100+ Call to Action Examples That Boost Clicks and Conversions
Boost your conversions by up to 161% with powerful call-to-action examples. Discover 100+ proven CTAs that increase clicks, signups, and sales—plus insights like why “Create My Account” beats “Your Account” by 24%. Try what’s working today.
Most websites lose conversions because their call to action isn’t doing enough.
We at Cropink have seen brands double conversions with just a few words. A strong, specific CTA can boost results by 161%.
Here are 100+ call to action examples you can use to increase clicks, signups, and sales today.
Key takeaways
- Strong call to action examples can increase conversion rates by up to 161%.
- Personalized CTAs convert 42% more than generic ones, making relevance essential.
- Blog anchor text CTAs convert 121% better than banner ads for content marketing.
- CTA buttons with specific, benefit-focused text beat generic labels like “Submit”.
- Using social proof near CTAs can boost conversions by up to 98%.
- “Create My Account” outperformed “Your Account” by 24%—first-person works.
- Great CTAs still need great traffic—Cropink helps turn clicks into real conversions.
What is a call to action
A call to action (CTA) is a short, direct message that tells your audience what to do next—like “Buy now”, “Download free guide”, or “Start your trial.”
It’s found in ads, emails, websites, popups—anywhere you want someone to take action instead of just scrolling or leaving.
A CTA can be a button, a link, or plain text. What matters is that it prompts immediate action tied to your business goal.
Whether you want clicks, signups, sales, or shares, the CTA is the bridge between interest and conversion.
CTAs give your content purpose. Without one, users are more likely to bounce or hesitate. Even two words can make a difference. A strong CTA reduces confusion and decision fatigue.
Why CTAs work
Here’s the thing—most people won’t take action unless you tell them exactly what to do.
That’s why CTAs work. They remove friction, guide decisions, and turn passive visitors into active leads or customers.
According to WordStream, the average landing page conversion rate is just 2.4%—but the top 10% convert at 11.5% or more. That’s a massive gap—and strong CTAs help close it.
CTAs give your content purpose. Without one, users are more likely to bounce—even if they’re interested.
And it’s not just about placement—it’s about how. Anchor text CTAs inside blog content perform 121% better than traditional banner ads, according to HubSpot.
Still, 70% of small B2B websites don’t use any CTA at all. That’s not a small oversight—that’s lost revenue.
Even better, personalized CTAs convert 42% more visitors than generic ones. The more relevant your message, the more likely someone acts.
Types of CTAs
Now, before we dive into examples, it’s important to understand the different types of CTAs and how they work.
Not all CTAs are created equal. The format you choose can directly affect your conversion rate and user engagement.
| CTA Type | Purpose | Ideal Placement | Performance / Stat |
|---|---|---|---|
| Button | Encourages users to take action with a clickable, high-contrast element | Product pages, landing pages, emails, blog headers | Switching from text to button CTAs increased CTR by 32.12% |
| Form submission | Captures user info in exchange for an offer | Contact forms, lead magnets, quote request pages | Common in lead generation, high intent when paired with incentives |
| Welcome gate | Blocks content briefly to capture user attention | Homepage or main entry landing page | Highest conversion range: 10%–25% |
| Banner | Promotes offers with wide or side-placed visuals | Top or bottom bars, sidebars | Conversion: 1–5% (full-width) and 0.5–1.5% (sidebar) |
| Contextual link | Leads users to related content using in-text links | Blog posts, articles, guides | Blog anchor text CTAs convert 121% more than banners |
| Pop-up | Interrupts to show urgent offers or capture leads | On scroll, exit intent, or delay trigger | Conversion rate: 1%–8%, depending on timing and design |
| Slide-in | Subtle, non-intrusive prompt for engagement | Bottom corners of pages, appears while scrolling | Conversion rate: 1%–5% |
| Read more | Encourages deeper engagement with content | Below blog posts, in “related articles” blocks | Helps increase time-on-site and reduce bounce |
| Product features | Highlights what makes your product or service unique | Homepage, product detail pages | Great for awareness and product education |
| Social sharing | Prompts users to share your content with their audience | Beside articles, videos, or product content | Drives referral traffic and boosts visibility |
| Lead to purchase | Converts interested users into paying customers | Cart pages, product pages, email sequences | Key driver in ecommerce and cart abandonment recovery |
| Closing the sale | Creates urgency to push final purchase decision | Checkout pages, limited-time banners | Effective for FOMO and scarcity-based conversions |
| Event promotion | Increases signups or awareness for an upcoming event | Event landing pages, announcement banners, emails | Used for live webinars, conferences, and promotions |
| Related content | Keeps users exploring and reduces drop-off | After content, within articles, related post sections | Increases pages per session and time on site |
CTA examples by goal and funnel stage
To convert more leads, your call to action must match where your audience is in their journey.
