37+ Facebook Marketplace Statistics Every Marketer Should Know in 2025

Since its launch in 2016, Facebook Marketplace has grown into one of the largest online buying and selling platforms, with a global reach of over one billion monthly active users.

From user demographics to fraud statistics, Facebook Marketplace stats and trends can help you optimize your marketing strategies, maximizing your opportunities to reach more buyers and increase sales on the platform.

This article lists 50+ Facebook Marketplace statistics about the current state of Facebook’s social commerce, shopping trends, and sales performance on the platform.

Facebook marketplace user statistics

Over 1.1 billion shoppers in 228 countries and territories use Facebook Marketplace every month, about 40% of the total user base on Facebook.

Globally, 33% of social media users use Facebook Marketplace, and about 16% of Facebook’s active users log in just to browse the Marketplace.

Additionally, over 66% of social media consumers say they purchased recently on Facebook.

Facebook Marketplace market share

Facebook Marketplace has a share of 51.19% of the total online social commerce market, thus becoming the most popular way to buy and sell goods online.

The top reason many social shoppers use Facebook Marketplace is because it is stickier than other online marketplaces. Facebook Marketplace users have multiple reasons to log into the platform daily—not just when they need to make a purchase.

Facebook Marketplace user statistics in the US

In the US, over 300 million people use Facebook Marketplace to make purchases, and over one-third of Americans said they’ve purchased something on the marketplace.

Nearly 40% of social media users in America use Facebook Marketplace or Instagram Shopping, compared to just 34% of all social media users globally.

Over 33% of small businesses use Facebook Marketplace to sell their products.

Generally, over 54 million American adults are weekly active users on Facebook.

Number of monthly buyer-seller connections on Facebook Marketplace

Facebook Marketplace accounts for over three billion buyer-seller connections every month. 

Through Facebook’s built-in messenger tool, buyers and sellers enjoy seamless communication on the platform, making it easier for buyers and sellers to send and receive updates instantly.

Want to check out the latest Facebook for business statistics? Here is our recent article about Facebook for business statistics. 

Facebook Marketplace user demographics

The majority of Facebook Marketplace users are males between 25 and 34 years old, accounting for 17.9% of the total user base. Females from this age bracket make up 13.8%.

Facebook Marketplace female users aged 18–24 make up only 7% of the total user base, while males account for a share of 10%.

The older population with over 65 years makes up about 6% of the total Facebook marketplace users, with females at 3.1% and males at 2.6% of the total user base.

Facebook Marketplace shopping statistics

Facebook Marketplace is the most popular way to buy and sell goods online, having a market share of over half of the total online social commerce market share.

Facebook is also the leading platform for social commerce, with nearly half (46%) of online shoppers preferring Facebook Marketplace for purchases.

23% of global consumers rate Facebook Marketplace as a top platform providing the best customer experiences for social commerce.

Explore more statistics related to Facebook on our recent article: Facebook Statistics

Facebook Marketplace vs Facebook Shops vs Facebook Messenger

77.7% of Facebook shoppers purchase from Facebook Marketplace, compared to just 14.2% who purchased from Facebook Shops and 8.1% who used Facebook Messenger for purchases.

Another study also discovered the same trend: 66.1% of Facebook consumers made their most recent purchases on Facebook Marketplace, compared to 9.54% who made their recent purchases on Facebook Shops and 5.37% on Facebook Messenger.

Top-selling products on Facebook Marketplace 

Furniture, clothing & accessories, and electronics are the top three popular categories of best-selling items on Facebook Marketplace. 

Other top-selling categories include home appliances, hobbies and leisure items, seasonal and holiday items, toys, baby gear, and kids items.

Houses and flats dominate Facebook Marketplace listed properties, accounting for over 80% of the total listed properties.

Approximately 15% of the total listed properties on Facebook Marketplace include a high proportion of private rooms, evident from the increasing headlines like ‘Private Room for Rent’.

