Last update: Apr 9, 2025·7 minutes read

9 Examples of Brilliant Product Ads

Brands compete for attention in a crowded market, but some product ads truly stand out. From Coca-Cola’s personalized bottles to Old Spice’s humor-driven campaigns, this article explores iconic ads that shaped consumer behavior—and what makes them so effective.

Cropink Team
Written by Cropink Team , Content Writer
9 Examples of Brilliant Product Ads
As seen on:
Table of Contents
    Share:

    The market is currently full of brands offering their products and struggling to show their product as a different one. The consumers have a freedom to pick products from multiple pricing tiers, as well as follow other factors. These may include sustainability, culture code, or just preferences.

    As the result, brands do their best to reach the buyers with their ads, effectively flooding every channel imaginable. Yet there is one category of product ads that always stand out.

    Brilliant ones.

    Turn product images into catalog ads. Automatically!

    What Are Product Ads?

    Product ads are a form of communication that aims to convince, persuade, or encourage customers to buy a particular product. Depending on the context, it requires numerous methods and channels, as well as smart team to deliver the message and creation.

    The common goals for product advertising include:

    • Increasing sales
    • Boosting brand awareness
    • Emphasizing the differences with competitive products

    9 Product Ads Examples

    Product ads can be as simple as showing the product with a price, or as sophisticated as mocking the competition in a witty way or encouraging hundreds people to dig through piles of Coke bottles in search for THAT ONE DESIRED!

    Always #like a Girl

    Always is one of the iconic female hygiene brands that shapes the narrative around menstruation and being woman. The brand has launched #LikeAGirl ad campaign in 2014, aiming to transform this particular phase in ears of the audience. The aim was to change its meaning from derogative to empowering, showing that doing something "like a girl" can mean "right way, strong, creatively".

    https://www.youtube.com/watch?v=dxrPeFKtUwQ

    As the effect, 94% of girls surveyed agree that the campaign helps girls feel more confident and 3x more girls claim to have positive associations with "like a girl" phrase, showing how digital advertising can actually make the World a better place.

    Coca Cola Share a coke campaign

    Arguably the best example of innovative advertising campaign, Coca Cola has found a way to transform a commodity (a bottled soft drink seen everywhere in the world) into a personalized product with a touch of luxury.

    Coca_Cola.jpg

     

    The company decided to infuse the brand image with names, so one can find a name on the bottle, either one's name or some significant other's. With this marketing strategy, the company has built-in the excitement into one of the best-established brand in the world. Also, people were eager to share the images of them holding a bottle with their name, effectively perpetuating promotional messages throughout the social media, in a grassroots way.

    Old Spice: The man Your man could smell like

    Old Spice's "the man your man could smell like" campaign shows how successful brand can be when using humor and witty messaging to promote products. The brand has delivered an over-the-top persona embodying the Old Spice man, overly manly and super-confident. The persona has been seen in print advertising, social media ads, magazine ads, and video ads both in TV and on the internet.

    oldspi.jpeg

     

    The brand has also delivered a series of videos responding to popular comments seen in social and digital platforms, going further into the humorous direction, keeping the brand's identity.

    The iconic tv commercials were also parodied and rephrased multiple tines, either on online platforms, or in TV, including one of episodes of Sesame Street.

    Snickers: You are not you when you are hungry

    It is proven that hunger negatively affects attitude and cognitive abilities, and this knowledge was used in marketing strategies of multiple FMCG brands. Snickers' "You are not you when you are hungry" was one of the best ad campaigns using this message, showing in a humorous way how hungry people change their behavior.

    https://www.youtube.com/watch?v=dbpFpjLVabA

    Humorous ads were seen reaching broad audiences using various channels, including social media, print ads, and mobile advertising among others.

    Dove: real beauty camopaign

    Dove Real Beauty Campaign is one of the best advertisement examples of being socially conscious messaging. The ad campaigns under this trend has shown how digital online advertising can resonate with target audience, embower it and how to connect positive social impact wth effective advertising.

    There were multiple iterations of this digital marketing campaigns, with some product advertisements featuring women of multiple ethnicities and body types, while others showing the difference between the women's self image and how they are seen by people around them.

    https://www.youtube.com/watch?v=Qxk0Xs69ioA

    Having a good access to customer data and years of experience, Dove has nailed how to address a specific demographics with a powerful content marketing.

