5 Best Confect Alternatives [Free & Paid Options 2025]

Confect was built for catalog ads, and it does the job well. However, it doesn’t offer in-depth campaign management, so anyone who needs media buying tools or wants more design freedom might find themselves outgrowing it quickly.

At $299/month, Confect sits in the middle of the market. It’s not cheap enough for smaller teams testing catalog ads, but not comprehensive enough for enterprises running complex multi-platform campaigns. 

Many teams find they need either more affordable options to get started or more robust tools as they scale.

This guide looks at some of the best Confect alternatives. It’s for marketers, founders, and eCommerce teams who need better creative control, smarter workflows, or a more flexible price point.

Confect alternatives at a glance

1. Cropink

Cropink was built specifically for eCommerce, and is ideal when you want more control over how products look in your ads, but you also need to move fast and keep things simple.

You can plug in your product feed, pick a catalog template, and go live within minutes. 

The templates are already designed to look clean and on-brand, but you can customize them too, down to the last font or image layer.

Cropink works even when you don’t have a designer on the team, but if you do have one, it connects directly to Figma. This way, you can build your layouts there and then sync them straight into Cropink with live product data already in place. 

Our tool is handy for Meta catalog ads, but you’re not limited to one platform. 

Cropink also lets you download your enriched product feed and use it on TikTok catalog ads, Pinterest, or anywhere else your team is testing performance.

How is Cropink different from Confect?

Both tools let you design catalog ads using your product feed, but Cropink focuses more on creative flexibility and ease of use.

With Confect, you work inside its editor. Cropink allows you to design in Figma and then sync your designs directly using live data from your catalog. 

If you plan to repurpose your feed for other platforms, Cropink allows you to export your creatives with all your enriched product data intact. 

Key features

• Create visually appealing catalog ads using ready-made or custom templates
• Real-time sync with your product feed
• Smart rules to organize products into different campaigns or ad sets
• Schedule campaigns or updates based on product tags, categories, or stock levels
• Built-in creative versioning to keep things organized as you scale
• Figma plugin for advanced design flexibility
• Multi-platform support: Meta, Snapchat, Pinterest, and TikTok

Pricing

• Free for your first 100 products
• Paid plans start at $39/month (the most affordable Confect alternative). By comparison, Confect offers only a 30-day trial before moving you to a $299/month plan.

2. Marpipe

There aren’t many differences between Marpipe and Confect when it comes to generating catalog ads. 

Both let you work with product feeds, apply branded templates, and automatically push product ad creatives into campaigns. Their differences start when it's time for a/b testing.

Marpipe puts a lot more attention into A/B and multivariate testing. You can run structured test campaigns with different layouts, offers, and messages, then track how each variant performs.

The platform does the math for you, including spend control across all ad versions, so you’re not left guessing what works.

Unlike Confect, Marpipe also leans more into AI-driven ad creative tools. If your team wants to run large-scale creative tests or iterate faster using generative tools, Marpipe offers more on that front.

However, keep in mind that Marpipe comes at a higher price point, and some features, such as real-time product sync, are add-ons.

Key features

• Converts catalog ads into videos
• Advanced multivariate testing capabilities
• Automatic ad resizing across platforms
• Team collaboration tools for creative teams
• AI-powered creative generation tools

Pricing

• Free plan, unlike Confect
• Paid plans start at $399, which is about $100 more expensive than Confect. If you want a more affordable tool, check out these Marpipe alternatives. 

3. Smartly

Smartly isn’t exactly built for catalog ads, but it handles them. The tool is better suited for large teams running high-volume media across multiple platforms like Meta, TikTok, Pinterest, and Google.

Where Confect focuses more on the creative layer, Smartly covers the full cycle of campaign management. That includes media buying, budgeting, testing, and reporting, on top of dynamic creative generation. 

Smartly’s a much bigger system overall.

Because of that, the setup can feel complex. The editor doesn’t offer as much design freedom as tools like Confect or Cropink, but you get end-to-end control of your campaigns without jumping between tools. 

That tradeoff might work if you already have a performance team in place.

