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50+ Cyber Monday Statistics & Trends to Look for [2025]

January 2, 2025·

Manisha Saini·7 min

Do you believe Cyber Monday offers the best shopping deals of the year?

If yes, you’re part of the 74% who say online beats in-store deals!

With over $13.3 billion in sales in 2024 alone, Cyber Monday is shaping retail trends worldwide.

Let’s uncover the stats that redefine how we shop!

Key takeaways

Cyber Monday sales in 2024 reached $13.3 billion, surpassing projections.
74% of global consumers believe they get better deals online during Cyber Week than in stores.
AI influenced $51 billion in worldwide Cyber Week sales in 2023.
79% of Cyber Week e-commerce traffic came from mobile devices in 2023.
Electronics led discounts with up to 31% off, followed by toys and computers.
2024 was record breaking with over 1 trillion visits to US retails sites.
79.4% of male shoppers and 63.1% of female shoppers are looking forward to buying electronics.
From the peak hours of 8 pm to 10 pm, consumers spent $15.8 million every minute.
9 out of 10 US shoppers are satisfied with their Black Friday and Cyber Monday shopping experience.

General Cyber Monday results & trends

Over 45% of people get things that they have been wanting to shop for a while–yeah, you are not the only one, many of us wait for the Cyber Monday Sale!

And 48% of people are saving money to shop during Black Friday and Cyber Monday.

Data suggests that AI is not only affecting our daily lives, but even our shopping habits. During Cyber Week 2023, AI affected $51 billion online sales worldwide.

According to a report by Insider Intelligence, 15.6% of the holiday season shopping sales are done on the Cyber five.

87% of the Gen Zs and 88% of the Millennials do prior research, compare prices online before visiting stores or making any purchase.

79.4% of male shoppers and 63.1% of female shoppers are looking forward to buying electronics.

In 2023, 200.4 million Americans shopped during Cyber Week.

And 2024 was record breaking with over 1 trillion visits to US retails sites.

From the peak hours of 8 pm to 10 pm, consumers spent $15.8 million every minute.

The overall holiday season sales (from Nov 1 to Dec 31, 2024) are expected to hit $240.8 billion.

Cyber Monday sales statistics

As expected, Cyber Monday Week was the year’s biggest shopping event.

The Cyber Monday sales was projected at $13.2 billion in 2024, but surprisingly the actual sales crossed this projection at $13.3 billion.

It is to be noted here that this is a direct rise of 7.3% from sales of $12.4 billion in 2023.

Let’s have a glance at the data from last few years:

Year	Cyber Monday Sales	% of change per year
2023	$12.4 billion	9.6%
2022	$11.3 billion	5.61%
2021	$10.7 billion	-0.93%
2020	$10.8 billion	14.9%
2019	$9.4 billion	19.0%
2018	$7.9 billion	68.1%
2017	$4.7 billion	27.0%
2016	$3.7 billion	19.4%
2015	$3.1 billion	19.2%
2014	$2.6 billion	-

Source: Adobe Newsroom

Cyber Monday consumer spending statistics

An average American plans to spend about $650 on the Black Friday or Cyber Monday Sale.

Compared to an average day, US consumer’s activity increases by 512% on Cyber Monday.

Canadians also go on to the shopping frenzy with an increment of 598% in activity on Cyber Monday.

9 out of 10 US shoppers are satisfied with their Black Friday and Cyber Monday shopping experience.

Wondering why the rest 10% are left dissatisfied?

Let’s look at the Cyber Monday Stats

58% of the people mentioned that they are turned off by unattractive discounts.
53% mentioned that the products on sale were not what they were looking for.
35% said that the discounted products sold out too quickly.
Surprisingly, 10% of customer’s mentioned that the discount codes didn’t work.
And 18% blamed the long in-store queues.

Cyber Monday mobile statistics

Did you too skip the long lines and click Buy Now this year?

