Best PPC Tools in Digital Marketing (8 Worth Your Money)
If your PPC campaigns are burning budget on the wrong keywords, your competitors are outbidding you, and you're spending hours on manual work that should be automated, you probably don't have the right tools. We tested dozens of PPC platforms and found 8 PPC marketing tools that solve the problems killing your campaign ROI.
Your PPC campaigns are burning budget on the wrong keywords. Your competitors are outbidding you on high-intent searches. And you're spending hours manually adjusting bids that could be automated.
Sound familiar?
The difference between profitable PPC campaigns and money pits comes down to having the right tools.
We've researched and tested dozens of PPC platforms and narrowed them down to 8 PPC tools in digital marketing that will simplify and improve your campaigns.
These tools handle the #3 areas where most campaigns fail: research (finding the right opportunities), creation (building ads that convert), and management (optimizing performance without the manual grunt work).
Here's what made the cut.
PPC marketing tools compared
| Tool | Price | Best For |
|---|---|---|
| Cropink | Free for 25 products; paid plans from $39/month | Automating catalog ad creation at scale for eCommerce businesses |
| Feedink | Free for 100 products; $99/month for 500 products | Reformatting product feeds for multiple platforms without manual work |
| Meta Ads Manager | Free | Managing Facebook and Instagram campaigns with full native control |
| Google Ads Editor | Free | Making bulk edits across Google Ads campaigns quickly |
| Minea | Free plan with 200 credits; paid from $49/month | Finding winning products and analyzing competitor ads |
| Optmyzr | $209/month | Automating PPC management across multiple platforms |
| Semrush Keyword Tool | From $99/month | Researching profitable keywords for Google Ads campaigns |
| CHEQ Essentials | $149/month | Blocking click fraud and protecting your ad budget |
1. Cropink for ad creatives at scale
There’s no single PPC ad that can perform well without an attention-grabbing or relatable creative.
In fact, creative quality can determine up to 75% of an ad's success.
You could use Canva or Adobe to design these creatives one by one. However, if you're an eCommerce business with hundreds or thousands of products, that approach won't do your campaigns any justice.
Cropink solves this problem by entirely automating catalog ad creation.
Let me show you how it works.
First, you input your product feed URL into Cropink. It pulls your product data, including images, names, prices, descriptions, and automatically generates hundreds of ad variations using your chosen template.
Cropink customizes each creative for the specific product while maintaining your brand guidelines (fonts, colors, logo placement).
With Cropink, updates happen automatically. So, for example, when a product's price changes or you swap an image in your feed, Cropink updates the ad creative without you touching it.
After generating the creatives, Cropink lets you export them to your preferred platform or directly link your Facebook ad account to start running ads.
What used to take days or require a design team now takes minutes. You can launch more variations, test faster, and scale winning campaigns without the creative bottleneck.
Key features
- Sync your catalog via Shopify, Meta, or XML
- Apply brand colors, fonts, and your logos
- Background remover and the ability to create custom backgrounds
- Add on-image text, customer reviews, price, etc
- Ability to map your product data dynamically into your catalog ad designs
- 100s of fully customizable templates for different seasons, sales, industries, etc
- A/B testing for your creatives
- Campaign scheduling
- Direct integration with Meta ads
- Figma plugin for full ad customization
- Automatic updates to catalog ads as product data changes
- Output feed preview plus feeds for Facebook, Instagram, Snapchat, and TikTok
Pricing
- Free forever plan for the first 25 products
- Paid plans start at $39 for 500 products.
- Team collaboration features plus permission controls
- Automatic feed updates to keep your ads fresh and relevant
- Schedule campaigns for peak seasons ahead of time
- Brand kit so all your ads are always on-brand
- No product-level videos at the moment
- Integration with 3rd party tools is limited
2. Feedink to optimize your catalogs
To outperform a highly digital marketplace, you can not survive advertising only on one platform. You’ll need an ecommerce store website, at the very least, one social platform, and email.
If you're manually reformatting your product catalog for each platform, you're wasting hours on repetitive work that's prone to errors. One wrong field mapping and your products won't even appear in search results.
