6 Affordable Hunch Ads Alternatives for eCommerce Teams
Hunch Ads costs €2,500/month and targets enterprise budgets, but plenty of alternatives deliver similar dynamic ad automation for 90% less. This guide compares 6 Hunch Ads alternatives to help you find the right tool for your budget and needs.
HunchAds is a well-known platform for automating paid social. It comes with AI capabilities and can simplify a lot of your ad workflows. But when you look at the price tag, no one will blame you for turning around quickly.
According to their own content, Hunch charges €2,500/month and is best suited for brands spending between €80K and €500K a month on platforms like Meta and Snapchat.
That’s not feasible if you're just starting out or have a smaller or mid-sized catalog.
But before you swear off dynamic ads for good, know there are solid Hunch alternatives worth checking out.
Below, we break down what each tool offers, how it compares to Hunch, and who it’s best for.
Let's now look at the top 6 must-check alternatives to Hunch.
| Tool | Price | Best For |
|---|---|---|
| Cropink | $39/month Free plan available | eCommerce stores that need plug-and-play catalog ads |
| Smartly | 2-4% of ad spend | Large-scale omnichannel campaigns |
| Marpipe | $399/month | Multivariate creative testing |
| AdCreative.ai | $25/month | Quick AI-generated static ads |
| ROI Hunter | 1-5% of ad spend | Data-driven product ads |
| Kargo Commerce | Custom pricing | Publisher network placements |
1. Cropink
If you have an eCommerce store, Cropink is one tool to consider. It was specifically made for eCommerce stores that want to run dynamic product ads across Meta, Snapchat, and TikTok.
What we appreciate most about Cropink is the free plan for up to 100 products. That’s perfect if you have a small catalog or are simply testing the waters with Meta catalog ads.
But even if you upgrade because your catalog is bigger, you still get a very affordable price point compared to most tools in this list, and by far, HunchAds.
Cropink strips out the heavy pricing and complex setup and focuses on giving smaller and mid-sized brands an easier, faster way to launch catalog ads.
You won’t find media buying or enterprise-level AI here, but it's a smart place to start if you're after simplicity, affordability, and results.
Key features
- Branded catalog ad templates
- Facebook and Instagram integration
- Real-time product feed syncing
- Auto-generated creative variants
- Custom text and layout editing
- Visual performance dashboard
- Team collaboration for designs
- Figma plugin to elevate your design
- Brand kit, so all your catalog product ads are on brand
Pricing
- Free plan for up to 100 products
- Paid plans starting at $39/month for up to #500 products.
- Easy setup
- Transparent, predictable pricing
- Beautiful catalog ad templates
- Built to specifically automate your DPAs
- Industry-specific catalog templates
- Unlike Hunch, Cropink doesn’t offer media buying or placement
- AI capabilities are not as advanced as HunchAds
2. Smartly
Smartly is more focused on large-scale campaigns compared to Hunch. It also features much more powerful analytics dashboards.
This platform has an AI studio that can create creatives at scale for Meta, TikTok, Snapchat, Pinterest, Google, Amazon, and DV360. On the other hand, HunchAds mainly focuses on Meta, TikTok, and Google ads.
Smartly also includes AI-powered automation for your campaigns, plus real-time insights to monitor and optimize performance as you go.
Both Hunch and Smartly support scalable creative automation, but Smartly leans more into video and omnichannel brand experiences.
Smartly and Hunch are built for teams needing to scale ad production and performance. However, Smartly wins if you're running multi-platform campaigns and need rich analytics and video automation across the board.
That said, the higher cost and steeper learning curve mean it's better suited for larger, more established ad teams with huge budgets and experience.
Key features
- Large-scale creative testing
- Integrations with Meta, TikTok, Snapchat, Pinterest, Google, Amazon, and DV360
- Automatically generates ad variants at scale using product feeds
- A/B testing, creative fatigue detection, and AI-powered recommendations
- Drag-and-drop creative builder for image and video ads
- Real-time previews of your creatives
Pricing
- 2% to 4% of ad spend
- Powerful analytics dashboards with real-time insights
- AI automates creative production, testing, and optimization
- It supports omnichannel delivery (Meta, Google, Amazon, DV360, etc.).
