• Syncs catalogs via Shopify, Meta, or XML
• Works across Facebook, Instagram, Meta, TikTok, and Snapchat ads
• Multi-project setup with role-based access for teams and clients
• Campaign scheduler and rules engine to automate when and how catalog ads run
• Connects directly to your client's Facebook ad account

Pricing

• Free forever plan for 25 products
• $39 per month for 100 products

2. Facebook Ads Library— best for ad inspiration and competitor tracking

Meta Ads Library is a free, searchable database of every active and inactive ad running across Facebook, Instagram, and Messenger. If you need quick competitive intelligence without paying for premium tools, this is where you start.

You can search for any brand or competitor and see exactly what they're running. 

Each ad shows when it first went live, which platforms it's running on, whether it's part of an A/B test, and the full creative, including images, copy, and landing pages.

The filtering options let you narrow results by language, advertiser, platform, media type, active status, and date range. 

Thanks to these features, it's easy to spot trends in your clients' industries, validate creative directions before pitching them, or justify strategic recommendations with actual campaign data.

If a client asks why their competitor is outperforming them or questions your creative strategy, you can pull up ads within minutes. 

It's also useful for tracking how brands adjust their messaging over time or identifying seasonal patterns across different verticals.

The biggest limitation is that it only covers Meta platforms. 

There's also no built-in analytics, so you'll need to manually track insights or document findings elsewhere. But for what it does, and for free, it's hard to beat for agencies running Meta campaigns.

Key features

• Searchable database of all active and inactive ads across Meta platforms
• View full ad creative, including images, video, copy, and landing pages
• See when ads first went live and how long they've been running
• Filter by language, advertiser, platform, media type, active status, and date range
• Monitor A/B tests and ad variations to spot top-performing strategies
• Free and accessible to anyone

Pricing

• Completely free to use

3. Google Ads Transparency Center - best for Google Ads spying

This is Google’s version of the Meta Ads Library. It’s a searchable hub showing all active ads on Google platforms, including YouTube, Search, and Display, and a must-have PPC competitive intelligence research tool for agencies running Google campaigns.

What sets Google Ads Library apart from Meta's library is the depth of advertiser-level insights. 

You get total ad counts, spend regions, and format breakdowns for each advertiser. This way, it’s easier to benchmark competitor activity and understand the scale of their campaigns.

You can search by advertiser name or website, then filter results by time period, platform, and ad creative formats. 

If you need to monitor compliance, track messaging changes, or uncover seasonal strategies in your clients' industries, this tool gives you the visibility to do it without guessing.

It's particularly useful when a client wants to know what their competitors are doing on YouTube or Search, or when you're building a case for budget allocation across Google platforms.

The interface isn't as polished as Meta Ads Library, and like its counterpart, there's no built-in reporting. You'll need to manually track or export data for client presentations.

Key features

• Searchable database of all active ads across Google platforms, including YouTube, Search, and Display
• View ad creative, including images, video, copy, and landing pages
• Search by advertiser name or website to uncover competitor campaigns
• Filter results by time, platform, and ad format
• Provides advertiser-level insights such as total ad counts, spend regions, and formats used

Pricing

• Google Ads Transparency Center is free to use

4. SpyFu- competitor keyword & ad intelligence tool

SpyFu is a competitive intelligence platform for PPC and SEO. 

It shows you which keywords competitors are bidding on, what ad copy they're using, and how much they're spending across Google Search and Display.

Most agencies use Google Keyword Planner for keyword research, but with SpyFu, you can access bidding history, ad copy variations, and estimated budgets of competing ads. 

SpyFu also helps you quickly identify opportunities without starting from scratch. 

You can see which keywords competitors rank for organically and in paid search, spot gaps in your clients' targeting, and find expensive keywords that aren't delivering results.

In addition to all this, the Spyfu tracks rankings and traffic trends across Google, Bing, and Yahoo. 

You can monitor your clients' ad positions, check impression share, and get suggestions for campaign growth based on competitor activity.

SpyFu is more affordable than tools like Semrush if your priority is PPC insights rather than a full SEO suite. 

The interface is straightforward, and the data aligns well with real-world campaign performance, which makes it easier to justify recommendations to clients.

The main drawbacks are occasional performance issues. Some users report freezes and crashes, and there can be mismatches between real-time data and what SpyFu displays. The reporting features are also harder to navigate than they should be.

Key features

• See where any business shows up on Google and what ads and keywords they are using, so you can spot opportunities for your clients
• Keyword suggestions to improve both paid search and SEO performance
• Track rankings and traffic trends across Google, Bing, and Yahoo for all your accounts
• Quickly find competitor PPC keywords, including estimated clicks and costs, without any download limits
• Discover keywords your competitors are using that you aren’t yet targeting
• Identify expensive keywords in your campaigns that are underperforming so you can save your clients money
• Keep an eye on your own ad rankings and impression share, and get suggestions for growing your campaigns

Pricing

• No free plan
• Basic plan starts at $39 while agency plans start at $249 per month

5. Supermetrics- best for cross-platform reporting

Supermetrics pulls performance data from multiple ad platforms into centralized dashboards like Looker Studio, Power BI, or Google Sheets. 

Agencies love it because it eliminates hours of manual copy-pasting each week. 

You can pull data from Google Analytics, Facebook Ads, Shopify, HubSpot, and dozens of other platforms into one report. Client calls become easier when all the numbers live in a single dashboard instead of scattered across tabs.

Supermetrics comes with prebuilt marketing data pipelines, so setup is quick, even if you don't have technical team members on board. You can also import custom data manually or from offline sources, which helps when clients use proprietary systems or niche platforms.

