Most Followed Social Media Accounts in 2025 – Who's #1?
Who’s really ruling social media in 2025? From Ronaldo’s 816M followers to MrBeast’s YouTube takeover, this updated list reveals the top 25 most followed accounts—across platforms and industries. Forget outdated rankings—see who’s dominating right now.


Everyone’s fighting for followers — but who’s really on top in 2025?
Chasing outdated lists or guessing the rankings wastes time. Platforms shift fast, and yesterday’s stars might not even make today’s top 10.
This definitive list of the most followed accounts on social media shows you exactly who’s leading, where they dominate, and why it matters right now.
Key takeaways
- Cristiano Ronaldo is the most followed person on social media with over 816 million total followers.
- Instagram has the most individual accounts crossing 100 million followers.
- MrBeast leads YouTube with 317 million subscribers and ranks in the top 5 overall.
- Khaby Lame is TikTok’s top creator with 162.7 million followers—outperforming most celebrities.
- Twitter (X) has a smaller high-tier ceiling, with only 30 accounts above 50M followers.
- Brands like Nike, Instagram, and WHO made the top 25—showing companies can rival celebrities.
- Cross-platform dominance, not just follower count, defines today’s most powerful digital figures.
Top 25 Most Followed People on Social Media
If you’re in marketing, content, or creator strategy—this is the list you can’t afford to ignore.
Social media isn’t just about reach anymore—it’s about who holds attention across platforms, and how much of it they command.
The difference between #1 and #25? Over 540 million followers.
Below is the definitive 2025 ranking of the top 25 most followed accounts on social media.
Use it to benchmark, pitch, partner, or just know who’s winning the global attention game right now.
Rank | Name | Total Followers |
---|---|---|
1 | Cristiano Ronaldo | 816.1M |
2 | Instagram (brand) | 717.1M |
3 | Selena Gomez | 597.5M |
4 | Justin Bieber | 515.3M |
5 | MrBeast | 513.2M |
6 | Leo Messi | 507.6M |
7 | Kylie Jenner | 504.8M |
8 | Dwayne Johnson | 494M |
9 | Ariana Grande | 479.7M |
10 | Taylor Swift | 473.4M |
11 | Kim Kardashian | 467.9M |
12 | Beyoncé | 365.8M |
13 | Khloé Kardashian | 365.7M |
14 | Katy Perry | 365.6M |
15 | National Geographic | 347.6M |
16 | Jennifer Lopez | 333.7M |
17 | Kendall Jenner | 331.9M |
18 | Nike (brand) | 330M |
19 | Virat Kohli | 323.6M |
20 | Neymar | 315.9M |
21 | Nicki Minaj | 306M |
22 | WHO (brand) | 303.7M |
23 | Rihanna | 303.6M |
24 | Miley Cyrus | 302.4M |
25 | Kourtney Kardashian | 273.2M |
Since this is a combined ranking across platforms, let’s now break it down and see who truly dominates on each individual social media channel.
Most Followed Accounts on Instagram
Cristiano Ronaldo leads all individual accounts on Instagram with 639.9 million followers, making him the most valuable personal brand on the platform today.
For non-Meta brands, Nike stands out with 304.4 million followers, proving that product-led content still drives massive engagement at scale.
From a growth and reach standpoint, 38 accounts have crossed the 100M mark, and 22 of those now sit above 200 million — a clear benchmark for digital dominance in 2025.
Rank | Account Name | Username | Followers |
---|---|---|---|
1 | 676.7M | ||
2 | Cristiano Ronaldo | @cristiano | 639.9M |
3 | Leo Messi | @leomessi | 504M |
4 | Selena Gomez | @selenagomez | 424.3M |
5 | Kylie Jenner | @kyliejenner | 396.7M |
6 | Dwayne Johnson | @therock | 395.3M |
7 | Ariana Grande | @arianagrande | 376.8M |
8 | Kim Kardashian | @kimkardashian | 364.2M |
9 | Beyoncé | @beyonce | 318.9M |
10 | Khloé Kardashian | @khloekardashian | 311.7M |
11 | Nike | @nike | 304.4M |
12 | Justin Bieber | @justinbieber | 294.5M |
13 | Kendall Jenner | @kendalljenner | 294.3M |
14 | Taylor Swift | @taylorswift | 284M |
15 | National Geographic | @natgeo | 281.3M |
16 | Virat Kohli | @virat.kohli | 264.4M |
17 | Jennifer Lopez | @jlo | 253M |
18 | Nicki Minaj | @nickiminaj | 228.3M |
19 | Kourtney Kardashian | @kourtneykardash | 224.8M |
20 | Neymar | @neymarjr | 216.8M |
21 | Miley Cyrus | @mileycyrus | 215.7M |
22 | Katy Perry | @katyperry | 205.8M |
23 | Zendaya | @zendaya | 185.1M |
24 | Kevin Hart | @kevinhart4real | 179.5M |
25 | Cardi B | @iamcardib | 169.1M |
26 | LeBron James | @kingjames | 159M |
27 | Demi Lovato | @ddlovato | 157.6M |
28 | Rihanna | @badgalriri | 152.7M |
29 | Real Madrid C.F. | @realmadrid | 149.3M |
30 | Chris Brown | @chrisbrownofficial | 144.8M |
31 | Drake | @champagnepapi | 144.4M |
32 | Ellen DeGeneres | @ellendegeneres | 139.8M |
33 | FC Barcelona | @fcbarcelona | 124.9M |
34 | UEFA Champions League | @championsleague | 111.7M |
35 | Billie Eilish | @billieeilish | 110.2M |
36 | Kylian Mbappé | @k.mbappe | 110.1M |
37 | Gal Gadot | @gal_gadot | 109.5M |
38 | Vin Diesel | @vindiesel | 101.9M |
Most Followed TikTok Accounts
Khaby Lame leads all creators on TikTok with 162.7 million followers, showing that platform-native talent continues to outperform mainstream celebrities.