Let’s break down the three core funnel stages: Awareness (TOFU), Consideration (MOFU), and Decision (BOFU)—and see real CTA examples that work best for each one.
Awareness stage (top of funnel)
At this point, your audience is just discovering your brand. They’re not ready to buy—they’re looking to learn.
The goal here is to build interest without selling. Use CTAs that educate, inform, or entertain.
Best CTA types for TOFU:
- “Learn more”
- “Download the free guide”
- “Read the article”
- “Explore our blog”
- “Subscribe for updates”
Why it works: The CTA invites discovery without pressure. It's soft, relevant, and paired with a lifestyle image that builds emotional connection—perfect for awareness.
Consideration stage (middle of funnel)
Here, your audience knows what they need and is actively comparing solutions. They’re interested—now you educate and persuade.
Your CTA should offer value in exchange for attention or contact info: a tool, a trial, a demo, or a deep-dive resource.
Best CTA types for MOFU:
- “Start your free course”
- “Watch the demo”
- “Get your eBook”
- “Download the case study”
- “See how it works”
Why it works: HubSpot uses dual CTAs—one for hands-on experience, another for talking to sales. It meets users in the middle: curious but not fully committed.
Decision stage (bottom of funnel)
Now the visitor is almost ready to take action. They’ve compared, evaluated, and need a final nudge to convert.
CTAs here must be direct, urgent, and focused on value. Think free trials, discounts, or consultations.
Best CTA types for BOFU:
- “Start free trial”
- “Book a demo now”
- “Get 20% off today”
- “Compare pricing plans”
- “Join now”
Why it works: This page targets high-intent users with side-by-side comparisons, a clear price advantage, and two strong CTAs. It's focused, persuasive, and easy to act on.
CTAs at the bottom of the funnel should focus on converting warm leads. Pair them with Facebook retargeting ads to re-engage people who already showed interest.
Top CTA phrases that convert
Great placement and design matter—but if your call to action uses the wrong words, it won’t convert.
According to multiple marketing studies, CTA buttons using words like “free,” “get,” and “now” consistently perform best. CTAs that create urgency, benefit, or curiosity can lift conversions by over 20%.
Below is a categorized list of 110+ proven CTA phrases, followed by real examples from big brands that bring them to life.
Urgency CTAs
Use these when you want the user to act fast. These CTAs tap into time sensitivity and scarcity.
- Act now
- Offer ends soon
- Only 3 left
- Final hours
- Limited stock
- Claim yours today
- Flash sale ends tonight
- Hurry before it’s gone
- Book now — spots filling fast
- Sale ends at midnight
Why it works: This Sephora CTA uses a bold discount plus a “first purchase” offer to create urgency. The “SHOP THE APP” CTA closes the loop by being direct and timely.
Urgent CTAs are perfect for sales events. See these Black Friday marketing ideas for how to use CTAs that drive last-minute conversions.
Benefit-driven CTAs
These CTAs emphasize what the user gets, not what they’re doing.
- Get your free sample
- Claim your discount
- Try it free for 7 days
- Download your guide
- Receive bonus content
- Grab your deal
- Enjoy free shipping
- Access all features
- Save your spot
- Try it now, free
Why it works: The CTA speaks directly to value (“get business tips, stories, and resources”) and keeps the ask simple: “Subscribe.” This is perfect for lead generation.
Curiosity-driven CTAs
Spark interest by making users want to find out more.
- See what’s inside
- Find out why
- Reveal the offer
- Discover the secret
- Take a sneak peek
- Explore more
- What happens next?
- You won’t believe this
- Tap to uncover
- Click for a surprise
Why it works: Rolex uses prestige and storytelling with “A singular vision of watchmaking” and a subtle “Learn more” CTA. It invites users deeper into the brand narrative.
FOMO (Fear of Missing Out) CTAs
Use social proof and urgency to encourage action now—or miss out.