We also like that you can combine performance data from multiple paid channels to show total spend, conversions, and campaign ROI in one view. 

Key features

• Centralize all your campaign data from major platforms like Google Analytics, Facebook Ads, Shopify, and HubSpot
• Import custom data manually or from offline sources, so every insight stays in one place
• Custom-built integrations for APIs or proprietary systems
• Organize and filter campaigns using naming conventions to analyze results by region, channel, or objective
• Integrates smoothly with BI tools like Looker Studio and Power BI for more in-depth insights and visual dashboards
• Exports directly into Google Sheets or Excel, saving hours of manual copy-pasting each week

Pricing

• 14-day-free trial
• Cost depends on the data visualization tools you choose

6. Birch (Revealbot)- best for multi-account PPC automation

Birch automates ad rules across Meta, Google, TikTok, and Snapchat so agencies can stop babysitting campaigns. 

It handles the repetitive work of pausing underperforming ads and scaling winners based on conditions you set up front.

You can create complex rules using AND/OR logic and compare metrics across different time periods to trigger actions automatically. 

The platform highlights which campaigns are improving and which creatives are losing traction. It groups creatives into smart sets, automatically tags new campaigns as they launch, and can even turn high-performing organic posts into paid ads when they hit your benchmarks.

It also has creative insights and trend alerts that help you catch ad fatigue before it kills performance. 

You’ll also appreciate how Birch builds cross-platform performance reports on schedule while still supporting white-label branding for client presentations.

Key features

• Automate ad management across Meta, Google, TikTok, and Snapchat from one dashboard
• Create complex rules using AND/OR logic and compare metrics across different time periods
• Highlight top-performing and underperforming ads so you can act fast on what’s working
• Turn high-performing organic posts into paid ads automatically when they meet your custom conditions
• Build cross-platform performance reports on schedule and support white-label branding for client reports
• Provide creative insights and trend alerts so you know which ads are gaining traction and which need to be refreshed

Pricing

• 14-day-free trial
• Paid plans start at $45 per month

7. Madgicx- best for creative and ad optimization

Madgicx is an AI-powered platform built solely for Meta Ads. It tackles one of the biggest headaches agencies face when running Meta campaigns: figuring out which creatives work and why.

Most agencies waste hours pulling data from fragmented dashboards, manually piecing together performance insights, and trying to explain to clients which ad produced results. 

Madgicx consolidates that entire process into one interface that shows you exactly which visuals, copy, and audience combinations bring conversions.

On top of that, Madgicx runs AI-powered account audits to identify wasted spend and growth opportunities you'd likely miss in manual reviews. 

It also automates creative generation and testing, then launches high-performing ads without requiring you to build each variation by hand. 

The AI Ad Analyzer breaks down where your budget performs best across campaigns, ad sets, and creative elements so you can reallocate spend intelligently.

You can see why certain ads work and replicate that success across other clients instead of guessing what might perform next.

Key features

• AI-powered account audits that identify wasted spend and new growth opportunities
• Automated creative generation and testing for Meta Ads
• Ad launch automation that deploys high-performing creatives instantly
• Real-time creative performance tracking with detailed insights
• AI Ad Analyzer that shows where your budget performs best
• Creative analytics to compare visuals, copy, and audience combinations

Pricing

• 7-day free trial
• Paid plans begin at $58 per month

How to choose the best PPC agency tool

Here's how to build a stack that matches your operational needs without overspending on features you won't use.

Small agencies (1-5 clients)

Cropink + SpyFu + Supermetrics

This combination covers the #3 biggest time sinks for small agencies: 

• Creative production
• Keyword research
• And client reporting

Cropink handles catalog ad creation at scale, so you're not manually updating product ads every time inventory or pricing changes. 

On the other hand, SpyFu gives you competitor intelligence and keyword insights without the cost of enterprise tools like Semrush. 

Finally, Supermetrics consolidates all your client data into one dashboard, eliminating hours of manual reporting each week.

Mid-size teams (6-15 clients)

Cropink + SpyFu+ Revealbot + Madgicx + Supermetrics

At this stage, you're managing enough campaigns that manual monitoring becomes unsustainable.

Revealbot will help you automate ad rules across multiple platforms, so you're not constantly pausing underperforming ads or adjusting bids manually.

Madgicx will assist with creative analytics for Meta campaigns and help you understand what's working and why. This combination will help you scale campaigns faster and catch problems before they drain client budgets.

Large agencies (16+ clients)

Use all seven tools for end-to-end automation. 

Every hour spent on manual tasks is an hour you're not growing accounts or acquiring new clients.

Add Facebook Ads Library and Google Ads Transparency Center to your stack for free competitive intelligence across Meta and Google. 

These ad spying tools will help you validate creative strategies and benchmark competitor activity with actual campaign data. 

You're already paying for premium tools and might just as well layer in the free resources to strengthen your research capabilities.

Final recommendations

If you can only add one tool to your PPC agency tools, we recommend choosing one that will save you the most time. If competitor research takes hours, grab SpyFu. If you're managing eCommerce clients with large catalogs, Cropink eliminates the repetitive work of updating product ads manually.

In short, start with the tool that solves your biggest bottleneck, then build your stack as client volume grows. 

Many agencies find that creative automation and reporting deliver the fastest ROI since those tasks consume the most weekly hours.

Want to see how much time you can actually save with creative automation? 

Try Cropink free and watch one product feed turn into hundreds of polished catalog ads, ready to launch in just minutes.

FAQs

Sources

1. Best PPC Tools in Digital Marketing (8 Worth Your Money)