14 Instagram Shopping Statistics You’ll Wish You Knew Sooner [2025]

Instagram isn’t just for scrolling—it’s a goldmine for sales.

Think about it. Every day, millions of people tap on products, explore brands, and make purchases without ever leaving the app. If you’re a business, ignoring Instagram Shopping means leaving money on the table. 

But is it really worth the hype? 

That’s where the numbers come in. This guide breaks down the key Instagram Shopping statistics you need to know, so you can confidently decide if Instagram is the right move for your business—and how to make it work.

Key takeaways

Here are 7 key takeaways to help you understand the power of Instagram Shopping:

• Instagram Shopping turns browsing into buying: In 2024 alone, 46.8 million people in the U.S. made purchases on Instagram, proving how big it’s become for online shopping.
• People love tapping those product tags: Every month, 130 million users click on shopping tags, showing how Instagram makes it easy for users to explore and shop in just a few taps.
• Content matters for driving sales: 54% of users buy something after seeing it on Instagram, so creating shoppable, engaging content is key to turning followers into customers.
• Instagram keeps users hooked longer: People spend 45% more time on Instagram compared to Facebook and 62% more than Pinterest, giving businesses more opportunities to get their products noticed.
• Small efforts can lead to huge results: Native Union saw a 2,662% traffic boost from just 9 tagged posts—proof that even a small push on Instagram Shopping can deliver impressive growth.
• Fashion leads the way: “Fashion Brands” are the most-searched category on Instagram, with 12% of users exploring fashion content, making it a goldmine for businesses in style, beauty, and lifestyle.
• It delivers results for businesses: 62% of marketers say Instagram delivers positive ROI, showing it’s a platform that doesn’t just engage—it converts.

Why look into stats about Instagram Shopping?

As highlighted in the key takeaways, understanding the stats around Instagram and its shopping features can give you a serious edge as a business owner. 

Why?

If you’re curious about how Instagram influences buying decisions—54% of users buy a product after seeing it on the platform. 

Wondering how many people interact with shopping posts? Over 130 million users tap on product tags every month. Or maybe you’re interested in how big Instagram’s reach really is—46.8 million people in the U.S. made purchases on Instagram in 2024.

All in all, these stats prove just how powerful Instagram is for driving shopping habits, giving you valuable insights into what works and helping you better connect with your audience. Plus, it’s a great way to justify spending time and resources on Instagram Shopping.

What Instagram Shopping statistics should business owners need to know?

These stats will give you a clear picture of how the platform helps businesses grow, from the number of people tapping on shopping posts to brands seeing massive spikes in traffic and sales. 

If you’re looking to make the most of Instagram for your business, these numbers are worth a look.

1. In 2024, 46.8 million people in the U.S. are expected to make purchases on Instagram.

46.8 million people, or at least 35.0%, highlight the platform’s significant role in e-commerce this year.

Instagram Shopping allowed businesses to tag products in posts and stories, making it simple for users to view details and shop directly in-app. Meta also implemented its mandatory in-app Checkout for all U.S. Meta Shops, aiming to drive adoption and recover from tracking limitations introduced by iOS 14.5.

While the move faced some criticism from sellers and buyers for limiting purchase options, it cemented Instagram as a key player in social commerce, offering businesses a huge opportunity to reach active shoppers.

2. Globally, 130 million users interact with Instagram Shopping features every month.

Every month, over 130 million Instagram users tap on product tags in shopping posts, showing just how much people love browsing and discovering new items on the platform.

Instagram has made shopping a natural part of the user experience, letting people explore products and make purchases as soon as inspiration strikes. To take things further, they’ve tested turning shopping posts into ads, giving businesses an extra way to reach potential customers.

These ads lead shoppers to a product page within Instagram, then to the business’s mobile site to complete the purchase—seamlessly blending discovery with action.

3. Approximately 75% of Instagram users base their purchase decisions on content they see on the platform.

72% of Instagram users have made purchases in categories like clothing, makeup, shoes, or jewelry after seeing something on the platform, which speaks volumes about Instagram’s role in influencing buying decisions.

This makes it a key player in social commerce, especially for businesses in fashion and beauty. Half of the surveyed users even said Instagram influenced their shopping habits more than any other platform, putting it ahead of Facebook and Pinterest.

4. The Natori Company saw a 1,416% increase in traffic from shopping content on Instagram between 2017 and 2021.

This stat perfectly shows why Instagram Shopping stats are worth paying attention to.

The Natori Company’s results say it all: using Instagram’s shopping features led to a 1,416% week-over-week boost in referral traffic and a 100% increase in revenue.