MrBeast, who dominates YouTube, holds the #3 spot here with 104.4 million followers, proving cross-platform creators can scale quickly on short-form video.
As of 2025, 27 TikTok accounts have surpassed 50 million followers, but only 2 accounts have crossed the 150M mark — a major contrast to Instagram’s higher ceiling for global reach.
Rank | Account Name | Username | Followers |
---|---|---|---|
1 | Khaby Lame | @khaby.lame | 162.7M |
2 | Charli D'Amelio | @charlidamelio | 151.6M |
3 | MrBeast | @mrbeast | 104.4M |
4 | Bella Poarch | @bellapoarch | 93.7M |
5 | Addison Rae | @addisonre | 88.7M |
6 | Zach King | @zachking | 80.4M |
7 | Kimberly Loaiza | @kimberly.loaiza | 80.2M |
8 | TikTok (Official) | @tiktok | 76.3M |
9 | Dwayne Johnson | @therock | 74.9M |
10 | CZN Burak | @cznburak | 74.6M |
11 | Will Smith | @willsmith | 74.2M |
12 | Domelipa | @domelipa | 71M |
13 | BTS (Official) | @bts_official_bighit | 63.3M |
14 | Jason Derulo | @jasonderulo | 58.2M |
15 | Selena Gomez | @selenagomez | 58.2M |
16 | Dixie D'Amelio | @dixiedamelio | 56.8M |
17 | Kylie Jenner | @kyliejenner | 56.2M |
18 | OX Zung | @ox_zung | 55.6M |
19 | Spencer X | @spencerx | 55M |
20 | Loren Gray | @lorengray | 54.1M |
21 | Bayashi | @bayashi.tiktok | 53.8M |
22 | Younes Zarou | @youneszarou | 53.6M |
23 | Alina Kim | @homm9k | 52M |
24 | Michael Le | @justmaiko | 51.8M |
25 | Billie Eilish | @billieeilish | 51M |
26 | KAROL G | @karolg | 50.3M |
27 | KallMeKris | @kallmekris | 50.1M |
Most Subscribed YouTube Channels
MrBeast tops YouTube as the most subscribed individual with 317 million subscribers, built from just 816 videos since 2012.
T-Series leads all channels overall with 253 million subscribers, and a massive output of 19.8K videos, proving quantity can still drive scale.
Only 8 channels on YouTube have crossed the 100M mark, far fewer than Instagram’s 38 accounts over 100M or TikTok’s 27 over 50M.
SET India ranks third with 173 million subscribers and an unmatched 139.2K uploads, fueled by nonstop TV content.
CoComelon holds 168M, followed by Kids Diana Show at 116M — confirming kids' content remains one of YouTube’s most reliable audience drivers.
PewDiePie and Like Nastya are tied at 111M, showing both gaming and family entertainment still scale globally.
Zee Music Company closes out the top 8 with 103M, putting India in three of the top global spots.
Unlike Instagram, YouTube’s leaders are full-scale content operations—not just personalities.
Rank | Account Name | Username | Subscribers | Videos | Joined |
---|---|---|---|---|---|
1 | MrBeast | @mrbeast | 317M | 816 | Feb 2012 |
2 | T-Series | @tseries | 253M | 19.8K | Mar 2006 |
3 | SET India | @SETIndia | 173M | 139.2K | Sep 2006 |
4 | CoComelon | @CoComelon | 168M | 1.0K | Sep 2006 |
5 | Kids Diana Show | @KidsDianaShow | 116M | 1.1K | May 2015 |
6 | PewDiePie | @PewDiePie | 111M | 4.7K | Apr 2010 |
7 | Like Nastya | @LikeNastyaofficial | 111M | 854 | Dec 2016 |
8 | Zee Music Company | @zeemusiccompany | 103M | 9.7K | Mar 2014 |
Most Followed Twitter (X) Accounts
Elon Musk leads Twitter (X) with 163.9 million followers, making him the most followed account on the platform and a central figure in the platform’s evolution.
Barack Obama ranks second with 132 million followers, proving that political influence still commands massive attention in the feed.
Only 30 accounts have surpassed the 50M follower mark on X—far fewer than Instagram’s 38 or TikTok’s 27, showing Twitter has a smaller high-tier ceiling.