Impact of UGC on Facebook Marketplace

21% of consumers trust user-generated content. Asking buyers to share their reviews, ratings, and testimonials can help build business trust with potential customers on Facebook Marketplace.

Facebook marketplace advertising statistics

Boosting your Facebook Marketplace items can help you sell your products faster on the marketplace and across other Meta platforms. 

When you boost an item on Facebook Marketplace, your listing becomes a Facebook ad to reach more potential buyers.

Here are the statistics that show the current state of advertising on Facebook Marketplace:

In 2024, the total advertising revenue for Meta Platforms, excluding Reality Labs, was $160.6 billion. The US and Canada contribute the most amount, with 43.8%, followed by Europe with 23.6%.

24% of Facebook users enjoy clicking or tapping on ads on the platform. 54.2% of Facebook marketplace users who click on ads tend to make a purchase.

Since May 2018, businesses in the US have spent over $5.25 trillion for 17.7 million ads on Facebook.

Check out the latest social media for business statistics cropink.com to stay updated on the current business trends on Facebook. 

Facebook marketplace fraud statistics

While many scams and attempted scams often go unreported on Facebook Marketplace, the available fraud statistics on the platform depict the scale of the problem.

According to TSB fraud experts, 73% of all cases of purchase fraud they received happened on Facebook Marketplace.

Percentage of users scammed on Facebook Marketplace. 

In 2022, one in six (about 17%) of Facebook shoppers from England reported to have been scammed on Facebook Marketplace.

In the US, over 62% of Facebook Marketplace users have encountered scams on the platform.

Between January 2022 and September 2023, over 1,200 Facebook Marketplace scam reports in the US and Canada were logged on Better Business Bureau’s scam tracker.

Most scammed items on Facebook Marketplace by volume

Regional fraud statistics

North America has the largest fraudulent transaction value, accounting for 42% of the total eCommerce fraud value, followed by Europe at 26%.

Europe faces significant eCommerce fraud risk, with Germany and France experiencing the highest rate in the region.

The US is the most fraud-prone country. 34% of US consumers say they were most likely to have been victims of fraud.

Meta’s anti-fraud measures on Facebook Marketplace 

As one of the ways to combat fraud on the platform, Facebook has been consistently improving its technology to identify, limit, or remove fraudulent accounts and content.

In 2019, Facebook removed a record figure of approximately 2.2 billion fake user profiles. 

In Q3 2024, Facebook removed over 1.1 billion fake accounts, and 1.2 billion in the previous quarter. 

Facebook Marketplace scam advertisements

After assessing the ads posted on the platform, TSB fraud experts discovered that about 34% of Facebook Marketplace adverts could be scam posts.

Additionally, another study revealed that fraudsters post an average of six fake ads every minute on Facebook Marketplace.

FAQs

Wrapping up 

With Facebook’s widespread user base, Facebook Marketplace is now a popular and convenient platform for buyers and sellers to connect and transact.

Facebook’s Marketplace statistics show how the platform is quickly becoming a favorite platform for businesses and individuals to connect and engage conveniently in their buying and selling activities.

While Facebook has had a share of challenges regarding fraud, privacy, and security issues, Facebook Marketplace continues to thrive, becoming a valuable tool for many social commerce users engaging on the platform.

Sources

1. Simplicity Dx. The Truth about Meta's Social Commerce Market Share
2. Capital One. Facebook Marketplace Statistics: User & Revenue Data
3. Market Scoop. Facebook Marketplace Statistics and Facts
4. Business Dasher. 17+ Facebook Marketplace Statistics & Facts
5. Facebook. Meta Ad Library report
6. TSB. TSB finds over a third of adverts on Facebook Marketplace could be scams
7. Mastercard. Ecommerce fraud trends and statistics
8. Statista. Facebook fake account deletion per quarter
9. Wired. Facebook Marketplace Is Being Ruined by Zelle Scammers
10. Juniper Research. eCommerce losses to Online payment Fraud