- Don’t miss this
- Only a few left
- Be the first to know
- Join 10,000+ subscribers
- Everyone’s talking about it
- Secure your spot
- Exclusive invite inside
- Already going viral
- Trending now
- Selling fast
Why it works: “Receive a 2-pc gift set” instantly implies limited availability. The “SHOP NOW” CTA paired with visuals helps trigger urgency and desire.
Power verb CTAs
These action words boost engagement and performance.
- Get
- Unlock
- Discover
- Try
- Start
- Save
- Build
- Book
- Boost
- Access
Why it works: “Download and go” speaks directly to convenience, and the “Sign up for Prime” button uses strong, straightforward wording to drive conversions.
Instagram & story-style CTAs
Short, sharp, and perfect for quick mobile attention spans.
- Swipe up
- Tap to join
- Watch now
- DM us for info
- Claim your spot
- Join the live event
- Click for access
- Shop now
- Save this post
- Comment to enter
Engagement-boosting CTAs
Encourage interaction with your audience.
- Tag a friend
- Drop your thoughts
- What do you think?
- Comment below
- Share your story
- React with emojis
- Caption this
- Save this post
- Vote now
- Ask us anything
Ecommerce product CTAs
These CTAs make it easy to buy.
- Add to cart
- Shop the look
- Buy now
- Get it today
- Grab yours
- Complete your set
- Shop the full collection
- Checkout now
- Claim your gift
- Pre-order today
Service-based business CTAs
Perfect for SaaS, agencies, and freelancers.
- Book your free call
- Start your project
- Request a quote
- Let’s work together
- See what we offer
- Tell us your challenge
- Build your plan
- Try our tool
- Schedule a demo
- Explore services
Lead magnet CTAs
Designed to get users to opt in for more value.
- Grab the free guide
- Watch the training
- Sign up for the webinar
- Claim your spot
- Download the checklist
- Try module one free
- Get your template
- Join the waitlist
- DM for the link
- Access now
Designing CTA buttons that get clicks
Most marketers don’t spend enough time designing their CTA buttons. But button design directly impacts whether users click or bounce.
A good CTA isn’t just about words—it’s about placement, contrast, clarity, and intent. Let’s break it down into what really moves the needle.
- CTA buttons must match visitor intent
The #1 reason people click a button is because it solves a problem they already have.
If your offer doesn’t match why they came to the page, no button will save it. For example: asking someone to book a call on a blog post rarely works. A better match would be “Subscribe for more tips.”
Always align the CTA with what the visitor is actually looking for on that page. Match message to moment.
Explore more creative ad design strategies to make your buttons and visuals pop.
- Use one CTA per view to reduce friction
“In some cases marketers will utilize multiple calls to action; however, best-practices state that it’s best to only use one call to action to eliminate the paradox of choice. This focuses the audience on that single action you want them to take, rather than split their attention.” — Neil Patel
Too many CTAs on one screen = lower conversions. One focused ask helps users decide quickly and confidently.
- Words > design — specific verbs improve CTR
Button copy matters more than color or size. Users ask themselves, “What happens if I click this?”
In testing, specific CTA buttons outperformed generic ones—even if longer. For example, “Download the step-by-step guide” outperforms “Submit” or “Download.”
Use clear, low-commitment language. “Get instant access” feels easier than “Register now.”
- Make buttons sound easy
Low-commitment CTAs increase clicks. Why? They reduce user hesitation. Examples like:
- “Chat with a specialist”
- “Download now”
- “Send the weekly tips to my inbox”
These types of CTAs saw increased clicks in tests, though sometimes fewer conversions downstream.
- Make buttons sound valuable
Value-focused buttons convert because they highlight what the user gains.
Examples:
- “Get the step-by-step guide”
- “Compare pricing instantly”
- “Access the 2023 industry benchmarks”
It’s not just about what they do—it’s about what they get by doing it.
- Visual design makes a button clickable
Buttons that blend into a page don’t convert. The CTA must stand out visually, using contrast, size, placement, and white space.
Use high-contrast colors. Complementary color buttons grab attention and boost interaction.
This is backed by the Von Restorff effect, which shows how contrast improves memory and click behavior.
Also, according to Angie Schottmuller:
“The call to action should be the first thing to stand out on any piece of marketing. No one likes wasting time scanning a page to find their logical next step.”
- First-person pronouns increase clicks
Here’s a quick A/B test:
“Create My Account” vs. “Create Your Account” — the first-person version got 24% more clicks.
First-person buttons mirror internal thoughts. They make the user feel more involved.
- CTA button placement matters too
Buttons placed high on the page, within scroll zones, and repeated logically perform better.
