56+ Essential Social Media Video Marketing Statistics for 2025
In 2025, 89% of businesses are using social media videos to grow faster—especially on Instagram, TikTok, and LinkedIn. Discover why short-form videos offer the highest ROI and how video posts on Facebook reach 135% more users than photos.
Marketing through videos on social media is no longer a nice-to-have for businesses—it is a necessity for growth. Videos have become an easy way to share your message, build trust, and engage with customers.
89% of businesses leverage videos for their marketing campaigns on social media. YouTube, TikTok, and Instagram lead as the top platforms for video marketing, with short-form videos gaining popularity and providing the most ROI on these top platforms.
So, let’s dive deeper into the key social media video marketing statistics for 2025 and beyond:
Key takeaways
- The top three social media marketing goals include reaching new audiences (52%), increasing online engagement (38%), and boosting revenue and sales (36%).
- A recent Wyzowl survey excluding YouTube revealed that LinkedIn became the most widely used video marketing platform in 2025.
- Instagram is the most effective video marketing platform, with 61% of marketers reporting success.
- 71% of marketers affirmed that short-form video content provides the most ROI, compared to long-form video content (22%) and live video (6%).
- Facebook has a 135% higher reach for video posts compared to photos.
- 66% of video marketers on social media measure their ROI through video engagement (likes, shares, and reposts), video views (63%), and leads/clicks (49%).
General social media video marketing statistics
Here are some social video stats every marketer should know about marketing through video on social media:
Top social media video marketing goals
Here is a list of five top goals marketers aim for when marketing through videos on social media:
- Reaching new audiences: 52%
- Increasing online engagement: 38%
- Boosting revenue and sales: 36%
- Growing online community/following: 33%
- Building brand loyalty: 23%
As you can see from these social media video stats, over ¼ of video marketers say video marketing is highly effective for reaching most of their marketing goals.
The most popular social media platform for video marketing
According to a 2023 Statista survey, the most popular social media platform used by over 90% of marketers to share their marketing video content was YouTube. Facebook was the second most popular platform, and it was mentioned by 89% of marketers.
Instagram rounded up the top three most popular social video marketing platforms after 79% of marketing professionals said they use it to distribute their marketing video content.
For the first time, LinkedIn is the most widely used video marketing platform in 2025, excluding YouTube. According to a recent Wyzowl survey, 70% of marketers cite using LinkedIn for video marketing, followed by Facebook (66%), Instagram (66%), and X (27%).
The most effective social media video marketing platform
In 2024, Wyzowl reported that YouTube was the most effective social video marketing platform, listed by 78% of marketers. Facebook came second, with 71% of marketers citing it as effective, followed by Instagram with a share of 64%.
In the same survey for 2025, YouTube was omitted, and Instagram became the most effective video marketing platform for marketers, with 61% reporting success. LinkedIn, with 59% of marketers, came second, followed by Facebook, with 51% of marketers.
The least effective social media channels for marketing videos are X (10%), Facebook Live (10%), and Snapchat (7%).
According to 500+ marketers surveyed by Hubspot, 76% of the marketers cited that Instagram had the highest ROI, engagement, and lead generation compared to other marketing channels for video content.
Check out our recent data-backed article about business social media statistics and statistics and trends in digital marketing.
Social media video marketing usage statistics
A whopping 95% of businesses see video as crucial for their overall marketing strategy, with 89% using it as a marketing tool. Over half (54%) of video marketers mostly create live-action videos, followed by animated (24%) and screen-recorded videos (15%).
Social media marketing video popularity
Social media videos are the second most popular marketing video use case, mentioned by 69% of marketers, after explainer videos, with a share of 73% of marketers.
Other top video types that can also be used for marketing on social media include:
- Video testimonials (60%)
- Presentation videos (53%)
- Product demos (48%)
- Sales videos (44%)
- Teaser videos (44%)
- Video ads (42%)
- Videographics (22%)
- Customer service videos (20%)
- App demos (17%)
As explainer videos topped the list, social media marketers can leverage this perfect tool to help them explain their products, services, ideas, or topic areas.
Short-form vs long-form vs live marketing video types
71% of marketers say their short-form video content provides the most ROI, compared to long-form video content (22%) and live video (6%).
42% of marketers reported that the ideal length of short-form videos is 21-30 seconds, and 32% say it is 31‐60 seconds. For long-form social media videos, 69% of marketers said 3-10 minutes is an optimal marketing video length, with 36% saying it should be between three to six minutes long.
