Last update: Mar 31, 2025·5 minutes read

Most Followed Social Media Accounts in 2025 – Who's #1?

Who’s really ruling social media in 2025? From Ronaldo’s 816M followers to MrBeast’s YouTube takeover, this updated list reveals the top 25 most followed accounts—across platforms and industries. Forget outdated rankings—see who’s dominating right now.

Ansherina Opena
Written by Ansherina Opena , Digital Marketing Expert
Leszek Dudkiewicz
Reviewed by Leszek Dudkiewicz , Digital Growth Manager
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    Everyone’s fighting for followers — but who’s really on top in 2025?

    Chasing outdated lists or guessing the rankings wastes time. Platforms shift fast, and yesterday’s stars might not even make today’s top 10.

    This definitive list of the most followed accounts on social media shows you exactly who’s leading, where they dominate, and why it matters right now.

    Key takeaways

    • Cristiano Ronaldo is the most followed person on social media with over 816 million total followers.
    • Instagram has the most individual accounts crossing 100 million followers.
    • MrBeast leads YouTube with 317 million subscribers and ranks in the top 5 overall.
    • Khaby Lame is TikTok’s top creator with 162.7 million followers—outperforming most celebrities.
    • Twitter (X) has a smaller high-tier ceiling, with only 30 accounts above 50M followers.
    • Brands like Nike, Instagram, and WHO made the top 25—showing companies can rival celebrities.
    • Cross-platform dominance, not just follower count, defines today’s most powerful digital figures.

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    Top 25 Most Followed People on Social Media

    If you’re in marketing, content, or creator strategy—this is the list you can’t afford to ignore.

    Social media isn’t just about reach anymore—it’s about who holds attention across platforms, and how much of it they command. 

    The difference between #1 and #25? Over 540 million followers.

    Below is the definitive 2025 ranking of the top 25 most followed accounts on social media.

    Use it to benchmark, pitch, partner, or just know who’s winning the global attention game right now.

    RankNameTotal Followers
    1Cristiano Ronaldo816.1M
    2Instagram (brand)717.1M
    3Selena Gomez597.5M
    4Justin Bieber515.3M
    5MrBeast513.2M
    6Leo Messi507.6M
    7Kylie Jenner504.8M
    8Dwayne Johnson494M
    9Ariana Grande479.7M
    10Taylor Swift473.4M
    11Kim Kardashian467.9M
    12Beyoncé365.8M
    13Khloé Kardashian365.7M
    14Katy Perry365.6M
    15National Geographic347.6M
    16Jennifer Lopez333.7M
    17Kendall Jenner331.9M
    18Nike (brand)330M
    19Virat Kohli323.6M
    20Neymar315.9M
    21Nicki Minaj306M
    22WHO (brand)303.7M
    23Rihanna303.6M
    24Miley Cyrus302.4M
    25Kourtney Kardashian273.2M

    Since this is a combined ranking across platforms, let’s now break it down and see who truly dominates on each individual social media channel.

    Most Followed Accounts on Instagram

    Cristiano Ronaldo leads all individual accounts on Instagram with 639.9 million followers, making him the most valuable personal brand on the platform today.

    For non-Meta brands, Nike stands out with 304.4 million followers, proving that product-led content still drives massive engagement at scale.

    From a growth and reach standpoint, 38 accounts have crossed the 100M mark, and 22 of those now sit above 200 million — a clear benchmark for digital dominance in 2025.

    RankAccount NameUsernameFollowers
    1Instagram@instagram676.7M
    2Cristiano Ronaldo@cristiano639.9M
    3Leo Messi@leomessi504M
    4Selena Gomez@selenagomez424.3M
    5Kylie Jenner@kyliejenner396.7M
    6Dwayne Johnson@therock395.3M
    7Ariana Grande@arianagrande376.8M
    8Kim Kardashian@kimkardashian364.2M
    9Beyoncé@beyonce318.9M
    10Khloé Kardashian@khloekardashian311.7M
    11Nike@nike304.4M
    12Justin Bieber@justinbieber294.5M
    13Kendall Jenner@kendalljenner294.3M
    14Taylor Swift@taylorswift284M
    15National Geographic@natgeo281.3M
    16Virat Kohli@virat.kohli264.4M
    17Jennifer Lopez@jlo253M
    18Nicki Minaj@nickiminaj228.3M
    19Kourtney Kardashian@kourtneykardash224.8M
    20Neymar@neymarjr216.8M
    21Miley Cyrus@mileycyrus215.7M
    22Katy Perry@katyperry205.8M
    23Zendaya@zendaya185.1M
    24Kevin Hart@kevinhart4real179.5M
    25Cardi B@iamcardib169.1M
    26LeBron James@kingjames159M
    27Demi Lovato@ddlovato157.6M
    28Rihanna@badgalriri152.7M
    29Real Madrid C.F.@realmadrid149.3M
    30Chris Brown@chrisbrownofficial144.8M
    31Drake@champagnepapi144.4M
    32Ellen DeGeneres@ellendegeneres139.8M
    33FC Barcelona@fcbarcelona124.9M
    34UEFA Champions League@championsleague111.7M
    35Billie Eilish@billieeilish110.2M
    36Kylian Mbappé@k.mbappe110.1M
    37Gal Gadot@gal_gadot109.5M
    38Vin Diesel@vindiesel101.9M