- Strong capabilities for video and large-scale creative testing
- Pricing structure (2–4% of ad spend) can get expensive quickly
- Steep learning curve, especially for smaller teams
- Some users have also termed it as a “very glitchy program.”
3. Marpipe
Marpipe is better when it comes to A/B testing. It’s also much more affordable than HunchAds, while offering more or less the same features.
This tool can automate the entire multivariate testing process for ad creatives.
It also features a self-serve ad builder that lets you design experiments on your own with full creative freedom. Users say it's fast to set up and easy to work with.
Marpipe is ideal for creative teams and performance marketers who want to test different angles before scaling ads.
Key features
- Multivariate creative testing
- Automated ad variant generation
- Creative performance analytics
- Integration with Meta
- Collaboration tools for creative teams
- Insight reports showing top-performing combinations
- Version control and creative history tracking
Pricing
- Paid plans start at $399/month
- Free plan available, but with limited features
- Excellent for identifying top-performing creative elements
- Speeds up creative experimentation and iteration
- Helps reduce wasted ad spend by validating before scaling
- Intuitive UI for creative generation
- Clear data on what visual elements drive conversions
- Lack’s Hunch’s media buying capabilities
- It’s not built for feed-based automation like Hunch or Cropink
- Limited to Meta
- Better for testing than for running large-scale ad campaigns
4. AdCreative
AdCreative specializes in AI-generated creatives, mostly static and text-based ads designed to convert.
The main strength here is speed. You can generate hundreds of ad variants instantly using AI trained on high-performing ads.
It’s better for brands that want fast, conversion-focused creatives for Meta, Google, or LinkedIn.
AdCreative also comes with creative scoring tools, which predict how your ads might perform. While it’s not as focused on catalog automation as HunchAds, it’s still helpful in the early stages of campaign testing.
We'll put it this way:
AdCreative is for pre-launch validation, while Hunch is more about post-launch performance and optimization.
Key features
- AI-generated static ad creatives
- Creative scoring and performance prediction
- Bulk creative generation with brand inputs
- Integration with Meta, Google, and LinkedIn
- Simple dashboard for quick deployment
- Audience persona inputs for AI targeting
- Insights on your competitor’s ad performance
Pricing
- Starts at $25/month and limits you to 10 creative downloads and one user
- Super-fast ad creative generation
- Useful for A/B testing across platforms
- No design skills needed
- Useful for startups and agencies with limited design resources
- Predictive scoring helps validate ideas before spending
- Limited support for product catalog ads or dynamic personalization
- Creative quality may require manual editing to meet high brand standards
- Not ideal for localized or product-level ad variation
5. ROI Hunter
While Hunch focuses on making your ads look great, ROI Hunter leans more toward helping you decide which products should get advertised in the first place.
This platform is built for performance insights and product-level decision making.
It helps eCommerce teams combine product data, business performance data, and campaign performance to optimize what gets advertised.
If you're drowning in product data and need to make smarter decisions about what to advertise, ROI Hunter wins hands down.
Hunch is better for teams looking for a tool that handles the creative side of things.
If you're researching data-driven product advertising tools, check out these ROI Hunter alternatives for comparison.
Key features
- Product Performance Management (PPM) tool
- Business data integration (margins, stock, returns)
- Google Analytics and feed-level data merging
- Custom product sets for campaigns
- Automated budget reallocation
- Multi-platform campaign management (Meta, Google)
Pricing
- Costs 1-5% of your ad spend.
- No free trial, but select companies qualify for a free Product Performance Audit to identify opportunities before signing.
- Helps you advertise only the most valuable or strategic products
- Reduces wasted spend by cutting poor performers
- In-depth insight into product- and business-level campaign ROI
- Creative capabilities are more limited than Hunch
- More complex setup and onboarding due to data integrations
- Best suited for enterprise or data-mature teams
- Less flexibility in design-driven campaigns
6. Kargo Commerce
Kargo Commerce is a premium, publisher-focused platform that's quite different from HunchAds.
While Hunch sticks to social ad networks, Kargo excels in commerce media and retail integrations.
This platform creates shoppable ads that live inside premium publisher content. It's built for eCommerce and grocery businesses that want to reach customers beyond the usual social platforms.
Key features
- Shoppable media units embedded in premium publisher content
- Integration with retail media platforms (Walmart Connect, etc.)