According to HubSpot, videos with over 26 seconds tend to have the highest engagement compared to videos with less, and recommend 30 seconds for best performances.
In 2024, live videos lost popularity by over 56%, showing that marketers are opting for other marketing video types that provide the most ROI for their organizations.
Check out our recent, detailed article about social media statistics for businesses.
Top social media platforms for sharing marketing video content
From YouTube to Instagram, find out below the key statistics about marketing through video on specific social media platforms:
YouTube
Over 85% of US viewers say they use YouTube to learn. Additionally, over 500 million daily views on YouTube relate to learning content. Thus, to get the most engagement from YouTube marketing videos, ensure your videos are insightful when possible.
In 2023, Google reported that YouTube shorts had over 2 billion monthly active users, and in 2022, YouTube shorts generated over 30 billion views.
Fewer than 10% of creators on YouTube leverage YouTube Short’s creator tools, with many opting for TikTok’s tools. However, YouTube downgrades videos with TikTok’s branding on the platform.
About 40% of retail shoppers stated that they bought products they watched on YouTube. Over 90% of users discovered new products and brands on YouTube.
When shopping or browsing on YouTube, 87% of people believe that YouTube makes it faster for them to make purchasing decisions [6].
Videos on Instagram account for 60% of the time users spend on the platform. Instagram videos have a 57.4% year-over-year growth. Users on Instagram reshare Reels over 3.5 billion times daily.
Instagram videos between 1 and 2 minutes long have the highest average retention rate of 56% compared to those with different lengths.
Ads with catalog product video feature on Instagram had a 41% increase in Return on Ad Spend (ROAS) and a 45% decrease in cost per purchase compared to those without.
Shoppable video ads on Instagram receive 47% higher purchase rates, and 76% of marketers say Instagram brings the highest ROI compared to other social channels.
Curious to know more about video stats and trends on Instagram? Check out our recent Instagram video marketing statistics article.
Facebook has a 135% higher reach for video posts compared to photos. Consider posting videos more often, as nearly half (46%) of Facebook users watch videos in-feed. Also, Facebook videos are shared 200% more than any other content type.
Over 60% of video views on Facebook come from mobile devices.
Reels on Facebook now receive over 200 billion views daily. Reel ads with audio on Facebook have a 35% higher click-through rate than carousels, images, and text posts.
Even so, 85% of video views on Facebook occur without sound, so consider adding captions to your marketing videos for more accessibility. Thankfully, Facebook video viewers are 40% more likely to watch videos longer than those without captions.
Facebook Live videos have 3x more engagement than pre-recorded ones.
Find more statistics and facts about marketing on meta platforms: 75+ Latest Meta Statistics & Facts
TikTok
According to Sprout Social, 54% of users engage with brand content on TikTok at least once daily, and another 30% engage at least once every week. 76% of 18-24 year-olds use TikTok, compared to 14% of 55 to 64 year-olds using the app.
Users on TikTok spend an average of 34 hours every month, with nearly half actively checking out brands while scrolling. TikTok users average 19 daily check-ins, engaging for about 11 minutes per session—way longer than any other social app.
Only 28% of video marketers use TikTok to boost their brand or product’s visibility, yet 36% of direct purchases via social media were made on TikTok. Users also mentioned that product discovery is their #1 reason for brand interactions on TikTok.
Additionally, 37% of TikTok users in the US aged less than 60 years have bought something on TikTok Shop, spending an average of $59 per purchase.
Getting the best video marketing ROI on social media
Understand how you can increase your chances of video marketing success on social media from the following data-packed tips to improving your marketing ROI:
Leverage short-form video content
As mentioned earlier, short-form content brings the most engagement and offers the highest ROI on social media. Also, the usage of short-form platforms like TikTok and YouTube Shorts has continuously increased over the years.
From 2022 to 2023, the number of monthly users of YouTube Shorts increased from 1.5 billion to 2 billion. During the same period, TikTok’s user base grew by over 10%, from 755 million global users in 2022 to over 834 million in 2023, according to Statista.
Over 66% of marketers say short-form video format gets the most engagement, 22% mentioned long-form and only 12% said live videos are engaging.
74% of marketers believe that short-form videos of less than a minute are ideal for bringing the best results, with 42% saying the optimal length is between 21 and 30 seconds.