Cristiano Ronaldo holds third place at 113.2M followers, keeping him in the top 5 on nearly every major platform.
Other celebrities dominating the X space include Justin Bieber with 110.3M, Rihanna with 108.5M, and Katy Perry with 106.2M.
Taylor Swift, Narendra Modi, and Donald Trump also feature in the top 10, all with 87M–95M+ followers, backed by massive cultural or political influence.
News organizations like CNN (62M), BBC Breaking News (51.8M), and The New York Times (55.2M) show X still holds weight for real-time content.
Compared to Instagram and YouTube, Twitter rewards voice and influence over visual branding. That’s why creators like MrBeast or Kylie Jenner don’t rank as high here.
Rank | Account Name | Username | Followers | Tweets | Joined |
---|---|---|---|---|---|
1 | Elon Musk | @elonmusk | 163.9M | 33.7K | Jun 2009 |
2 | Barack Obama | @BarackObama | 132M | 17.0K | Mar 2007 |
3 | Cristiano Ronaldo | @Cristiano | 113.2M | 4.1K | Jun 2010 |
4 | Justin Bieber | @justinbieber | 110.3M | 31.1K | Mar 2009 |
5 | Rihanna | @rihanna | 108.5M | 10.7K | Oct 2009 |
6 | Katy Perry | @katyperry | 106.2M | 12.1K | Feb 2009 |
7 | Taylor Swift | @taylorswift13 | 95.3M | 858 | Dec 2008 |
8 | Narendra Modi | @narendramodi | 93.3M | 39.1K | Jan 2009 |
9 | Donald J. Trump | @realDonaldTrump | 87.5M | 59.1K | Mar 2009 |
10 | Lady Gaga | @ladygaga | 83.8M | 10.0K | Mar 2008 |
11 | NASA | @NASA | 82.8M | 72.3K | Dec 2007 |
12 | YouTube | @YouTube | 79.6M | 57.1K | Nov 2007 |
13 | Kim Kardashian | @KimKardashian | 75.3M | 36.5K | Mar 2009 |
14 | Ellen DeGeneres | @EllenDeGeneres | 75M | 24.7K | Aug 2008 |
15 | X (Official) | @X | 67.3M | 15.0K | Feb 2007 |
16 | Selena Gomez | @selenagomez | 65.9M | 5.5K | Mar 2009 |
17 | Bill Gates | @BillGates | 64.3M | 4.4K | Jun 2009 |
18 | Neymar | @neymarjr | 63.1M | 42.4K | Jun 2010 |
19 | CNN | @CNN | 62M | 420.7K | Feb 2007 |
20 | Justin Timberlake | @jtimberlake | 61.3M | 4.4K | Mar 2009 |
21 | Virat Kohli | @imVkohli | 59.2M | 2.9K | Sep 2009 |
22 | The New York Times | @nytimes | 55.2M | 528.7K | Mar 2007 |
23 | Britney Spears | @britneyspears | 55.1M | 5.4K | Sep 2008 |
24 | PMO India | @PMOIndia | 54.8M | 35.6K | Jan 2012 |
25 | Shakira | @shakira | 53.8M | 8.2K | Jun 2009 |
26 | Demi Lovato | @ddlovato | 52.9M | 17.8K | Feb 2009 |
27 | LeBron James | @KingJames | 52.8M | 9.1K | Mar 2009 |
28 | BBC Breaking News | @BBCBreaking | 51.8M | 39.8K | Apr 2007 |
29 | UEFA Champions League | @ChampionsLeague | 50.5M | 91.6K | Jul 2012 |
30 | Jimmy Fallon | @jimmyfallon | 50.2M | 14.8K | Jul 2008 |
Frequently Asked Questions (FAQs)
Got questions? We’ve got quick answers to the most asked ones.
The most followed social media account in 2025 is Cristiano Ronaldo’s Instagram account (@cristiano) with 639.9 million followers.
The most used social media platform worldwide is Facebook, with over 3 billion monthly active users.
Final Thoughts
The follower race is evolving. Today, it’s not just about reach—it’s about turning attention into action.
- The most followed accounts on social media show us who truly commands influence across platforms—Cristiano Ronaldo, MrBeast, and Selena Gomez consistently lead in both followers and brand impact.
- Every platform demands a different approach. Short-form wins on TikTok, while long-form content and SEO drive YouTube growth.
- Big follower counts don’t guarantee results—ads, targeting, and creative strategy are what drive real ROI.
Running ads across social but not seeing the return? Cropink helps you design, manage, and optimize high-performing social media ad campaigns—without creative limits. Start free today.
Sources

Ansherina helps brands create powerful digital marketing and performance marketing strategies. With a passion for ad design and audience engagement, she is dedicated to making brands more visible and impactful.

Leszek is the Digital Growth Manager at Feedink & Cropink, specializing in organic growth for eCommerce and SaaS companies. His background includes roles at Poland's largest accommodation portal and FT1000 companies, with his work featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, and TechRepublic.
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