With just 61 posts tagging products, they connected with their audience in a way that felt natural and authentic.

5. Around 44% of Instagram users turn to the app for product reviews and recommendations.

Instagram is a powerhouse when it comes to shopping, with 44% of users shopping on the platform weekly.

This stat perfectly highlights why Instagram Shopping is such a big deal—people aren’t just scrolling; they’re actively using features like shopping tags and the Shop tab to discover and buy products.

It’s a clear sign of how social proof and seamless shopping experiences influence purchasing decisions.

6. Fashion brands rank as the most searched category on Instagram, with 12% of users frequently exploring this content.

When it comes to Instagram Shopping statistics, this one highlights how user interests shape the platform’s shopping trends: “Fashion Brands” is the most searched category, with 12% of users exploring this content regularly, followed by “Hair and Makeup” at 11% and “Interior Design” at 10%.

These numbers show how Instagram is a hub for lifestyle-driven shopping, where users are actively searching for inspiration and products that match their personal style.

For businesses, this stat reinforces the importance of creating content that aligns with these popular categories, making Instagram Shopping a natural extension of the discovery process for highly engaged shoppers.

7. The average engagement rate for posts on Instagram business profiles is 2.18%.

When looking at these statistics, engagement rates give key insights into how followers interact with content—and as of February 2024, the average engagement rate for Instagram business profiles was 2.18%.

Photo posts performed the best with 2.69% engagement, followed by videos at 2.21%, and carousel posts at 1.16%.

These numbers show that photos and videos are the most effective formats for capturing attention, which is crucial for businesses using Instagram Shopping to promote their products.

By focusing on high-engagement content types, brands can maximize their reach and drive more interactions with shoppable posts, turning likes and comments into actual purchases.

Consider reading our guide on “How to Create Impactful Dynamic Ads on Social Media” if you’re looking to maximize your reach and drive sales.

8. 62% of marketers believe Instagram consistently delivers a strong return on investment (ROI).

Among the many Instagram Shopping statistics worth noting, one stands out: 62% of marketers are confident that Instagram delivers positive ROI, making it one of the most effective platforms for driving results, second only to LinkedIn.

This confidence stems from Instagram’s ability to provide real-time insights through social listening, allowing businesses to better understand their audience, refine strategies, and uncover new market opportunities.

For brands leveraging Instagram Shopping, this stat reinforces the platform’s potential not just for engagement but for generating measurable business outcomes.

By linking social efforts directly to revenue, Instagram has become an essential tool for marketers focused on maximizing ROI and staying competitive in the digital space.

9. 36% of users treat Instagram as a search tool to find information or discover products.

Did you know that 36% of people use Instagram as a search tool, just like they would Google?

This shift in how users interact with the platform shows how Instagram has become a go-to place for discovering products, services, and ideas.

For businesses diving into Instagram Shopping statistics, this trend highlights the growing importance of optimizing your content for search within the app.

10. Nearly 44% of Instagram users shop through the platform every week.

It’s no surprise that social media plays a big role in how younger audiences shop, with 44% of active Instagram users making purchases weekly.

Gen Z is especially active, discovering new brands daily, while Millennials aren’t far behind with regular engagement.

For businesses exploring Instagram Shopping statistics, this trend shows just how crucial it is to tap into these behaviors.

By creating shoppable posts and engaging content, brands can connect with this audience right where they’re already browsing and buying, turning Instagram into a reliable sales channel.

11. A study found that 54% of users purchase a product after seeing it on Instagram.

More than half of Instagram users—54% to be exact—buy a product after seeing it on the platform, proving how effective Instagram can be at driving sales.

On top of that, 87% of users take action after seeing a product, whether it’s making a purchase, saving it for later, or checking out the brand’s page.

With users actively engaging with brands and taking steps toward a purchase, creating authentic, engaging content becomes a key strategy for turning followers into customers.

12. Magnolia Boutique experienced a 20% increase in revenue attributed to Instagram.

Magnolia Boutique’s success with Instagram Shopping speaks volumes about how businesses can effectively use the platform to drive results.

By tagging products in 117 posts, they achieved a 20% week-over-week increase in revenue and a 4% boost in traffic. What stands out is their strategic approach—using Instagram Live, stories, email campaigns, and cross-promotion to guide their audience on how to shop directly from their feed.

For those analyzing Instagram Shopping statistics, this case shows the potential of combining engaging content with clear instructions, making it easier for customers to shop and helping brands convert interest into sales.

