150+ High-Converting Black Friday Subject Lines for 2025 Campaigns

Shoppers spent an average of $480 each during Black Friday—but most brands competed with the same tired marketing lines.

With 71% of sales happening on mobile and Gen Z researching online first, you only get one shot to stand out.

This guide delivers 150+ Black Friday lines—from subject lines to slogans—crafted to boost clicks, spark urgency, and turn browsers into buyers.

What are Black Friday lines?

Black Friday lines are the catchy words you use to grab attention and drive action—subject lines, slogans, banner copy, and ad headlines.

They show up in emails, text messages, website banners, and social posts during the biggest shopping weekend of the year.

Why do they matter? Because Black Friday is massive. In 2024, 200 million people shopped and helped push holiday sales to $240.8 billion.

Forty-five percent of consumers start their holiday shopping on Black Friday—it sets the tone for the entire season.

And if you’re wondering when shoppers show up, 26% start hunting for deals at midnight. You’ve got to hook them fast.

Even though 70% of shoppers buy online, 30% still head to stores, and 79% say in-store deals are better than Cyber Monday.

The words you use—your "Black Friday lines"—are what make people stop scrolling, open emails, and click “buy now.”

In short, your message is competing with thousands of others. The right line makes sure yours gets noticed.

Best Black Friday subject lines for 2025

Subject lines can make or break your Black Friday campaign. With hundreds of deals flooding inboxes, yours has to cut through the noise fast.

The sweet spot? Subject lines that are short, clear, and emotionally loaded. Urgency. Humor. Curiosity. Value. Hit those and you win.

Let’s break them down by type.

Short & click-worthy subject lines

People scroll fast. So your line has to hit hard in under 50 characters.

Here are examples that are tight, punchy, and scroll-stopping:

• Black Friday Starts Now 🖤
• Up to 60% Off — Shop Now
• Your Deal Is Waiting
• Don’t Miss This
• It’s Time. Go.
• Save Big — Fast
• Only Today: 40% OFF
• Black Friday = Now
• Hot Picks Inside
• Click. Save. Done.
• Ready to Save?
• Tap for Your Deal
• BFCM is Live
• Too Good to Wait
• Limited Stock Left

These are mobile-ready, punchy, and built to perform.

Funny & sarcastic subject lines

Humor sells—especially when everyone else sounds the same.

Inject personality with these:

• Your wallet’s gonna scream 💸
• This email costs you nothing (yet)
• Warning: Savings overload
• No need to fight in-store
• Black Friday: Our Olympic event
• Cancel your plans. Shop instead.
• Shhh... We snuck in a deal
• We broke the internet (again)
• Retail therapy starts now
• Free shipping. Because we like you
• Like deals? You’ll love this mess
• This is your sign to buy it
• Sleep is overrated. Shop now.
• It’s not hoarding if it’s discounted
• Only opening this makes you rich

Urgency-driven & FOMO subject lines

Black Friday runs on urgency and FOMO. Your subject line should too.

Here’s how you light that fire:

• [24 HOURS] Left to Save BIG
• Last chance for 50% OFF 🕛
• Ending soon... Are you in?
• Final call!
• Don’t miss the deals everyone’s talking about
• Selling FAST! Grab yours
• Only a few left!
• Gone in a flash ⚡
• Blink and it’s gone
• Final countdown begins
• You snooze, you lose 💤
• Almost gone — grab it!
• Prices go up after midnight
• Flash deal: 3 hrs only
• Your deal disappears at midnight

Pro Tip: Use specific timeframes. “Only 3 hours left” performs better than just “hurry!”

Emoji-powered subject lines (mobile friendly)

Emojis add visual pop, especially on mobile where 71% of Black Friday purchases happen.

Subject lines with emojis get 56% higher open rates.

Try these emoji-powered lines:

• 🛍️ Black Friday Deals Just Dropped!
• 🎁 It’s Here: BFCM Starts Now
• 🤑 Save 50% Today Only!
• 🔥 Hottest Deals Inside
• 🚨 Final Hours! Don’t Miss This
• 🖤 Black Friday Steals You’ll Love
• 💡 Early Access Starts Now
• ⏰ 3 Hours Only – Act Fast!
• 📦 Free Shipping + Big Savings
• 💳 Tap to Unlock Your Deal
• 🤯 You Won’t Believe This Price
• 🧨 Boom! Black Friday Explosion
• 🐧 Chill Out — Shop the Sale
• 🍕 These deals are hot and cheesy
• ✨ Ready to save magic?