    Most Followed TikTok Accounts

    Khaby Lame leads all creators on TikTok with 162.7 million followers, showing that platform-native talent continues to outperform mainstream celebrities.

    MrBeast, who dominates YouTube, holds the #3 spot here with 104.4 million followers, proving cross-platform creators can scale quickly on short-form video.

    As of 2025, 27 TikTok accounts have surpassed 50 million followers, but only 2 accounts have crossed the 150M mark — a major contrast to Instagram’s higher ceiling for global reach.

    RankAccount NameUsernameFollowers
    1Khaby Lame@khaby.lame162.7M
    2Charli D'Amelio@charlidamelio151.6M
    3MrBeast@mrbeast104.4M
    4Bella Poarch@bellapoarch93.7M
    5Addison Rae@addisonre88.7M
    6Zach King@zachking80.4M
    7Kimberly Loaiza@kimberly.loaiza80.2M
    8TikTok (Official)@tiktok76.3M
    9Dwayne Johnson@therock74.9M
    10CZN Burak@cznburak74.6M
    11Will Smith@willsmith74.2M
    12Domelipa@domelipa71M
    13BTS (Official)@bts_official_bighit63.3M
    14Jason Derulo@jasonderulo58.2M
    15Selena Gomez@selenagomez58.2M
    16Dixie D'Amelio@dixiedamelio56.8M
    17Kylie Jenner@kyliejenner56.2M
    18OX Zung@ox_zung55.6M
    19Spencer X@spencerx55M
    20Loren Gray@lorengray54.1M
    21Bayashi@bayashi.tiktok53.8M
    22Younes Zarou@youneszarou53.6M
    23Alina Kim@homm9k52M
    24Michael Le@justmaiko51.8M
    25Billie Eilish@billieeilish51M
    26KAROL G@karolg50.3M
    27KallMeKris@kallmekris50.1M

    Most Subscribed YouTube Channels

    MrBeast tops YouTube as the most subscribed individual with 317 million subscribers, built from just 816 videos since 2012.

    T-Series leads all channels overall with 253 million subscribers, and a massive output of 19.8K videos, proving quantity can still drive scale.

    Only 8 channels on YouTube have crossed the 100M mark, far fewer than Instagram’s 38 accounts over 100M or TikTok’s 27 over 50M.

    SET India ranks third with 173 million subscribers and an unmatched 139.2K uploads, fueled by nonstop TV content.

    CoComelon holds 168M, followed by Kids Diana Show at 116M — confirming kids' content remains one of YouTube’s most reliable audience drivers.

    PewDiePie and Like Nastya are tied at 111M, showing both gaming and family entertainment still scale globally.

    Zee Music Company closes out the top 8 with 103M, putting India in three of the top global spots.

    Unlike Instagram, YouTube’s leaders are full-scale content operations—not just personalities.

    RankAccount NameUsernameSubscribersVideosJoined
    1MrBeast@mrbeast317M816Feb 2012
    2T-Series@tseries253M19.8KMar 2006
    3SET India@SETIndia173M139.2KSep 2006
    4CoComelon@CoComelon168M1.0KSep 2006
    5Kids Diana Show@KidsDianaShow116M1.1KMay 2015
    6PewDiePie@PewDiePie111M4.7KApr 2010
    7Like Nastya@LikeNastyaofficial111M854Dec 2016
    8Zee Music Company@zeemusiccompany103M9.7KMar 2014

    Most Followed Twitter (X) Accounts

    Elon Musk leads Twitter (X) with 163.9 million followers, making him the most followed account on the platform and a central figure in the platform’s evolution.

    Barack Obama ranks second with 132 million followers, proving that political influence still commands massive attention in the feed.

    Only 30 accounts have surpassed the 50M follower mark on X—far fewer than Instagram’s 38 or TikTok’s 27, showing Twitter has a smaller high-tier ceiling.

    Cristiano Ronaldo holds third place at 113.2M followers, keeping him in the top 5 on nearly every major platform.

    Other celebrities dominating the X space include Justin Bieber with 110.3M, Rihanna with 108.5M, and Katy Perry with 106.2M.

    Taylor Swift, Narendra Modi, and Donald Trump also feature in the top 10, all with 87M–95M+ followers, backed by massive cultural or political influence.