That’s why you need a platform like Feedink.
This tool can take your product feed and create different formats that will fit the required data feed structures of multiple platforms.
Feedink handles field mapping, so your product titles, descriptions, prices, and images appear correctly everywhere.
From there, if you need to edit or update something, Feedink provides a rule-based system. This system allows you to bulk edit feeds without touching the original data.
Now you have a feed that you can submit to hundreds of channels or marketplaces, and even price comparison sites.
We also love how Feedink offers user logs so you can keep track of all the changes happening.
With Feedink, you don’t have to spend hours reformatting feeds and troubleshooting feed errors. It handles the technical work your products show up correctly on every platform, every time.
Key features
- Data import options for XML, JSON, API, CSV
- Hundreds of integrated channels, including social channels, marketplaces, and price comparison sites
- Dedicated crawler to download product data from your shop’s website
- Combine multiple data sources.
- Protection against product drops
- Automatically maps your product data
- 100 types of rules to manage your products
- Feed previews
- Link to Google Analytics to inform product performance.
Pricing
- Free plan for feeds with 100 or fewer products
- $99 for a maximum of 500 products and 5 channels
- Saves a lot of time by automatically formatting your product feeds for multiple platforms instead of doing it manually.
- The rule-based system allows easy editing and customization without needing technical skills.
- You can manage all your feeds in one place and send them to hundreds of channels or marketplaces.
- The user logs make it easy to track changes and maintain data accuracy.
- Flexibility in how you import your data
- A generous free plan
- Advanced customization or mapping rules may require some trial and error to get right.
- While it integrates with many platforms, some niche marketplaces may still require manual setup.
3. Meta Ads Manager to manage all your Facebook ads
When you're running ads on Facebook or Instagram, Meta Ads Manager isn't optional.
Yes, the interface has a learning curve, but once you understand it, Meta Ads Manager gives you granular control over every aspect of your campaigns that third-party tools can't replicate.
You can create ads from scratch or use existing posts, set precise audience targeting, and control Facebook ad budget allocation at the campaign, ad set, or ad level.
The platform also allows A/B testing built directly into your campaign structure, so you can test creative, copy, or audiences without external tools.
It also comes with some pretty nifty reporting features to let you know if your ads were a hit or a miss.
Meta Ads Manager is the only way to access Meta's full advertising capabilities. Third-party tools can supplement it, but they can't replace the native controls and data you get here.
For a complete walkthrough, check out our Meta Ads Manager Tutorial.
Key features
- Ad creation and editing tools
- Audience insights to help you with targeting
- Ability to A/B test at campaign, ad set, or ad creative level
- Budget management features, including budget limits, actual ad spend, and defining cost per result
- Real-time performance analytics and reporting dashboards
- Ad scheduling and delivery optimization options
- Integration with Meta Pixel for conversion tracking and remarketing
Pricing
- Meta Ads Manager is completely free
- Centralized dashboard for managing all Facebook and Instagram campaigns
- Flexible budgeting and targeting for any ad objective
- Detailed reporting helps identify high-performing ads quickly
- Built-in testing tools make optimization easy and data-driven
- Technical and takes time to get a hang of
- Strict ad policies and guidelines, which, if not followed, can lead to ad or account suspension
- Limited customer support when dealing with account or ad suspensions.
> See the options you have for contacting Facebook Ads support.
4. Google Ads Editor to manage all your Google ads
Google Ads Editor is a free platform for managing Google Ads at scale.
While the Google Ads web interface works fine for minor tweaks, Editor lets you make bulk changes across thousands of keywords, ads, or bids in minutes, which would take hours clicking through the web platform.
You can copy and paste entire campaigns with adjusted settings, which is useful when launching seasonal variations or testing new geos. You can also find and replace text across hundreds of ads at once.
Because it works offline, you can draft changes on the go and upload them when you're ready.
Editor also catches errors before you publish. It flags issues like missing headlines, broken URLs, or policy violations, so you don't waste budget on ads that won't run.
The tool provides performance data and optimization suggestions directly in the interface to help you spot underperforming keywords or ad groups and fix them without switching tabs.