Also, adding arrows or small directional cues to buttons can draw the eye and boost CTR—tested in heatmap studies.
Using social proof in CTAs
People trust people. That’s why adding social proof to your CTA can instantly boost clicks and conversions.
92% of consumers check reviews before buying anything online. That trust can be transferred into your CTA to build confidence fast.
Use phrases like:
- “Join 10,000+ happy customers”
- “See why others are switching”
- “Used by top brands worldwide”
CTAs with testimonials or proof on the same page help sales pages convert 34% more than those without.
Recent tests show that sales-based social proof notifications can lift conversions by as much as 98%. Even small touches like showing recent signups or purchases have increased results by 18%.
People also spend 31% more when they see positive reviews. That’s money left on the table if you skip social proof.
Tips for writing better CTAs
Writing a call to action that converts is part copywriting, part psychology.
The right CTA can boost engagement, clicks, and conversions across social media, ads, landing pages, and email marketing.
1. Use strong action verbs
Start with a power verb that tells people exactly what to do. It grabs attention and triggers action.
| Purpose | CTA Verbs |
|---|---|
| Ecommerce | Buy, Shop, Add to Cart, Save, Order |
| SaaS or tools | Try, Start, Subscribe, Get Started |
| Lead generation | Download, Grab, Claim, Access |
| Non-profit | Donate, Volunteer, Support |
| General engagement | Learn More, Swipe Up, Join, Discover |
Example: “Download this ebook now” combines clarity, urgency, and a relevant value proposition.
2. Apply the LIFT model to every CTA
Break your CTA down into four things:
- Relevance (Does it match the offer?)
- Clarity (Is it obvious what they’re getting?)
- Urgency (Why now?)
- Value proposition (What’s in it for them?)
Example: “Get your free guide today” = relevant + clear + urgent + valuable.
3. Address objections around your CTA
Use surrounding text to:
- Ease friction (e.g. “No credit card required”)
- Remove distractions (avoid too many links/buttons)
- Add urgency or emotion
4. Make it emotional, not just functional
If your CTA feels generic, spice it up with:
| Tactic | Example |
|---|---|
| Add numbers | Buy now and save 30% |
| Make a promise | Get glowing skin in 7 days |
| Use adjectives | Find your perfect-fit jeans |
| Add urgency or FOMO | Limited offer — only 24 hours left |
| Highlight your USP | Order handmade skincare today |
5. Get creative—write your own CTA
Think about what you actually do for customers. Turn that into a short, punchy CTA.
- From: “We give luxury facials”
- To: “Treat your skin today” or “Book your glow session”
Example: Thinx’s “Period better” CTA cleverly turns a product into a movement. It’s original, on-brand, and effective.
6. Always test your CTAs
Nobody gets their CTA right the first time. Run A/B tests—and if you want to scale that testing faster, look into dynamic creative optimization to automate and improve at scale.
What works in one campaign might flop in another. But when you find your winning CTA, you’ll see the results in clicks and conversions.
FAQs
Got more questions about call to action examples? We’ve got quick answers!
A strong call to action clearly tells the user what to do next and why. For example: “Start your free trial today” or “Download the free guide now.” These CTAs use action verbs, offer value, and create urgency.
The best CTA placement depends on the page type, but high-converting spots include: above the fold, after key content, in the middle of blog posts, and as exit-intent popups. Test different placements to see what drives clicks.
To write an effective CTA, use clear, actionable language that focuses on benefits. Start with a verb (like “Get” or “Join”), be specific (“Get your free checklist”), and add urgency or a value trigger like “now” or “limited offer.”
Final thoughts
You’ve seen the best call to action examples—but great CTAs alone won’t drive results if no one sees them. Harsh truth? A killer CTA without traffic is useless.
If you’re using CTAs in paid media, make sure you know how to create good Facebook ads that actually get seen and clicked.
At Cropink, we help you turn those CTAs into clicks with smart, targeted ad campaigns built to convert.
Need your call to action to actually perform? Try Cropink today!
Sources
Ansherina helps brands create powerful digital marketing and performance marketing strategies. With a passion for ad design and audience engagement, she is dedicated to making brands more visible and impactful.
Leszek is the Digital Growth Manager at Feedink & Cropink, specializing in organic growth for eCommerce and SaaS companies. His background includes roles at Poland's largest accommodation portal and FT1000 companies, with his work featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, and TechRepublic.
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