    News organizations like CNN (62M), BBC Breaking News (51.8M), and The New York Times (55.2M) show X still holds weight for real-time content.

    Compared to Instagram and YouTube, Twitter rewards voice and influence over visual branding. That’s why creators like MrBeast or Kylie Jenner don’t rank as high here.

    RankAccount NameUsernameFollowersTweetsJoined
    1Elon Musk@elonmusk163.9M33.7KJun 2009
    2Barack Obama@BarackObama132M17.0KMar 2007
    3Cristiano Ronaldo@Cristiano113.2M4.1KJun 2010
    4Justin Bieber@justinbieber110.3M31.1KMar 2009
    5Rihanna@rihanna108.5M10.7KOct 2009
    6Katy Perry@katyperry106.2M12.1KFeb 2009
    7Taylor Swift@taylorswift1395.3M858Dec 2008
    8Narendra Modi@narendramodi93.3M39.1KJan 2009
    9Donald J. Trump@realDonaldTrump87.5M59.1KMar 2009
    10Lady Gaga@ladygaga83.8M10.0KMar 2008
    11NASA@NASA82.8M72.3KDec 2007
    12YouTube@YouTube79.6M57.1KNov 2007
    13Kim Kardashian@KimKardashian75.3M36.5KMar 2009
    14Ellen DeGeneres@EllenDeGeneres75M24.7KAug 2008
    15X (Official)@X67.3M15.0KFeb 2007
    16Selena Gomez@selenagomez65.9M5.5KMar 2009
    17Bill Gates@BillGates64.3M4.4KJun 2009
    18Neymar@neymarjr63.1M42.4KJun 2010
    19CNN@CNN62M420.7KFeb 2007
    20Justin Timberlake@jtimberlake61.3M4.4KMar 2009
    21Virat Kohli@imVkohli59.2M2.9KSep 2009
    22The New York Times@nytimes55.2M528.7KMar 2007
    23Britney Spears@britneyspears55.1M5.4KSep 2008
    24PMO India@PMOIndia54.8M35.6KJan 2012
    25Shakira@shakira53.8M8.2KJun 2009
    26Demi Lovato@ddlovato52.9M17.8KFeb 2009
    27LeBron James@KingJames52.8M9.1KMar 2009
    28BBC Breaking News@BBCBreaking51.8M39.8KApr 2007
    29UEFA Champions League@ChampionsLeague50.5M91.6KJul 2012
    30Jimmy Fallon@jimmyfallon50.2M14.8KJul 2008

    Frequently Asked Questions (FAQs)

    Got questions? We’ve got quick answers to the most asked ones.

    What is the most followed social media account?

    The most followed social media account in 2025 is Cristiano Ronaldo’s Instagram account (@cristiano) with 639.9 million followers.

    What is the #1 most used social media?

    The most used social media platform worldwide is Facebook, with over 3 billion monthly active users.

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    Final Thoughts

    The follower race is evolving. Today, it’s not just about reach—it’s about turning attention into action.

    • The most followed accounts on social media show us who truly commands influence across platforms—Cristiano Ronaldo, MrBeast, and Selena Gomez consistently lead in both followers and brand impact.
    • Every platform demands a different approach. Short-form wins on TikTok, while long-form content and SEO drive YouTube growth.
    • Big follower counts don’t guarantee results—ads, targeting, and creative strategy are what drive real ROI.

    Running ads across social but not seeing the return? Cropink helps you design, manage, and optimize high-performing social media ad campaigns—without creative limits. Start free today.

    Sources

    1. Not Common. Most Followed Accounts in the World in 2025
    2. Buffer. 20+ Top Social Media Sites and Platforms to Grow Your Brand in 2025
    Ansherina Opena
    Written by Ansherina OpenaDigital Marketing Expert

    Ansherina helps brands create powerful digital marketing and performance marketing strategies. With a passion for ad design and audience engagement, she is dedicated to making brands more visible and impactful.

    Follow me:LinkedIn
    Leszek Dudkiewicz
    Reviewed by Leszek DudkiewiczDigital Growth Manager

    Leszek is the Digital Growth Manager at Feedink & Cropink, specializing in organic growth for eCommerce and SaaS companies. His background includes roles at Poland's largest accommodation portal and FT1000 companies, with his work featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, and TechRepublic.

    Follow me:LinkedIn
    What is Cropink?

    Cropink is an app that turns raw product feed into appealing Facebook ads enriched with product data. It helps to drive engaging campaigns without creative limitations and keeps everything in sync.

    Beautify your product catalog in minutes

    No credit card required

    What is Cropink?

    Cropink is an app that turns raw product feed into appealing Facebook ads enriched with product data. It helps to drive engaging campaigns without creative limitations and keeps everything in sync.

    Beautify your product catalog in minutes

    No credit card required

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