    Absolut Vodka: Absolut bottle campaign

    If some product marketing campaign works - don't stop it. It could be a tagline for Absolut Vodka's Absolut bootle campaign. The ads show the recognizable bottle shape in various environments, playing with target audience in a witty way. For example "Absolut Budapest" ad featured Rubic's Cube, in a homage to Erno Rubic, the toy's creator, who released first test batches of the toy in Budapest.

    absolut.png


    This approach can be used in outdoor advertising, print media, social media and multiple other channels.

    Amazon Alexa: Alexa lost her voice

    Another example of using humorous approach in advertising efforts - the ad shows a completely absurd situation, where Alexa lost its voice, so celebrities need to respond in the real time. Engaging Gordon Ramsau, Cardi B and Anthony Hopkins among others not only boosted brand image by playing with the public image of celebrities.

    https://www.youtube.com/watch?v=vgemtO8DbtY

    It also reinforced the brand loyalty by showing how Alexa is actually a part of everyday lives of existing customers. And how much fun potential customers actually may have.

    Not to mention Jeff Bezos himself starring - obviously an asset inaccessible for other brands.

    Karma Cola: show the beginning

    Karma cola is one of stunning product advertising examples that follow the principle of being different in a market dominated by a player with super strong brand recognition (yeah Coca Cola -that's about you. And you, Pepsi).

    Karma Cola pisitions itself as a healthier and more sustainable alternative, hoping that potential customers and target market are interested if the drink is healthy and if the manufacturing process is fair for employees and good for earth.

    https://www.youtube.com/watch?v=ZCvD1gKZq9g

    This ad is a perfect example on of non-product ad. It basically tells the story to potential customers, showing the origins, not encouraging to actually buy the product.

    Dollar Shave Club: Our blades are F**n Great

    Dollar Shave Club is a brand that delivers razors for a dollar a month. To convince users that their blades are of comparable quality for more affordable price, company had to use humour and come comparative advertising. Mocking the over-sophisticated shaving blades, the company shows how the simple product for an affordable price can be "just enough".

    https://www.youtube.com/watch?v=ZUG9qYTJMsI

    Summary - How To Create Product Ads?

    Creating great product advertisements is highly contextual, depends on the product, company's position, target market, and a multitude of other factors to consider. Yet there are some rules to follow every time.

    • Research target audience - the as need to correspond with the needs and requirements of the target group. Also, the target audience needs to be researched and known, so the company can address the needs properly.
    • Choose right channels - depending on demographics, geography, and many other factors, the target group ma be reachable via multiple channels. GenZ can be reached via TikTok, while older generations may be more reachable via radio advertising. Depending on the context, the search engine marketing may also be effective.
    • Create top-notch content - no matter if the company is big or small, the content needs to be top-tier. Using right tools is a simple yet effective good practice to follow. For example Cropink is a perfect tool for creation automation of large numbers of product images.
    • Observe, learn, react - last but not least, the campaign needs to be adjusted and improved on-the-go. All the data during the campaign needs to be harvested and processed. Also, it is highly advised to run a retrospective report to capture all the insights afterwards.

     

     

    Cropink Team
    Written by Cropink TeamContent Writer

    Cropink Team specializes in digital marketing, with a focus on product advertising across social media platforms like Facebook, Snapchat, and Instagram. We share insights, strategies, and best practices to help brands create high-performing ads that drive results.

    What is Cropink?

    Cropink is an app that turns raw product feed into appealing Facebook ads enriched with product data. It helps to drive engaging campaigns without creative limitations and keeps everything in sync.

    Beautify your product catalog in minutes

    No credit card required

    What is Cropink?

    Cropink is an app that turns raw product feed into appealing Facebook ads enriched with product data. It helps to drive engaging campaigns without creative limitations and keeps everything in sync.

    Beautify your product catalog in minutes

    No credit card required

    Related Articles

    Ads·Last update: Oct 15, 2025
    Ad Blockers Usage Statistics [2025]: Who’s Blocking Ads & Why?

    Ad blockers usage statistics 2025 reveal key trends. Find out who’s blocking ads, their reasons, and how it impacts online advertising.

    Ansherina Opena
    Written by Ansherina Opena , Digital Marketing Expert
    Ads·Last update: Oct 13, 2025
    Instagram Advertising Cost [2025]: Full Pricing Breakdown

    Instagram ad costs in 2025 range from $0.40–$1.73 per click—but with 2B users and 50% engaging daily, it's worth it if done right. Learn how to optimize your budget, boost engagement by 23% over Facebook, and avoid overspending.

