Brand Slogan Examples: 70 Inspiring Ideas for Every Industry

Your slogan could be the difference between a customer choosing you—or forgetting you.

Research shows 50% of people rely on a slogan to understand a brand’s purpose, while only 7% care most about the logo. 

Plus, 47% say a slogan directly impacts their buying decision. If crafting the right words feels overwhelming, don’t worry. 

These 70 brand slogan examples will show you exactly how to capture attention, build loyalty, and drive sales.

What is a company slogan?

A company slogan is a short, catchy phrase that shows off a brand’s identity and marketing message. It captures what a brand stands for in just a few words.

Good slogans use humor, emotion, or strong personality to make people feel something about the brand. They help connect brands and customers quickly without saying too much.

Slogans are made to stick. You may not remember every McDonald's ad you’ve seen, but you’ll never forget "Ba-da ba ba ba, I’m lovin’ it".

Brand Slogan vs. Tagline: What’s the Difference?

Slogans and taglines sound almost the same, but they’re not. Marketers often mix them up, but knowing the difference helps sharpen your brand message.

• A brand slogan focuses on advertising. It tells the bigger story about your company’s mission and builds brand awareness.
• A tagline is narrower. It highlights just one key aspect of the brand rather than explaining the full company purpose.

For example, while a slogan might show your brand’s full promise, a tagline might just highlight speed, quality, or innovation.

It gets confusing because slogans sometimes show up alongside taglines in brand promotions. But the key is: slogans = broad brand mission, taglines = focused brand positioning.

What makes a good brand slogan?

A good brand slogan isn’t just catchy — it has to connect, stand out, and stay true to your brand. Here are the key traits every strong slogan should have:

1. Clarity and Simplicity: Use simple, clear words that anyone can understand. Your audience should “get it” right away without thinking twice.
2. Memorability: Make it catchy by using rhythm, rhyme, or alliteration. A memorable slogan sticks in people’s heads long after they hear it.
3. Uniqueness: Your brand slogan must sound different from others. A unique slogan makes your brand instantly recognizable and harder to forget.
4. Relevance and Authenticity: Your slogan should reflect your real brand identity, values, and promises. It must feel true — not just sound nice.
5. Actionable (Optional): Using verbs or a clear call-to-action can motivate people to do something, like "Just Do It" or "Think Different."
6. Emotional Connection: A great slogan triggers feelings like trust, happiness, or pride. Emotional slogans build deeper loyalty with your audience.
7. Flexibility and Adaptability: Your slogan should fit across ads, websites, social media, packaging — everywhere your brand shows up to stay consistent.

How to write a brand slogan

Writing a brand slogan sounds easy, but making it stick is a real challenge. A good slogan captures your brand message clearly and fast.

1. Identify Your Audience: Know who you’re talking to. Understand your target market’s values and needs before writing.
2. Outline Your Mission: Your slogan should reflect your brand’s core values and mission. Write these down first to stay focused.
3. Keep It Short and Simple: Aim for eight words or less. Simple language makes your slogan easier to remember and share.
4. Use Power Words: Strong action words trigger emotions and motivate people. They make your slogan punchy and memorable.
5. Test Different Versions: Brainstorm a few slogan options. Test them with family, friends, or customers to see what clicks.
6. Clarify What You Do: A strong slogan supports your brand positioning. It should clearly express your brand's promise, not leave people guessing [2].
7. Highlight a Key Brand Attribute: Showcase what makes your brand different — your biggest strength or competitive advantage.
8. Support Your Brand Positioning: Use your slogan to back up why your brand stands out. Help people instantly see your edge.
9. Make It Memorable: Great slogans stick in people’s minds. Rhythm, rhyme, or vivid imagery can help your slogan stand out.
10. Avoid Clichés and Generic Phrases: Stay away from vague, stale slogans. If it sounds like every other brand, it’s forgettable.
11. Think Long-Term: Pick a slogan you can stick with for years. Changing too often confuses your audience.
12. Keep It Authentic: Your slogan should sound real, not like marketing fluff. People can spot fake claims fast.

70 inspiring brand slogan examples to spark your creativity

Coming up with a great brand slogan can feel overwhelming — it’s a small line with a big job. To make it easier, we’ve gathered 70 of the most iconic and creative brand slogan examples ever made. 

First, let’s take a closer look at the top 15 most famous brand slogans that truly set the gold standard.