74% of customers believe that they get better deals online compared to in-store globally during Cyber Week.

Why do you prefer online shopping?-the pros,

78% said that it saves time
76% believe that online shopping offer better price comparisons
74% of consumers like the prices and variety offered online
69% of people prefer it due to convenience of the payment

In contrast, 82% of consumers like to visit stores due to the beautiful social interactions and 74% like the customer services there.

It is interesting that 64% of consumers go to the stores due to easier returns.

Cyber Monday discount statistics

Which item do you think has the highest discounts in the Cyber Monday Sales?--Yes, the electronics!

The discount on Electronics peaked at 31% in 2023.

Next in line are the Toys and Computers with 27% and 24% discounts respectively.

They are followed closely by Apparel, Furniture, and Televisions with 23%, 21%, and 19% discounts respectively.

Appliances (18%) and Sporting Goods (15%) also offer good discounts to the customers.

88% of the top 50 online retailers offer Cyber Monday discounts.

The Amazon ad sales have reported to have increased by 146% on Cyber Monday.

Cyber Monday and Black Friday trends this year

Did you know that web traffic on Black Friday was double compared to the average October day with 67 million sessions?

In a survey conducted by tidio.com, people were asked, “When do you typically prefer to start your holiday shopping?”

33% of people answered Black Friday and another 33% of people voted for Cyber Monday sales
December and Thanksgiving day was the response of 12% of the people
9% of the people start their shopping from October

About 21% shop at night and make their purchases from 12 am until 6 am on Black Friday morning.

Is it true that Cyber Monday spending has exceeded Black Friday?

Yes, it is true that the Cyber Monday spending brought in $41.1 billion online overall.

While the overall sale on Black Friday amounted to $10.8 billion, a jump of 10.2% from the year 2023.

Thanksgiving saw the surge of 8.8% with a total amount of $6.1 billion.

FAQs

How much money is contributed to the economy on Cyber Monday annually?

Cyber Monday contributes billions to the global economy annually. In 2024 alone, it generated $13.3 billion in direct sales in the U.S., with a total of $41 billion spent worldwide across all categories. These figures highlight its growing impact on the holiday shopping season.

How much money does the average person spend on Cyber Monday?

The average American spends approximately $650 on Cyber Monday deals, buying everything from electronics to apparel. The actual spending often varies by demographics, with younger shoppers tending to spend more on tech and gadgets.

How many people will use their phones to shop on Cyber Monday?

Mobile shopping dominated Cyber Monday in 2023, with 79% of e-commerce traffic coming from smartphones. This trend underscores the growing importance of mobile-optimized shopping experiences and easy payment options.

What was the peak buying hour on Cyber Monday last year?

The most active shopping hours on Cyber Monday are between 8 PM and 10 PM, when consumers collectively spent $15.8 million per minute in 2023. The late-night rush is often driven by last-minute deals and flash sales.

Is Cyber Monday or Black Friday more popular?

While Black Friday attracts in-store shoppers, Cyber Monday is the clear winner for online shopping. In 2024, Cyber Monday spending reached $13.3 billion, compared to Black Friday’s $10.8 billion, showcasing its dominance in the digital space.

How much money do retail stores make on Cyber Monday?

Retailers benefit significantly, with online giants like Amazon and Walmart reporting a surge in revenue during Cyber Monday. In 2024, Amazon alone saw a 146% increase in ad sales, while overall retail e-commerce sales crossed the $40 billion mark globally.

Wrapping up

Cyber Monday has revolutionized shopping, with stats showcasing its unstoppable growth. From $13.3 billion in U.S. sales in 2024 to over 1 trillion retail site visits, this event consistently outpaces expectations.

It’s not just about discounts—it’s a combination of convenience, variety, and tech-driven experiences that keeps consumers coming back.

Whether you’re an early bird planning your shopping list or a last-minute deal hunter, Cyber Monday remains the ultimate online shopping destination.