Explore more TikTok stats in this article to learn about how social media marketers use TikTok to realize their marketing goals.
Collaborate with influencer marketers on social media
Four in five marketers (about 80%) said that influencer marketing is a highly effective strategy for their marketing success.
57.1% of marketers listed Instagram as their preferred channel for influencer campaigns, followed by TikTok with 51.6%, both offering unparalleled reach and engagement for short-form video content.
YouTube also (36.7%) remains a stronghold for long-form video content. Facebook (28.4%) and LinkedIn (11.6%) followed, showing that the two platforms have the potential to increase your video marketing success.
In 2024, businesses received an average engagement rate of 2.18% per influencer’s marketing post on TikTok.
Analyze your social video marketing campaign performance
Measuring the effectiveness of your video marketing campaigns on social media helps you identify areas of improvement.
Here are the metrics video marketers mention using to quantify their video marketing ROI:
- Video engagement (likes, shares, and reposts) (66%)
- Video views (62%)
- Leads/clicks (49%)
- Brand awareness/PR (40%)
- Customer engagement and retention (36%)
- Bottom line sales (30%)
FAQs
Social media video marketing ROI for marketers includes helping users understand their products or services (99%), increasing brand awareness (96%), generating leads (88%), increasing sales directly (84%), and boosting web traffic (82%).
Yes, marketing through videos on social media is worth it, as over 93% of marketers say video marketing has given them a good ROI. Since 2016, over 76% of marketers have kept getting more success with video, so it is worth the effort.
An optimal length of a social media marketing video is between 21 and 30 seconds for a short-form video and 3-6 minutes for long-form content.
Social media platforms like YouTube, TikTok, Facebook, and Instagram prioritize video content, which increases the visibility of your video content, leading to higher engagement rates.
Conclusion
From these social media video marketing statistics, we’ve seen that consumers are more receptive to video marketing on social platforms than ever.
As social platform algorithms keep pushing video content to their users, videos on social media get more visibility; thus, more people can watch and engage with video content.
We hope these video marketing statistics for social media help you understand the current state of video marketing on these platforms, significantly impacting how you see and approach your video marketing.
Sources
- Sunday Sky. 2025 Video Marketing Statistics That Will Blow Your Mind
- Statista. Video platforms used for marketing purposes worldwide
- Wyzowl. Video Marketing Statistics 2025 (11 Years of Data)
- HubSpot. Video Marketing Report [Data from 500+ Video Marketers]
- Cropink. 40+ Instagram Video Marketing Statistics and Trends
- Cropink. 30+ Facebook Video Statistics You Need to Know
- Wikipedia. YouTube Shorts
- Sprout Social. 28 TikTok statistics marketers need to know
- Cropink. Time Spent on TikTok Statistics
- Statista. Number of global TikTok users
- Influencer Marketing Hub. Influencer Marketing Benchmark Report
Benard is a data-driven content marketing specialist with a deep understanding of digital marketing. At Cropink, he crafts compelling content and shares data-driven insights that, ultimately, help eCommerce businesses scale with Dynamic Product Ads.
Leszek is the Digital Growth Manager at Feedink & Cropink, specializing in organic growth for eCommerce and SaaS companies. His background includes roles at Poland's largest accommodation portal and FT1000 companies, with his work featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, and TechRepublic.
Related Articles
Is social media taking over our lives? Discover the latest statistics on social media addiction, screen time habits, and its impact on mental health.
Ever feel distracted by social media? You're not alone. Check out the latest stats on how social media impacts productivity, focus, and mental well-being.
Millennials are spending over two hours daily on social media, but their habits are shifting fast. Short-form videos, influencers, and interactive content now dominate, while traditional platforms fade. See where they’re really engaging in 2025.
TikTok isn’t just an app—it’s a marketing powerhouse. With over 1.5 billion users and unmatched engagement rates, it’s reshaping e-commerce, influencer marketing, and digital trends.
The time we spend on social media is growing, with users averaging 2 hours and 31 minutes daily—Gen Z leads with 4 hours! From TikTok’s dominance to the impact on daily habits, explore how different age groups engage and what this means for our digital world.
Social media at work is a double-edged sword—it can boost engagement or drain productivity. With 77% of employees using it on the clock and businesses leveraging it for recruitment, finding the right balance is key.
How Can Cropink Help?
Start with Cropink is easy and free
No credit card required