Don’t overdo it—1–2 emojis per line max.

Personalized subject lines (name + offer)

Personalized emails have 29% higher open rates and 6x higher conversions.

Here’s how to write lines that feel like a one-on-one message:

• [Name], your exclusive deal is ready
• Hey [Name], don’t miss 40% OFF
• Just for you, [Name] 🖤
• [Name], it’s time to treat yourself
• Still shopping, [Name]? We saved this for you
• [Name], unlock your VIP access now
• [Name], your cart misses you
• We saved the best deal for you, [Name]
• [Name], here's 30% OFF + FREE shipping
• Psst… [Name], your code is inside
• [Name], 3 hours left to grab it!
• Your deal ends soon, [Name] ⏳
• Surprise! A gift for you, [Name] 🎁
• This one’s yours, [Name]
• Ready when you are, [Name]

Pro tip: Combine personalization with urgency and you’ve got email gold.

Black Friday subject lines by industry

Not every customer is the same—and neither are their inboxes.

That’s why industry-specific Black Friday subject lines can make a huge difference. A line that works for an online fashion brand probably won’t resonate with someone buying power tools or skincare.

So instead of one-size-fits-all copy, tailor your subject lines to your audience’s world, language, and pain points.

Below, we’ve grouped subject lines by major industries to help you grab attention, speak directly to your buyer, and drive more clicks.

Let’s jump in. 

Fashion & Apparel

Shoppers want style, affordability, and urgency. Keep it trend-focused and visually engaging.

Subject line examples:

• Your closet called — it wants 50% OFF 🧥
• Black Friday fits just dropped 🔥
• Style steal: 40% OFF everything
• Today only: your dream outfit, half price
• Run, don’t walk — your size is still in stock
• Flash sale: all your faves are 60% OFF
• Dress to impress — for less
• The wait is over. Black Friday = 70% OFF
• Fashion frenzy: up to 60% OFF ends tonight
• VIP early access: shop 50% OFF first

Beauty & Skincare

Lead with transformation, self-care, and limited-time luxury.

Subject line examples:

• Glow up for less — 30% OFF sitewide ✨
• Beauty without the price tag — this Black Friday only
• Black Friday, but make it glam 💋
• Your skin deserves this — take 40% OFF
• Psst… your favorite serum is 25% OFF
• Luxe for less: skincare deals inside
• Self-care = ON SALE 🧖
• Exclusive Black Friday beauty drop 🛍️
• You’re glowing — now save while you’re at it
• Beauty steals so good, we’re blushing

Electronics & Gadgets

Emphasize big savings, high value, and limited stock.

Subject line examples:

• Black Friday tech drop: up to 60% OFF 🔌
• New gadgets. Insane deals. Today only.
• Upgrade your setup for less
• Smart home. Smarter prices.
• Our #1 bestselling device? 50% OFF 🔥
• Final hours: 70% OFF your next upgrade
• Power up your savings 🔋
• Don’t blink — our tech sale ends at midnight
• Limited stock: shop Black Friday tech now
• Save hundreds on the gear you’ve been eyeing

Home & Lifestyle

Focus on comfort, aesthetic upgrades, and prepping for the holidays.

Subject line examples:

• Black Friday for your space — up to 50% OFF 🛋️
• Make your home holiday-ready 🎄
• Save on comfort — shop now 🕯️
• New vibes, less spend: 40% OFF
• Upgrade your space without breaking the bank
• Cozy meets crazy deals
• Black Friday = Home refresh on a budget
• Home sweet savings 🏡
• Your dream home? 35% OFF today only
• Don’t sleep on this bedding deal 🛏️

Health & Wellness

Highlight balance, resolution-prep, and feel-good urgency.

Subject line examples:

• Your wellness routine? 30% OFF today only
• Better sleep, lower price — yes please 😴
• Feel good, spend less — Black Friday is here
• Prep your resolutions early
• One step closer to your goals — for less
• Fuel your body — 40% OFF wellness essentials
• Calm, collected… and on sale
• Meditate on this: 30% OFF everything
• Black Friday is self-care season
• Recharge for less this weekend ⚡

Digital Products & Subscriptions

Drive urgency by stressing value, exclusivity, and ROI.

Subject line examples:

• Unlock our Black Friday deal: 50% OFF Pro
• Invest in your growth — now 40% OFF
• This offer won’t come back: save big on [Tool Name]
• Learn more, spend less — only this weekend
• Digital deals that pay for themselves
• Upgrade your tools. Uplevel your results.
• Limited-time lifetime deal 🎯
• One payment. Lifetime access.
• Black Friday + your goals = perfect timing
• For serious users only — 60% OFF inside

Ecommerce & General Retail

Keep it broad, fast, and focused on storewide offers and urgency.

