50+ Social Media Statistics That Will Make or Break Your 2025 Strategy
With 5.22 billion users, social media shapes how we connect, shop, and market. Explore key stats on user behavior, platform trends, and influencer marketing to stay ahead in 2025.
With over 5.22 billion social media users worldwide, platforms like Facebook, Instagram, and TikTok are more than just tools for communication—they're pivotal in shaping how we engage, shop, and learn.
But what's even more interesting?
An average person spends 143 minutes on social media each day.
So, whether you are optimizing your marketing strategy or just exploring new trends, our 50+ must-know social media statistics will help you make smarter decisions this year.
Let’s dive in!
Key takeaways
- Over 5.22 billion people worldwide actively use social media, with China leading in user numbers
- Facebook remains the top platform, used by 86% of marketers, followed closely by Instagram at 79%
- People spend an average of 143 minutes daily on social media, slightly less than in 2023
- Influencer marketing continues to grow, with the global market projected to hit $56 billion by 2029
- TikTok's user base is skyrocketing, with predictions of 2.35 billion users by 2029
- Gen Z prefers Instagram stories over TikTok stories, with 78% actively engaging with them
General social media statistics
According to a research conducted by Pew Research Center around 26 countries, more than half of the total population use social media.
52% of marketers have admitted that they are worried about establishing their brand on social media platforms in 2024.
And consumers on the other hand think that brands need to be more relatable in terms of their content on social media.
As of February 2024, 14% of brands have worked with over 1000 influencers and 43% of brands have worked with 50 or more social media influencers.
It is projected that the global market for influencer advertising will reach $56 billion by the year 2029.
Total number of social media users worldwide
There are 5.22 billion social media users across the world.
Do you know that China has the world’s largest social media market?
According to 2023 data, there are 1069.93 million social media users in China. And this number is predicted to reach 1272.45 million by the end of 2029.
The next in line is India, with a total of 862.08 million users in 2023 and it is projected that this will reach up to 1307.6 million by 2029.
Then comes the US, with 308.27 social media users million users. It is projected that by 2029, social media usage will only rise to 308.27 million.
Most used social media platforms in the US
Below we have enlisted percentage of visitors on social networks in the US in various age groups:
How much time do people spend on social media?
According to 2024 statistics, people spend about 143 minutes of their day on social networks.
In 2023, people spent a little more than 2024 on social sites, with an average of 151 minutes per day.
It is interesting to note that the time spent on social media in 2019, 2020, and 2021 is the exact same 145 minutes.
Below we have listed the amount of time spent on social media from 2012 to 2024:
| Year | Time (in minutes) |
| 2012 | 90 |
| 2013 | 95 |
| 2014 | 104 |
| 2015 | 111 |
| 2016 | 128 |
| 2017 | 134 |
| 2018 | 142 |
| 2019 | 145 |
| 2020 | 145 |
| 2021 | 145 |
| 2022 | 147 |
| 2023 | 151 |
| 2024 | 143 |
Did you notice the constant increment in time?
Social media usage statistics
Why do you use social media?
-To click, connect, and post?!
Let’s see what people have to say about their social media usage habits:
According to a study conducted by Statista, about half of people use social media to keep in touch with their friends and family.
38.5% of people admitted that they use social media to fill in their spare time.
30.3% of people said that they use social sites to find content.
Surprisingly, only 19.7% of people said that they use social media for posting about their lives.
Most used social media networks
- As of January 2024, Facebook is still the most used social media platform with 86% of marketers using it.
- Instagram is very closely behind Facebook with 79% of marketers using it.
- 65% of marketers said that they prefer LinkedIn for marketing their services.
- Youtube comes next with 51% of marketers trusting it for their brand and product promotion.
- 31% of users prefer Twitter for marketing themselves.
- Unlike the popular opinion, only 28% of people use TikTok for marketing.
- After Instagram launched Treads, 9% of the marketers targeted it for their ads.
Facebook statistics
Unlike what most people believe, Facebook is still #1 social media platform used by brands.
Facebook is 50% of the overall used social network in America.
70% of Americans who use Facebook are college graduates.
