9 Examples of Brilliant Product Ads
Brands compete for attention in a crowded market, but some product ads truly stand out. From Coca-Cola’s personalized bottles to Old Spice’s humor-driven campaigns, this article explores iconic ads that shaped consumer behavior—and what makes them so effective.
The market is currently full of brands offering their products and struggling to show their product as a different one. The consumers have a freedom to pick products from multiple pricing tiers, as well as follow other factors. These may include sustainability, culture code, or just preferences.
As the result, brands do their best to reach the buyers with their ads, effectively flooding every channel imaginable. Yet there is one category of product ads that always stand out.
Brilliant ones.
What Are Product Ads?
Product ads are a form of communication that aims to convince, persuade, or encourage customers to buy a particular product. Depending on the context, it requires numerous methods and channels, as well as smart team to deliver the message and creation.
The common goals for product advertising include:
- Increasing sales
- Boosting brand awareness
- Emphasizing the differences with competitive products
9 Product Ads Examples
Product ads can be as simple as showing the product with a price, or as sophisticated as mocking the competition in a witty way or encouraging hundreds people to dig through piles of Coke bottles in search for THAT ONE DESIRED!
Always #like a Girl
Always is one of the iconic female hygiene brands that shapes the narrative around menstruation and being woman. The brand has launched #LikeAGirl ad campaign in 2014, aiming to transform this particular phase in ears of the audience. The aim was to change its meaning from derogative to empowering, showing that doing something "like a girl" can mean "right way, strong, creatively".
https://www.youtube.com/watch?v=dxrPeFKtUwQ
As the effect, 94% of girls surveyed agree that the campaign helps girls feel more confident and 3x more girls claim to have positive associations with "like a girl" phrase, showing how digital advertising can actually make the World a better place.
Coca Cola Share a coke campaign
Arguably the best example of innovative advertising campaign, Coca Cola has found a way to transform a commodity (a bottled soft drink seen everywhere in the world) into a personalized product with a touch of luxury.
The company decided to infuse the brand image with names, so one can find a name on the bottle, either one's name or some significant other's. With this marketing strategy, the company has built-in the excitement into one of the best-established brand in the world. Also, people were eager to share the images of them holding a bottle with their name, effectively perpetuating promotional messages throughout the social media, in a grassroots way.
Old Spice: The man Your man could smell like
Old Spice's "the man your man could smell like" campaign shows how successful brand can be when using humor and witty messaging to promote products. The brand has delivered an over-the-top persona embodying the Old Spice man, overly manly and super-confident. The persona has been seen in print advertising, social media ads, magazine ads, and video ads both in TV and on the internet.
The brand has also delivered a series of videos responding to popular comments seen in social and digital platforms, going further into the humorous direction, keeping the brand's identity.
The iconic tv commercials were also parodied and rephrased multiple tines, either on online platforms, or in TV, including one of episodes of Sesame Street.
Snickers: You are not you when you are hungry
It is proven that hunger negatively affects attitude and cognitive abilities, and this knowledge was used in marketing strategies of multiple FMCG brands. Snickers' "You are not you when you are hungry" was one of the best ad campaigns using this message, showing in a humorous way how hungry people change their behavior.
https://www.youtube.com/watch?v=dbpFpjLVabA
Humorous ads were seen reaching broad audiences using various channels, including social media, print ads, and mobile advertising among others.
Dove: real beauty camopaign
Dove Real Beauty Campaign is one of the best advertisement examples of being socially conscious messaging. The ad campaigns under this trend has shown how digital online advertising can resonate with target audience, embower it and how to connect positive social impact wth effective advertising.
There were multiple iterations of this digital marketing campaigns, with some product advertisements featuring women of multiple ethnicities and body types, while others showing the difference between the women's self image and how they are seen by people around them.
https://www.youtube.com/watch?v=Qxk0Xs69ioA
Having a good access to customer data and years of experience, Dove has nailed how to address a specific demographics with a powerful content marketing.
Absolut Vodka: Absolut bottle campaign
If some product marketing campaign works - don't stop it. It could be a tagline for Absolut Vodka's Absolut bootle campaign. The ads show the recognizable bottle shape in various environments, playing with target audience in a witty way. For example "Absolut Budapest" ad featured Rubic's Cube, in a homage to Erno Rubic, the toy's creator, who released first test batches of the toy in Budapest.
This approach can be used in outdoor advertising, print media, social media and multiple other channels.
Amazon Alexa: Alexa lost her voice
Another example of using humorous approach in advertising efforts - the ad shows a completely absurd situation, where Alexa lost its voice, so celebrities need to respond in the real time. Engaging Gordon Ramsau, Cardi B and Anthony Hopkins among others not only boosted brand image by playing with the public image of celebrities.
https://www.youtube.com/watch?v=vgemtO8DbtY
It also reinforced the brand loyalty by showing how Alexa is actually a part of everyday lives of existing customers. And how much fun potential customers actually may have.
Not to mention Jeff Bezos himself starring - obviously an asset inaccessible for other brands.
Karma Cola: show the beginning
Karma cola is one of stunning product advertising examples that follow the principle of being different in a market dominated by a player with super strong brand recognition (yeah Coca Cola -that's about you. And you, Pepsi).
Karma Cola pisitions itself as a healthier and more sustainable alternative, hoping that potential customers and target market are interested if the drink is healthy and if the manufacturing process is fair for employees and good for earth.
https://www.youtube.com/watch?v=ZCvD1gKZq9g
This ad is a perfect example on of non-product ad. It basically tells the story to potential customers, showing the origins, not encouraging to actually buy the product.
Dollar Shave Club: Our blades are F**n Great
Dollar Shave Club is a brand that delivers razors for a dollar a month. To convince users that their blades are of comparable quality for more affordable price, company had to use humour and come comparative advertising. Mocking the over-sophisticated shaving blades, the company shows how the simple product for an affordable price can be "just enough".
https://www.youtube.com/watch?v=ZUG9qYTJMsI
Summary - How To Create Product Ads?
Creating great product advertisements is highly contextual, depends on the product, company's position, target market, and a multitude of other factors to consider. Yet there are some rules to follow every time.
- Research target audience - the as need to correspond with the needs and requirements of the target group. Also, the target audience needs to be researched and known, so the company can address the needs properly.
- Choose right channels - depending on demographics, geography, and many other factors, the target group ma be reachable via multiple channels. GenZ can be reached via TikTok, while older generations may be more reachable via radio advertising. Depending on the context, the search engine marketing may also be effective.
- Create top-notch content - no matter if the company is big or small, the content needs to be top-tier. Using right tools is a simple yet effective good practice to follow. For example Cropink is a perfect tool for creation automation of large numbers of product images.
- Observe, learn, react - last but not least, the campaign needs to be adjusted and improved on-the-go. All the data during the campaign needs to be harvested and processed. Also, it is highly advised to run a retrospective report to capture all the insights afterwards.
Cropink Team specializes in digital marketing, with a focus on product advertising across social media platforms like Facebook, Snapchat, and Instagram. We share insights, strategies, and best practices to help brands create high-performing ads that drive results.
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