13. The Native Union brand reported a 2,67% rise in traffic from Instagram Shopping.

Native Union’s success with Instagram Shopping is a standout example of how impactful the platform can be for driving e-commerce growth.

With just 9 posts featuring tagged products, they achieved a 2,67% month-over-month increase in traffic and doubled their revenue during the same period.

For brands exploring the potential of Instagram, this case study highlights the platform’s ability to turn engagement into significant traffic and sales with minimal investment.

14. Instagram engagement rates are 45% longer than Facebook, 62% longer than Pinterest, and 40% longer than Twitter.

Instagram’s ability to keep users engaged sets it apart, with visitors spending 45% more time than Facebook users, 62% more than Pinterest users, and 40% more than Twitter users.

This level of engagement is a big deal for businesses using Instagram Shopping, as it means shoppers are not just browsing—they’re sticking around, exploring, and interacting with content.

Looking at Instagram Shopping statistics, it’s clear why the platform is such a powerful tool for e-commerce. Longer engagement times mean more opportunities for product discovery and higher chances of converting views into sales, making Instagram a must-have in any marketing strategy.

FAQs

What industries are most impacted by Instagram Shopping statistics?

Fashion, beauty, and home decor thrive on Instagram Shopping, with 12% of users searching for fashion brands and 72% making style-related purchases. If you’re in these industries, your audience is already here and ready to shop.

What challenges do businesses face, according to Instagram Shopping statistics?

Businesses face challenges like mandatory in-app Checkout for U.S. Meta Shops and the need to keep product catalogs updated. In competitive industries like fashion and beauty, standing out is tough, but with 62% of marketers reporting positive ROI, the effort pays off when done right.

How do Instagram Shopping statistics predict the future of e-commerce?

Instagram Shopping stats show that e-commerce is getting more social, with 36% of users searching for products and 54% making purchases after seeing them on the platform. Instagram is becoming a one-stop shop for discovery and sales, so businesses need to focus on creating smooth, engaging shopping experiences to stay ahead.

How does Instagram influence consumer buying behavior?

Instagram makes shopping easy and engaging, with 72% of users making purchase decisions based on what they see and 54% buying products after seeing them. Features like product tags and the Shop tab turn browsing into action.

How many followers do you need for Instagram shopping?

You don’t need a specific follower count, but you must have a business or creator account and set up a product catalog. Even small brands, like Native Union, saw a 2,67% traffic boost with just nine tagged posts.

How does Instagram engage customers?

Instagram keeps users hooked with features like product tags, Stories, and ads. With 44% of users shopping weekly, it’s clear the platform blends inspiration and convenience to drive engagement and purchases.

How to see Instagram shop analytics?

Use Instagram Insights or your e-commerce platform’s analytics to track engagement, product interactions, and shopping traffic. For instance, over 130 million users tap on product tags each month, giving businesses valuable data.

What percentage of people shop on Instagram?

Around 44% of users shop weekly on Instagram, making it a top platform for discovery and purchases. Shoppable posts and the Shop tab turn casual browsing into meaningful sales.

Conclusion

The data shows that success on Instagram Shopping is all about visuals and user engagement. Photo posts have the highest engagement at 2.69%, and 87% of users take action after seeing a product.

Businesses like Magnolia Boutique, which saw a 20% boost in revenue, show how focused strategies can deliver big results.

The takeaway? 

Invest in creating great content, use product tags, and make the shopping experience as easy as possible for your audience.

To wrap things up, Instagram Shopping is changing the game for businesses looking to connect with shoppers. If you want to take full advantage of it, tools like Cropink can make a big difference.

Cropink helps you create eye-catching product ads by syncing with your product feed, so your ads are always fresh and up-to-date. Plus, their easy-to-use ads design tools and customizable ads templates take the hassle out of ad creation.

If you have any questions or inquiries about this topic or about us, please don’t hesitate to reach out.

We hope we’ve helped you understand this topic of Instagram Shopping and statistics, and we hope to see you in our next article. Take care!

Sources

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5. Forbes. Is Social Media The New Google? Gen Z Turn To Google 25% Less Than Gen X When Searching
6. Statista. Average Instagram follower engagement with selected post types worldwide as of February 2024, by post type
7. Hootsuite. Social Media Trends 2025
8. Realnet. Study Reveals 54% of Users Buy a Product After Seeing it on Instagram
9. Big Commerce. Is Instagram Shopping Driving Sales? The Results Are In: Brands Report +1,416% Traffic, +20% Revenue 
10. Yotpo. Instagram Engagement Rate Data: Average Seconds on Site