Subject line examples:

• Black Friday is live — up to 70% OFF storewide
• Your favorites are on sale 😍
• Sitewide savings end soon — act fast
• Free shipping + 40% OFF = go time 🛍️
• 1 cart, 10 wins — shop our Black Friday picks
• Massive markdowns. All weekend.
• Too many deals. Not enough time.
• Our entire store is on sale 🛒
• Final day for up to 70% OFF
• Clearance prices. Premium picks.

Gifts & Holiday Shops

Trigger gifting mode with list-clearing and feel-good messages.

Subject line examples:

• Cross everyone off your list — for less 🎁
• Gifting just got cheaper
• Our gift to you: 30% OFF everything
• The deals your family actually wants
• Black Friday magic = holiday savings
• Easy gifts. Instant joy. On sale.
• The perfect present — now 40% OFF
• Hurry! Limited-stock gifts 🎅
• Santa shops early — do you?
• Gift smarter, not harder

Pet Products

Use playful language, emotional triggers, and "treat yourself/treat them" angles.

Subject line examples:

• Spoil your pet this Black Friday 🐾
• Treats, toys & 40% OFF? Yes, please
• Don’t forget their gift too 🎁
• Paws up! Black Friday deals are here
• This deal’s tail-wagging good 🐶
• Pet parent perks — up to 50% OFF
• Fetch your discount 🦴
• Pet gear deals that bark back
• Shop now — or your dog will judge you
• Black Friday for the goodest boys & girls 🐾

Top Black Friday marketing slogans & taglines

In Black Friday marketing, your slogan is the hook. It's the first thing shoppers see on your banners, emails, pop-ups, and social posts.

And with inboxes, feeds, and landing pages flooded with offers, a strong, catchy Black Friday slogan can be the difference between a scroll-past and a sale.

Why do Black Friday slogans matter?

Because people are scanning, not reading. A great slogan gives them a reason to stop, pay attention, and click. It makes your brand memorable, your message clear, and your offer irresistible.

Think of it as your campaign’s billboard, in six words or less.

What makes a great Black Friday slogan?

• Short and punchy (ideally under 8 words)
• Benefit-focused — what do they get?
• Urgent or emotional — it needs to trigger action
• On-brand — funny, premium, bold… whatever fits your voice
• Memorable — bonus points if it’s clever or rhymes

Where do you use them?

Everywhere:

• Homepage banners
• Paid ads
• Social media graphics
• Email headers
• In-store signage
• Product pages
• SMS blasts
• Popups & overlays
• Thank-you cards & packaging inserts

The best part? You can rotate multiple slogans throughout your campaign — one for urgency, one for humor, one for exclusivity. Test what clicks with your audience.

Examples to swipe or remix:

• “Shop hard, save harder”
• “Prices so low, we’re not kidding”
• “Unwrap the savings”
• “Don’t sleep. Deals won’t.”
• “Your wishlist just got cheaper”
• “Deals this good don’t wait”
• “Black Friday madness starts now”
• “Steals & deals you can’t resist”
• “Shop early, save more”
• “Swipe, click, save”
• “Buy now or cry later”
• “Warning: Big savings ahead”
• “Big brands. Bigger discounts.”
• “Treat yourself (and your cart)”

Want to write your own? Use this simple formula:

[Action] + [Urgency/Value] + [Brand Tone]

Examples:

• “Grab the deal. Before it’s gone.”
• “Click fast. Save big. Repeat.”
• “Early access for smart shoppers only.”
• “Your cart deserves this.”

Tips for writing your own black friday lines

Writing your own Black Friday lines? Here's how to make them work — no fluff, just straight-up strategy.

1. Know your audience

Before writing a single word, think about who you’re talking to.

Are they bargain hunters? Tech geeks? Stylish shoppers? Your tone and message should match what they care about.

2. Keep it short

Aim for 6–10 words max. People are scrolling fast — if your line doesn’t hit quickly, it gets skipped.

3. Lead with the benefit

Always write from the customer’s point of view. Instead of “We’re offering 40% off,” say “You get 40% off today.”

4. Use urgency or scarcity

Phrases like “Ends tonight,” “Low stock,” or “24 hours only” create FOMO. It pushes people to act now instead of “later” — which often means never.

5. Start with a strong verb

Use action words to make your line feel like a call to do something. Examples: “Grab,” “Unlock,” “Save,” “Snag,” “Score.”