Key features
- Offline campaign editing access
- Mobile app to edit campaigns on the go
- Tailored recommendations on bidding, ad creatives, or errors you need to fix
- Ability to make bulk changes across campaigns in your account
Pricing
- Google Ads Editor is free
- Available offline and as an app.
- Saves time by allowing bulk edits across multiple campaigns at once.
- Offers real-time performance insights and data analysis.
- Actionable recommendations to optimize campaigns and fix errors.
- Useful for managing multiple accounts or large-scale ad operations.
- Lacks full access to some advanced features available only in the online Google Ads dashboard.
- Requires manual syncing to push offline edits live
- Occasionally slow when you’re handling large amounts of data
- Because changes are made offline until posted, it can cause version conflicts or misalignment when multiple members are working on the same account.
5. Minea to discover winning products in your industry
Currently, 2.71 billion people shop online, and that number will rise to 3.6 billion people come 2029, according to the latest eCommerce statistics.
With such a huge market, best believe that competition is stiff and will only get worse from here.
So, how do you win over this huge customer base?
The answer comes down to selling a product that the market has a need for.
If you try to find a winning product manually, it will take you forever since you’ll need to dig through so much data. The best way to do it is to work with product research tools.
One of the best in the industry is Minea because you can search for popular and profitable products across multiple markets.
Minea also comes with a TikTok and Facebook ad library. This way, you can analyze top ads to understand what creative angles, messaging, and offers are driving sales.
But what you’ll find most useful is the sales tracker that shows you product pricing and the estimated revenue it brings in.
You’ll also get data on top influencers in your industry, should you wish to promote your products via influencer marketing.
Check out these other Minea alternatives if you need more functionalities for product research and competitor analysis.
Key features
- Meta and TikTok Ads library
- Detailed filters to find winning products and ads by age, location, time, or engagement
- Product search capabilities across Meta, Pinterest, and TikTok
- Over 200+ million products and ads to search through
- List of viral products
- Reverse image search to find similar products
- Supplier information and reviews
- One-click import to Shopify
Pricing
- Free limited plan with 200 credits
- Paid version starts from $49 per month
- Covers multiple platforms
- A huge library of products and ads
- Gives you competitor data and sales information
- Allows you to import directly to Shopify
- Occasionally, outdated product and ad information
- The large amount of data will be overwhelming at first use
6. Optmyzr for ad automation across search and social
Managing PPC campaigns today looks like logging into at least #5 different platforms, checking performance, adjusting bids, and updating budgets every single day.
That’s why you need Optmyzr. This platform helps paid media specialists manage cross-platform campaigns without the constant platform switching.
Optmyzr uses rule-based automation to handle repetitive tasks like pausing underperforming ads, adjusting bids based on performance thresholds, or reallocating budget to top-performing campaigns.
You set the parameters, and the platform executes changes automatically.
The tool also provides optimization recommendations based on your account data.
Because all your campaign data lives in one place, you can compare performance across platforms easily.
You’ll see which channel delivers the lowest cost per acquisition or which audience segments convert best without building custom reports on each native platform.
With Optmyzr, you’ll spend less time on admin and more time on strategy.
Key features
- Rule-based automation
- Automated reports and templates
- Budget controls and bidding across ad accounts
- Product feed management and product segmentation
- Data-backed AI recommendations
- PPC audits and recommended fixes
Pricing
- 14-day free trial
- The cheapest plan is $209 per month
- Detailed reporting that gives you a complete and unified view of all your ads
- Ad management for all major PPC platforms
- You’re able to customize your workflows from scratch or make use of AI to simplify them
- Lots of automation to save you time
- Plans are pretty high
- It might be too much if you are a small business
- A steep learning curve, especially for the budget planning features
7. Semrush for PPC Keyword research
Semrush has a lot of features, but since we are talking about PPC tools in digital marketing, we’ll narrow down on their PPC Keyword Tool.
This particular tool is most effective for Google Ads, especially if your goal is to find the keywords that’ll work best for your campaigns.
You can add all the keywords you need in bulk and even set negative keyword filters to prime your list for advertising.