1. Nike – "Just Do It."

Nike’s “Just Do It” is one of the boldest, most empowering slogans ever. It motivates you to stop overthinking and take action, whether you’re an athlete or just chasing personal goals. It’s simple, direct, and built on pure emotional energy.

2. Apple – "Think Different."

Apple’s “Think Different” tells people they don’t have to fit into the mold. It celebrates creativity and innovation, positioning Apple users as forward-thinkers — people who challenge the status quo. It's a badge of honor for dreamers and rebels.

3. McDonald’s – "I’m Lovin’ It."

McDonald’s nailed emotional branding with “I’m Lovin’ It.” The slogan focuses less on the food itself and more on the feeling of enjoying it. Plus, the catchy jingle made it unforgettable in ads, helping it stick globally.

4. KFC – "It’s Finger Lickin’ Good."

KFC’s slogan taps into that guilty-pleasure moment after eating something delicious. “Finger lickin’ good” doesn’t just talk about taste — it talks about experience, nostalgia, and even a little fun. It's playful and perfectly on-brand.

5. Burger King – "Have It Your Way."

Burger King’s slogan hits straight at customization. Unlike its fast-food competitors, it tells customers they’re in control. “Have It Your Way” empowers people to choose exactly what they want — and feel good about it.

6. Subway – "Eat Fresh."

Subway uses “Eat Fresh” to separate itself from greasy fast food. It promises fresh ingredients, healthier choices, and real customization made right in front of you. In just two words, it defines its entire brand identity.

7. Dunkin’ – "America Runs on Dunkin’."

Dunkin’s slogan taps into the busy, coffee-fueled lifestyle of everyday Americans. It positions Dunkin’ not as a luxury, but a daily essential — like gas for your car, but for your body. It’s clever and relatable.

8. Coca-Cola – "Open Happiness."

Coca-Cola’s “Open Happiness” shifts the conversation from soda to emotions. Drinking a Coke isn’t about thirst — it’s about joy, connection, and good times. A simple act (opening a bottle) is tied to a powerful feeling.

9. Rice Krispies – "Snap! Crackle! Pop!"

Rice Krispies focused on something totally unique: sound. “Snap! Crackle! Pop!” brings the cereal to life and appeals to sensory memory, making the product interactive and super fun — especially for kids.

10. M&M’s – "Melts in Your Mouth, Not in Your Hands."

M&M’s highlights a real product benefit in a playful way. While most candies get messy, M&M’s candy shell solves that problem — and their slogan makes sure you remember it every time you snack.

11. Walmart – "Save Money. Live Better."

Walmart keeps it simple and emotional. It’s not just about low prices; it’s about using those savings to live a fuller, happier life. Walmart ties budget shopping to improving quality of life — a powerful move.

12. Target – "Expect More. Pay Less."

Target’s slogan flips the traditional idea of discount shopping. It promises high-quality products and low prices, setting higher expectations while delivering value. It made Target feel aspirational without losing affordability.

13. Levi’s – "Quality Never Goes Out of Style."

Levi’s links quality to timelessness with this slogan. It taps into pride of ownership — that if you buy Levi’s jeans today, they’ll still look great years from now. It's a smart mix of nostalgia and durability.

14. Mercedes-Benz – "The Best or Nothing."

Mercedes-Benz doesn’t shy away from bragging rights. “The Best or Nothing” sets a high standard, showing that compromise isn’t an option. It speaks directly to luxury buyers who want the best — period.

15. Ford – "Built to Last."

Ford’s “Built to Last” appeals to hardworking Americans who need tough, reliable vehicles. It promises durability without overcomplicating the message. When you hear it, you believe Ford vehicles are strong enough to handle anything.

Other famous brand slogan examples

FAQs

Got other questions? Here’s a quick rundown of the most common ones:

Final thoughts

The right slogan can make your brand unforgettable — and as these brand slogan examples prove, a few words can spark emotion, build trust, and drive sales. 

Whether you're crafting a new campaign or refining your brand message, it pays to study what works.

And when you're ready to turn that message into high-performing product ads, Cropink makes it easy. 

Our ad builder helps eCommerce brands and marketers design scroll-stopping creatives fast — with dynamic templates, data feed integration, and everything you need to launch ads that convert.

Start for free at Cropink and bring your next big idea to life.

Sources

1. PR Newswire. 50% of People Look to a Slogan to Understand a Company's Purpose, Compared to Only 7% of People Who Believe the Logo Is Most Important, New Data from The Manifest Finds
2. Hinge Marketing. Elements of a Successful Brand 2: The Tagline