6 Marpipe Alternatives With Better Pricing or Features in 2025

Marpipe offers creative automation and vigorous multivariate testing, but it has some drawbacks you might want to avoid.

According to a Trustpilot review, their $400 plan only lets you test one design per campaign, which is no doubt limiting if you desperately need to test different ideas at once. The price point can also be too high for smaller catalogs.

Also, while Marpipe has excellent core testing features, it doesn’t cover everything some all-in-one platforms do to simplify managing ads.

If you need more flexibility or a broader feature set, it makes sense to explore other options. 

You’ve come to the right place. Our article will help you figure out which Marpipe alternatives fit your budget and goals best.

At a glance

6 best Marpipe alternatives

After digging through reviews, we’ve narrowed down the top #6 alternatives to Marpipe. 

Read on to see how they compare and why they might be a better fit for your needs.

1. Cropink

Cropink is a dynamic catalog ad platform designed to simplify how you manage and update your product ads. 

It lets you plan and automate your catalog ad designs around campaign schedules like seasonal promotions, price drops, or product launches. 

Unlike some tools limited to Meta channels, Cropink works across multiple platforms, including Snap, Pinterest, and TikTok catalog ads.

It’s a great fit for eCommerce and direct-to-consumer brands.

This tool is easy to use and comes with dynamic templates that keep your ads fresh and relevant, no matter how large your product catalog or how many channels you manage. 

Cropink focuses on ease of use and flexible ad updates across multiple platforms, not just Meta channels. 

It automatically updates catalog ads based on your campaign schedule without extra fees. 

Marpipe, on the other hand, limits you to testing only one design per campaign on their $400 plan and charges extra for daily live updates.

Another key difference is that Cropink offers dynamic templates with in-depth customization through a Figma plugin. Marpipe is strong on multivariate testing but has a narrower feature set focused mainly on Facebook and Instagram.

Cropink is built for brands that want flexibility, cross-channel reach, and automated updates, while Marpipe suits those prioritizing multivariate testing within Meta’s ecosystem.

Key Features

• Connect your product feed to automate ad creation
• Plan and automate catalog ad designs around campaign schedules like seasonal promotions, price drops, or product launches
• Automatic updates to catalog ads based on your schedule with no extra fees
• Figma plugin for advanced customization or building designs from scratch
• Supports multiple channels beyond Facebook and Instagram, like TikTok, Snap, and Pinterest
• User-friendly interface with dynamic templates that keep ads fresh and relevant regardless of catalog size or number of channels

Pricing

A free forever plan for the first 100 products. Paid plans give you access to all our tools. What varies is the number of products in each plan. The lowest-paid plan starts at only $39. That’s a big difference from Marpipe’s $399.

Best for

eCommerce brands and agencies that need affordable, flexible catalog ad automation across multiple platforms

2. Socioh

Socioh is a product feed tool that helps you create on-brand catalog ads with conversion-driven messaging.

One major difference from Marpipe is that Socioh’s creative team works with you to create the most effective designs for your dynamic product ads (DPAs).

Every plan includes white-glove design support, built-in A/B testing, and performance reporting. All these make it a good option for teams who want a more hands-on, done-for-you experience.

Key Features

• Fully managed product feed with rule-based automation
• Edit DPA/DABA ads without losing valuable campaign learnings
• 100s of editable branded catalog templates, plus the ability to upload your own
• Test multiple designs within the same catalog and get detailed performance reports
• Powerful audience targeting system that goes beyond basic demographics

Pricing

Socioh's Starter plan costs $750 for businesses under $250k monthly revenue. Yes, that's higher than Marpipe's $399 starting price, but here's the thing: there aren't as many paid add-ons like you'd find with Marpipe. What you see is closer to what you get.

They don't offer a free trial, though, which might be a dealbreaker if you want to test before committing.

Best for 

Mid-market eCommerce brands that want professional design support and don't mind paying premium prices for managed services.

3. Hunch

Hunch helps marketers scale creative production and launch paid social campaigns faster using automation and AI.

Where Marpipe focuses on multivariate testing within Meta’s ecosystem, Hunch goes broader. 

It lets you automate campaign launches, build dynamic product sets based on performance, and even trigger ads using weather, countdowns, or other live conditions. 

You can also create product-level videos and test up to 20 completely different templates in a single catalog campaign, each with its own message, CTA, and design.

Key Features

• Auto-update large-scale campaigns without manual intervention
• Weather-based, countdown, live odds, and hyper-localization ad automation
• Product sets built by performance data
• Product-level video capabilities
• AI-focused creative generation
• Test up to 20 different templates with varying messaging and CTAs

Pricing

Hunch isn't as transparent about pricing on their website. 

Third-party sources put their pricing around €2,500/month, which definitely makes it more expensive than Marpipe's offering. 

It’s also more expensive than Cropink. If you’re curious how the two stack up, here’s a deeper dive into Cropink vs Hunch.

Best for 

Enterprise teams or high-volume advertisers who want powerful automation and are okay with a steeper learning curve (and price tag).

4. Celtra

Celtra is built for large teams that need to produce a high volume of creative work quickly. 

It automates design production, uses AI to optimize performance, and makes it easier to manage large cross-platform campaigns from a single dashboard.

The biggest difference with Marpipe is Celtra's AI-powered asset scoring system, which is more advanced than Marpipe's testing approach. 

It doesn’t just tell you which variation performed better. Celtra's AI scores your creative assets and predicts performance before you even launch them.

There’s also an AI Content Assistant to help you create copy variations or translations in seconds.

