40+ TikTok Statistics That Are Changing the Game in 2025
TikTok isn’t just an app—it’s a marketing powerhouse. With over 1.5 billion users and unmatched engagement rates, it’s reshaping e-commerce, influencer marketing, and digital trends.
With over 1 billion active users, TikTok has transformed how we consume, create, and connect online.
Did you know that TikTok users spend an average of 90 minutes per day scrolling through videos? That’s more than double the time spent on some other platforms! TikTok has got some very big numbers to flaunt.
For marketers, TikTok isn’t just a trend; it’s an essential tool. So,whether you are looking to boost brand awareness or drive sales, understand the data behind TikTok’s growth and get a serious edge in the competition
Let’s dive in!
Key takeaways
- TikTok boasts over 1.5 billion monthly active users worldwide.
- 62% of users say TikTok inspires them to make a purchase and make it a top platform for e-commerce.
- 83% of users enjoy watching branded content, provided it’s authentic and entertaining.
- TikTok ads have a higher engagement rate than any other platform, averaging 6%.
- The platform has the highest user growth rate of any social network which is increasing by 325% over three years.
- 70% of Gen Z say TikTok is their favorite platform for discovering trends.
- Influencer campaigns on TikTok deliver 11x more ROI than traditional digital ads.
General TikTok statistics
TikTok is available in 154 countries and supports 75 languages. That’s huge, right?!
TikTok hashtags are vital. For Instance, #ForYou has over 25 trillion views.
The platform’s engagement rate is 5x higher than other social media channels.
Over 70% of TikTok users prefer brands that participate in trending challenges or memes.
Brand collaborations with TikTok creators result in 65% higher sales compared to traditional campaigns.
Interestingly, 87% of users say that TikTok content inspires them creatively.
TikTok user demographics- who’s watching?
43% of TikTok users are aged between 18–24 years making it a hub for Gen Z audiences.
The app has reached 40% penetration in the US for users aged between 16 to 64 years of age.
It is interesting to note that Female TikTok users have slightly outnumbered males as they account for 53% of the platform’s audience.
Over 30% of TikTok users are parents. So, unlike popular opinion, it is not just the new generation that is hooked.
58% of TikTok’s global audience is located in Asia, with India leading in total number of downloads during the pandemic.
TikTok usage skews urban, with 67% of users living in metropolitan areas.
TikTok age demographics across globe
- Most of the TikTok users are aged between 18 to 24 years of age.
- While 23.1% of users are aged between 25 to 34 years of age, only 12.5% of users are between 35-44.
- 55+ aged users are 5.3% only.
TikTok usage across world
TikTok's user base has grown significantly since its launch. In 2018, TikTok had 133 million users. And the number has grown to 2 billion users in 2024.
Below we have broken down this data year-by-year for you:
| Year | Users (in million) |
| 2018 | 133 |
| 2019 | 381 |
| 2020 | 700 |
| 2021 | 902 |
| 2022 | 1366 |
| 2023 | 1587 |
| 2024 | 2000 |
TikTok revenue statistics
TikTok has helped many businesses make big money and its own revenue has surged to 16.1 billion in 2023.
Here is what the data suggests:
- TikTok has made a judgment of $ 0.15 billion in 2018.
- Next year, it made a total of $0.35 billion in 2019.
- When the world was locked in 2021 due to the pandemic, the user base of TikTok increased and its revenue amounted to $4.8 billion.
TikTok got the engagement that redefined social media
Yes! People love TikTok and users spend an average of 90 minutes daily on the app. -That is more than Facebook and Instagram combined.
Videos under 15 seconds perform best. These 15-second videos have the highest watch-through rates.
80% of TikTok users interact with at least one video per session.
Sound matters! 88% of TikTok videos use music, and users are more likely to engage with them.
The campaigns like #GuacDance achieved over 250,000 video submissions in just a week.
TikTok e-commerce statistics
- 62% of users say TikTok inspires them to shop and drive trends in impulse buying.
- TikTok’s partnership with Shopify increased conversions by 48% for participating brands.
