40+ Snapchat Statistics & Trends [2025]
Snapchat isn't just about quick snaps—it’s a global powerhouse with 850 million monthly users. From its booming presence in India to cutting-edge AR engagement, explore key stats on user demographics, ad performance, and revenue trends.
Ever wondered just how massive Snapchat’s influence is?
With over 850 million monthly users, it's clear Snapchat isn’t just for fleeting snaps anymore—it’s a powerhouse.
India alone boasts 202.51 million users which makes it the app’s largest audience.
From its highly engaging Snap Map feature, used by over 350 million people monthly, to the 4.75 billion snaps created daily, Snapchat is more dynamic than ever.
Whether you're diving into its demographics, ad performance, or revenue milestones, these stats paint a fascinating picture of Snapchat's evolution. Let’s dig in!
Key takeaways
- Snapchat has 850 million monthly active users worldwide, with 443 million daily active users by the end of 2024.
- The app is most popular among users aged 18 to 24, who spend an average of 28 minutes daily on the platform.
- Over 300 million users interact with Snapchat's augmented reality features daily.
- In the first half of 2024, Snapchat generated an impressive $2.43 billion in revenue, despite facing challenges.
- Snapchat offers access to a global audience, with significant ad revenue potential despite a dip to $24.9 million in 2023.
- Snapchat maintains a fair gender balance, with 50% male and 49.1% female users.
General Snapchat Statistics
Do you know that 850 million people use Snapchat monthly across the world?
There is an increment of 6.25% with 800 million people using Snapchat monthly in 2023.
There has also been a surge in the number of daily active users on Snapchat. Let’s take a look at it:
| End Of Year | Snapchat Daily Active Users |
| 2024 | 443 million |
| 2023 | 414 million |
| 2022 | 375 million |
| 2021 | 319 million |
| 2020 | 265 million |
| 2019 | 218 million |
| 2018 | 186 million |
| 2017 | 187 million |
| 2016 | 158 million |
Snapchat ranks the 9th most downloaded mobile app globally. And once it had 22 million downloads in a month alone.
It also has over 1 billion downloads on the Google Play Store alone.
Looking at American data, Snapchat is the third most downloaded social media app.
It has over 5289 employees.
Who uses Snapchat the most?- The Snapchat demographics
The male and female Snapchat users are fairly balanced with 50% of males and 49.1% being females. The rest, 0.9%, is not specified.
People between the age group of 18 to 24 years make up 38% of the total Snapchat audience.
The next in line are the users between 13 and 17 years of age group, they account for 19.2% of Snapchat users.
It has been seen that the elderly population that is between 35 to 49 years of age is less likely to use Snapchat (with only 14.3%).
Snapchat users worldwide
India has the most Snapchat users- 202.51 million.
America is second with 106.7 million users.
North America has 23.15% of Snapchat users which accounts for the 100 million users in the region.
There are about 97 million daily active Snapchat users in Europe.
Here we have curated a list of top Snapchat users for you:
| Country | Number of Snapchat Users |
| India | 202.51 Million |
| United States of America | 106.7 Million |
| Pakistan | 31.93 Million |
| France | 27.5 Million |
| United Kingdom | 23.06 Million |
| Saudi Arabia | 22.74 Million |
| Germany | 19.69 Million |
| Iraq | 17.95 Million |
| Egypt | 16.96 Million |
| Mexico | 15.92 Million |
| Nigeria | 15.29 Million |
| Turkey | 15 Million |
| Canada | 12.25 Million |
Snapchat usage statistics
Statistics suggest that people aged between 18 to 24 years of age tend to spend 28 minutes daily on Snapchat. While adults aged between 25 to 34 years of age spend around 15 minutes on Snapchat daily.
Adults over 35 spend less than 6 minutes on Snapchat daily.
Also, note that more than 300 million Snapchat users engage with augmented reality every day.
More than 4.75 million snaps are produced daily on Snapchat.
Do you use Snap Maps?
This Snapchat feature is highly popular with more than 350 million users using it monthly.
More than 11 million people use Snapchat+ worldwide.
Snapchat ad spending statistics
In 2023, the Snapchat ad spending statistics was $24.9 million.
