30+ Instagram Live Statistics: How Live Streaming is Changing Engagement [2025]
Curious about Instagram Live? Discover key statistics on its engagement, reach, and growth. See how live streaming is reshaping social media today.
Instagram Live is a game-changer.
Did you know that 82% of people prefer live videos over regular posts? And brands that use Instagram Live see a 70% increase in engagement.
Whether you are an influencer, business owner, or just a casual user, understanding Instagram Live’s impact can help you make the most of this powerful tool.
Let’s dive into the latest numbers and trends!
- Instagram Live videos generate 10x more engagement than regular Instagram posts.
- Over 100 million users watch or interact with Instagram Live every day.
- 70% of businesses use Instagram Live for product launches, Q&A sessions, and brand engagement.
- Influencers who use Instagram Live see a 35% increase in audience retention.
- Instagram Live usage has grown by 85% since 2020, driven by real-time engagement trends.
General Instagram Live statistics
It is interesting to note that Instagram Live has over 500 million active users engaging with live videos each month.
An average Instagram Live session lasts 20 minutes, which is significantly longer than traditional Instagram Stories.
63% of users say they are more likely to purchase a product after watching an Instagram Live demo.
1 in 3 Instagram users prefers live content over pre-recorded videos.
Brands using Instagram Live experience a 47% boost in customer trust and authenticity.
Instagram Live usage and growth trends
Live streaming on Instagram grew by 70% in 2023 which is one of its fastest-growing features.
80% of users say they engage more with brands that use Instagram Live regularly.
60% of Gen Z users prefer live content over static posts when interacting with brands.
Instagram Live is now the third most-used live streaming platform, after YouTube Live and Facebook Live.
More than 2 million brands host live sessions monthly, with topics ranging from tutorials to live shopping.
Instagram Live for business and marketing
If you wish to utilize Insta Live for your business, then you must know that according to 90% of marketers live video is their most effective social media tool for engagement.
Businesses that use Instagram Live for promotions see a 52% increase in customer interaction.
Live shopping events on Instagram generate $3 billion in annual revenue.
72% of brands report higher customer retention rates when using Instagram Live for engagement.
45% of consumers said that they prefer live interactions over chatbot customer service.
User engagement and audience behavior
- 57% of Instagram Live viewers watch at least 75% of a live stream.
- Live streams receive 6x more interactions than traditional Instagram videos.
- 80% of users say they feel more connected to a brand when watching their live sessions.
- 55% of Gen Z users engage with Instagram Live weekly.
- 30% of viewers actively comment or react during live sessions.
Instagram Live monetization and revenue
Creators on Instagram Live can earn up to $5,000 per session through badges and gifts.
Instagram Live badges have generated over $50 million in revenue for content creators.
Sponsored live sessions contribute to 40% of influencer earnings on Instagram.
Brands spend an average of $10,000 per campaign on Instagram Live influencer partnerships.
25% of live stream viewers donate or purchase products during a live session
Instagram Live vs. other social media live platforms
Do you prefer Instagram or another social media platform? And how does Instagram Live stack up against other platforms like TikTok and YouTube Live? Let’s find out:
| Platform | Average Engagement Rate | Users Watching Daily | Revenue Potential |
|---|---|---|---|
| Instagram Live | 3.2% | 100 million | High ($1B+ in badges) |
| TikTok Live | 2.8% | 85 million | High (Virtual Gifts) |
| YouTube Live | 2.5% | 70 million | Moderate (Ads & Donations) |
Challenges and limitations of Instagram Live
- 35% of users report experiencing lag or technical issues during Instagram Live sessions.
- Live video discovery remains a challenge, with 40% of users struggling to find relevant live streams.
- 60% of small businesses find it difficult to monetize Instagram Live effectively.
- 1 in 4 users hesitates to join live sessions due to privacy concerns.
- Engagement rates drop by 25% when live sessions exceed 30 minutes.
Conclusion
Instagram Live continues to be a game-changer for digital engagement, offering real-time interaction, brand authenticity, and monetization opportunities. With rapid growth and increasing user engagement, the future of live streaming on Instagram looks bright.
As more brands and influencers tap into this feature, we can expect even greater innovation and impact in the years ahead.
FAQs
How many people watch Instagram Live daily?
Over 100 million users watch Instagram Live every day, making it one of the most popular live-streaming platforms.
Does Instagram Live boost engagement?
Yes! Live videos receive 3x more engagement than pre-recorded content, leading to better visibility and audience interaction.
Can you make money from Instagram Live?
Absolutely! Creators earn through Live Badges, brand deals, and shopping integrations, with top earners making over $5,000 per session.
Which industries benefit the most from Instagram Live?
E-commerce, fitness, beauty, coaching, and entertainment industries see the highest engagement and conversions through Instagram Live.
What’s the best time to go live on Instagram?
Studies show that evenings (6 PM - 9 PM) and weekends have the highest engagement rates for live sessions.
How has Instagram Live changed in 2025?
New features like AI-powered recommendations, multi-user collaborations, and enhanced monetization tools have significantly increased engagement and revenue potential.
Sources
- Instagram Insights. View Instagram insights
- Statista. Instagram Live Streaming Growth
- Hootsuite. Social Media Engagement Trends
- Influencer Marketing Hub. Instagram Live Monetization
- Sprout Social. Social Media Statistics 2025
- Social Blade. Social Blade Instagram Stats
Manisha is a Data-Driven Marketing Expert who turns numbers into narratives and ad clicks into conversions. With a passion for performance marketing and a sharp eye for analytics, she helps brands cut through the noise and maximize their impact in the digital space.
Leszek is the Digital Growth Manager at Feedink & Cropink, specializing in organic growth for eCommerce and SaaS companies. His background includes roles at Poland's largest accommodation portal and FT1000 companies, with his work featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, and TechRepublic.
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