6. Match your brand voice

Are you playful, bold, premium, or casual? Stick to your tone. A funny line for one brand could feel off-brand for another.

7. Avoid generic language

Skip “Best Black Friday Sale” — it’s everywhere. Try something unexpected like “Your cart’s new BFF” or “Deals worth skipping lunch for.”

8. Test two versions

Write one safe and one with personality.
A/B test if possible — real clicks > gut feeling.

9. Use emojis (if it fits)

They’re great for grabbing attention in emails and ads. Stick to 1–2 max to avoid clutter. Think 🔥, 🛒, ⏳ — not 🎉🧃🧦🎮🧽.

10. Read it out loud

If it sounds awkward or robotic, cut it down. It should feel like something you’d text your friend, not announce over a loudspeaker.

When to send your Black Friday emails

If you’re waiting until Black Friday to send your first promo, you’re already behind.

The smart move? Start in mid-October — especially on weekends. Inbox competition is lower, and shoppers are relaxed and ready to browse.

Weekends in late October are great for sneak peeks, early access offers, or SMS sign-ups. Bonus if you align your timing with Amazon’s Prime Day — it unofficially kicks off the holiday mindset.

Once November hits, go harder. November 1 is the green light for increasing your email frequency. This is when shoppers expect deals — and when brands start pushing hard.

November 11 is another key date. It’s two weeks before Black Friday and when competition spikes. You need to stand out, so start sending big offers and bundle promos.

Then comes Cyber 10 — the final stretch. It starts the Sunday before Black Friday and ends on Cyber Tuesday. This is when inboxes explode with emails, so yours better be worth opening.

Last year, over 1 billion campaign emails were sent during Cyber 10, with Black Friday alone seeing 194 million sends. That’s the Super Bowl of ecommerce. Don’t show up late.

So what should you send? Try a mix of these:

• Sneak peeks
• Early access offers
• Thanksgiving Day reminders
• Final hours countdowns
• Cyber Monday + Cyber Tuesday exclusives

Don’t forget to pair emails with SMS for that extra touch. Texts are great for urgent reminders or exclusive codes — especially for people who didn’t open your emails.

To win Black Friday, timing matters just as much as your offer. Start early, stay visible, and show up big during Cyber 10.

FAQs

What are some catchy Black Friday lines?

Some catchy Black Friday lines you can use include: “Your cart’s new best friend,” “Deals this good don’t wait,” “Buy now or cry later,” “Black Friday starts NOW,” and “Unwrap the savings.” These lines are short, punchy, and designed to grab attention fast.

How do I write a high-converting Black Friday subject line?

To write a high-converting Black Friday subject line, keep it short (ideally 30–50 characters), highlight the benefit or discount right away, use urgency, and include power words like “exclusive,” “limited,” or “today only.” For example, “🔥 50% Off – Ends Tonight!” works because it’s direct and time-sensitive.

Should I use emojis in Black Friday emails?

Yes, you should use emojis in Black Friday emails, especially to boost visibility in inboxes. Stick to one or two emojis to draw attention without overwhelming the message. Choose ones that fit your brand and highlight urgency or excitement, like 🔥, 🛒, or ⏰.

When is the best time to send Black Friday campaigns?

The best time to send Black Friday campaigns is from early November through Cyber Tuesday, with a warm-up starting in the second half of October, especially on weekends. The highest-volume days for email are Thanksgiving, Black Friday, and Cyber Monday, so plan your sends accordingly.

What are the most effective Black Friday power words?

The most effective Black Friday power words are terms that drive urgency and excitement, such as “limited-time,” “exclusive,” “now,” “ends soon,” “unlock,” and “massive savings.” These words help trigger action and make your offer stand out in a crowded inbox.

Final thought

Black Friday is loud—but the right words help you stand out. The best Black Friday lines don’t just sound good—they stop the scroll, spark clicks, and drive real results.

Use this list to write smarter, not harder. Test, tweak, and tailor each line to fit your audience.

And when you're ready to turn those lines into high-performing ads, Cropink is here to help. Quickly build scroll-stopping creatives for Meta, TikTok, banners, and more—no design skills needed.

Ready to turn clicks into sales? Start creating with Cropink today!

Sources

1. Cropink. 50+ Black Friday Statistics & Trends To Look For
2. The 360 Blog. Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing
3. Debutify. Subject Line Emojis: How to Make Your Email Subject Lines Stand Out
4. Omnisend. The absolute best time to send your Black Friday emails