Looking at the total number of users, India has the most number of Facebook users (378 million).
Let’s take a glance at Facebook gender demographics:
- Men between 25 to 34 years of the age are Facebook’s largest audience with 18.4% of them being active users.
- 12.7% of women between 25 to 34 years of age use Facebook regularly.
TikTok statistics
User base on TikTok has been skyrocketing since Covid.
Indonesia has the most number of TikTok users.
And the next is America with 121.5 million users.
It is estimated that TikTok will reach 2.35 billion social media users by 2029.
According to TikTok SEO data, videos longer than 54 seconds get more views than the shorter ones.
Surprisingly, only about 50% of TikTok users actually post videos.
An average TikTok user follows 154 accounts.
Instagram statistics
Do you scroll insta? You most probably do!
As about 694,000 reels are DMed every minute on Instagram.
It is surprising to note that Gen Zs prefer Instagram stories and DMs over Tik Tok stories and DMs.
In the US, 78% of Gen Z said that they watch Instagram stories, while only 46% of them watch TikTok stories.
66% of social media marketers are planning to use Instagram more in the near future.
Youtube statistics
There is no doubt that everyone is on Youtube. You, Us and everyone we know has a Youtube account.
According to statistics, 93% of Americans aged between 18 to 29 years of age are active Youtube users.
Do you know why Youtube in itself is an almost mandatory platform today? Because it has everything you are looking for at zero cost. Its premium version is not a compulsion.
And due to this, 32% of Americans have reported that they have reduced the use of SVOD (Subscription Video On Demand).
American Gen Zs give their 29.3% of video engagement to Youtube videos.
FAQs
Why is social media important for marketing strategies?
Social media allows brands to engage directly with their audience, build brand awareness, and gain insights into consumer behavior. Platforms like Facebook, Instagram, and LinkedIn offer tools to target specific demographics, making it a cost-effective way to boost ROI.
What is the current global social media user count?
As of now, there are 5.22 billion social media users worldwide. Countries like China, India, and the U.S. lead in user numbers, with China expected to surpass 1.2 billion users by 2029.
How much time do people spend on social media daily?
The average daily time spent on social media is 143 minutes. While this marks a slight decrease from 2023, the time spent has generally been on the rise since 2012.
What are the most popular social media platforms in the US?
Platforms like YouTube, Facebook, and Instagram dominate across all age groups, while newer platforms like TikTok and BeReal are gaining traction among younger audiences.
Why is influencer marketing growing so rapidly?
Influencer marketing is effective because it leverages trust and relatability. Over 43% of brands have collaborated with 50 or more influencers, and the market is projected to grow to $56 billion by 2029.
Conclusion
As the digital landscape continues to evolve, social media statistics serve as a powerful roadmap for marketers aiming to stay ahead.
We're here to guide you!
From understanding user behaviors to analyzing platform preferences, these insights reveal key trends that can help you build smarter strategies. Whether it’s diving into Facebook ads or mastering Instagram Reels, let stats inform your next move and elevate your social media game!
Source
- Statista. Daily time spent on social networking
- Statista. Leading social media platforms
- Statista. Social media - statistics & facts
- Statista. Number of social network users
- Statista. Most popular reasons for Internet users
- Pew Research Center. 8 charts on technology use around the world
- Hootsuite. 2024 Social Trends Survey
- Hootsuite. Social Trends 2024 Consumer Survey
- Statista. Number of influencers brands worked with worldwide
- Statista. Media usage in an internet minute
- eMarketer. Gen Z Social Media Preferences
- Statista. Average Facebook page fan engagement is just 0.06%
- Statista. Leading countries based on Facebook
- Statista. More male than female Facebook users
- Pew Research Center. 5 facts about how Americans use Facebook
- Statista. Number of TikTok users worldwide
- Pew Research Center. How U.S. Adults Use TikTok
- Statista. Share of adults watching less
Manisha is a Data-Driven Marketing Expert who turns numbers into narratives and ad clicks into conversions. With a passion for performance marketing and a sharp eye for analytics, she helps brands cut through the noise and maximize their impact in the digital space.
Digital Growth Manager at Cropink
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