5 ROI Hunter Alternatives to Scale Your Ads With Speed and Precision

ROI Hunter is a well-known platform for managing dynamic product ads across different channels. 

It gives you a full view of product performance, pulls in data from your ad accounts, and helps automate creative and budget decisions.

However, ROI Hunter wasn’t built for everyone. 

If you’re a lean team, managing a smaller catalog, or simply need more control over how your products look in ads, its model might not be the right fit. 

The pricing alone (1 to 5% of your ad spend) can push smaller brands out of the game before they even start. 

That’s why we created this comparison.

This guide is for marketers and eCommerce teams who want similar features without the overhead. 

It doesn't matter if you're looking for easier design tools, more affordable pricing, or more creative control; we’ve rounded up #5 smart ROI Hunter alternatives worth a look.

 We'll break down:

• What each tool does differently
• Where it stands out (and where it doesn’t)
• Which type of user it's best suited for

5 best ROI Hunter alternatives

1. Cropink

Cropink is a catalog ad builder that is built specifically for eCommerce. 

It connects to your product feed, turns your listings into fully branded visuals, and pushes those creative assets into platforms like Meta, Google Shopping, or marketplaces. 

You don’t need a designer or a developer with this tool. It's very much a plug-and-play ad builder.

One of the things we love most about Cropink is its automation and flexibility. 

It gives marketers complete control over how products look in ads while handling the technical bits in the background, such as syncing inventory data or updating discounts in real time.

How is Cropink different from ROI Hunter?

ROI Hunter is built for enterprise-level campaigns. It gives you granular analytics and helps optimize based on backend data like margin and returns. 

But that comes with a cost. Literally. 

Its pricing model (a cut of your ad spend) makes it harder to experiment or scale gradually.

Cropink, on the other hand, is ideal if you want control over ad design, real-time product syncing, and campaign automation, without needing a big ad budget.

Key features

• Hourly feed updates to reflect changes in stock, pricing, and images
• 100+ responsive templates that are easy to customize
• No-code editor with a Figma plugin for advanced design tweaks
• Output feeds for Google Shopping, Meta, and other marketplaces
• Rule-based campaign scheduler and product segmentation
• Team collaboration and shared preview links for easy reviews
• Organize products into different ad sets or campaigns based on rules or tags
• Creative versioning that keeps your assets organized as you scale

Pricing

Cropink offers a free plan for up to 100 products, something that’s not available with ROI Hunter and its alternatives. 

The paid plans start at $39/month. 

In contrast, ROI Hunter uses a percentage-of-spend model, which can get pricey fast. For small to medium catalogs, Cropink can be significantly more cost-effective.

Review

“With Cropink, our enterprise witnessed a huge boost in DPA campaigns results. The automated features and industry-specific templates provided us with a unique edge. We could speed up the whole creative process on the creative side so the marketing team could react faster to the highly competitive market conditions. All this helped us to exceed our sales goals while keeping our brand identity clear and distinct from the competition.”

Best for

Small to medium e-commerce brands that want to focus their resources on creative execution and testing rather than spending budget on complex analytics dashboards. 

Also ideal for teams that prefer to use their existing analytics tools while getting maximum creative output at a predictable cost.

2. Smartly.io

Smartly.io is a robust platform for brands running large-scale, multi-channel campaigns. 

It’s used by teams that want to automate creative production, campaign workflows, and performance tracking across Meta, Pinterest, TikTok, YouTube, and beyond.

The platform is a good option when you need to generate lots of personalized ad creatives, run A/B tests at scale, and track everything through one dashboard. 

It also comes with built-in support for nearly every Meta Ads feature, from dynamic product ads to Instant Forms to Placement Customization.

How is Smartly.io different from ROI Hunter?

While both are built for scale, Smartly.io leans more into creative automation and campaign management across a wide range of platforms. 

You can auto-generate thousands of ad variations using templates and your product feed, then push those live with built-in rules and scheduling tools.

ROI Hunter, on the other hand, is more focused on helping retailers optimize ad spend using product-level performance data.

Key features

• Real-time product feed integration for dynamic ads
• Template-based creative automation (image and video)
• Cross-platform analytics and reporting dashboard
• Rule-based campaign workflows and performance optimization
• A/B testing and creative versioning at scale
• Team collaboration and asset library for faster launches

Pricing

Smartly.io uses a percentage-of-spend model, starting at around 4% for low-spend accounts and dropping to about 2% for large advertisers. 