It was a major decrease of 41.68% at $42.7 million in 2022.
| Year | Snapchat Ad Spending |
| 2023 | 24.9 million |
| 2022 | 42.7 million |
| 2021 | 62.4 million |
| 2020 | 29.5 million |
| 2019 | 31.4 million |
| 2018 | 11.3 million |
| 2017 | 10.9 million |
| 2016 | 9.4 million |
| 2015 | 2.7 million |
Snapchat revenue statistics
It is to be noted that, Snapchat reported a total revenue of $2.43 billion, in the first half of 2024.
Snapchat generated $1.2 billion in the first quarter and $1.24 billion in the second quarter.
Snapchat has experienced very high growth from 2020 to 2021, with an increment of 64% from $2.51 billion in 2020 to $4.1 billion in 2021.
| Year | Snapchat Revenue |
| 2024 | $2.43 billion |
| 2023 | $4.61 billion |
| 2022 | $4.6 billion |
| 2021 | $4.12 billion |
| 2020 | $2.51 billion |
| 2019 | $1.71 billion |
| 2018 | $1.18 billion |
| 2017 | $824.95 million |
| 2016 | $404.48 million |
| 2015 | $58.66 million |
Snapchat reported a net loss of $554 million in the first half of 2024.
The loss was significant in 2023, with Snapchat losing $1.32 billion.
Conclusion
Snapchat isn’t just a platform for quick snaps anymore—it’s a thriving ecosystem connecting millions daily. From its immense popularity in countries like India to its cutting-edge AR engagement, Snapchat remains a dynamic player in the social media world.
Whether you're a marketer, creator, or just a casual user, the stats show that Snapchat holds immense potential for both personal connections and professional opportunities. Dive in, explore, and let these insights guide your journey with this exciting platform!
FAQs
How many people use Snapchat daily?
Snapchat boasts 443 million daily active users (DAUs) globally as of the end of 2024. This is a significant jump from 414 million DAUs in 2023, reflecting its consistent growth and popularity.
Who uses Snapchat the most?
Snapchat is most popular among the 18 to 24 age group, which makes up 38% of its user base. Interestingly, younger teens (13–17 years) account for 19.2%, while older adults (35–49 years) make up only 14.3%.
What makes Snapchat unique compared to other social media apps?
Snapchat's standout features include ephemeral messaging, engaging AR tools, and the Snap Map for real-time location sharing. With over 300 million users interacting with AR daily, it’s leading the way in innovative digital experiences.
How is Snapchat performing financially?
Despite challenges, Snapchat generated $2.43 billion in revenue in the first half of 2024. However, it reported a net loss of $554 million, emphasizing the competitive nature of the social media industry.
Which country has the most Snapchat users?
India leads with 202.51 million users, followed by the US with 106.7 million. These numbers highlight Snapchat's global appeal and cultural adaptability.
How effective are Snapchat ads?
Snapchat ads have significant potential, with a vast global reach. While ad spending dipped to $24.9 million in 2023, its targeted and innovative ad formats keep it relevant for marketers.
Is Snapchat growing in popularity?
Yes! Snapchat’s user base continues to grow, with its monthly active users rising from 800 million in 2023 to 850 million in 2024. Features like Snap Map and AR tools keep the platform engaging and innovative.
Source
- Snapchat. Why Snap?
- Statista. Number of daily active Snapchat
- Statista. Distribution of Snapchat users
- Oberlo. Which Age Group Uses Snapchat the Most?
- Statista. Number of daily active Snapchat users
- Statista. Annual advertising expenditure of Snap from 2015 to 2023(in million U.S. dollars)
- Statista. Annual advertising expenditure
- Statista. Global annual revenue of Snap from 2015 to 2023
- Macrotrends. Snap: Number of Employees 2016-2024
- Emarketer. Guide to Snapchat: Audience stats, ad opportunities, and trends for marketers
Manisha is a Data-Driven Marketing Expert who turns numbers into narratives and ad clicks into conversions. With a passion for performance marketing and a sharp eye for analytics, she helps brands cut through the noise and maximize their impact in the digital space.
Digital Growth Manager at Cropink
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