Semrush’s PPC tools also have a section for recommending keywords and other campaign optimization suggestions.
Key features
- Allows you to import keywords from Semrush’s database, a file, or manually
- Lets you organize keywords into campaigns and ad groups with customizable match types and negative keywords.
- Automatically detects and removes duplicate keywords to keep your campaigns clean and efficient.
- Provides keyword recommendations to reveal missed opportunities and improve targeting.
- Enables easy export of campaign structures to CSV for seamless upload into Google Ads Editor.
Pricing
- No free plan
- Available under the Advertising Suite, which starts at $99 per month
- A large, frequently-updated keyword database.
- Automatic cleanup of your keyword list
- Advanced reporting and analytics for campaign improvement
- Flexible import and export features
- Saves time as it allows you to structure campaigns and ad groups inside the tool before pushing live
- Another additional cost if you already use the Semrush SEO plan
- Lots of features that might be overwhelming for a beginner
8. CHEQ Essentials to prevent click fraud
Did you know that 1 in 6 clicks in PPC campaigns is fraudulent? And do you know how much that costs businesses?
About $84 billion in annual losses.
There’s no doubt that if you leave your campaigns to chance, you’ll be dealing with a lot of bot traffic, and you can forget about achieving a good ROAS.
While no solution is 100% foolproof, investing in a click fraud prevention tool is one of the smartest moves you can make.
CHEQ Essentials is one such platform.
CHEQ uses behavioral analysis and machine learning to detect patterns that indicate fraud. When it identifies invalid traffic, it blocks it in real time across your Google Ads, Meta, and Microsoft.
The platform integrates with Google Analytics, so you can see the difference between human traffic and filtered invalid clicks.
CHEQ also provides detailed reports on fraud sources, whether it's competitors clicking your ads, bots from specific regions, or click farms.
You can later use this intelligence to adjust targeting and exclude high-risk sources proactively. Eventually, you'll improve your ROAS because you're now only paying for valid potential customers.
Key features
- Real-time monitoring of the traffic your ads attract
- Blocks botnets, automation tools, proxies, web crawlers, and fraudsters
- Data on the type of traffic your ads attract, so you can better optimize campaigns
- Customize fraud filters based on campaign objectives
- Prevents pixels from tracking bots, ensuring your ads reach real people only
Pricing
- 7-day free trial
- The paid version starts at $149 per month
- Easy to use and takes a few minutes to integrate
- Proactive IP BLOCKING
- Real-time monitoring of your campaigns
- Integrates with Google Analytics to give you a better overview of your campaign traffic
- Excellent and easy-to-understand reporting
- Not 100% accurate
- Some users have experienced drops in ad visibility when blocking invalid IP ranges too aggressively.
- Doesn’t work for social media PPC
Tips to choose the best PPC tools in digital marketing
Here are #3 considerations to make before settling on a PPC tool.
1. Start with your biggest pain point
Don't pick tools because they have impressive feature lists. Instead, identify what's slowing you down. Are you spending three hours a day reformatting product feeds? In that case, Feedink should be your first choice. Bleeding budget on fraudulent clicks? CHEQ should be a priority then. The best tool is the one that solves your most expensive problem right now.
2. Make free trials your friend
Most PPC tools offer free trials, but most people don’t take advantage. Don't just sign up and poke around. Come prepared with a campaign or problem to test. Spend the trial period actually using the tool in your workflow, and you'll know within days if it will save you time or money managing PPC ads.
3. Think about your current tech stack
A PPC tool that doesn't connect to your existing stack creates more work, not less. Before committing, verify it integrates with your ad platforms, analytics, and any other tools you use daily. If you're running Shopify, pick tools with native Shopify connections. If you live in Google Analytics, make sure your fraud prevention or automation tool feeds data there.
Summary and recommendation
The best PPC tools for digital marketing will not only make your campaigns easier, but they will also impact your bottom line.
Fortunately for you, this list has covered tools that address the most common bottlenecks that keep PPC campaigns from scaling profitably.
If you can only choose to invest in one tool at the moment, we recommend Cropink.