    Ansherina Opena
    Written by Ansherina Opena , Digital Marketing Expert
    Ads·Last update: Oct 13, 2025
    Are Display Ads Effective? See How They Actually Perform in 2025

    Are display ads still worth it in 2025? With Google Display reaching 90% of users and retargeting boosting conversions by 70%, the answer isn't so simple. Discover when display ads deliver real ROI—and when they don’t.

    Ansherina Opena
    Written by Ansherina Opena , Digital Marketing Expert
    Ads·Last update: Oct 13, 2025
    How to Design Social Media Ads That Convert [2025] Guide

    Most people judge your ad in just 5.94 seconds—and 50% say design shapes their view of your brand. Learn how to design social media ads that stop the scroll, boost conversions, and build trust in 2025—with tips on visuals, formats, and A/B testing.

    Ansherina Opena
    Written by Ansherina Opena , Digital Marketing Expert
    Ads·Last update: Oct 13, 2025
    How to Make an Ad That Converts with This 14 Step Expert Framework

    Struggling to make ads that actually convert? You’re not alone—global ad spend hit $792B in 2024, yet most campaigns fail. Discover a 14-step expert framework to fix that, boost ROI, and create high-performing ads with tools like Cropink.

    Ansherina Opena
    Written by Ansherina Opena , Digital Marketing Expert
    Ads·Last update: Sep 22, 2025
    13 Top Tools for Competitive Advertising Tracking [2025]

    Google and Facebook still claim 58% of ad spend—and every $1 on Google Ads earns $2 back. But with platforms like Amazon and Snapchat rising, staying ahead means tracking your competitors’ ads weekly. Discover 13 powerful tools to uncover what’s working—and how to beat them.

    Ansherina Opena
    Written by Ansherina Opena , Digital Marketing Expert
    Ads·Last update: Sep 22, 2025
    Why Your Facebook Ads Are Not Delivering & How to Fix It

    Struggling with Facebook ads stuck in review or getting zero reach? You’re not alone—only 2.2% of followers see organic posts. Discover why your ads might be disapproved and how to fix it fast.

    Manisha Saini
    Written by Manisha Saini , Data-Driven Marketing Expert
    Ads·Last update: Sep 22, 2025
    Facebook Ad Metrics: The Key to Higher ROI & Smarter Ad Spend

    Facebook raked in $164.5B in ad revenue in 2024—but are your ads pulling their weight? Discover the Facebook ad metrics that truly matter (CTR, CPC, ROAS) and learn how to optimize for real results, not just likes and shares.

    Manisha Saini
    Written by Manisha Saini , Data-Driven Marketing Expert
    Ads·Last update: Sep 22, 2025
    How Much Do Facebook Ads Cost? [2025 Update]

    Curious about Facebook ad costs in 2025? Discover how to navigate CPCs averaging $0.58 and CPMs near $8.96—plus smart strategies to stretch your budget and boost ROI.

    Manisha Saini
    Written by Manisha Saini , Data-Driven Marketing Expert
    Ads·Last update: Sep 22, 2025
    Facebook Ad Account Disabled Appeal: Step-by-Step Guide [2025]

    Got hit with the dreaded "Facebook ad account disabled" message? It can happen to anyone — even if you followed the rules. Learn how to appeal in under 5 minutes, why timing matters (you’ve got 180 days!), and how to protect your account with a few smart habits.

    Damaris Hinga
    Written by Damaris Hinga , Digital Marketing Specialist
    Ads·Last update: Sep 22, 2025
    7 Best Facebook Ads Spy Tools to Outsmart Your Competitors [2025]

    Are you struggling to crack the Facebook ads code? These 7 powerful Meta spy tools show you exactly what your competitors are running, how they're targeting, and which ads are winning.

    Damaris Hinga
    Written by Damaris Hinga , Digital Marketing Specialist
    Ads·Last update: Sep 2, 2025
    11 Best Types of Shoppable Ads to Use in 2025 (With Real Examples)

    Shoppable ads are interactive ad formats that let people purchase directly from content. In 2023, 1 in 4 UK and U.S. consumers bought from shoppable search results, and 17% purchased from social media. Here are 11 types of shoppable ads in 2025.

    Ansherina Opena
    Written by Ansherina Opena , Digital Marketing Expert

    Start with Cropink is easy and free

    No credit card required