Key features

• Video, image, and dynamic ad creation using templates and AI
• A/B testing support
• Campaign automation across Meta, TikTok, Google, Snap, and Pinterest
• Rules and filters for custom triggers (like location, weather, or stock levels)
• Full integration with Meta Ads Manager

Pricing

• Starts at around 4% of ad spend for low-spend accounts, but can drop to 2% for large advertisers
• No free plan available

4. ROI Hunter

Like Confect, ROI Hunter lets you design catalog ads using templates. It also has a brand kit to help you lock in your fonts, colors, and visual rules. But that’s pretty much where the overlap ends.

ROI Hunter is more of a performance management suite than a Creative Automation Tool. 

It was built for eCommerce teams that want to connect business data, such as margins, returns, and ROAS, to the products they choose to promote.

You can pull in data from Google Analytics, your product feed, and even internal systems, then use that to set rules for what shows up in your campaigns.

That said, the creative side is more limited than Confect or Cropink. You get templates and basic dynamic features, but not the same level of control over layout or design. 

It’s more technical and better suited for brands that care about performance analytics more than the creative side of your catalog ads. 

Key features

• Product-level performance data baked into campaign logic
• Template-based creative automation
• A/B testing for performance-focused campaigns
• Product-level video creatives
• Integrates with Google Analytics and internal business data
• Works across multiple platforms and markets

Pricing

• Plans cost 1–5% of your ad spend. Some sources put the base cost at around €3000/month.
• No free trial

5. Socioh

Socioh and Confect are quite similar. 

Both allow you to set dynamic design rules, insert customer reviews and ratings, and run A/B tests on your catalog ads.

The main difference is that Socioh includes white-glove design services in every plan. This way, you get hands-on help with your creative strategy, not just access to templates.

Socioh is an excellent option for teams that don’t have in-house designers or just want extra support.

It also offers features like AI-generated backgrounds, feed enhancements, and the ability to edit DPA or DABA ads without resetting performance data.

However, note that Socioh is one of the more expensive options on this list of Confect alternatives.

Key features

• Automatic campaign updates as your product data changes
• AI tools to generate backgrounds and build new product feed fields
• Fully managed product feed
• On-brand design with rule-based automation
• Editable DPA/DABA ads without losing learnings
• 100s of branded catalog templates to work from

Pricing

• $750/month (for businesses with up to $250k in online revenue per month)
• No free plan

Tips to choose a Confect alternative

1. If you need full design control, choose a tool that supports custom layouts, editable templates, and Figma integration.
2. For teams that want to automate repetitive tasks, choose a platform that syncs with your product feed in real time and updates creatives as stock or pricing changes.
3. If your goal is to run a/b tests, use a tool that supports structured A/B or multivariate testing.
4. For lean teams without a designer, prioritize tools that offer hands-on setup support or ready-made templates that can go live with minimal edits.
5. For brands working across Meta, TikTok, and other platforms, look for tools that allow feed exports with product data, visuals, and creative logic intact.
6. For smaller budgets, consider platforms that offer flexible pricing and a free plan, especially if you’re still testing or scaling.

Summary and recommendation

For most small to medium eCommerce businesses, Cropink provides the best balance of affordability, ease of use, and creative control. 

For $39/month, you can expect a plug-and-play solution for your Meta catalog ads. If you're unsure if Cropink is the right fit, try out the free plan to test the features with your own product feed.

• Choose Marpipe if you need extensive A/B testing and you have the budget for the add-on features, such as product-level videos.
• Choose Smartly only if you're managing high-volume campaigns across multiple platforms and need full campaign automation beyond just catalog ads.
• Choose ROI Hunter if connecting business data to ad performance matters more than creative flexibility.
• Choose Socioh if you want hands-on creative support and don't mind paying premium prices for white-glove service.

FAQs

Sources

1. Cropink. Cropink vs. Confect [Discover Which Ad Creation Tool is Better]
2. Confect. CropInk/ FeedInk or Confect? A Detailed Comparison
3. Cropink. Confect vs. Marpipe [Unlock More Ad Potential with Cropink]
4. Confect. Smartly or Confect? Comparison for ecommerce
5. Confect. ROI Hunter or Confect? Comparison for eCommerce
6. Cropink. Confect vs. Socioh [Find the Best Tool for Enriched Catalog Ads]