Key Features

• End-to-end creative production for static, animated, and video ads
• AI asset scoring that predicts performance before launch
• Automatic distribution with platform-specific formatting
• Team collaboration with in-platform feedback tools
• AI Content Assistant for copy and translation variations
• Multi-objective and audience testing capabilities

Pricing

Celtra uses custom pricing. According to 3rd party sources, there’s no free plan or trial, and the platform is generally seen as premium-tier in terms of cost.

Best for

Larger marketing teams that need to manage a high volume of creatives across multiple markets and platforms.

5. Confect

Confect addresses one of Marpipe's biggest limitations head-on: You can run up to 20 unique designs simultaneously across different ads, not just one design per campaign, like Marpipe restricts you to.

The platform lets you set a default design as your baseline, then customize variations tailored to specific ads and target audiences. 

It's built specifically for catalog ads with A/B testing tools designed around this format.

What's more, Confect updates your catalog ads automatically every hour. Compare that to Marpipe, which charges an extra $499 on their custom plan just to offer daily live updates.

Key Features

• Run up to 20 unique designs simultaneously in one campaign
• Built-in A/B testing tools specifically made for catalog ads
• Story catalog ads and video catalog ads are supported
• Automatic catalog ad updates every hour
• Full control with dynamic conditional rules for personalized catalog ads
• 9:16 catalog ads for Story and Reel placements
• Video catalog ads with product-level video from your catalog feed

Pricing

Their cheapest plan is $299/month, and they throw in a 30-day free trial with each plan. That's $100 less than what you'd pay for Marpipe's $399/month starting point, and you're getting way more design flexibility for your money.

But if you want a more affordable option that covers most of what Confect offers, we'd suggest checking out how Confect stacks up against both Marpipe and Cropink. You'll find a much better fit for your budget.

Best for 

eCommerce brands that need extensive creative testing capabilities and want more design flexibility than Marpipe offers.

6. Channable

Channable is a multichannel product feed management and ad automation platform. It’s designed for eCommerce teams that need to list, optimize, and advertise thousands of SKUs across global channels.

Compared to Marpipe, Channable focuses more on feed optimization and automated campaign creation than on multivariate testing. 

While Marpipe is great for experimenting with creative variations on Meta, Channable is better suited for teams managing complex product feeds across marketplaces like Google Shopping, Amazon, bol.com, and Meta.

Channable automatically categorizes products, adapts feeds to each platform’s formatting rules, and helps you build campaigns around segmented, high-performing products. 

That said, Channable isn’t as user-friendly as some other Marpipe alternatives. 

Several users report that setting up rules and navigating the platform can feel technical and hard to navigate.

Key Features

• Feed-based ad generator compatible with 2,500+ channels
• Dynamic campaign creation using performance labels and segmentation
• Built-in bid and budget optimization tools
• Pre-defined ad canvases and dynamic image templates
• Bulk product categorization and automated feed validation
• Real-time performance syncing across marketplaces

Pricing

Channable starts at €59/month for up to 5,000 products. It also includes a free trial for basic features. 

Tips to choose the best Marpipe alternatives

The best tool won’t really be determined by user reviews. It all comes down to your needs and budget, not what sounds good in a demo meeting. Here are #4 things to be aware of before you choose:

Start with your budget reality

If you're spending under $10k monthly on ads, paying $750+ for Socioh or €2,500 for Hunch probably doesn't make sense. Tools like Cropink ($39+), Channable (€59), or Confect ($299) will give you reliable automation without breaking your budget.

Think about your team's bandwidth

Do you want a done-for-you approach where someone else handles creative strategy? Socioh's white-glove service might be worth the premium. If your team prefers control and wants to build their own processes, Cropink or Confect gives you that flexibility.

Consider where you're actually advertising 

If you're only running Meta Catalog ads and need deep multivariate testing, Marpipe might still be your best bet. But if you're running campaigns across TikTok, Snap, Pinterest, and Meta, you’re better off with something like Cropink, which works everywhere.

Don't ignore the learning curve

Some platforms, such as Celtra and Hunch, are built for enterprise teams with dedicated specialists. If you're a small team wearing multiple hats, starting with something more accessible like Cropink makes more sense than wrestling with overly complex tools.

Summary and Recommendation

• Small to midsize eCommerce brands ($10k-$500k monthly ad spend): Go with Cropink. You get cross-platform automation, flexible scheduling, and dynamic templates starting at just $39.
• Brands who want done-for-you creative support: Socioh makes sense if you have the budget ($750+) and want their creative team to handle design strategy.
• Enterprise teams with complex automation needs: Hunch or Celtra are good options, but only if you have dedicated team members to manage them and budgets over $2k monthly.
• Brands focused heavily on creative testing: Confect gives you the most testing flexibility with 20 simultaneous designs and hourly updates for $299.
• Brands selling on multiple marketplaces: Channable supports 2,500+ channels like Amazon, eBay, Google, and Meta. You also get feed management and rule-based automation for €59/month.

If you're still unsure which direction to go, jump on Cropink's free plan and test it with your first 100 products. You'll quickly see how cross-platform automation compares to your current setup without any commitment.

If you want to learn more about Marpipe, check out:

• Marpipe Alternatives
• Marpipe vs. Cropink
• Marpipe vs. Hunch Ads
• Marpipe vs. Socioh
• Marpipe vs. Confect
• Marpipe vs. Adflow
• Marpipe vs. Feedr

FAQs

Sources

1. Marpipe. Marpipe Reviews
2. Marpipe. Marpipe vs Socioh
3. Cropink.Cropink vs. Hunch Ads [Why Marketers Are Switching to Cropink]
4. Confect. Marpipe Alternative
5. Cropink.Confect vs. Marpipe [Unlock More Ad Potential with Cropink]
6. Confect. Confect vs Marpipe