40+ Mobile Marketing Statistics: Facts for Data-Driven Marketers [2025]
Discover the latest mobile marketing statistics, including user behavior, ad spend, and conversion rates. Stay ahead with key insights into mobile trends.
Wondering why focus your marketing on phones?
Over 60% of consumers reported that they made a purchase directly from their smartphones last year.
And did you know that over 75% of all internet traffic now comes from mobile devices?
Whether it's social media, e-commerce, or advertising, businesses are investing heavily in mobile marketing to capture user attention.
Curious for more? Let's dive in!
Key mobile marketing stats
- Global mobile ad spending is projected to reach $400 billion by 2025.
- Mobile commerce (m-commerce) accounts for 73% of all e-commerce sales worldwide.
- Push notifications increase app engagement rates by 88%.
- Video ads on mobile have a 1.8x higher engagement rate than desktop ads.
- SMS marketing boasts an open rate of 98%, which makes it one of the most effective channels.
General mobile marketing statistics
There are 6.8 billion smartphone users globally that have made mobile marketing a dominant force.
Unlike popular opinion, 53% of website traffic comes from mobile users, surpassing the desktop.
81% of internet users prefer accessing online content via mobile over other devices.
Mobile advertising now represents 72% of all digital ad spend. That’s huge, right?!
The average mobile user spends 4.5 hours per day on their phone.
Mobile advertising statistics
It is interesting to note that social media ads account for 60% of all mobile ad spend.
The average click-through rate (CTR) for mobile ads is 1.3%, higher than desktop.
In-app advertising generates 3x more engagement than traditional mobile web ads.
Programmatic mobile ad spend is expected to surpass $200 billion in 2025.
Mobile video ads drive 2x higher engagement rates than image-based ads.
Mobile commerce (m-commerce) statistics
Which device do you usually use to scroll through catalogs?
73% of e-commerce sales now happen on mobile devices.
The mobile cart abandonment rate is 85%, which is much higher than desktop.
One-click checkout features increase mobile conversion rates by 27%.
Voice search contributes to 40% of mobile e-commerce transactions.
If your websites are not mobile friendly yet, then you are missing out big time as mobile-friendly websites experience 67% higher sales than non-optimized sites.
Wish to know more? Here is the latest data revolving around m-commerce.
How has consumer behavior shifted in mobile marketing?
According to statistics, 57% of users won’t recommend a business with a poorly designed mobile website.
80% of shoppers use mobile devices inside stores to compare prices.
Users are 3x more likely to engage with location-based mobile ads.
90% of smartphone users check their device within 30 minutes of waking up.
40% of Gen Z consumers discover new brands through social media ads on mobile.
Mobile SEO and search statistics
Which device do you prefer for making internet searches? Data suggests that mobile searches account for 63% of all Google searches.
Google prioritizes mobile-friendly websites in search rankings.
53% of mobile users abandon sites that take longer than 3 seconds to load.
Voice search on mobile is growing 30% year-over-year. Do you find it cool and hassle free too?
Businesses with mobile-optimized sites see 32% higher conversion rates than those without.
Mobile marketing market size and trends
In 2020, we saw that the market size was 11 billion in the US.
In the next year, mobile marketing grew to 12.99 billion. And after that in 2022, mobile marketing grew to 15.33 billion.
Mobile marketing challenges and opportunities
Ad blocking on mobile has been seen to be increasing, with 27% of users using blockers.
Privacy concerns lead to 35% of users opting out of personalized mobile ads. Is privacy a major concern for you too?
5G adoption will enhance mobile ad experiences with faster loading times and richer media.
AI-driven mobile ads are expected to improve targeting by 40% in 2025.
Personalized push notifications increase mobile user retention rates by 35%.
Conclusion
Mobile marketing is evolving rapidly, with brands focusing on personalization, video content, and seamless user experiences. As mobile commerce and mobile ad spending continue to grow, businesses must optimize for mobile-first strategies to stay competitive.
From in-app ads to mobile SEO, the numbers prove that mobile marketing is no longer optional—it's essential.
FAQs
Over 75% of all internet traffic now comes from mobile devices.
SMS marketing has a 98% open rate, making it one of the most effective marketing channels.
Convenience, mobile payment options, and better shopping experiences contribute to 73% of e-commerce sales happening on mobile.
Mobile-optimized websites see 67% higher sales and 32% more conversions than non-optimized ones.
AI-driven mobile ads, 5G adoption, voice search growth, and interactive mobile content will play major roles.
Sources
- Statista. Mobile Marketing Trends 2025
- eMarketer. Mobile Ad Spend Report
- Google Insights. Mobile Search and SEO Trends
- Business Insider. Mobile Commerce Growth
- HubSpot. Consumer Behavior in Mobile Marketing
Manisha is a Data-Driven Marketing Expert who turns numbers into narratives and ad clicks into conversions. With a passion for performance marketing and a sharp eye for analytics, she helps brands cut through the noise and maximize their impact in the digital space.
Leszek is the Digital Growth Manager at Feedink & Cropink, specializing in organic growth for eCommerce and SaaS companies. His background includes roles at Poland's largest accommodation portal and FT1000 companies, with his work featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, and TechRepublic.
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