There’s no free plan, and you’ll need to contact their sales team for custom quotes. This kind of pricing is unpredictable and often not feasible.

Smartly Review

“Smartly is more than just a tool to manage and report on your social media campaigns. They are also a strategic partner to your business or agency. They have all the industry insights on best practices and think with you on how to improve your account structure and performance of campaigns. The reporting is superb and the creative features are amazing. The learning curve is quite steep. I would recommend hiring a specialist for the onboarding period in order to educate your team and to make the test period a success.”

⭐️ Rating: 4.4 (468)

Best for

Large advertisers managing complex, high-volume campaigns across multiple social platforms. 

If creative production and cross-channel campaign management are your top priorities, Smartly.io is a strong contender. But it comes with a few trade-offs, especially on pricing and usability.

3. Hunch

Hunch takes the grunt work out of social ad creation.

This creative automation platform relies on AI to do the heavy lifting: you feed it data, it spits out hundreds of personalized ad variations without you touching Photoshop once.

The platform lives and breathes Facebook, Instagram, and Snapchat ads. If those aren't your main channels, look elsewhere. 

But if they are, Hunch can auto-translate campaigns, swap images for different regions, and basically run your creative operations while you focus on strategy.

How is Hunch different from ROI Hunter?

ROI Hunter is very analytics-heavy. It’s made for retailers who want to see profit margins, return rates, and backend data tied into their ad strategy. 

Hunch, by contrast, doesn’t go deep on business data. It focuses on creative performance and campaign automation.

Key features

• AI-powered creative templates built from product feeds
• Localization tools to auto-translate and adapt ads for regional markets
• Real-time updates of dynamic creatives from your data feed
• Campaign engine with auto-launch rules and performance-based sets
• Automatic video ad generation using catalog images
• Unified view of campaign performance across channels

Pricing

Hunch’s baseline plan starts at about €2,500/month (for an annual commitment), much higher than Cropink’s freemium model. See how Hunchads vs Cropink compare on other features.

A 1-month free trial is also available.

Unlike ROI Hunter, which charges 1–5% of your total ad spend and typically requires a minimum spend, Hunch uses a project-based pricing model. This gives you cost predictability at scale, but may be harder to justify for smaller brands looking to test the waters.

Hunch Review

“We've been using this platform for a while now, and it has significantly improved our ad efficiency. The creative automation features save us so much time, allowing us to quickly generate and test multiple variations/campaigns without the usual manual workload. While Hunch is great for creative automation and smart targeting, I find that getting a quick and clear overview of reports and analyses is often more convenient directly within the ad platform itself. It's not a major issue, but having a more seamless reporting experience within Hunch could further enhance workflow efficiency.”

⭐️ Rating: 4.6 (41)

Best for

Multi-location brands with a heavy focus on Facebook, Instagram, and Snapchat who need creative scale and fast testing.

4. Marpipe

Marpipe cuts straight to what most advertisers struggle with: figuring out why some ads work and others flop. 

Instead of throwing creative spaghetti at the wall, their platform systematically tests different elements of your catalog ads to show you exactly what's driving results.

It generates hundreds of variations from your product feed, tests them against each other, and tells you whether it's your headline, product image, or background color that's moving the needle.

How is Marpipe different from ROI Hunter?

ROI Hunter is better for data-driven decision-making based on backend performance. Marpipe is better if you're focused on finding which creative version drives better CTR or a good ROAS. 

While ROI Hunter asks 'which products are most profitable?', Marpipe asks 'which creative elements make people click and buy?' 

Key features

• Multivariate testing to identify top-performing creatives
• Video Dynamic Product Ads
• Campaign automation that handles audience setup, budgets, and placements
• Drag-and-drop builder that doesn't require a design degree
• Direct sync with Meta Ads Manager
• Performance analytics per ad element
• Auto-sync with Meta Ads Manager

Pricing

They offer a free plan to test things out, which is already better than ROI Hunter's approach, but very basic compared to Cropink’s free plan. See how else Marpipe differs from Cropink. 

Paid plans start at $399/month. The pricing is flat-rate, so you know exactly what you're paying regardless of ad spend.

Marpipe Review

“Marpipe is the meta ad serving weapon you want for your daily war against the meta ad algo. Audiences are dead. You need to test creatives to stay ahead. Maripie makes this process simple! Some of the naming conventions within the ad serving out of Marpipe can make your native ad server reporting a bit wonky, but I believe this is being resolved. It would also be good to manage payments for the software on the platform itself. Mobile interface for platform not available yet.”