- 25% of users say they have purchased something after watching a TikTok Live stream.
- Beauty products are the top-performing category, with sales surging 4x faster than on other platforms.
- TikTok Shopping is projected to reach $20 billion in global sales by 2025.
- TikTok ads paired with creator content boost purchase intent by 27%.
TikTok influencer statistics
Do you follow your favorite influencers on TikTok? You most probably do!
Influencers with 100k–500k followers see the highest engagement rates on TikTok with 7.5% per post.
56% of users say they trust product recommendations from TikTok creators more than ads.
Top TikTok creators like Charli D’Amelio have leveraged the platform to earn $17.5 million annually.
Nano-influencers (1k–10k followers) deliver 5x more ROI than mega influencers on TikTok.
Over 35% of TikTokers have bought a product endorsed by a creator.
TikTok creators are predicted to generate over $10 billion in revenue by 2025.
Why are TikTok ads a marketer’s goldmine?
TikTok ads have consistently driven sales and generated profits for the brands. Here is what the data suggests:
- TikTok ad impressions grew by 92% year-over-year in 2024.
- In-feed ads have the highest click-through rate, at 1.5%, across all ad formats.
- Branded Hashtag Challenges generate an average engagement rate of 8.5%.
- 72% of users say they find TikTok ads entertaining and less intrusive.
- TikTok’s AI-driven targeting improves ad performance by 32%.
- TopView ads (the first ad users see) increase brand awareness by 67%.
- TikTok ads are 20% cheaper than Instagram but deliver higher ROI.
TikTok’s impact on pop culture
TikTok influencing generations. The viral trends and influencer fanbase is crazy!
For those who underestimate TikTok, know that 75% of viral trends in 2024 originated on TikTok.
And it is to be noted that songs featured in TikTok videos are 3x more likely to chart on Billboard.
While #BookTok drove a 190% increase in book sales that proves the platform has an influence on it.
TikTok recipes like "Feta Pasta" generated over 600 million views in just a month.
68% of Gen Z refer to TikTok as their "main source of pop culture."
Memes created on TikTok spread 40% faster than on other platforms.
FAQs
What makes TikTok different from other social media platforms?
TikTok thrives on short-form, highly engaging video content powered by an advanced algorithm that delivers personalized content at an unmatched pace.
How many active users does TikTok have?
TikTok has surpassed 1.5 billion active users, making it one of the fastest-growing social platforms globally.
What type of content performs best on TikTok?
Authentic, trend-driven, and entertaining content—especially videos that are short, engaging, and use trending sounds—tends to perform best.
Can small businesses benefit from TikTok marketing?
Absolutely! Over 66% of TikTok users say they’ve purchased something after seeing it on the platform, making it a game-changer for small businesses looking to gain visibility.
What industries see the most success on TikTok?
Fashion, beauty, fitness, food, and tech brands dominate TikTok due to its visual nature and high engagement levels.
How effective is influencer marketing on TikTok?
Extremely! 67% of TikTok users say influencers impact their purchasing decisions, making influencer collaborations a powerful strategy for brands.
Wrapping Up
TikTok isn’t just another social media app—it’s a powerhouse of engagement, influence, and marketing potential. From viral trends to e-commerce success, the numbers don’t lie: TikTok is shaping the future of digital content.
With high ROI on ads, influencer-driven purchases, and a community that thrives on authenticity, this platform is redefining how we connect and consume content.
So, are you ready to leverage TikTok’s power for your next big move? The data says you should!
Sources
- Hootsuite. Digital Report 2024
- Statista. TikTok User Growth
- Influencer Marketing Hub. TikTok ROI Insights
- HubSpot. Social Media Trends
- Business of Apps. TikTok App Report 2024
Manisha is a Data-Driven Marketing Expert who turns numbers into narratives and ad clicks into conversions. With a passion for performance marketing and a sharp eye for analytics, she helps brands cut through the noise and maximize their impact in the digital space.
Digital Growth Manager at Cropink
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