After all, you can have perfect keyword research, flawless audience targeting, and optimized bids, but if you're stuck creating product ads one by one, you'll never launch enough variations to find your winners.
That's exactly why we created Cropink.
We've seen too many eCommerce advertisers with profitable products fail to scale simply because they couldn't produce creatives fast enough.
Cropink eliminates that challenge entirely by automating catalog ad creation.
Cropink ensures your creative production never limits your growth. And with features like automatic feed updates, A/B testing, and direct Meta integration, you're not just creating ads faster; you're creating better-performing ads with less effort.
If you're ready to scale your ad creative without scaling your workload, start your free Cropink trial. It takes a few minutes to set up, and you don't even need a credit card to try it out.
Get your free forever plan here!
FAQs
Pay-Per-Click (PPC) is an online advertising model where you pay only when someone clicks on your ad.
Google Ads is the most widely used PPC platform, mainly because Google dominates global search traffic. Other popular options include Meta Ads, Microsoft Ads, and TikTok Ads.
Google Ads Editor, Cropink, and Feedink, to name a few, are examples of PPC marketing tools that can help you automate, optimize, and scale campaigns across multiple platforms without the manual work.
Sources
- Cropink. What Are Ad Creatives?
- Semrush. PPC Keyword Tool
- ClickPatrol. PPC click fraud study
Damaris is a Digital Marketing Specialist who writes about digital marketing and performance marketing. At Cropink, she creates data-driven content to help businesses run better ad campaigns for better performance and ROI.
Leszek is the Digital Growth Manager at Feedink & Cropink, specializing in organic growth for eCommerce and SaaS companies. His background includes roles at Poland's largest accommodation portal and FT1000 companies, with his work featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, and TechRepublic.
Related Articles
Discover the top Flyers AI alternatives that offer better creative automation, feed management, and ad optimization. Compare features, pricing, and benefits to find your best fit.
Explore the top #5 ROI Hunter alternatives that raise ad performance and streamline product feed management. Learn which tools deliver smarter targeting and higher returns.
We found #5 AdGen AI alternatives that crush it on creative control, workflow automation, and features that AdGen AI simply doesn't offer. Here's which ones are worth your investment.
Looking for Marpipe alternatives that better suit your eCommerce or DTC brand? This guide breaks down the top #6 tools to consider. You’ll learn what makes each one better than Marpipe and which is the best fit for your budget, catalog size, and ad goals.
Looking for smarter, faster, and more affordable ad automation tools? Explore 7 top Smartly.io alternatives for 2025—boost brand awareness by up to 80% with the right tool for your workflow and budget!
Adsmurai is robust, but not always easy or affordable to use. If you’re hitting creative limits or struggling with setup, this guide breaks down #6 tools that offer more control, simpler workflows, and pricing that fits your team. Find out which one matches your catalog ad needs.
If VistaCreate doesn’t check every box for you, you'll find this guide helpful. We’ve rounded up 5 alternatives to VistaCreate with better features, flexible pricing, and workflows built for marketers, e-commerce brands, and busy teams.
AdCreative.ai has some handy features, but it falls short when it comes to flexibility, support, and ecommerce needs. This guide breaks down 5 alternatives that offer better value, better reviews, and a smoother experience.
Making ads is time-consuming, repetitive, and expensive. These AI ad generators handle the complex parts of copywriting, design, and testing so you can focus on strategy and scale. If you're ready to work smarter, this guide will show you the top 7 tools to simplify your ad creation process.
Find 6 reliable Canva alternatives that are uncomplicated, more intuitive, or cheaper. We've selected tools that maintain Canva's ease of use while addressing common frustrations like customer service issues and recent price increases.
Hunch Ads costs €2,500/month and targets enterprise budgets, but plenty of alternatives deliver similar dynamic ad automation for 90% less. This guide compares 6 Hunch Ads alternatives to help you find the right tool for your budget and needs.
If you're not yet sold on Minea, you have 6 other alternatives you can use to access massive ad libraries (100M+ and counting) so you can uncover profitable products and make your ecommerce business a little easier to run.
How Can Cropink Help?
Start with Cropink is easy and free
No credit card required