⭐️ Rating: 5 (4)

Best for

Teams that want to scale creative testing and optimize catalog ads with multivariate performance insights.

5. Confect

Confect is a creative automation platform that remakes standard product feeds into visually engaging, branded catalog ads that look like they belong to your company.

You can set up design rules based on product attributes, such as automatically highlighting discounts or featuring seasonal categories. Confect then handles the execution across Meta, TikTok, Pinterest, and email campaigns.

How's Confect different from ROI Hunter?

ROI Hunter gives you the analytics, while Confect gives you visuals. 

It doesn’t do media buying or budget optimization or offer the same campaign insights. What you get instead is fast, flexible, creative automation that can plug into your existing ad stack.

Key features

• Design rule automation based on product attributes (discounts, categories, stock levels)
• Multi-platform compatibility for Meta, TikTok, Pinterest, and email campaigns
• Campaign planning and design automation for future launches
• A/B testing capabilities to optimize design performance
• Real-time updates when product information changes

Pricing

Confect offers a 30-day free trial to test the platform, but no fully free plan like Cropink. See how Cropink vs Confect stacks against each other. 

Confect's paid plans start at a steep $299/month.

Confect Review

“We used to struggle with static-looking Dynamic Product Ads, but now our fashion creatives are more engaging and align perfectly with our other campaigns. Any issues we’ve encountered have been resolved quickly by their support team, so no real complaints. While Confect is amazing for design automation, we still rely on Meta’s Ads Manager for bid adjustments and targeting—having those features in Confect would be helpful.”

⭐️ Rating: 4.9 (11)

Best for

eCommerce marketers who want to level up catalog ad design with creative automation, but don’t need deep analytics or media buying features.

Tips to choose the best ROI Hunter alternatives

Your ideal tool will depend on your team structure, creative needs, and campaign goals. These #3 factors will help you narrow your options:

1. Start with your team size and workflow

Small teams need intuitive interfaces, automation, and minimal hand-holding. For such a team, choose a tool that gives you creative independence and fast setup without involving developers or external designers. 

If creative automation and fast setup are what you care about most, Cropink is the tool you want in your corner.

Larger teams running multi-market campaigns may benefit more from robust solutions that offer customization based on regional needs.

2. Consider your creative needs vs. analytics needed

If your focus is brand presentation and visuals, a tool that prioritizes design automation, like Cropink or Confect, will suit you better. 

However, if you're more concerned with analytics, you'll want a platform like Marpipe, though it comes with higher costs and steeper learning curves.

3. Factor in budget and scaling flexibility

Tools that charge a flat rate or offer a free plan (like Cropink) are great for testing, iterating, and growing at your own pace. 

Alternatives like Smartly.io or Hunch tie pricing to ad spend, which can be risky for small or scaling brands. You'll need to spend more to unlock more features.

Summary and recommendations

Each of these tools is strong in different areas. The best one for you will come down to where your team wants to save time or gain an edge. 

Here’s what we recommend: 

• Cropink is ideal for small to mid-sized teams that want quick, customizable creative production without the tech hassle. It’s plug-and-play, budget-friendly, and integrates well with Meta catalogs.
• Smartly.io suits performance teams running large-scale campaigns across multiple platforms. If you need one place to handle creatives, targeting, and optimization, it’s a strong contender.
• Hunch is for brands running regional or dynamic campaigns where fast localization, video templates, and automation are key. It’s also great if you value speed over design customization.
• Marpipe works best for teams focused on data-backed creative decisions. If you want to test variations and identify top-performing visuals, it gives you the structure and insights to do that.
• Confect is a good choice if your brand prioritizes clean, consistent visuals. It helps teams stay on-brand while generating catalog creatives quickly.

Not ready to commit long-term, yet? 

Cropink makes it easy to get started. The free plan gives you access to the same features you'd get on the paid version, so you can try everything, test DPA creatives, and see the value for yourself. 

It's built for teams that want solid output without overspending or overcomplicating the process. Try it out for free today!

FAQs

Sources

1. Cropink. What is product feed
2. Cropink. Facebook catalog ads
3. Cropink. Cropink vs Hunch
4. Cropink. Cropink vs Marpipe
5. Cropink. Cropink vs Confect