- Interactive ad formats (stories, carousels, immersive mobile units)
- Product feed syncing for real-time availability
- Commerce-focused analytics and attribution
Pricing
- No clear pricing information. You have to contact them for a quote.
- Premium publisher placements beyond social media
- Strong retail media integrations
- Interactive and immersive ad formats
- Cookieless targeting capabilities
- Dynamic creative optimization is not as advanced as Hunchads
- Limited flexibility outside Kargo's publisher network
- More suitable for large brands with retail presence
- Not optimized for fast A/B testing or catalog variation
- Less focus on performance automation
Tips for choosing the best Hunchads alternative
- Consider the pricing model. Look for a pricing structure that aligns with how you spend and grow, especially if you prefer cost predictability. Some tools, like Smartly or ROI Hunter, take a percentage of your ad spend, which can add up quickly as you scale.
Others like Cropink or AdCreative offer flat monthly rates or even free plans for smaller catalogs, and can be more predictable.
- Know what ‘automation’ means for you. Do you need automation for creatives, product feeds, media buying, or campaign management? Once you define your automation need, choose based on the part of the process you want to automate.
- Consider your creative needs. If visuals and branding are a big priority, go for tools that offer ready-to-use templates, brand kits, or design flexibility, such as Cropink or AdCreative. For data-heavy tools like ROI Hunter, creative capabilities are usually more limited.
- Check platform compatibility. Some tools only support Meta, while others handle ads across Google, Amazon, etc. Smartly and Kargo are better suited if you’re managing multi-platform campaigns. On the other end, Marpipe and Cropink are ideal for Meta-focused strategies.
Summary and recommendations
Even with all the above Hunch alternatives, we know it can still be difficult to choose the best for your team. After digging into features, pricing models, and honest user feedback, this is how we’d stack up the top contenders.
Cropink— Best for small to mid-sized eCommerce brands that want to hit the ground running.
Smartly— Best for enterprise teams running multi-platform campaigns
Marpipe— Best for creative A/B testing and campaign performance data
AdCreative— Best for fast, AI-powered ad creatives
ROI Hunter— Best for data-driven product selection and performance
Kargo Commerce— Best for retail media and premium publisher placements
Still not sure which to go with?
If you’re launching dynamic product ads and want something fast, affordable, and beginner-friendly, Cropink’s free trial is a great way to explore without much pressure.
You’ll get branded catalog templates, real-time feed syncing, and all the essentials to start running high-converting Meta ads in minutes.
FAQs
Cropink is your best bet for beginners. It has a free plan for up to 100 products, requires zero technical setup, and focuses specifically on eCommerce catalog ads. You can literally start testing today without spending a dime or going through complex onboarding.
AdCreative.ai starts at just $25/month, making it the most budget-friendly option on the list. However, Cropink offers better value for eCommerce stores with its free plan for 100 products and $39/month paid tier.
Yes, most alternatives to HunchAds integrate with Meta platforms. Cropink, Marpipe, and AdCreative all work with Facebook and Instagram ads. Only Kargo Commerce focuses primarily on publisher networks instead of social media.
HunchAds costs €2,500/month. On the other hand, alternatives are much more affordable. For example, Cropink starts at $39/month with a free plan, AdCreative.ai begins at $25/month, while others use percentage-based pricing like Smartly. Most alternatives cost 80-90% less than HunchAds while delivering similar core features for most businesses.
Sources
- Hunchads. 8 Smartly Alternatives: Are They Real Competitors?
- Cropink. Meta DPA Guide: How Dynamic Product Ads Drive Real ROI
- Cropink. How to Create Profitable Facebook Catalog Ads [Tips + Updates]
- Cropink. Cropink vs. Hunch Ads [Why Marketers Are Switching to Cropink]
- Cropink. 5 ROI Hunter Alternatives to Scale Your Ads With Speed and Precision
Damaris is a Digital Marketing Specialist who writes about digital marketing and performance marketing. At Cropink, she creates data-driven content to help businesses run better ad campaigns for better performance and ROI.
Leszek is the Digital Growth Manager at Feedink & Cropink, specializing in organic growth for eCommerce and SaaS companies. His background includes roles at Poland's largest accommodation portal and FT1000 companies, with his work featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, and TechRepublic.
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